1.

EXECUTIVE SUMMARY

Mix & Tast Garden is a partnership company that build up by

12 FSMP students and coming to APK EXPO with brand new and
unique food ideas, which are Fried Tofu Wrap and jelly soda juices.
The 1-day operation will be held on the 24 th of November 2014
(Monday). The time of operation will be started from 8a.m. to 9p.m.
The product, Fried Tofu Wrap will be sold either a la carte or
combo set, which including 2 tofu and 1 drinks. The fresh tofu will
be fried into yellow crispy skin and cut into half, then vegetables or
fruits are filled into tofu and enhanced the flavour by adding Thai
chili sauce or molten chocolate based on customers preferences.
This may bring a wider business range in selling market. Our
products are designed to be healthy and nutritious foods and thus
our business is aimed to raise health consciousness among people
in UMS and outsiders and also spread the concept of Healthy,
Safety and Worthy. The targeting customers are students, lecturers,
as well as the visitors of Tamu Gadang, since EXPO will be held
simultaneously with convocation.
Besides that, Mix & Tast Garden will offer coupons and preorder services, which providing lower price as compared to the price
during EXPO day. This will be one of the marketing strategy
techniques in order to increase the selling profit of Mix & Tast
Garden. The business plan of Mix & Tast Garden on the market
survey and research had done and the market potential of fried tofu
1

wrap is seen to be potentially profitable. We have a good

management

plan

here everyones job scope is clearly stated and the assignment of

positions is based on everyones experiences and strengths.
Lastly, we are ready to face risks and challenges throughout the
business duration and solve each of those tough circumstances with
existed plans as well as cooperation and right attitudes among Mix
& Tast Garden members.
2.0

BUSINESS BACKGROUND

2.1 Company Background

Mix & Tast Garden was established on 8 th September 2014. With
the concept of Healthy, Safety and Worthy. Our company is going
to sell healthy-based products, which are tofu either with vegetables
filling or fruits filling, and also homemade jelly soda juices.
2.2 Form of Business
Mix & Tast Garden is considered as a partnership business. With a
total of 12 members that come together as co-owners, each
member in this company has invented and contributed in financial,
time and manpower. We are non-separable entity and having
unlimited liability that will burden equally and responsible for our
business.

2.3 Vision/Mission/Objectives/Logo
2.3.1 Vision
The vision of Mix & Tast Garden is to get a net profit of RM350
and become the most popular stall on Expo day.
2.3.2 Mission
Our mission is to serve customers with halal, fresh, healthy, clean
and delicious food products with reasonable price. We are going
to achieve this mission by providing the high quality food product
and customer service to our consumers and spread the concept of
Healthy, Safety and Worthy at the same time.
2.3.3 Objectives
The objectives of our company are listed as follows:
a To make our food products as one of the top must-try foods at
APK as well as gain maximum profit.
b To serve healthy, safe-consuming and worth-buying foods that
is affordable by lecturers, students and outsiders and at the
same time to increase the awareness of consuming healthy
diet especially among the youths in university.
c To develop soft skills among members, team work spirit,
responsibility and attentiveness among members.
d To gain experiences in the field of entrepreneurship.
2.3.4 Logo

2.3.5 Location of Business

The location of APK EXPO 2014 will be held at UMS Padang
Kawad, while our stall is located at G3, which considered as
strategic site as it can be easily spotted.
3.0

PRODUCTS AND SERVICES

3.1 Products and Service Description

Our primary product, Fried Tofu Wrap is combination of tofu with
vegetables or fruits and Thai chili sauce or molten chocolate to
satisfy customers taste buds. Next, peanut powder is added on tofu
after filling as topping to optimize the taste. Whereas, jelly soda
juices is refreshing fruity flavour drinks with jelly that can increase
mouth feel.
3.2 The Uniqueness of Products and Services
The Mix & Tast Garden Fried Tofu Wrap and homemade soda
drinks are new products made based on healthy-based, which made
up of combination of fresh vegetables or fruits, homemade jelly, and
no colouring or food preservative is added. For service, we will
provide pre-order, coupon and also delivery services. We have wellorganised human resources so that can provide fast serving to
customers. Throughout our business duration, we will provide best
customer service by serving our customer politely with sweet and
warm smile.

3.3 Competitive Advantages

Based on our concept of Healthy, Safety and Worthy, we provide
high-nutrient products to our customers, which free of trans-fat and
cholesterol and also maintain the freshness the ingredients. Hence,
customers can enjoy healthy and tasty foods. In the aspect of
safety, we use the halal apparatus and utensils from FSMP to cook
our products so that Muslims can buy our products without worrying.
Besides, our products can satisfy customers taste bud at affordable
price compared to other companies and even cheaper for pre-order
customers. Moreover, our product is unique from the aspect of
appearance and taste. For the customers convenience, we prepare
our products which is easy to eat at any condition.
4.0

ADMINISTRATION/MANAGEMENT PLAN

4.1 Management Team

The management team is build up by 12 students from Faculty of
Food Science and Nutrition. (Please refer to appendix for members
skills and qualifications)
Secretary

ANAK
Secretary
4.2 Organizational Chart and StructureKASRINA

PULAI ANAK
KASRINA
PULAI
An organization chart shows the role of each group member in our
Financial Controller
KOK
CHOONController
HEAN
Financial
company.
LAI CHAI
YINHEAN
KOK
CHOON
LAI CHAI YIN
Product and Packaging
KOH KAE
Product
and JUN
Packaging
Manager/ Team
JOANNA
KOH OOI
KAELAY
JUN
Vice Manager
Leader Team
KUANOOI LAY
Manager/
JOANNA
KEK Vice
LINGManager
CHING
Leader
KO YONG
QUAN
KUAN
KEK LING CHING
KO YONG QUAN
Logistic
LAI XIN
YEE
Logistic
LAI XIN YEE
Sales and Marketing Managers
IZZAH
AMIRAH Managers
5
Sales
and Marketing
KHO
HUIAMIRAH
XIAN
IZZAH
JOANE
GOHUI
KAIXIAN
XIN
KHO
KARIN
CHIAM
JOANE
GOYIIN
KAI SZE
XIN
KARIN CHIAM YIIN SZE

4.3 Task and Responsibilities

Responsibilities and jobs specifications are distributed evenly to
every single member to run the business smoothly. (Please refer to
appendix for task and responsibilities of members)
4.4 Gantt Chart
Please refer to appendix for Gantt chart of Mix & Tast Garden.
4.5 Management Budget
Printing fee is sponsored.
5.0

MARKET AND COMPETITORS ANALYSIS

5.1 Target Market Analysis

We expect there will be around 60% of customers are UMS students,
especially Kampung E residents, and remaining are lecturers and
also university staffs as well as the public. Hence, questionnaires
about impression on products are distributed to 30 UMS students
and being analyzed.
Race

: Malay (8) Chinese (16) India (4) Others (2)

Gender

: Male (14) Female (16)

Questions

1. Do you satisfied with the appearance of these

products?
2. Do you like the style of mix and match in these
products?
(Fruit+Cocoa sauce+Tofu; Vegetables+Thai Chili
Sauce+Tofu; Soda+ Fruit Juice+ Konnyaku Jelly)
3. Do you prefer to choose your favorable ingredients
in these products?
4. Will you purchase these products during EXPO?

5. Do you prefer pre-order for these products?

Yes

No

30

24

23

20

10

18

12

115

35

(To get discount and choose your desire ingredients)

Total Score

Survey On Perception on Product

35
30
25
20
15
10
5
0

Question1

Question2

Question3
Yes

Question4

Question5

No

Part B Questions
35
30
25
20
15
10
5
0

Question 1

Question 2
Yes

No

Suggestion given by UMS students are there are various type of

sauces can be chose by consumer, such as tomyam sauce, curry

flavor sauce and rojak sauce can be the sauce on the crispy tofu.
The ingredients inside the tofu can add more ingredients such as
meat, sliced fried egg and kiwi. For the drinks, they suggest that
there are a variety of drinks that can be chosen by consumer and
some fruit cube can be added to increase the mouth feel.
5.2 Share Market
Probability of share market for Mix & Tast Garden is very low since
it is a small business and only run for one day. Furthermore, there
are many stalls competing.
5.3 Competitors Analysis
There are competitors proposing the similar idea as our companys
products but preparing and operating in different ways.

A. Drinks
9

Product
Variation

Packagin
g
Promotio
n

Mix and Taste Garden

Jelly Soda Juices
Consist of 2 flavours soda
drinks to be chosen based on
customers preference:
1. Apple
2. Orange
Homemade jelly will be added
to enhance the flavor and
mouth feel of the drinks.

Soda juice will be packed in

paper cup with cover and a
straw is provided.
RM2.00 per cup of drink.
Combo Set :
1. 2 pieces of Tofu and 1 cup of
drink at RM4.00

Lohan Co.
Lohan Jumbo
Consist
of
11
types
of
ingredient to be chosen based
on customers preference:
1. Barley
2. Red bean
3. Sago
4. Grass jelly
5. Chendol
6. White Fungus
7. Jelly
8. Sweet potato ball
9. Longan
10.Peach
11.Nata de Coco
Lohan tea will be packed in
plastic bowl with cover and
plastic spoon will be provided.
RM3.00 per cup of drink (with 4
ingredients)
Promotion:
RM3.00 per cup of drink with
additional 1 extra ingredient.

B. Tofu

Product
Variation

Mix and Taste Garden

VirbViet

Fried Tofu Wrap

Customer
can
choose
preferable type of tofu.
Chocolate fruit Tofu:
- Banana

Vietnam Paper Roll

Vietnam paper roll consists of
various type of ingredient:
1. Sausage
2. Chicken ham

10

Packagin
g
Promotio
n

- Honey dew
- Apple
- Peanut powder
- Molten chocolate
Thai Chili Vegetables Tofu:
- Yam Bean
- Beansprout
- Carrot
- Japanese Cucumber
- Red Onion
- Peanut powder
- Thai Chili sauce
Tofu will be packed in brown
paper wrap.
RM1.50 per Tofu.
Combo Set:
1. 2 pieces of Tofu and a drink
at RM4.00

3. Cucumber
4. Carrot
5. Cabbage
Customer can choose their
own
desire
sauces,
combination of mayonnaise
with :
1. BBQ sauce
2. Rojak
3. Sweet or Sour
4. Tom Yam
Brown paper fold in cone
shape if eat on the spot and
brown paper wrap if take away.
Preorder with RM1.50 per
piece.
Combo Set (offer only during
sales):
1. 3 pieces at RM5.00

5.4 SWOT Analysis

STRENGTHS
Healthy food is provided with
fruits
and
vegetables
as
ingredients. No deep frying
products are served.
Delicious and convenient to
eat
Variety of filling with fresh
fruits and vegetables inside
tofu
so
that
everyone
including
vegetarian
can
purchase our products.
The foods and drinks price
are cheaper compared to
other companies.

WEAKNESSES
Most members are still new in
business of entrepreneurship.
Lack
of
experience
and
confidence to sell own handmade products.
Modal of products are high.

11

Freshness of food is kept in

anytime.
Creative food products by
using the combination of
chocolate with fruits and tofu.
Provide pre-order and coupon
to get cheaper price.
OPPORTUNITIES
Customers
nowadays
are
health conscious.
Most
of
our
potential
customers are students and
they prefer the product with
lower price.
Crowd will more than
expected as many outsiders
will visit to Tamu Gadang.
Customers like simple and
easy to eat food.
Have wide range of market.
People with different religion
and
vegetarian
can
also
purchase our product.

6.0

THREATS
A lot of competitors from
others group and outsiders
selling food and beverage.
Competitors from outside have
more experiences and capital
than us in entrepreneurship.
Some competitors from outside
who have their own reputation
will treats our business as our
company are still new and
customers have more confident
to those outside competitors.
Price setting are limited as
most of our target customers
are students which have low
purchasing power.

MARKETING PLAN

6.1 Marketing Strategy

The four main elements which will be undertaken to achieve the
business marketing objectives are as follows:
i.

Pricing Strategy

Our products selling price is set at a cheaper and affordable

range. Acceptable price range will most probably increase our
sales and profit earn. We will try to get the best price from
supplier by emphasizing on freshness and safety of foods. Each

12

tofu and jelly soda juice will be sold at only RM 1.50and RM 2.00
respectively. While our set meal which contains 2 tofu and 1 cup
of jelly soda juice can be obtained at only RM 4.50.
ii.

Promotional Strategy

We will promote our products through word-of-mouth, besides

trust recommendations to our friends and family members before
deciding on any buying. Pre-booking and coupon will also be
carried out to boost our sales. For pre-booking, our set meal will
be sold at only RM 4.00 instead of RM 4.50. The use of coupon or
pre-booking allow consumer to select the ingredients for fillings
and to save waiting time. Social media website such as Facebook
will be used to advertise our products for promotion and prebooking purposes.

iii.

Product Distribution Channels

The main channel of our product distribution is to sell to

customers on the EXPO day. Products can also be sold to
customer through pre-ordering before the EXPO day by making
order through Facebook or word-of-mouth. Besides, we also
providing delivery service for pre-order customers.
iv.

