Panelteam Panelbook Jan 2010

panelteam was established in 2009 to provide
buyers of European online quantitative research

services with access to best-of-breed research
agencies offering specialist, local expertise in 15
territories and providing access to more than 1.1
million panellists.
panelteam has offices in the UK, Germany, the

Netherlands, France, Italy, Scandinavia and the USA
and a team of over 50 highly qualified research professionals serving over 400 clients and more than 1,500
projects each year.
panelteam is driven by highly motivated and passionate researchers delivering robust and actionable
insights to clients through the intelligent execution of all stages of the research process. Our collective expertise
and experience covers the following areas of online research:
Opinion polls
Website evaluation
Concept testing
Product tests
Customer satisfaction measurement
Competitor analysis
Brand perception testing
Pricing tests
Advertising awareness
Market share evaluation
Contact us at rfq@panelteam.com or call us on +31 (0) 85 201 74 37
All panelteam partners work in accordance with the highest quality standards, are members of ESOMAR and
comply with the ICC / ESOMAR code of conduct for market research.
To ensure the highest level of data quality for our clients, our quality management systems focus on the following
key areas:
Multi-source recruitment system
Proprietary panels
Guaranteed response rates
Extensive panel management program
Incentivized according to local culture
panelteam currently covers 15 territories and provides access to more than 1.1 million respondents, all
recruited and managed in compliance with international market research standards. A summary of key
demographics for each territory is provided in this panel book, however more than 300 additional fields across
categories such as; automotive, health, media repertoire, retail, sports etc., are available (more in some
territories) to assist with servicing simple or more complex profiling requirements.
Country
UK
Germany
Netherlands
Belgium
France
Italy
Spain
Switzerland
Austria
Poland
Russia
Sweden
Denmark
Norway
Finland
n
165,194
184,364
137,201
125,000
96,440
99,878
55,983
35,269
31.722
28,766
25,863
30,132
50,171
33,886
42,861
TOTAL 1,111,040
UK
Total: 165,194
Gender
TOTAL
n
63,599
101,594
165,194
%
38.5%
61.5%
100.0%
TOTAL
n
50,947
48,361
32,309
18,953
10,966
3,658
165,194
%
30.8%
29.3%
19.6%
11.5%
6.6%
2.2%
100.0%
n
36,352
47,516
23,922
344
4,918
%
22.0%
28.8%
14.5%
0.2%
3.0%
TOTAL
770
51,371
165,194
0.5%
31.1%
100.0%
Household income
Under 10,000
10,001 - 19,999
20,000 - 29,999
30,000 - 39,999
40,000 - 49,999
50,000 - 59,999
60,000 or over
Unknown
TOTAL
n
8,369
15,440
16,777
14,946
10,483
7,038
7,999
84,142
165,194
%
5.1%
9.3%
10.2%
9.0%
6.3%
4.3%
4.8%
50.9%
100.0%
Male
Female
Age
16 24
25 34
35 44
45 54
