REVIEW QUESTIONS

Unit 6 Marketing
1) What are the four Ps?
a) practice, price, politics, production
b) product, price, promotion, place
c) product, packaging, price, promotion
2) Which of the following defines competitive advantage?
a) when companies try to beat each other
b) when one company is ahead of its rivals
c) when companies agree on pricing policies
3) What are aspirations?
a) attempts to sell products
b) forms of advertising
c) things that people hope or wish for
4) Which of the following defines commercials veterans?
a) people who design advertisements
b) consumers who are targeted by thousands of advertisements
c) people who buy products as a result of advertising
5) POS stands for
a) product on sale.
b) point of sale.
c) products and services.
6) What is endorsement?
a) when famous people advertise brands
b) when brands are named after famous people
c) when a brand has a distinctive logo
7) Which of the following suggests a large jump? Prices are
a) slightly higher.
b) significantly higher.
c) rather higher.
8) Which is the definition of a target market?
a) the market you hope to sell to
b) the market with the highest share
c) an undeveloped market
9) Which word does not collocate with brand?
a) luxury
b) established
c) historic
10) What does bombarded mean?
a) attacked
b) surrounded
c) confronted

Unit 7 Outsourcing
1) The main reason for outsourcing is to
a) create jobs.
b) reduce costs.
c) save time.
2) Which type of work is not suitable for outsourcing?
a) back office
b) sale
c) IT
3) Offshoring means
a) going global.
b) re-locating.
c) outsourcing overseas.
4) What is a graduate?
a) a school leaver
b) a person who has a degree
c) a student
5) Which word is a synonym for redundant?
a) laid off
b) downsized
c) outsourced
6) What are overheads?
a) the companys premises and office buildings
b) outsourced work processes
c) the companys expenses
7) What is multi-shoring?
a) having service providers in several countries
b) having several service providers in one country
c) using outsourced workers from several countries to perform one
task
8) What is to purpose of multi-shoring?
a) to spread costs
b) to minimise risks
c) to provide employment
9) What is another term for Customer Support Service?
a) R+D
b) Help desk
c) HR
10) What is a host?
a) a person who works in an outsourced department
b) a country where outsourced departments are located
c) an offshore manufacturing plant

Unit 8 Finance
1) What do auditors do?
a) They look after a companys financial matters.
b) They check a companys financial documentation.
c) They report financial results to the company.
2) What is another word for income?
a) outgoings
b) expenditure
c) revenue
3) What is gross profit?
a) what the company earns after deducting all costs
b) what the company earns before deducting all costs
c) what the companies pay out to shareholders
4) What are liabilities?
a) money that the company owes to others
b) money that is owed to the company
c) money that the company needs to make each month
5) Which word is a synonym for discounts?
a) rebates
b) dividends
c) interest
6) What is the opposite of in debt?
a) in the black
b) in the red
c) overdrawn
7) Which of the following describes a dramatic and sudden fall in
figures?
a) profits peaked
b) profits rose steadily
c) profits plunged alarmingly
8) For what reason might a company overstate its earnings?
a) to save taxes
b) to push up share prices
c) to avoid bankruptcy
9) What are fixed assets?
a) land, buildings and machinery owned by the company for
company use
b) cash and investments belonging to the company
c) everything that a company possesses
10) What are financial irregularities?
a) making false statements on balance sheets
b) overspending budgets
c) making risky investments

Unit 9 Recruitment
1) Which of the following does not mean recruiting new personnel?
a) taking on
b) employing
c) dismissing
2) Which part of a Curriculum Vitae (C.V.) gives information about your
past work record?"
a) Skills
b) Experience
c) Qualifications
3) Which word is a synonym for candidate?
a) applicant
b) interviewer
c) employer
4) What is a cover letter?
a) a letter from your former boss to your new employer
b) a letter that you send with your CV to apply for a job
c) a letter informing you that you have been unsuccessful at
interview
5) Which word means to make a request for a job?
a) to apply
b) to hire
c) to interview
6) Out of 400 applications, 10 candidates were for interview.
a) collected
b) rejected
c) selected
7) Applicants are asked to supply from past employers.
a) qualifications
b) references
c) requests
8) What does to screen candidates mean?
a) to invite them for interview
b) to examine their education and work background
c) to inform them whether or not they got the job
9) What are routine tasks?
a) special jobs
b) ordinary work
c) difficult jobs
10) In an interview, what are behavioural questions?
a) questions about the candidates paper qualifications
b) questions about their current position
c) questions about how candidates react in certain situations