Marketing Programs

13

We proclaim all of our products as halal for Muslims and suitable

to be served for both non-vegan and vegetarians customers. We
also will prioritize customer service for cooperativity effect, which
good review previous customers can attract more customers. The
healthy and delicious concept of our products will satisfy
customers with different expectations and marketing demand.
6.2 Sales Strategy
6.2.1 Sales Forecast

Items
Dried
Tofu
(Thai
sauce/
Chocolate)
Jelly Soda Juice (Apple/ Orange)
Combo Set (Pre-order/Coupon)
Combo Set (Buy on Spot)
Total

Quantity

Total cost
(RM)

200

300.00

100
70
30

200.00
280.00
135.00
915.00

6.2.2 Sales Programs

Sales and marketing managers are having excellent soft skills to
promote and address customers needs. Next, our products are
produced freshly on spot when receiving orders with aid of wellpracticed members on serving foods efficiently
6.3 Marketing Budget
Particular

Price (RM)

Manila Card and Papers

5.00

Pens

3.00

Others

2.00

14

TOTAL

7.0

10.00

OPERATION PLAN

7.1 Operations Strategy and Plans

The purpose of the operating plan is an overview of the
manufacturing plan. It is usually followed by a description of the
network of suppliers that are needed to produce the product. It also
contains details of the production method and processes, workforce
planning, stock management and raw material used. Besides that,
the risk and regulations pertaining to the operations of the firm
should be included also.
7.2 Raw Materials
The raw materials needed to prepare tofu wrap are dried tofu, bean
sprouts, cabbage, cucumber, carrot, yam bean, onion, honeydew,
peanut, banana, apples, sugar, cocoa powder, Thai chili sauce,
condensed milk, and cooking oil. Besides that, the ingredients
needed for jelly drinks are ice-cream soda, jelly, concentrated apple
and orange juices and ice.
7.3 Human Resources
Shift 1: 8am - 12 pm
Ko Yong Quan
Kek Ling Ching
Lai Xin Yee
Kasrina Anak Pulai

Shift 2: 12pm to 4pm

Joanna Ooi Lay Kuan
Kho Hui Xian
Koh Kae Jun
Izzah Amirah

Shift 3: 4pm to 9pm

Lai Chai Yin
Kok Choon Hean
Joane Go Kai Xin
Karin Chiam Yiin Sze

15

7.4 Facilities and Equipment

FSMP will provide facilities and equipment needed, such as fryingpan, knife, cutting board and cooking utensils. Containers are used
to keep the raw materials. The raw materials will be kept in our
members house whos in-charged in morning session.
7.5 Operation Flow Chart
FRIED TOFU WRAP

JELLY SODA JUICE

Cut cucumber, yam bean,

cabbage, carrot, onion, bean
sprout, apple, banana, and
honeydew into slices and set it
aside.

Konnyaku jelly is cut laterally

Fry tofu until golden brown and

cut it into half then cut at the
middle of each half for filling.

Concentrated apple or orange

juice is diluted by adding water.

Insert the filling (vegetables or

fruits) and its sauce (Thai chili
7.6
Operation
Budget Put
sauce
or molten chocolate).
peanut as topping.

Konnyaku jelly and soda icecream are added to the diluted

juice together with some ice.

Raw materials
Unit
price
Items
(RM)
Dried Tofu
0.30
Peanut (100g per package)
1.50
Cooking Oil
13.50
Bean Sprout
2.50
Cabbage per kg
2.00
Japanese Cucumber per kg
4.00
Red Onion per kg
3.50
Yam Bean
2.00
Carrot per kg
4.00
Thai Sauce (per bottle)
4.80
Apples (green/red)
1.00
Honeydew per kg
4.00
Banana per comb
4.00
Cocoa Powder (500g per 6.00

Quantity
400
6
1
1
1
1
1
1
1
3
9
1.5
1.5
1

Amount
(RM)
120.00
9.00
13.50
2.50
2.00
4.00
3.50
2.00
4.00
14.40
9.00
6.00
6.00
6.00
16

package)
Sugar per kg
Condensed Milk
Konnyaku (20g per package)
Ice Cream Soda
Ice
Concentrated Apple Juice
Concentrated Orange Juice

3.00
3.00
3.00
3.50
5.00
11.00
11.00

1
1
15
15
4
1
1

Total Cost

3.00
3.00
45.00
52.50
20.00
11.00
11.00
347.40

Packing Materials
Items
Straw (30 pcs)
Tissue Paper
Cups (100pcs)
Total amount
Grand Total

Unit
(RM)
1.00
4.20
25.00

price

Quantity
7
2
2

Amount
(RM)
7.00
8.40
50.00
65.40
412.80

7.7 Wastage Disposal

As we all know, plastic is one of non-biodegradable items.
Therefore, we will reduce the use of plastic in packaging our
product except for serving the drinks and for disposing the
waste material. Besides, the wastage will be categorized into
recyclable and non-recyclable items also. We will ensure the
stall is always clean and hygiene before, during and after
EXPO day.
8.0

FINANCIAL PLAN

8.1 Financial Resources

The financial resource of Mix & Taste Garden is equally invested
by partners of the company, which consists of 12 people. Each

17

shareholder invests RM 50 cash to this company, thats means

the company starts business with RM 600 as capital.
8.1.1 Estimation cost for each dried tofu and drinks
Items

Cost of Raw Ingredient per unit (RM)

Thai Sauce Chocolate
Jelly
Tofu
Dried Tofu
Drinks
0.30
0.30
0.02
0.02
0.03
0.03
0.01
0.01
0.02
0.02
0.01
0.02
0.07
0.05
0.03
0.03
0.03
0.02
0.02
0.23
0.26
0.10

Dried Tofu
Peanut
Cooking Oil
Bean Sprout
Cabbage
Cucumber
Onion
Yam Bean
Carrot
Thai Sauce
Apple
Honeydew
Banana
Cocoa Powder
Sugar
Condensed Milk
Konnyaku
Ice Cream Soda
Ice
Concentrated
juices
Total cost
0.52
Cost of Each Packing Material
Tissue Paper
0.02
Straw
Cups
Total amount
0.02
Grand Total
0.54

0.52

0.11

0.11

0.70

1.74

0.04
0.25
0.29
0.98

0.04
0.04
0.25
0.33
2.06

0.02

0.02
0.54

Combo
Set
0.60
0.05
0.07
0.01
0.01
0.02
0.02
0.01
0.02
0.07
0.05
0.03
0.03
0.03
0.02
0.02
0.23
0.26
0.10

8.1.2 Total expenses (product cost + other expenses)

Items

Cost per unit

Quantity
(RM)

Total
cost
(RM)

Cost of Products
18

Dried
Tofu
(Thai
sauce/
Chocolate)
Jelly Drinks (Apple/ Orange)
Combo Set
Total Cost
Other Expenses
Stall rental
Transportation fees
Stall decoration expenses

0.54

200

108.10

0.98
2.06

100
100

98.30
206.40
412.80

25.00
50.00
10.00

25.00
50.00
10.00

Apron, table cloth, gloves

sponsored

Utensils
Ice keeper
Total Expenses
Grand Total

10.00
10.00

sponsore
d
1
1

0.00
10.00
10.00
105.00
517.80

8.1.3 Cost of Each Product include All Expenses

Items

Cost per unit

Quantity
(RM)

Dried
Tofu
(Thai
sauce/
0.72
Chocolate)
Jelly Drinks (Apple/ Orange)
0.99
Combo Set
2.75
Total

Total cost
(RM)

200

143.80

100
100

99.00
275.00
517.80

8.1.4 Forecast Revenue

Items
Dried
Tofu
(Thai
sauce/
Chocolate)
Jelly Drinks (Apple/ Orange)
Combo Set (Pre-order/Coupon)
Combo Set (Buy on Spot)
Total

Cost per unit

Quantity
(RM)

Total cost
(RM)

1.50

200

300.00

2.00
4.00
4.50

100
70
30

200.00
280.00
135.00
915.00

8.2 Financial Projection

8.2.1 Forecast Income Statement
Mix & Taste Garden
Pro Forma Income Statement for the Month Ended 30
November 2013
19

Description
Sales:
Thai Sauce Dried Tofu
Chocolate Dried Tofu
Jelly Drinks
Combo
Set
(Pre-order/
Coupon)
Combo Set ( Buy on Spot)

(RM)

(RM)

150.00
150.00
200.00
280.00
135.00
915.00
(0.00)
915.00

Less: Sales Return

NET SALES
Less: Cost of goods sold
Thai Sauce Dried Tofu
Chocolate Dried Tofu
Jelly Drinks
Combo Set

54.00
54.00
98.30
206.30
412.60
502.40

GROSS PROFIT
Less: Operating expenses
stall rental
stall rental expenses
utensils
ice keeper
transportation fees
Total expenses
NET PROFIT

25.00
10.00
10.00
10.00
50.00
(105.00)
397.40

8.2.2 Forecast Cash Flow

Mix & Taste Garden
Pro Forma Cash Flow on 30 November 2014
Description

Amount(RM)

Total
amount(RM)

Cash received
i.
ii.
Total cash received
Less: Cash payment
Cost of goods sold
Operating expenses
Total cash payment
Cash balance

Capital
Sales

600.00
915.00
1515.00
412.80
105.00
517.80
997.20
20

8.2.3 Forecast Balance Sheet

Mix & Taste Garden
Pro Forma Balance Sheet at 30 November 2014
REPRESENTED BY:
Fixed Assets

RM

RM

0.00
Current Assets
Cash

997.20
997.20

FINANCED BY:
Owner's Equity
Capital
Net Profit

600.00
397.20
997.20

Liabilities
Loan

0.00
997.20

8.3 Break-Even Point

Break-even point = Total Revenue Total Cost
= RM 915.00 RM 517.80
= RM 397.20

Profit of each person = RM

397.20
12

= RM 33.10

Percentage of profit =

RM 397.20
X 100
RM 600

= 66.20 %
21

9.0

RISK MANAGEMENT

Risk 1: Buyer Credibility

The buyers like students and lecturers may not have confidence in
our product since our company is new. Our product such as
chocolate dried tofu maybe unacceptable by some consumers
because it is a brand new combination in the market.
Solution: Promotion and advertise in social media such as Facebook
is necessary to promote our product. Picture shared in social media
and posters can attract potential buyers.
Risk 2: Weather
Weather is greatest risk to our company since the EXPO will be held
in padang kawad UMS. Sales will drop dramatically if there is rain on
EXPO day since the EXPO will be held in open air area.
Solution: We will go around the university with crowded people such
as library, DKP Baru, DKP lama and Kampung E cafe to sell our
products.
Risk 3: Competition (Strategic risk)
Our company have to compete with other stalls which selling foods
on the same day.
Solution: We will have pre-order online for our product. Besides that,
we have coupons too which has special offer to attract buyer to
22

purchase our product before EXPO day. We will also sell our product
in combo set which has discounts and promotion to attract more
buyers. For examples, we are selling 2 pieces of tofu at RM2.50
instead of RM 3.00 (the original price of 1 tofu is RM 2.)
Risk 4: Facilities
We will face the problem of no electricity supply on EXPO day since
our raw ingredients need to store in refrigerator to maintain the
freshness. Water supply also not provided on EXPO day.
Solution: Our product will be prepared and ingredients will be
washed in FMSP lab and then deliver to stalls to maintain the
freshness of product. Besides, we will bring water to the stall for
washing the apparatus such as knife and plate.
Risk 5: Loss
Our stall will face risk of loss if the sales of our product are not good
on EXPO day due to less demand of buyer.
Solution: Since our capital is RM 600, we make a target which is
sells about RM 600 pre-booking before EXPO day so that we can
decrease the risk for facing loss. Besides, we will order our
ingredients based on the response of pre-booking too so that the
quantities of our products is under controlled.

23

10.0 CONCLUSION
Dried tofu with either combination of vegetables or fruits is the
creative idea of all members in our group after few discussions. We
wish to create awareness among students to eat healthy besides to
make profits from EXPO day. We are putting great commitment in
our first business.
Business proposal is important to guide us in order to succeed in a
business. We need to plan before we want to start a business. On
the other hand, our attitude play a crucial role in this business.
Every member has to put in more effort and willing to sacrifice their
time when starting the business such as preparation of ingredients,
decoration of stalls and promoting the product on EXPO day. It is
definitely not easy to start a business but we are giving support and
encouragement to each other. We are expected to learn from pain
as we might not be able to meet net profit or our products are
criticized by consumers. However, we are willing to accept the
mistakes and criticise from others. We believe that our soft skills will
be improved and developed after this EXPO day and this will help us
in future.
References:
Andrew Leong Fook Chee, Wong Sei Van. 2010. Business Accounting.
Pearson Malaysia Sdn. Bhd.

24

Barringer, B.R. & Ireland, R. D. 2010. Entrepreneurship: Successfully

Launching New Ventures. New Jersey. Pearson Prentice Hall.
Birt Ian. 2005. Marketing and Promoting Yur Buisness, Products and
Services.
Burger-Helmchen.

T.2012.

Entrepreneurship-Born,

Made

and

Educated. Intech.
Pearson Prantice Hall: Australia.
Sarimah

Hanim

Aman

Shah,

Abdul

Rashid

Mohd

Ali.

2011.

Entrepreneurship. Oxford Fajar Sdn. Bhd.

Appendix 1 Management Team Details

Name
Matrix no.

Ko Yong Quan
BN 13110081
25

Gender
Position
Education
Experience
Skills
Role

Male
General Manager
Bachelor of Food Science and Nutrition
Part time promoter
Good in planning, managing and promoting skills
-Provide a plan on the task needed to be achieve
in every meeting.
-Ensure every committee play their own role
clearly.
-Provide assistance to the committee when they
are in need.