55 64
65+
Marital status
Married
Single
Living with partner
Separated
Divorced
Widowed
Unknown
Employment
Full-time
Part-time
Self employed
Retired
Unemployed
Other/unknown
TOTAL
Industry sector
Advertising and PR
Charity
Commerce
Construction
Cultural
Education
Engineering
Environmental
Fashion and textile
Financial and Accounting
Government
Health
Hospitality
Information technology
Legal services
Manufacturing
Market research
Media
Oil gas and petroleum
Other
Publishing
Retail
Science
Social care
Sport and leisure
Tourism
Transport
Voluntary
Unknown
TOTAL
n
50,567
48,361
32,309
18,953
10,966
3,658
165,194
n
863
1,341
622
220
296
9,253
3,394
588
642
1,851
5,336
7,074
4,030
3,577
1,693
3,687
358
1,758
1,758
15,843
573
11,967
681
2,022
1,606
1,258
3,108
564
76,015
165,194
%
30.6%
14.5%
5.6%
3.2%
18.7%
27.4%
100.0%
%
0.5%
0.8%
0.4%
0.1%
0.2%
5.6%
2.1%
0.4%
0.4%
3.7%
3.2%
4.3%
2.4%
2.2%
1.0%
2.2%
0.2%
1.1%
0.4%
9.6%
0.3%
7.2%
0.4%
1.2%
1.0%
0.8%
1.9%
0.3%
46.0%
100.0%
Germany
Total: 184,364
Gender
TOTAL
n
88,863
95,501
184,364
%
48.2%
51.8%
100.0%
TOTAL
n
25,258
55,494
47,566
33,186
16,593
6,453
184,364
%
13.7%
30.1%
25.8%
18.0%
9.0%
3.5%
100.0%
n
62,868
50,700
40,376
%
34.1%
27.5%
21.9%
30,420
184,364
16.5%
100.0%
n
63,606
50,884
26,180
13,827
6,084
23,783
184,364
%
34.5%
27.6%
14.2%
7.5%
3.3%
12.9%
100.0%
Male
Female
Age
16 24
25 34
35 44
45 54
55 64
65+
Marital status
Married
Single
Living with partner
Living
apart/divorced/widowed
TOTAL
Household income
Less than 20.000
20.000 to 34.999
35.000 to 49.999
50.000 to 80.000
80.000 or more
Unknown
TOTAL
Employment
Full-time/self-employed
Part-time
Retired
Student
Unemployed
TOTAL
n
110,987
33,370
10,877
18,990
29,130
184,364
%
60.2%
18.1%
5.9%
10.3%
15.8%
100.0%
Industry sector
Advertising
Production/manufacturing
Architecture
Market research
Construction/engineering
Media
Education
Non-profit organization
Technical operations
Human resources/recruiting
Financial sector/banks
Municipal/governmental
Retail
Health/medical
Service sector
Telecommunication
Insurance
Wholesale
Legal services
Others
Unknown
TOTAL
n
1,899
11,265
867
4,369
2,563
3,263
2,581
2,950
1,438
2,655
3,226
8,112
10,970
18,860
6,416
2,581
2,194
3,282
1,973
19,948
4,664
68,288
184,364
%
1.0%
6.1%
0.5%
2.4%
1.4%
1.8%
1.4%
1.6%
0.8%
1.4%
1.7%
4.4%
6.0%
10.2%
3.5%
1.4%
1.2%
1.8%
1.1%
10.8%
2.5%
37.0%
100.0%
Netherlands
Total: 137,201
Gender
TOTAL
n
64,476
72,725
137,201
%
47.0%
53.0%
100.0%
TOTAL
n
14,050
34,522
33,729
28,820
18,871
7,209
137,201
%
10.3%
25.2%
24.6%
21.0%
13.8%
5.3%
100.0%
Male
Female
Age
Under 25
25 34
35 44
45 54
55 64
65+
Marital status
Living with (grand)parents
Single
Single with children
Student home/community
Married/partnered without
children
Married/partnered with
children
Other
TOTAL
Household income
No income
Less or equal to min. income
Min. to average income
Average to x2 average income
2x average income or more
No answer
Unknown
TOTAL
n
15,797
19,287
6,868
4,429
%
11.5%
14.1%
5.0%
3.2%
31,405
22.9%
43,864
15,551
137,201
32.0%
11.4%
100.0%
n
4,483
11,542
24,883
36,980
16,469
26,912
12,295
137,201
%
3.31%
8.4%
18.1%
27.0%
12.0%
19.6%
11.6%
100.0%
Employment
Student/scholar
Paid employment
Self employed
Volunteer
Housewife/husband
Retired
Unemployed
Other
Unknown
TOTAL
Industry sector
Agriculture, forestry, fishing
Production, manufacturing
Energy and water
Civil engineering
Retail
Catering, hospitality
Transport, distribution,
communication
Finance
Business services
Education
Health, medical
Government
Non-profit services
Media. culture, entertainment
Sports and recreation
Other
Unemployed
Unknown
TOTAL
n
21,111
64,401
8,360
1,121
6,979
6,517
5,726
5,274
17,712
137,201
%
15.4%
46.9%
6.1%
0.8%
5.1%
4.7%
4.2%
3.8%
12.9%
100.0%
358
2,371
355
902
3,279
990
%
0.3%
1.7%
0.3%
0.7%
1.6%
0.7%
2,184
1,328
5,663
3,299
6,803
3,489
1,346
1,203
411
4,360
5,726
93,134
137,201
1.6%
1.0%
4.1%
2.4%
5.0%
2.5%
1.0%
0.9%
0.3%
3.2%
4.2%
67.9%
100.0%
Belgium
Total: 125,000
Gender
TOTAL
n
61,250
63,750
125,000
%
49.0%
51.0%
100.0%
TOTAL
n
11,125
30,000
30,375
27,125
25,125
125,000
%
8.9%
24.0%
24.3%
21.7%
20.1%
100.0%
Male
Female
Age
18 24
25 34
35 44
45 54
55+
Marital status
Living with parents/relatives
Alone, no children
Alone, with children
Living with friends (shared
house)
Married/cohabiting, no
children
Married/cohabiting, youngest
child under 12 years
Married/cohabiting, youngest
child over 12 years
Married/cohabiting, all
children have left home
Other
TOTAL
n
16,750
13,000
8,250
%
13.4%
10.4%
6.6%
1,750
1.4%
20,875
16.7%
28,750
23.0%
19,750
15.8%
11,500
4,000
125,000
9.2%
3.2%
100.0%
Employment
Worker
Employee
Civil servant
Educational staff
Middle executive
Top executive / manager
Liberal professions (lawyer,
doctor etc.)
Middle class (shopkeeper,
retailer)
Independent (farmer,
company owner) without staff
Company owner with 15 staff
Company owner with 650
staff
Company owner with 50+
staff
Housewife / househusband
No profession (disabled
person etc.)
Retired
Unemployed
Student
Other
TOTAL
n
22,875
28,375
11,500
5,875
8,625
2,250
%
18.3%
22.7%
9.2%
4.7%
6.9%
1.8%
1,875
1.5%
875
0.7%
2,500
1,500
2.0%
1.2%
500
0.4%
125
4,875
0.1%
3.9%
2,875
11,250
6,625
10,125
1,875
125,000
2.3%
9.0%
5.3%
8.1%
1.5%
100.0%
France
Total: 96,440
Gender
TOTAL
n
28,716
67,724
96,440
%
29.8%
70.2%
100.0%
TOTAL
n
17,691
46,129
20,273
6,695
4,627
1,025
96,440
%
18.3%
47.8%
21.0%
6.9%
4.8%
1.1%
100.0%
n
17,175
4,367
%
17.8%
4.5%
Male
Female
Age
16 24
25 34
35 44
45 54
55 64
65+
Marital status
Single without children
Single with children
Married/partnered without
children
Married/partnered with
children
Living with parents
Cohabiting
TOTAL
24,708
26.7%
30,061
16,016
3,113
96,440
31.2%
16.6%
3.2%
100.0%
Household income
Less than 9.000
9.000 to 18.000
18.000 to 27.600
27.600 to 36.000
36.000 to 36.000
45.600 to 55.200
55.200 to 63.600
63.600 or more
Unknown
TOTAL
n
1,590
7,075
15,649
15,058
9,165
5,183
2,548
2,424
37,748
96,440
%
1.6%
7.3%
16.2%
15.6%
9.5%
5.4%
2.6%
2.5%
39.1%
100.0%
Employment
Company owner
Professional
Middle management
Employee
Manual workers
Retired
Other/unemployed
TOTAL
n
2,122
13,045
6,278
33,343
1,996
5,135
34,520
96,440
%
2.0%
13.5%
6.5%
34.6%
2.3%
5.3%
35.8%
100.0%
Industry sector
Banking/finance/insurance
Property
Construction
Food production
Media
Distribution
Agriculture
Fashion/cosmetics
Medical/health/pharma/bio
Auto/transport
Industry
Telecommunication
Business services
Home services
Health and social care
Private care
Hotel and restaurant
IT (information/software)
IT (hardware)
Other
Unknown
TOTAL
n
2,692
784
1,180
1,212
642
1,820
222
880
1,284
1,528
2,261
1,044
2,735
1,062
1,806
104
1,054
1,231
375
4,739
67,783
96,440
%
2.8%
0.8%
1.2%
1.3%
0.7%
1.9%
0.2%
0.9%
1.3%
1.6%
2.3%
1.1%
2.8%
1.1%
1.9%
0.1%
1.1%
1.3%
0.4%
4.9%
70.3%
100.0%
Italy
Total: 99,878
Gender
TOTAL
n
65,287
34,591
99,878
%
65.4%
34.6%
100.0%
TOTAL
n
13,481
29,957
24,120
16,324
10,903
5,094
99,878
%
13.5%
30.0%
24.1%
16.3%
10.9%
5.1%
100.0%
n
3,795
2,011
1,373
%
3.8%
2.0%
1.4%
TOTAL
1,980
6,575
690
227
83,228
99,878
2.0%
6.6%
0.7%
0.2%
83.3%
100.0%
Household income
Less than 12.000
12.000 to 23.999
24.000 to 35.999
36.600 to 47.999
48.000 to 59.999
60.600 to 71.999
72.000 or more
Unknown
TOTAL
n
3,155
8,349
4,758
2,256
1,092
777
2,390
77,101
99,878
%
5.2%
13.7%
7.8%
3.7%
1.8%
1.3%
3.9%
62.6%
100.0%
Male
Female
Age
14 24
25 34
35 44
45 54
55 64
65+
Marital status
Single
Engaged
Domestic partner
Married or domestic
partner
Married
Divorced/separated
Widowed
Unknown
Employment
Retired/disabled
Student
Unemployed
Housewife/husband
Employee
Self-employed
Other/unknown
TOTAL
n
483
984
1,468
235
5,880
2,082
88,747
99,878
%
0.5%
1.0%
1.5%
0.2%
5.9%
2.1%
88.9%
100.0%
Industry sector
n
%
Professional
731
0.7%
Semi-skilled
151
0.2%
Craftsman/skilled
1,307
1.3%
Army
245
0.2%
Police/fireman
356
0.4%
Technical
2,662
2.7%
Specialized trade/services
2,484
2.5%
Employee
9,015
9.0%
Intellectual/specialized/
scientific
4,207
4.2%
Lawyer/company
manager/entrepreneur
1,026
1.0%
Other/unknown
77,694 77.8%
TOTAL 99,878 100.0%
Spain
Total: 55,983
Gender
TOTAL
n
23,569
32,414
55,983
%
42.1%
57.9%
100.0%
TOTAL
n
8,665
21,638
15,123
7,372
2,592
593
55,983
%
15.5%
38.7%
27.0%
13.2%
4.6%
1.1%
100.0%
n
23,345
19,650
9,853
%
41.7%
35.1%
5.6%
3,135
55,983
17.6%
100.0%
n
14,108
12,988
9,349
%
25.2%
23.2%
16.7%
5,822
3,415
10,301
55,983
10.4%
6.1%
18.4%
100.0%
Male
Female
Age
16 24
25 34
35 44
45 54
55 64
65+
Marital status
Married
Single
Living with partner
Living
TOTAL
Household income
Less than 20.000
20.000 to 34.999
35.000 to 49.999
50.000 to 80.000
80.000 or more
Unknown
TOTAL
Employment
Part-time
Retired
Student
Unemployed
TOTAL
Industry sector
Advertising
Architecture
Market research
Media
Education
Retail
Health/medical
Service sector
Telecommunication
Insurance
Wholesale
Legal services
Others
Unknown
TOTAL
n
30,623
12,932
5,206
5,964
7,222
55,983
n
776
3,283
515
2,821
997
1,137
809
535
301
1,121
1,931
2,396
2,433
3,407
1,670
1,522
719
900
689
9,495
2,031
16,495
55,983
%
54.7%
23.1%
9.3%
10.7%
12.9%
100.0%
%
1.4%
5.9%
0.9%
5.0%
1.8%
2.0%
1.4%
1.0%
0.5%
2.0%
3.4%
4.3%
4.3%
6.1%
3.0%
2.7%
1.3%
1.6%
1.2%
17.0%
3.6%
29.5%
100.0%
Switzerland
Total: 35,269
Gender
TOTAL
n
16,294
18,975
35,269
%
46.2%
53.8%
100.0%
TOTAL
n
6,333
9,147
8,180
6,069
4,222
1,319
35,269
%
18.0%
25.9%
23.2%
17.2%
12.0%
3.7%
100.0%
n
11,568
9,240
9,593
%
32.8%
26.2%
27.2%
4,867
35,269
13.8%
100.0%
n
4,620
7,548
6,948
%
13.1%
21.4%
19.7%
5,678
3,985
6,489
35,269
16.1%
11.3%
18.4%
100.0%
Male
Female
Age
16 24
25 34
35 44
45 54
55 64
65+
Marital status
Married
Single
Living with partner
Living
TOTAL
Household income
Less than 20.000
20.000 to 34.999
35.000 to 49.999
50.000 to 80.000
80.000 or more
Unknown
TOTAL
Employment
Part-time
Retired
Student
Unemployed
TOTAL
Industry sector
Advertising
Architecture
Market research
Media
Education
Retail
Health/medical
Service sector
Telecommunication
Insurance
Wholesale
Legal services
Others
Unknown
TOTAL
n
21,973
5,749
2,363
4,162
5,185
35,269
n
329
2,219
411
1,069
658
642
164
329
1,233
658
986
1,808
3,041
2,384
575
740
658
411
2,055
2,713
3,519
8,667
35,269
%
62.3%
16.3%
6.7%
11.8%
14.7%
100.0%
%
0.9%
6.3%
1.2%
3.0%
1.9%
1.8%
0.5%
0.9%
3.5%
1.9%
2.8%
5.1%
8.6%
6.8%
1.6%
2.1%
1.9%
1.2%
5.8%
7.7%
10.0%
24.6%
100.0%
Austria
Total: 31,722
Gender
TOTAL
n
14,148
17,574
31,722
%
44.6%
55.4%
100.0%
TOTAL
n
9,896
10,069
6,636
3,759
1,074
288
31,722
%
31.2%
31.7%
20.9%
11.8%
3.4%
0.9%
100.0%
n
10,278
9,866
7,740
%
32.4%
31.1%
24.4%
3,838
31,722
12.1%
100.0%
n
9,548
8,216
4,853
%
30.1%
25.9%
15.3%
4,251
1,967
2,887
31,722
13.4%
6.2%
9.1%
100.0%
Male
Female
Age
16 24
25 34
35 44
45 54
55 64
65+
Marital status
Married
Single
Living with partner
Living
TOTAL
Household income
Less than 20.000
20.000 to 34.999
35.000 to 49.999
50.000 to 80.000
80.000 or more
Unknown
TOTAL
Employment
Part-time
Retired
Student
Unemployed
TOTAL
Industry sector
Advertising
Architecture
Market research
Media
Education
Retail
Health/medical
Service sector
Telecommunication
Insurance
Wholesale
Legal services
Others
Unknown
TOTAL
n
19,382
5,456
2,728
3,866
4,156
31,722
n
364
1,630
211
269
748
403
556
460
901
230
537
364
1,956
1,707
2,359
422
326
345
479
1,074
2,973
13,408
31,722
%
61.1%
17.2%
8.6%
12.2%
13.1%
100.0%
%
1.1%
5.1%
0.7%
0.8%
2.4%
1.3%
1.8%
1.5%
2.8%
0.7%
1.7%
1.1%
6.2%
5.4%
7.4%
1.3%
1.0%
1.1%
1.5%
3.4%
9.4%
