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Whatisasupplychainnetwork?
Supplychainsandsupplynetworksbothdescribetheflowand
movementofmaterials&information,bylinkingorganisationstogether
toservetheendcustomer
A SupplyChainNetwork(SCN) isanevolutionofthebasic supplychain.
Duetorapidtechnologicaladvancement,organisationswithabasic
supplychaincandevelopthischainintoamorecomplexstructure
involvingahigherlevelofinterdependenceandconnectivitybetween
moreorganisations,thisconstitutesasupplychainnetwork
Example:SupplyChain
Example:SupplyChainNetwork
Theabovediagramisanexampleofasimplifiedsupplychain;thesupplychain
showsthemovementofmaterialflowfromtheApplefarmrightthroughthe
productionprocesstotheendusers.
Theaboveexampledemonstratesasimplified
versionofasupplychainnetworkofanAppleJuice
organisation.Theorganisationwillhaveanupstream
networkandadownstreamnetwork.
Organisationsarelinkedviatwotypesofflows:
Togetacompletepictureofanorganisationssupply
chainnetwork;information&materialflowshould
bemapped. Inefficiencycanthenbelocatedand
removed.
Materialflow: Isthemovementofgoodsfromraw
primarygoods(suchasWool,TreesandCoaletc.)to
completegoods(TVs,RadiosandComputers)that
aretobedeliveredtothefinalcustomer.
Informationflow: Isthedemandfromtheend
customertoprecedingorganisationsinthenetwork.
DistributionNetwork
Adistributionnetworkisaninterrelatedarrangementofpeople,storage
facilitiesandtransportationsystemsthatmovesgoodsandservicesfrom
producerstoconsumers.
Adistributionnetworkisthesystemacompanyusestogetproducts
fromthemanufacturertotheretailer.Afastandreliabledistribution
networkisessentialtoasuccessfulbusinessbecausecustomersmustbe
abletogetproductsandserviceswhentheywantthem.
4/13/2016
TheRoleofDistribution
intheSupplyChain
FactorsInfluencing
DistributionNetworkDesign
Distribution:thestepstakentomoveandstorea
productfromthesupplierstagetothecustomer
stageinasupplychain
Distributiondirectlyaffectscostandthecustomer
experienceandthereforedrivesprofitability
Choiceofdistributionnetworkcanachievesupply
chainobjectivesfromlowcosttohigh
responsiveness
Examples:WalMart,Dell,Proctor&Gamble,
Grainger
Distributionnetworkperformanceevaluatedalong
twodimensionsatthehighestlevel:
Customerneedsthataremet
Costofmeetingcustomerneeds
Distributionnetworkdesignoptionsmusttherefore
becomparedaccordingtotheirimpactoncustomer
serviceandthecosttoprovidethislevelofservice
FactorsInfluencing
DistributionNetworkDesign
ServiceandNumberofFacilities
Elementsofcustomerserviceinfluencedbynetwork
structure:
Responsetime
Productvariety
Productavailability
Customerexperience
Ordervisibility
Returnability
Numberof
Facilities
Supplychaincostsaffectedbynetworkstructure:
Inventories
Transportation
Facilitiesandhandling
Information
ResponseTime
TheCostResponseTimeFrontier
High
InventoryCostsandNumber
ofFacilities
Inventory
Costs
LocalFG
Mix
RegionalFG
LocalWIP
Cost
CentralFG
CentralWIP
CentralRawMaterialandCustomproduction
Customproductionwithrawmaterialatsuppliers
Low
Low
ResponseTime
High
Numberoffacilities
4/13/2016
TransportationCostsand
NumberofFacilities
FacilityCostsandNumber
ofFacilities
Transportation
Costs
Facility
Costs
Numberoffacilities
Numberoffacilities
TotalCosts
ResponseTime
TotalLogisticsCosts
Facilities
Inventory
Transportation
NumberofFacilities
DesignsforaDistributionNetwork
ManufacturerStoragewithDirectShipping
ManufacturerStoragewithDirectShippingandIn
TransitMerge
DistributorStoragewithCarrierDelivery
DistributorStoragewithLastMileDelivery
ManufacturerorDistributorStoragewithConsumer
Pickup
RetailStoragewithConsumerPickup
NumberofFacilities
ManufacturerStoragewithDirectShipping
(DropShipping)
Mfr
Retailer
Customer
ProductFlow
InformationFlow
4/13/2016
PerformanceCharacteristicsofManufacturerStoragewithDirectShipping
Network
CostFactor
Performance
Inventory
Lowercostsbecauseofaggregation.Benefitsofaggregation arehighestforlow
demand,highvalueitems.Benefitsareverylargeifproductcustomizationcanbe
postponedatemanufacturer.
