Documente Academic
Documente Profesional
Documente Cultură
JD Lasica
Socialmedia.biz
jd@socialmedia.biz
April 23, 2010
Relax!
http://delicious.com/socialmediacamp/ncf10
(all sites in this talk have been tagged for later retrieval)
Presentation at http://slideshare.net/jdlasica
Today’s hashtag
Creative Commons
photo on Flickr
by Prakhar
Creative Commons
photo by Bombardier
on Flickr
Creative
Commons photo
by kyz on Flickr
Entrepreneurial approach
Build things that are useful & have value
Embrace risk
Measure results
30
20
10
0
2002 2006 2010
SimpleGeo.com
Who does tomorrow’s news?
Traditional media Reimagined media
Professional journalists at Citizen publishers
newspapers, TV & radio
Alternative & community
stations
news publications
Twitterers, Facebookers
Bloggers
Podcasters
Advocacy groups
Nonprofits
Corporations
Early trailblazers
seattlepi.com
Seattle Post-Intelligencer
closed print publication in
March 2009 with 170
staffers.
Relaunched as online-only
site with 40 staffers, 20 in
editorial.
Early trailblazers
chicagonow.com
Initiative from Chicago
Tribune.
Aggregates over 300
local blogs.
10,000 registered users
and 3.2 million page
views per month (Oct.
2009).
Early trailblazers
texastribune.com
Nonprofit, nonpartisan
public media organization
Produced by veterans of
Texas Monthly & Texas
Weekly
Twitter & blog widgets
Not just a publication:
They put on public events,
sponsor & record a
conversation series w/
elected officials, hold an
ideas festival, sponsor a
college tour
Early trailblazers
ProPublica, nonprofit investigative
journalism site, winner of 2010 Pulitzer Prize
MinnPost.com, nonprofit news site
launched in 2007. Operating loss in 2009:
$125,000 on expenses of $1.2 million; $675
in revenues from donations, ads, sponsors
VoiceofSanDiego.org, nonprofit news site
Spot.us, crowd-funded journalism
Patch.com, for-profit network of sites for
communities under 50,000 people, claims to
operate at 4.5% of cost of newspapers.
Huffington Post creating a nonprofit
investigative journalism arm.
Jim Brady launching a DC news site
Early trailblazers
Groundreport.com
Community builder
here’s an amazing
difference between building
an audience and building a
community. An audience
will watch you fall on a
sword. A community will fall
on a sword for you.
— Chris Brogan
Author,“Trust Agents”
Trends: Niche news + community
The Stupid
A Food Coma Spouse Buzz
Cancer Show
Predictions: Old media
500 of the 1,408 daily
U.S. newspapers will
suspend print
publication in next five
years. Most will go out
of business.
Cause of death: failure
of imagination.
The impact will be highly disruptive of communities in short
term, but new emergent journalism enterprises will sprout up.
We’ll see isolated success stories of pay walls, nonprofit
news models, crowdsourcing. But these, as well as micro-
payments & government subsidies (& blogging!), won’t
sustain in-depth/community/investigative journalism.
The iSavior? Um, no
“I’m a genius, but I’m not a
miracle worker. ... I wasn’t
put on earth to save The
New York Times. I was put
on earth to restore a sense
of childlike wonder to
people’s empty, pathetic
lives.”
— Fake Steve Jobs
Predictions: New media
Emerging from ashes of the news industry will
be a vibrant news ecosystem with smaller
players that are more social & entrepreneurial.
Blogging, crowdsourcing & nonprofit news
sites cannot take place of newspapers by
themselves — but they will be part of news
ecosystem.
We'll see hyperlocal news aggregators take
slice of local advertising pie: EveryBlock,
Outside.in, Fwix, Topix.net
But: They don’t have resources to go deep.
Legacy news publications should own
hyperlocal markets — but largely won’t.
Prediction: Trust disruption
Reimagined media: When the rules are up for grabs:
Investigative journalism with
a catch: Mark Cuban &
Sharesleuth.com
TechCrunch: April Fools a
day early
Kontera embeds text ads as
part of your blog posts
http://delicious.com/socialmediacamp/ncf10
Presentation at http://slideshare.net/jdlasica