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Value
04/03/2015
Marketing
Process which companies create value for customers and
build strong customer relationships in order to capture value
from customers in return
Goals of Mktg:
o Attract new customers by promising superior value
o Keep and grow current customers by delivering satisfaction
Old view:
o Selling concept (inside out)
o Making a sale telling and selling
New view of Mktg:
o Satisfy customer needs
o Marketing concept (outside in)
Marketing Process: