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four texts, notebooks, and calculator except in his arms. At the end of the
school day, his arms were sore from carrying the unaccustomed weight, and he
was very determined to find a replacement backpack before his next class day.
Joe is experiencing:
a
. opportunity.
b
. goals.
c
. motivation.
d
. ability.
e
. objectives.
status: not answered ()
correct: c
your answer:
2 Shawna prefers Nike athletic shoes and gear. She tried competing brands but
five years ago settled on Nike as her favorite. She even had the Nike
"swoosh" symbol painted on the sides of her car, and always wears a Nikelogo cap to softball practice. Shawna's behavior exhibits an unusually high
level of:
a
. involvement with an advertisement.
b
. cognitive involvement.
c
. involvement with a medium.
d
. response involvement.
e
. involvement with a brand.
status: not answered ()
correct: e
your answer:
correct: c
your answer:
6 Mary spends $500 per year on tuition for Spanish language classes at the
local community college, simply because she wants to stretch her intellectual
accomplishments. Which need from Maslow's hierarchy is Mary fulfilling
through this behavior?
a
. physiological
b
. self-actualization
c
. safety
d
. egoistic
e
. social
status: not answered ()
correct: b
your answer:
7 Don's favorite cable television channel is the Game Show Network. He never
misses Jeopardy! and considers it to be the most challenging activity of his
day. Don exhibits a high need for:
a
. affiliation.
b
. cognitive stimulation.
c
. independence.
d
. modeling.
e
. reinforcement.
status: not answered ()
correct: b
your answer: