THE HUMAN FACTOR DESIGN THINKING

Design Process Book

Mufan Lu

DIMENTIONS
01 EMOTIONAL
05 COGNITIVE
08 SOCIAL
12 CULTURAL
16 PHYSICAL

DIMENSION EMOTIONAL
Object To study and analyze how users emotionally connect, perceive and relate to a
brand, its attributes and products.
Team Liqing Lei | Mufan Lu | Emad Khan
Brand Lenovo

EMOTIONAL

EMOTIONAL

EMOTIONAL

DIMENSION COGNITIVE
Object To conceptualize symbolic ways of representing and promoting the brand,
persuading the mind to look beyond the obvious.
Brand Lenovo

COGNITIVE
POSTER

ABSTRACT MEANING
S TA B L E | U N I T Y | L O G I C A L

COGNITIVE
ADVERTISEMENT
VISUAL RHETORIC

1760

FAST
ACURATE
7

1870

1950

Now

DIMENSION

SOCIAL

Object To empathize and address social issues through design by exploring the
available insights and opportunities.
Team Yu-yi Tsai | Mufan Lu | Scott Brown | Maria Theron

SOCIAL
ISSUE

DRINK AND DRIVE

FACTS
On average, two in three people will be involved
in a drunk driving crash in their lifetime.
An estimated 32% of fatal car crashes involve an
intoxicated driver or pedestrian.
An average drunk driver has driven drunk 80
times before first arrest.
Every two minutes, a person is injured in a drunk
driving crash.
Every day in America, another 28 people die as
a result of drunk driving crashes.

INSIGHTS
Deaths And Injuries Caused By Drunk Driving
Problems Left Over

OPPORTUNITIES
Designated Driving Service
In-Car Alcoholic Senser

SOCIAL
SOCIAL ISSUE
F O O D WA S T E

10

SOCIAL
SOCIAL ISSUE
AGING

11

D I M E N S I O N C U LT U R A L
Object To understand the culture and traditions of Japan and create a nation brand of
a chosen nation
Term Cosplay
Nation Italy

12

C U LT U R A L
J A PA N E S E C U LT U R A L T E R M
C O S P L AY |
Definition
A performance art in which participants called
cosplayers wear costumes and fashion accessories to
represent a specificcharacter.

History
1000 B.C. Ancient Greek Priest
1955 World's First Cosplayed Animation Role
1970s Grew in Japan
1984 Word Cosplay Created
1990s Widely Spread in Japan

Event
World Cosplay Summit

Subculture
Cosplay restaurant
Maid Caf
Butler Caf

13

C U LT U R A L
N AT I O N B R A N D
I TA LY

14

C U LT U R A L
N AT I O N B R A N D
I TA LY

Emotional Attributes

Artistic Solemn Fashionable

Rational Attributes

Historical Classical Religious

National Slogan

In There Art Lively Yells.

SWOT ANALYSE

T
15

DIMENSION PHYSICAL
Object To understand the form, attributes and functionality of a physical object in
a given context, its users and developing anddocumenting the process of
redesigning and prototyping
Artifact Mask

16

PHYSICAL
C U LT U R A L A R T I FA C T
I TA LY

MASK
Traditional Venice Carnival Articact
Delicate and Beautiful

Reasons for Redesigning

Impractical
It is only needed during the carnival. Mostly
in a year it is forgotten and eats dust at a
corner of your home.
Lack of interaction
There's little interaction between masks and
people and between people.

17

PHYSICAL
C U LT U R A L A R T I FA C T
I TA LY

Necklace
Brand: Gucci

Reasons for Redesigning

Make Full Use of Carry-on Items

18

PHYSICAL
C U LT U R A L A R T I FA C T
I TA LY

Gondola
Traditional Venice Transportation
Only Transprotation

Reasons for Redesigning

Efficiency
When Emergency occurs, faster tranportations
are needed.
Resource Arrangement
Resource of Gondola in Venice is not well
arranged due to its service design.

19

PHYSICAL
C U LT U R A L A R T I FA C T
I TA LY

Handbag
Luxurious
Exquisite

Reasons for Redesigning

Convenice
Difficult to find things you want with only 1
hand.
Ergonomic
Slipping off Shouder Issue
Tiring Issue

20

PHYSICAL
REDESIGNING
THE MASK

Problem Statement
Nowadays, technologies are affecting peoples lifestyle from macro
to micro. A wide range of cultures and traditions are adapting to the
modern society. While Italy is one of the culturally richest countries on
earth, the aim of this project is to provide technological solution or plan
to adapt Italian culture to the contemporary world and to enhance its
influence and fame in the world, as well as to get more people involved
in experiencing the Italian culture.

21

PHYSICAL
REDESIGNING
THE MASK

PERSONA

Tina
I

would love to have something new and fresh that would

help me release the stress from my work. I even dont have

time to socialize.

BIO
Tina is a hardworking and responsible customer manager who
loves travelling but now hardly gets spare time. She is always
interested in the cultures of other countries. Her favorite way of
travelling is to live like a local people in the place she is visiting.
Therefore she can experience the daily life and get involved in the
culture.
AGE 29
OCCUPATION Customer Manager
STATUS Single
LOCATION Chicago, IL

FRUSTRATIONS

GOALS

Tight schedule

To relax efficiently

Working pressure

To experience other cultures

Poor communication

To meet people around earth

22

PHYSICAL
REDESIGNING
THE MASK

STORYBOARD

Happy
Face

Tired
Face

Back Home

Enjoy the mask

23

After

PHYSICAL
REDESIGNING
THE MASK

CONCEPTS
Virtual Reality Social Network
Setting based on Venice City
Synchronize with real world
Experience the culture - Engaging the carnival

24

PHYSICAL
REDESIGNING
THE MASK

IDEATION
Combination of Classic and Modern
Comforting Design
More Senses (Visual, Olfactory, Auditory)

25

PHYSICAL
REDESIGNING
THE MASK

MODELING PROCESS

26

PHYSICAL
REDESIGNING
THE MASK

FINAL PROTOTYPE

27

PHYSICAL
REDESIGNING
THE MASK

FINAL PROTOTYPE

Insights for Improvement

Portability People might want to use there VR mask outside.
Eyesight issues Optic eyesight problem fixing can be equiped to
The Mask.

28