Name
Matrix no.
Gender
Position
Education
Experience

Kek Ling Ching

BN 13110078
Female
Personal Assistant
Bachelor of Food Science and Nutrition
President of Form 6 Landscape club

Skills

Good in planning, managing and encouraging

skills
-Help general manager to transfer message to all
committees.
- In- charge of planning and strategies for
company.

Role

Name
Matrix no.
Gender
Position
Education
Experience
Skills
Role

Kasrina Anak Pulai

BN13110077
Female
Secretary
Bachelor of Food Science and Nutrition
Part time promoter
Good in communication skills
-Provide agenda for meeting.
-Record minutes.

Name

Kok Choon Hean

26

Matrix no.
Gender
Position
Education
Experience
Skills
Role

BN13110083
Male
Treasurer
Bachelor of Food Science and Nutrition
Treasurer of uniformed unit in form 6
Good in financial management skill.
-Control company capital and give suggestions to
reduce modal for operation and products.
- Ensure the financial condition of company is
under control.

Name
Matrix no.
Gender
Position
Education
Experience
Skills
Role

Lai Chai Yin

BN 13110084
Female
Treasurer
Bachelor of Food Science and Nutrition
Treasurer of uniformed unit during high school
Good in planning and accounting skills
- Control company capital and give suggestions to
reduce modal for operation and products.
- Ensure the financial condition of company is
under control.

Name
Matrix no.
Gender
Position
Education
Experience
Skills
Role

Joanna Ooi Lay Kuan

BN 13110074
Female
Product and packaging manager
Bachelor of Food Science and Nutrition
Part Time Job Promoter for Ice-Cream Roadshow
Good in packaging and promoting skills
-Ensure appearance of products can attract buyer.
-Find the ways to use the lowest cost of modal to
pack the products nicely and conveniently.

27

Name
Matrix no.
Gender
Position
Education
Experience
Skills
Role

Koh Kae Jun

BN13110082
Female
Product and packaging manager
Bachelor of Food Science and Nutrition
Part time job as reception in lawyer office.
Good in packaging skills and have art cells.
-Ensure appearance of products can attract buyer.
-Find the ways to use the lowest cost of modal to
pack the products nicely and conveniently.

Name
Matrix no.
Gender
Position
Education
Experience
Skills
Role

Joane Go Kai Xin

BN 13110073
Female
Sales and marketing manager
Bachelor of Food Science and Nutrition
Part time job as moon cake promoter.
Good in communication and promoting skills.
-Promote and sales the products with maximum
quantities and profit.
-Find some strategies in order to increase the
sales such as promotion or sample testing.

Name
Matrix no.
Gender
Position
Education
Experience
Skills
Role

Koh Hui Xian

BN 13110079
Female
Sales and marketing manager
Bachelor of Food Science and Nutrition
Part time promoter
Good in socialise and communication skill.
-Promote and sales the products with maximum
quantities and profit.
Find some strategies in order to increase the sales
such as promotion or sample testing.

28

Name
Matrix no.
Gender
Position
Education
Experience
Skills
Role

Izzah Amirah Binti Mohd Noh

BN 13110072
Female
Sales and marketing manager
Bachelor of Food Science and Nutrition
Part time promoter
Flexible and promoting skill
-Promote and sales the products with maximum
quantities and profit.
-Find some strategies in order to increase the
sales such as promotion or sample testing.

Name
Matrix no.
Gender
Position
Education
Experience
Skills
Role

Karin Chiam Yin Sze

BN 13110076
Female
Sales and marketing manager
Bachelor of Food Science and Nutrition
Vice president of Koperasi
Good in social and communication skills
-Promote and sales the products with maximum
quantities and profit.
-Find some strategies in order to increase the
sales such as promotion or sample testing.

Name
Matrix no.
Gender
Position
Education
Experience
Skills
Role

Lai Xin Yee

BN 13110085
Female
Logistic Manager
Bachelor of Food Science and Nutrition
Part time job as tutor
Flexible and good in planning skills
Provide transport for buying ingredients and
delivery service.