42.3%
100.0%
Poland
Total: 28,766
Gender
TOTAL
n
13,779
14,987
28,766
%
47.9%
52.1%
100.0%
TOTAL
n
14,527
9,250
2,750
1,519
648
72
28,766
%
50.5%
32.3%
9.6%
5.3%
2.3%
0.3%
100.0%
n
9,809
9,723
6,415
%
34.1%
33.8%
22.3%
2,819
28,766
9.8%
100.0%
n
8,975
8,170
3,538
%
31.2%
28.4%
12.3%
1,668
1,179
5,235
28,766
5.8%
4.1%
18.2%
100.0%
Male
Female
Age
16 24
25 34
35 44
45 54
55 64
65+
Marital status
Married
Single
Living with partner
Living
TOTAL
Household income
Less than 10.000
10.000 to 19.999
20.000 to 29.999
30.000 to 39.000
40.000 or more
Unknown
TOTAL
Employment
Part-time
Retired
Student
Unemployed
TOTAL
Industry sector
Advertising
Architecture
Market research
Media
Education
Retail
Health/medical
Service sector
Telecommunication
Insurance
Wholesale
Legal services
Others
Unknown
TOTAL
n
15,994
7,163
892
3,931
4,718
28,766
n
494
3,354
82
123
1,996
432
1,584
576
288
123
1,708
1,255
4,239
1,482
2,202
473
556
432
1,029
206
6,008
124
28,766
%
55.6%
24.9%
3.1%
13.7%
16.4%
100.0%
%
1.7%
11.7%
0.3%
0.4%
6.9%
1.5%
5.5%
2.0%
1.0%
0.4%
5.9%
4.4%
14.7%
5.2%
7.7%
1.6%
1.9%
1.5%
3.6%
0.7%
20.9%
0.4%
100.0%
Russia
Total: 25,863
Gender
TOTAL
n
11,871
13,992
25,863
%
45.9%
54.1%
100.0%
TOTAL
n
10,436
10,034
3,617
1,435
313
28
25,863
%
40.4%
38.8%
14.0%
5.5%
1.2%
0.1%
100.0%
n
8,561
9,207
4,836
%
33.1%
35.6%
18.7%
3,259
25,863
12.6%
100.0%
n
8,069
6,750
3,647
%
31.2%
26.1%
14.1%
2,379
2,224
2,793
25,863
9.2%
8.6%
10.8%
100.0%
Male
Female
Age
16 24
25 34
35 44
45 54
55 64
65+
Marital status
Married
Single
Living with partner
Living
TOTAL
Household income
Less than 10.000
10.000 to 19.999
20.000 to 29.999
30.000 to 39.000
40.000 or more
Unknown
TOTAL
Employment
Part-time
Retired
Student
Unemployed
TOTAL
Industry sector
Advertising
Architecture
Market research
Media
Education
Retail
Health/medical
Service sector
Telecommunication
Insurance
Wholesale
Legal services
Others
Unknown
TOTAL
n
13,242
5,586
52
4,052
6,983
25,863
n
371
2,242
150
122
2,035
353
959
85
1,485
94
1,034
715
2,134
682
1,617
1,241
461
183
978
226
2,590
6,106
25,863
%
51.2%
21.6%
0.2%
15.7%
27.0%
100.0%
%
1.4%
8.7%
0.6%
0.5%
7.9%
1.4%
3.7%
0.3%
5.7%
0.4%
4.0%
2.8%
8.3%
2.6%
6.3%
4.8%
1.8%
0.7%
3.8%
0.9%
10.0%
23.6%
100.0%
Sweden
Total: 30,132
Gender
TOTAL
n
12,939
17,193
30,132
%
42.9%
57.1%
100.0%
TOTAL
n
6,430
5,050
6,566
6,665
3,387
2,034
30,132
%
21.3%
16.8%
21.8%
22.1%
11.2%
6.8%
100.0%
TOTAL
n
10,007
9,193
5,800
898
1,564
69
2,600
30,132
%
33.2%
30.5%
19.3%
3.0%
5.2%
0.2%
8.6%
100.0%
Household income
Under 10,000
10,001 - 19,999
20,000 - 29,999
30,000 - 39,999
n
2,136
2,947
4,655
5,638
%
7.1%
9.8%
15.5%
18.7%
40,000 - 49,999
50,000 - 59,999
60,000 or over
Unknown
3,980
2,679
5,659
2,438
30,132
13.2%
8.9%
18.8%
8.1%
100.0%
Male
Female
Age
16 24
25 34
35 44
45 54
55 64
65+
Marital status
Married
Single
Living with partner
Separated
Divorced
Widowed
Unknown
TOTAL
Employment
Part-time
Retired
Unemployed
Other/unknown
TOTAL
Industry sector
Advertising and PR
Charity
Commerce
Construction
Cultural
Education
Engineering
Environmental
Fashion and textile
Government
Health
Hospitality
Legal services
Manufacturing
Market research
Media
Other
Publishing
Retail
Science
Social care
Sport and leisure
Tourism
Transport
Voluntary
TOTAL
n
13,472
3,110
1,199
4,035
8,316
30,132
n
277
253
967
934
1,449
2,157
1,178
398
991
2,597
2,142
2,269
33
1,377
241
1,627
33
280
1,871
3,779
154
1,299
1,040
1,302
277
838
268
99
30,132
%
44.7%
10.3%
4.0%
13.4%
27.6%
100.0%
%
0.9%
0.8%
3.2%
3.1%
4.8%
7.2%
3.9%
1.3%
3.3%
8.6%
7.1%
7.5%
0.1%
4.6%
0.8%
5.4%
0.1%
0.9%
6.2%
12.5%
0.5%
4.3%
3.5%
4.3%
0.9%
2.8%
0.9%
0.3%
100.0%
Denmark
Total: 50,171
Gender
TOTAL
n
21,242
28,929
50,171
%
42.3%
57.7%
100.0%
TOTAL
n
8,634
8,544
10,390
9,146
6,537
6,919
50,171
%
17.2%
17.0%
20.7%
18.2%
13.0%
13.8%
100.0%
TOTAL
n
16,662
15,498
8,976
512
3,156
893
4,475
50,171
%
33.2%
30.9%
17.9%
1.0%
6.3%
1.8%
8.9%
100.0%
Household income
Under 10,000
10,001 - 19,999
20,000 - 29,999
30,000 - 39,999
n
2,218
5,965
6,357
7,751
%
4.0%
12.0%
13.0%
15.0%
40,000 - 49,999
50,000 - 59,999
60,000 or over
Unknown
6,171
5,408
11,775
4,525
50,171
12.0%
11.0%
24.0%
9.0%
100.0%
Male
Female
Age
16 24
25 34
35 44
45 54
55 64
65+
Marital status
Married
Single
Living with partner
Separated
Divorced
Widowed
Unknown
TOTAL
Employment
Part-time
Retired
Unemployed
Other/unknown
TOTAL
n
23,344
6,126
2,107
5,122
13,471
50,171
%
46.5%
12.2%
4.2%
10.2%
26.9%
100.0%
Industry sector
Advertising and PR
Charity
Commerce
Construction
Cultural
Education
Engineering
Environmental
Fashion and textile
Government
Health
Hospitality
Legal services
Manufacturing
Market research
Media
Other
Publishing
Retail
Science
Social care
Sport and leisure
Tourism
Transport
Voluntary
TOTAL
n
1,008
748
672
1,049
2,253
2,739
2,463
462
2,664
3,196
3,181
3,000
522
2,167
1,249
3,723
15
391
978
8,976
416
3,035
948
1,676
336
848
1,395
60
50,171
%
2.0%
1.5%
1.3%
2.1%
4.5%
5.5%
4.9%
0.9%
5.3%
6.3%
6.3%
6.0%
1.0%
4.3%
2.5%
7.4%
0.0%
0.8%
2.0%
17.9%
0.8%
6.1%
1.9%
3.3%
0.7%
1.7%
2.8%
0.1%
100.0%
Norway
Total: 33,886
Gender
TOTAL
n
12,355
21,531
33,886
%
36.5%
63.5%
100.0%
TOTAL
n
7,045
6,232
7,607
5,408
3,195
4,398
33,886
%
20.8%
18.4%
22.5%
16.0%
9.4%
13.0%
100.0%
TOTAL
n
10,786
10,206
7,601
640
1,325
884
2,443
33,886
%
31.8%
30.1%
22.4%
1.9%
3.9%
2.6%
7.2%
100.0%
n
2,104
3,653
4,819
5,323
%
6.2%
10.8%
14.2%
15.7%
4,426
3,460
7,323
2,779
33,886
13.1%
10.2%
21.6%
8.2%
100.0%
Male
Female
Age
16 24
25 34
35 44
45 54
55 64
65+
Marital status
Married
Single
Living with partner
Separated
Divorced
Widowed
Unknown
Household income
Under 10,000
10,001 - 19,999
20,000 - 29,999
30,000 - 39,999
40,000 - 49,999
50,000 - 59,999
60,000 or over
Unknown
TOTAL
Employment