Transportation
Facilitiesandhandling
Information
Highertransportationcostsbecauseofincreaseddistance anddisaggregate
shipping.
Lowerfacilitycostsbecauseofaggregation.Somesavingonhandlingcostsif
manufacturercanmanagesmallshipmentsorshipfromproductionline.
ServiceFactor
Performance
ResponseTime
Longresponsetimeofonetotwo weeksbecauseofincreaseddistance
andtwostagesfororderprocessing.Responsetimemayvaryby
product,thuscomplicatingreceiving.
ProductVariety
Easytoprovideaveryhighlevelofvariety.
ProductAvailability
Easytoprovide ahighlevelofproductavailabilitybecauseof
aggregationatmanufacturer.
CustomerExperience
Goodin termsofhomedeliverybutcansufferiforderfromseveral
manufacturersissentaspartialshipments.
Timetomarket
Fast,withtheproduct availableassoonasthefirstunitisproduced.
Ordervisibility
Moredifficultbutalsomoreimportantfromacustomerservice
perspective.
Returnability
Expensiveanddifficulttoimplement.
Significant investmentininformationinfrastructuretointegratemanufacturerand
retailer.
PerformanceCharacteristicsofInTransitMerge
IntransitmergeNetwork
CostFactor
Factories
Intransitmerge
ByCarrier
Retailer
Customers
Performance
Inventory
Similartodropshipping.
Transportation
Somewhatlowertransportationcoststhandropshipping.
Facilitiesandhandling
Handlingcostshigherthandropshippingatcarrier;receivingcosts
loweratcustomer.
Information
Investment issomewhathigherthanfordropshipping.
ServiceFactor
Performance
ResponseTime
Similar todropshipping;maybemarginallyhigher.
Productvariety
Similar todropshipping.
ProductAvailability
Similartodropshipping.
Customerexperience
Betterthandropshippingbecauseasingleorderhastobereceived.
Customers
ProductFlow
InformationFlow
DistributorStoragewithCarrierDelivery
Factories
DistributorStorage
Timetomarket
Similartodropshipping.
Ordervisibility
Similartodropshipping.
Returnability
Similartodropshipping.
PerformanceCharacteristicsofDistributorstoragewithCarrierDelivery
CostFactor
Performance
Inventory
Higher thanmanufacturerstorage.Differenceisnotlargeforfastermoving
items.
Transportation
Lower thanmanufacturerstorage.Reductionishighestforfastermoving
items.
Facilities andhandling
Somewhat higherthanmanufacturerstorage.Thedifferencecanbelargefor
veryslowmovingitems.
Information
Simpler infrastructurecomparedtomanufacturerstorage.
ServiceFactor
Performance
Response Time
Faster thanmanufacturerstorage.
Product variety
Lower thanmanufacturerstorage.
Productavailability
Higher costtoprovidethesamelevelofavailabilityasmanufacturerstorage.
Customer experience
Better thanmanufacturerstoragewithdropshipping.
Time tomarket
Higher thanmanufacturerstorage.
Order visibility
Easier thanmanufacturerstorage.
Returnability
Easier thanmanufacturerstorage
Customers
ProductFlow
InformationFlow
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4/13/2016
PerformanceCharacteristicsofDistributorStoragewithLastMileDelivery
DistributorStoragewithLastMileDelivery
CostFactor
Performance
Inventory
Higherthandistributorstoragewithpackagecarrierdelivery.
Transportation
Veryhighcostgivenminimal scaleeconomies.Higherthanany
otherdistributionoption.
Facilitiesandhandling
Facilitycostshigherthanmanufacturerstorageordistributor
storagewith packagecarrierdelivery,butlowerthanachainof
retailstores.
Information
Similartodistributorstoragewithpackagecarrierdelivery.
Factories
Distributor/
Retailer
Warehouse
Customers
ProductFlow
InformationFlow
Servicefactor
Performance
Responsetime
Veryquick.Samedaytonextdaydelivery.
Productvariety
Somewhatlessthandistributorstoragewithpackagecarrierdelivery
butlargerthanretailstores.
Productavailability
Moreexpensive toprovideavailabilitythananyotheroptionexcept
retailstores.
Customerexperience
Verygood,particularlyforbulkyitems.
