Our Data

The worlds largest database of psychographic profiles

Targeting data for all key consumer marketing verticals

Over 500m global cookies including

UK
USA
Germany

120m
120m
60m

Nielsen OCR verified. IAB/EDAA compliant

Major advertising agencies select VisualData for 80 of the top

100 UK digital advertisers campaigns

Used by over 1,500 of the largest brands worldwide

New - VisualDNA Mobile

VisualDNA data now available on mobile and inapp!

22 million profiles in the UK

Segmentation available:

Demographics
Interest
Intent
Brand

IAB/EDAA compliant

Available to purchase on:

New Germany 60m

Tap in to the German Psychology with VisualDNA

Country specific, German language psychological

profiling active. German brand data

Large Reach - over 55m* German cookies.

DIIP Profiles:

Demographic
Interest
Intent
Personality

IAB/EDAA compliant.

Available in over 100 platforms.

New - VisualDNA quality assured

VisualDNA benchmark of demographic data quality using NielsenOCR

+22%
Average uplift v data providers across 8
Demographic segments with social data
included in benchmark eg Facebook

+75%
Average uplift v data providers across 8
Demographic segments with social data
included in benchmark eg contextual,
data brokers etc

VisualDNA 500m Global Profiles

Largest panel of responders

VisualDNA understands consumers

The only provider of psychographic consumer profiles for advertisers

We collect data through a unique visual quiz

methodology
VisualDNA have developed a patented
method to capture peoples profiles.
Converting scientific personality tests into
fun and fast quizzes which have spread
virally.

Try it for yourself

UK : h1p://you.visualdna.com/quiz/whoami?c=uk#/quiz

US : h1p://you.visualdna.com/quiz/whoami?c=us#/quiz

Germany : h1p://you.visualdna.com/quiz/whoami?c=de#/quiz

Quiz gains deep consumer & personality insight

Responders get personality type feedback

VisualDNA applies survey responses to its 500m big

data profiles using advanced algorithms

We power high reach consumer advertising in ad tech

DSP, DMP and CRM platforms

VisualDNA Data Profile Applications

Psychographic Consumer Profiles
WHY PlaIorm

MarkeKng Channels

SoluKons

WHY for
Merchants

Display

TargeCng &
SegmentaCon

Video

Insight

Search

CRM

Email

Customer Proling
including quizzes

Onsite

PredicCve AnalyCcs

Mobile

CreaCve TargeCng

WHY for Agencies

(Campaign Planner )
WHY for Publishers

Contact Us
31 Old Nichol Street, London E1 7HR
+44 (0) 20 7734 7033 | contact@visualdna.com
www.visualdna.com
Send campaign briefs to contact@visualdna.com