Planning Strategic and

Organizational Change
Paulus Tangkere
Innovation & Change Management
Session 9

The Framework for Planning

pt

lens for developing an effective change

management plan.
can be used to plan and lead strategic and
organizational change.
based on an organizational effectiveness (or
success factors) model the key factors upon
which an organization needs to focus in order
to maximize long-term success in the context
of planning for and implementing change.

Key Components of the

Framework

pt

Key components need to be effectively designed

and managed both as organizations grow and
develop and as organizations plan for and
implement change
Business Foundations.
Strategic Building Blocks.

Business Foundation
1. Business concept.
2. Core strategy.
3. Strategic mission.

pt

Business Concept

pt

defines what the overall purpose of the

business.
It answers the question What are we?
It defines the space that an organization seeks
to occupy as a player in a market

a business definition needs to avoid being either too

broad or too narrow

BUSINESS FOUNDATION

Core Strategy

pt

is the central or core theme around which the

organization plans to compete to achieve its
strategic mission.
the quality of their sales force, the
effectiveness of their planning process, or the
strength of their companys culture.
unique factors that truly differentiate the
organization from its competitors

BUSINESS FOUNDATION

Strategic Mission

pt

broadly defines what an organization wants to

achieve over the long term (3-5 years).
be capable of being stated in both qualitative
and quantitative terms.
provides a sense of direction for decisions and
actions
a component that is measurable

BUSINESS FOUNDATION

Strategic Building Blocks

1.
2.
3.
4.
5.
6.

pt

Identification of market segment and niche.

Development of products and services.
Acquiring resources.
Development of operational systems.
Development of management systems.
Developing and managing corporate culture.

Identification of market
segment and niche

pt

identifying the customers that the

organization wants to serve and the customer
needs that the organization wants to meet.
capture a market niche, a place within the
market that the organization controls, based
on the sustainable competitive advantages it
possesses.
clearly identifying present and potential customers
and their needs to create a competitive strategy

STRATEGIC BUILDING BLOCKS

Development of products and

pt
services
to meet present and potential customer needs
productization analyzing the needs of
customers in the target market, designing the
product, developing the ability to produce it,
and identifying how it will be distributed to its
designated customers.
product or service should be acceptable to a set of
customers who will pay for it

STRATEGIC BUILDING BLOCKS

Acquiring resources

pt

success in identifying a market niche and in

productization creates increased demand for a
companys products or services.
the type of resources required to support
effective operations may change over time as
the organization grows.
management needs to focus an appropriate amount of
attention on identifying, acquiring, and effectively
managing company resources

STRATEGIC BUILDING BLOCKS

Development of operational
systems

pt

to support effective and efficient operations

small organizations grow and change, quickly tend
to outgrow effective operational systems on
time.
large established companies have overly
complicated operational systems reengineering
of operational systems
the success of the organization depends on
appropriate operational systems

STRATEGIC BUILDING BLOCKS

Development of management
pt
systems
to support the long-term organization development
planning strategic, operational, and contingency.
organization the ways people are organized and
activities are coordinated
management development develop capabilities on
management and leadership
control promote behavior consistent with the
organizations objectives
sustainability of organization should be ensured by
right management systems

STRATEGIC BUILDING BLOCKS

Developing and managing

corporate culture.

pt

developing systems to identify, communicate, and

effectively manage corporate shared values, beliefs,
and norms
affects the way people and groups interact with each
other, with clients, and with stakeholders
creates a common ground for team members to
reduce uncertainty
the glue that holds everyone together

STRATEGIC BUILDING BLOCKS

The Pyramid of Organizational

Development
CORPORATE
CULTURE
MANAGEMENT SYSTEM
OPERATIONAL SYSTEM
RESOURCES MANAGEMENT
PRODUCTS & SERVICES
MARKET
Business Concept Core Strategy Strategic Mission

BUSINESS FOUNDATION

pt

Model for Planning Change

pt

Change Planning Matrix

pt

Change Planning Matrix-cont pt