Timetomarket
Slightlyhigherthandistributorstoragewithpackagecarrierdelivery.
Ordertraceability
Lessofanissueand easiertoimplementthanmanufacturerstorageor
distributorstoragewithpackagecarrierdelivery.
Returnability
Easiertoimplementthanotheroptions.Harderandmoreexpensive
thanaretailnetwork.
ManufacturerorDistributorWarehouseStoragewithConsumer
Pickup
CustomerFlow
ProductFlow
Retailer
Information
Flow
Factories
CrossDockDC
PickupSites
Customers
PerformanceCharacteristicsofNetworkwithConsumerPickupsites
CostFactor
Performance
Inventory
Can matchanyotheroption,dependingonthelocationofinventory.
Transportation
Lower thantheuseofpackagecarriers,especiallyifusinganexisting
deliverynetwork.
Facilities andhandling
Facility costscanbeveryhighifnewfacilitieshavetobebuilt.Costsare
lowerifexistingfacilitiesareused.Theincreaseinhandlingcostatthe
pickupsitecanbesignificant.
Information
Service Factor
Performance
Responsetime
Similartopackagecarrierdelivery withmanufacturerordistributorstorage.
Samedaydeliverypossibleforitemsstoredlocallyatpickupsites.
Productvariety
Similartoother manufacturerordistributorstorageoptions.
Product availability
Similartoother manufacturerordistributorstorageoptions.
Customer experience
Lowerthanother optionsbecauseofthelackofhomedelivery.Inareaswith
highdensityofpopulation,lossofconveniencemaybesmall.
Time tomarket
Similar tomanufacturerstorageoptions.
Order visibility
Difficult butessential.
Returnability
Somewhat easiergiventhatpickuplocationcanhandlereturns.
Significant investmentininfrastructurerequired.
4/13/2016
FrameworkforNetworkdesignDecisions
CompetitiveStrategy
InternalConstraints
Capital,GrowthStrategy
ProductionTechnologies
Cost,scale/scopeimpact
Competitive
Environment
AggregateFactorsand
Logisticscosts
Phase1
SC
Strategy
FrameworkforNetworkDesignDecisions
GlobalCompetition
Tariffs&TaxIncentives
Phase2
Reg
Facility
Conifig
Phase3
Desirable
sites
RegionalDemand
Size,growth,
homogeneity
Political,ExchangeRate
andDemandRisk
AvailableInfra
structure
ProductionMethods
Factorcosts
Phase4
LogisticsCost
Location
Choices
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SiteSelection:WheretoLocate
Modelsforfacilitylocationandcapacity
allocation
Infrequentbutimportant
Goalistomaximizetheoverallprofitabilitywhileprovidingcustomerswith
appropriateresponsiveness.
beingintherightplaceatthe
righttime
Revenuescomefromsaleofproducts,whereascostarisesfromfacilities,labor,
transportation,materialandinventories.
Amanagermustconsidermanytradeoffsduringnetworkdesign.Ex:building
manyfacilitiesreducestransportationcostandprovidesfastresponsetime,butit
increasesthefacilityandinventorycost.
Managersusenetworkdesignmodelsin2situations:
1. Todecideonlocationswherefacilitieswillbeestablishedandthecapacity
tobeassignedtoeachfacility.(longterm)
2. Modelsareusedtoassigncurrentdemandtotheavailablefacilitiesand
identifylanesalongwhichproductwillbetransported.(annualbasis)
13April2016
35
Mustconsiderotherfactors,
especiallyfinancialconsiderations
Locationdecisionsmademore
oftenforserviceoperationsthan
manufacturingfacilities
Locationcriteriaforservice
accesstocustomers
Locationcriteriafor
manufacturingfacility
natureoflaborforce
laborcosts
proximitytosuppliersandmarkets
distributionandtransportationcosts
energyavailabilityandcost
communityinfrastructure
qualityoflifeincommunity
governmentregulationsandtaxes
Supplement 7-36
4/13/2016
NetworkOptimizationModels
DemandAllocationModel
Allocatingdemandtoproductionfacilities
Locatingfacilitiesandallocatingcapacity
Whichmarketisservedby
whichplant?
Whichsupplysourcesareused
byaplant?
xij =Quantityshippedfromplant
siteitocustomerj
KeyCosts:
Fixedfacilitycost
Transportationcost
Productioncost
Inventorycost
Coordinationcost
n m
s.t.
n
xij D j
i 1
m
xij K i
j 1
xij 0
Whichplantstoestablish?Howtoconfigurethenetwork?