Part-time
Retired
Unemployed
Other/unknown
TOTAL
Industry sector
Advertising and PR
Charity
Commerce
Construction
Cultural
Education
Engineering
Environmental
Fashion and textile
Government
Health
Hospitality
Legal services
Manufacturing
Market research
Media
Other
Publishing
Retail
Science
Social care
Sport and leisure
Tourism
Transport
Voluntary
TOTAL
n
15,058
4,029
1,352
4,378
9,068
33,886
n
274
234
1,088
979
1,427
2,433
1,111
315
1,047
2,938
2,782
2,579
132
1,826
312
2,148
125
200
1,996
3,968
312
1,735
912
1,328
274
837
457
115
33,886
%
39.4%
9.5%
2.9%
13.1%
35.1%
100.0%
%
0.8%
1.0%
4.3%
5.0%
3.0%
6.5%
4.9%
2.0%
5.0%
10.3%
8.1%
7.6%
0.9%
8.9%
1.0%
8.9%
0.1%
0.8%
1.7%
2.3%
0.3%
5.3%
3.2%
3.4%
1.2%
1.8%
1.6%
0.2%
100.0%
Finland
Total: 42,861
Gender
TOTAL
n
18,567
24,294
42,861
%
43.3%
56.7%
100.0%
TOTAL
n
7,621
9,335
11,337
8,997
3,763
1,809
42,861
%
17.8%
21.8%
26.5%
21.0%
8.8%
4.2%
100.0%
TOTAL
n
13,488
12,335
10,042
1,590
1,894
3,510
42,861
%
31.5%
28.8%
23.4%
3.7%
4.4%
8.2%
100.0%
Household income
Under 10,000
10,001 - 19,999
20,000 - 29,999
30,000 - 39,999
n
2,533
4,723
6,798
6,755
%
5.9%
11.0%
15.9%
15.8%
40,000 - 49,999
50,000 - 59,999
60,000 or over
Unknown
5,310
4,055
7,972
4,715
42,861
12.4%
9.5%
18.6%
11.0%
100.0%
Male
Female
Age
16 24
25 34
35 44
45 54
55 64
65+
Marital status
Married
Single
Living with partner
Separated
Divorced/Widowed
Unknown
TOTAL
Employment
Part-time
Retired
Unemployed
Other/unknown
TOTAL
Industry sector
Advertising and PR
Charity
Commerce
Construction
Cultural
Education
Engineering
Environmental
Fashion and textile
Government
Health
Hospitality
Legal services
Manufacturing
Market research
Media
Other
Publishing
Retail
Science
Social care
Sport and leisure
Tourism
Transport
Voluntary
TOTAL
n
16,878
4,063
1,239
5,623
15,057
42,861
n
334
437
1,852
2,156
1,294
2,765
2,096
866
2,160
4,432
3,467
3,240
381
3,810
441
3,815
34
334
707
999
146
2,289
1,376
1,470
437
763
669
90
42,861
%
39.4%
9.5%
2.9%
13.1%
35.1%
100.0%
%
0.8%
1.0%
4.3%
5.0%
3.0%
6.5%
4.9%
2.0%
5.0%
10.3%
8.1%
7.6%
0.9%
8.9%
1.0%
8.9%
0.1%
0.8%
1.7%
2.3%
0.3%
5.3%
3.2%
3.4%
1.2%
1.8%
1.6%
0.2%
100.0%
Netherlands
UK
Peter-Paul Laumans
p.laumans@panelteam.com
cc s-Hertogenbosch
Denmark
Germany
Angus Webb
a.webb@panelteam.com
Hexham
France
Mik Oddershede
m.oddershede@panelteam.com
Odense & Kopenhagen
Sweden
Italy
Alexandre Sagakian
a.sagakian@panelteam.com
Paris
Finland
Hanna Wahlstedt
h.wahlstedt@panelteam.com
Stockholm
Herbert Hckel
h.hoeckel@panelteam.com
Dsseldorf
Francesco Biasiol
f.biasiol@panelteam.com
Trieste & Milan
US
Janne Auma-aho
j.auma-aho@panelteam.com
Helsinki
Thomas Fuller
t.fuller@panelteam.com
San Francisco
2010 panelteam. Registered address: Havensingel 1A, NL-5211 TX, s-Hertogenbosch. VAT number: NL821322060B01
T: +31 (0) 85 201 74 37
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