29

Appendix 2 Gantt Chat

Dur
atio
n
(Da
y)

Activities
Formation
Company

of

8/
9
1
4/
9

15
/9
21
/9

22
/9
-2
8/
9

29
/9
5/
10

06
/1
012
/1
0

13
/1
019
/1
0

20
/1
026
/1
0

27
/1
002
/1
1

03
/1
109
/1
1

10
/1
116
/1
1

Planning
for
14
Business Idea
Information
Gathering
Verification
of
materials
and
costs
Testing of the
products
Business
Idea
Presentation
Conformation of
business idea
Verification
of
Location
Carry
out
survey
Preparation of
Duty Rooster
Proposal
Preparation
Meeting
with
Supervisor
Submission of
Proposal
Production
of
Flyers
and
Poster

21
21
2
1
1
1
7
1
21
20
1
14

30

17
/1
123
/1
1

24
/1
130
/1
1

01
/1
207
/1
2

Promotion
Online
and
Among Friends
Selling
Pre
Order Coupon
Purchasing
of
Materials
EXPO Practicum
Activity
Preparation of
Practicum
Report
Submission
Submission
Practicum
Report
Submission

14
7
2
2

of

Presentation
Business Report

Appendix 3
Questionnaire

MIX AND TASTE

Race:

Gender:

31

Fruit Tofu : Tofu + Variety of fruits (Honey dew, Green Apple,

Banana) + Cocoa Sauce + Peanut Powder
Vege Tofu : Tofu + Variety of Vegetables ( Japanese Cucumber, Yam
Bean, Carrot, Onion, Cabbage, Beansprout) + Thai Chili
Sauce + Peanut Powder
Soda Juice Drink : Soda + Fruit Juice + Konnyaku Jelly
PART A:
Questions
1. Do you prefer appearance of these products?
2. Do you like the style of mix and match in these
products?
(Fruit+Cocoa sauce+Tofu; Vegetables+Thai
Chili Sauce+Tofu; Soda+ Fruit Juice+ Konnyaku
Jelly)
3. Do you prefer to choose your favorable
ingredients in these products?
4. Will you purchase these products during EXPO?
5. Do you prefer pre-order for these products?
(To get discount and choose your desire
ingredients)

Yes

No

PART B:
1. Do you have any other suggestions for the ingredients of
these products?
2. One set of this product (1 Fruit Tofu + 1 Vege Tofu + 1 Soda
Fruit Drink) costs RM4.50. Do you the price of this combo set
is reasonable and acceptable?
32

Appendix 4
Workforce planning
Date: 23 Nov 2014 (Sunday)

Purchasin
g

Job description

Location

To purchase all the

raw materials
needed for business

Market
KK

Person-incharge
1. Ko Yong
Quan
2. Kek Ling
Ching
3. Lai Xin Yee

Time
10am

Date: 24 Nov 2014 (Monday)

Job description
1st
preparati
on

1. Cut tofu
2. Cut ingredients
such as fruits and
vegetables

Delivery

To deliver tofu and

all the materials
from 1Borneo to
SSMP

Preparing
and
packagin
g

1.Making chocolate
sauce
2.Making jelly soda
juice
3. Fried tofu and
peanut
4.Pack the tofu

Business

Start our business at

our own stall at
padang kawad

Location

Person-incharge
1 Borneo 1. Ko Yong
Quan
2. Kek Ling
Ching
3. Lai Xin Yee
4. Kasrina Ank
Pulai
SSMP,
1.Ko Yong Quan
1Borneo 2.Kek Ling
Ching
3.Lai Xin Yee
4.Kasrina Anak
Pulai
FSMP
1.Ko Yong Quan
2.Kek Ling
Ching
3.Lai Xin Yee
4.Koh Kae Jun

Time

Stall

8.00am

12.30p
m

DKP
Lama

1. Ko Yong
Quan
2. Kasrina Anak
Pulai

4.00am

5.00am

6.00am

1. Lai Xin Yee

33

2. Kek Ling
Ching
2nd
preparati
on

Business

Business

1. Fry the tofu to

crispy
2. Cut vegetables
and fruits
3. Lai Xin Yee will
deliver the
products to the
stall
1. Look after our
business
2. Sell product to
students in DKP
Baru.

1. Look after our

business

FSMP

1.Joanna Ooi Lai

Kuan
2.Koh Kae Jun
3.Kho Hui Xian
4.Izzah Amirah

11.30a
m
12.30p
m

Stall

1. Joanna Ooi
Lai Kuan
2. Izzah
Amirah

12.30p
m
5.00pm

DKP
Baru

Stall

3. Kho Hui
Xian
4. Koh Kae Jun
1. Kok Choon
5.00pm
Hean,

2. Lai Chai Yin 9.00pm

3. Joane Go Kai
Xin
4. Karim
Chiam Yin
Sze

Appendix 5
Business location map (G3)

34

35

36

37