GlobalSupplyChainFactors
PlantLocationwithMultipleSourcing
yi =1ifplantislocated
atsitei,0otherwise
xij =Quantityshipped
fromplantsiteito
customerj
n m
i 1
i 1 j 1
xij D j
i 1
n
xij K i y i
j 1
Governmentstability
Governmentregulations
Political&economicsystems
Economicstability&growth
Exchangerates
Culture
Export/importregulations,duties
&tariffs
Rawmaterialavailability
y i k ; y i {0,1}
Climate
Number&proximityof
suppliers
Transportation&distribution
system
Laborcost&education
Availabletechnology
Commercialtravel
Technicalexpertise
Crossbordertraderegulations
Grouptradeagreements
i 1
Supplement 7-40
LocationIncentives
LocationAnalysisTechniques
Tax credits
Relaxed government regulation
Job training
Infrastructure improvement
Money
Supplement 7-41
Supplement 7-42
4/13/2016
LocationFactorRating
LocationFactorRating
Inthe locationfactorrating system,factorsthatareimportantinthe
locationdecisionareidentified.Eachfactorisweightedfrom0to
1.00toprioritizethefactorandreflectitsimportance.Asubjective
scoreisassigned(usuallybetween0and100)toeachfactorbasedon
itsattractivenesscomparedwithotherlocations,andtheweighted
scoresaresummed.Decisionstypicallywillnotbemadebasedsolely
ontheseratings,buttheyprovideagoodwaytoorganizeandrank
factors.
Supplement 7-44
LocationFactorRating
LocationFactorRating
SCORES (0 TO 100)
LOCATION FACTOR
Labor pool and climate
Proximity to suppliers
Wage rates
Community environment
Proximity to customers
Shipping modes
Air service
WEIGHTED SCORES
WEIGHT
Site 1
Site 2
Site 3
Site 1
Site 2
Site 3
.30
.20
.15
.15
.10
.05
.05
80
100
60
75
65
85
50
65
91
95
80
90
92
65
90
75
72
80
95
65
90
24.00
20.00
9.00
11.25
6.50
4.25
2.50
77.50
19.50
18.20
14.25
12.00
9.00
4.60
3.25
80.80
27.00
15.00
10.80
12.00
9.50
3.25
4.50
82.05
Supplement 7-45
CenterofGravityTechnique
Supplement 7-46
CenterofGravityTechnique
Supplement 7-47
Ingeneral,transportationcostsareafunctionofdistance,
weight,andtime.
The centerofgravity, or weightcenter, techniqueisa
quantitativemethodforlocatingafacilitysuchasawarehouse
atthecenter ofmovementinageographicareabasedon
weightanddistance.
Thismethodidentifiesasetofcoordinatesdesignatinga
centrallocationonamaprelativetoallotherlocations.
Supplement 7-48
4/13/2016
CenterofGravityTechnique
GridMapCoordinates
y
2 (x2, y2), W2
y2
x=
3 (x3, y3), W3
y3
x1
y=
x2
x3
Wi
i=1
1 (x1, y1), W1
yiWi
i=1
y1
xiWi
i=1
Wi
i=1
where,
x, y = coordinates of new facility at
center of gravity
xi, yi = coordinates of existing facility i
Wi = annual weight shipped from
facility i
TheBurgerDoodlerestaurantchainpurchases
ingredientsfromfourdifferentfoodsuppliers.The
companywantstoconstructanewcentral
distributioncenter toprocessandpackagethe
ingredientsbeforeshippingthemtotheirvarious
restaurants.Thesupplierstransportingredient
itemsin40foottrucktrailers,eachwithacapacity
of38,000pounds.Thelocationsofthefour
suppliers,A,B,C,andD,andtheannualnumberof
trailerloadsthatwillbetransportedtothe
distributioncenter areshowninthefollowing
figure:
Supplement 7-49
CenterofGravityTechnique
Supplement 7-50
CenterofGravityTechnique
y
700
600
(135)
500
Miles
x
y
W
C
(105)
A
200
200
75
B
100
500
105
C
250
600
135
D
500
300
60
xW
i i
x=
i=1
n
W
i
i=1
400
300
200
(60)
yW
i i
(75)
y=
i=1
n
W
i
100
i=1
Supplement 7-51
LoadDistanceTechnique
CenterofGravityTechnique
y
700
600
Miles
500
C
(135)
B
(105)
400
300
200
x
y
W
A
200
200
75
B
100
500
105
C
250
600
135
D
500
300
60
(75)
100
0
Supplement 7-52
Supplement 7-53
Avariationofthecenterofgravitymethodfordetermining
thecoordinatesofafacilitylocationisthe loaddistance
technique. Inthismethod,asinglesetoflocation
coordinatesisnotidentified.Instead,variouslocationsare
evaluatedusingaloaddistancevaluethatisameasureof
weightanddistance.
Theloaddistancetechniqueisappliedbycomputingaload
distancevalueforeachpotentialfacilitylocation.The
implicationisthatthelocationwiththelowestvaluewould
resultintheminimumtransportationcostandthuswouldbe
preferable.
Supplement 7-54
4/13/2016
LoadDistanceTechnique
LoadDistanceCalculations
n
Compute(LoadxDistance)foreachsite
Choosesitewithlowest(LoadxDistance)
Distancecanbeactualorstraightline
ld
LD =
i=1
where,
LD =
load-distance value
li =
di
di
where,
(x,y) = coordinates of proposed site
(xi , yi) = coordinates of existing facility
Supplement 7-55
LoadDistance
LoadDistance
Potential Sites
Site
X
1
360
2
420
3
250
Y
180
450
400
A
200
200
75
X
Y
Wt
Suppliers
B
C
100
250
500
600
105
135
Site 2 dA = 333
D
500
300
60
dB =
(xB - x1 + (yB - y1
dC = 434.2
)2
dD = 269.3
ld
i
i=1
(100-360)2
Compute load-distance
LD =
(500-180)2
= 412.3
dD = 184.4
* Choose site 3
ImpactofUncertaintyinNetworkDesign
Supplychainnetworkdesigndecisionsinclude
Facilitylocation(numberoffacilities)
Capacityallocation(sizeofeachfacility)
Marketandsupplyallocation(distribution)
ImpactofUncertaintyinNetworkDesign
Hence,itissuggestedthatwhenwemakenetworkdesigndecisions,
we mustconsiderbothsupplyanddemanduncertaintyandthe
financialuncertainty
Ifenoughcareisnottaken,theimpactof uncertaintywillmakeit
operationaltobevarycostlyandcomplex.
10
4/13/2016
EvaluatingNetworkDesignDecisionsUsing
DecisionTrees
ImpactofUncertaintyinNetworkDesign
Supplier
Manufacturer
Distributor
Retailer
Customer
Amanagermustmakemanydifferentdecisionswhen
designingasupplychainnetwork
Manyoftheminvolveachoicebetweenalongterm(orless
flexible)optionandashortterm(ormoreflexible)option
Ifuncertaintyisignored,thelongtermoptionwillalmost
alwaysbeselectedbecauseitistypicallycheaper
Suchadecisioncaneventuallyhurtthefirm,however,
becauseactualfuturepricesordemandmaybedifferent
fromwhatwasforecastedatthetimeofthedecision
Adecisiontree isagraphicdevicethatcanbeusedto
evaluatedecisionsunderuncertainty
662
DecisionTrees
DecisionTrees
Adecisiontreeisagraphicdeviceusedtoevaluate
decisionsunderuncertainty
1.
2.
3.
4.
5.
6.
Identifythedurationofeachperiodandthenumberoftime
periodsT tobeevaluated
Identifythefactorsassociatedwiththeuncertainty
Identifytherepresentationofuncertainty
Identifytheperiodicdiscountratek
Representthetree,identifyingallstatesandtransition
probabilities
StartingatperiodT,workbacktoperiod0identifytheexpected
cashflowsateachstep
DecisionTreeMethodology
1. Identifythedurationofeachperiod(month,quarter,etc.)and
thenumberofperiodsToverwhichthedecisionistobe
evaluated.
2. Identifyfactorssuchasdemand,price,andexchangerate,whose
fluctuationwillbeconsideredoverthenextTperiods.
3. Identifyrepresentationsofuncertaintyforeachfactor;thatis,
determinewhatdistributiontousetomodeltheuncertainty.
4. Identifytheperiodicdiscountratekforeachperiod.
5. Representthedecisiontreewithdefinedstatesineachperiod,as
wellasthetransitionprobabilitiesbetweenstatesinsuccessive
periods.
6. StartingatperiodT,workbacktoperiod0,identifyingthe
optimaldecisionandtheexpectedcashflowsateachstep.
Expectedcashflowsateachstateinagivenperiodshouldbe
discountedbackwhenincludedinthepreviousperiod.
By
Pon Vivek Narayan
Venkatesh
Regan
11