Documente Academic
Documente Profesional
Documente Cultură
Nilanchal Sahu
Assignment
Subject Code-MB0034
Q-1. What do you mean by research? Explain its significance in social and business
sciences.
Research simply means a search for facts – answers to questions and solutions to
problems. It is a purposive investigation. It is an organized inquiry. It seeks to find
explanations to unexplained phenomenon to clarify the doubtful facts and to correct
the misconceived facts.
c) Develop new scientific tools, concepts and theories which would facilitate
reliable and valid study of human behaviour.
Research also assumes a significant role in solving various operational and planning
problems associated with business and industry. In several ways, operations
research, market research, and motivational research are vital and their results
assist in taking business decisions. Market research is refers to the investigation of
the structure and development of a market for the formulation of efficient policies
relating to purchases, production and sales. Operational research relates to the
application of logical, mathematical, and analytical techniques to find solution to
business problems such as cost minimization or profit maximization, or the
optimization problems. Motivational research helps to determine why people behave
in the manner they do with respect to market characteristics. More specifically, it is
concerned with the analyzing the motivations underlying consumer behaviour. All
these researches are very useful for business and industry, which are responsible
for business decision making.
with both knowledge for its own sake, and knowledge for what it can contribute to
solve practical problems.
Q-2 What is meant by research problem? And what are the characteristics of a good
research problem?
.Research really begins when the researcher experiences some difficulty, i.e., a
problem demanding a solution within the subject-are of his discipline. This general
area of interest, however, defines only the range of subject-matter within which the
researcher would see and pose a specific problem for research. Personal values play
an important role in the selection of a topic for research. Social conditions do often
shape the preference of investigators in a subtle and imperceptible way.
The formulation of the topic into a research problem is, really speaking the first
step in a scientific enquiry. A problem in simple words is some difficulty experienced
by the researcher in a theoretical or practical situation. Solving this difficulty is the
task of research.
To test a hypothesis means to tell (on the basis of the data researcher has
collected) whether or not the hypothesis seems to be valid. In hypothesis testing
the main question is: whether the null hypothesis or not to accept the null
hypothesis? Procedure for hypothesis testing refers to all those steps that we
undertake for making a choice between the two actions i.e., rejection and
acceptance of a null hypothesis. The various steps involved in hypothesis testing
are stated below:
The step consists in making a formal statement of the null hypothesis (Ho) and also
of the alternative hypothesis (Ha). This means that hypothesis should clearly state,
considering the nature of the research problem. For instance, Mr. Mohan of the Civil
Engineering Department wants to test the load bearing capacity of an old bridge
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which must be more than 10 tons, in that case he can state his hypothesis as
under:
Take another example. The average score in an aptitude test administered at the
national level is 80. To evaluate a state’s education system, the average score of
100 of the state’s students selected on the random basis was 75. The state wants
to know if there is a significance difference between the local scores and the
national scores. In such a situation the hypothesis may be state as under:
Testing of Hypothesis
Parametric tests usually assume certain properties of the parent population from
which we draw samples. Assumption like observations come from a normal
population, sample size is large, assumptions about the population parameters like
mean, variants etc must hold good before parametric test can be used. But there
are situation when the researcher cannot or does not want to make assumptions. In
such situations we use statistical methods for testing hypothesis which are called
non parametric tests because such tests do not depend on any assumption about
the parameters of parent population. Besides, most non-parametric test assumes
only nominal or original data, where as parametric test require measurement
equivalent to at least an interval scale. As a result non-parametric test needs more
observation than a parametric test to achieve the same size of Type I & Type II
error.
• z-test • t-test
• x2-test • f-test
All these tests are based on the assumption of normality i.e., the source of data is
considered to be normally distributed. In some cases the population may not be
normally distributed, yet the test will be applicable on account of the fact that we
mostly deal with samples and the sampling distributions closely approach normal
distributions.
Z-test is based on the normal probability distribution and is used for judging the
significance of several statistical measures, particularly the mean. The relevant test
statistic is worked out and compared with its probable value (to be read from the
table showing area under normal curve) at a specified level of significance for
judging the significance of the measure concerned. This is a most frequently used
test in research studies. This test is used even when binomial distribution or t-
distribution is applicable on the presumption that such a distribution tends to
approximate normal distribution as ‘n’ becomes larger. Z-test is generally used for
comparing the mean of a sample to some hypothesis mean for the population in
case of large sample, or when population variance is known as z-test is also used
for judging the significance of difference between means to of two independent
samples in case of large samples or when population variance is known z-test is
generally used for comparing the sample proportion to a theoretical value of
population proportion or for judging the difference in proportions of two
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independent samples when happens to be large. Besides, this test may be used for
judging the significance of median, mode, co-efficient of correlation and several
other measures
F-test is based on f-distribution and is used to compare the variance of the two-
independent samples. This test is also used in the context of variance (ANOVA) for
judging the significance of more than two sample means at one and the same time.
It is also used for judging the significance of multiple correlation coefficients. Test
statistic, f, is calculated and compared with its probable value for accepting or
rejecting the H0.
Q-4. Write an essay on the need for research design and explain the principles of experimental
designs.
The research designer understandably cannot hold all his decisions in his head.
Even if he could, he would have difficulty in understanding how these are inter-
related. Therefore, he records his decisions on paper or record disc by using
relevant symbols or concepts. Such a symbolic construction may be called the
research design or model. A research design is a logical and systematic plan
prepared for directing a research study. It specifies the objectives of the study, the
methodology and techniques to be adopted for achieving the objectives. It
constitutes the blue print for the collection, measurement and analysis of data. It is
the plan, structure and strategy of investigation conceived so as to obtain answers
to research questions. The plan is the overall scheme or program of research. A
research design is the program that guides the investigator in the process of
collecting, analyzing and interpreting observations. It provides a systematic plan of
procedure for the researcher to follow elltiz, Jahoda and Destsch and Cook describe,
“A research design is the arrangement of conditions for collection and analysis of
data in a manner that aims to combine relevance to the research purpose with
economy in procedure.”
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b- In many research projects, the time consumed in trying to ascertain what the
data mean after they have been collected is much greater than the time taken
to design a research which yields data whose meaning is known as they are
collected.
1.The principle of replication: The experiment should be reaped more than once.
Thus, each treatment is applied in many experimental units instead of one. By
doing so, the statistical accuracy of the experiments is increased. For example,
suppose we are to examine the effect of two varieties of rice. For this purpose we
may divide the field into two parts and grow one variety in one part and the other
variety in the other part. We can compare the yield of the two parts and draw
conclusion on that basis. But if we are to apply the principle of replication to this
experiment, then we first divide the field into several parts, grow one variety in half
of these parts and the other variety in the remaining parts. We can collect the data
yield of the two varieties and draw conclusion by comparing the same. The result so
obtained will be more reliable in comparison to the conclusion we draw without
applying the principle of replication. The entire experiment can even be repeated
several times for better results. Consequently replication does not present any
difficulty, but computationally it
one variety of rice say in the first half of the parts of a field and the other
variety is grown in the other half, then it is just possible that the soil fertility
may be different in the first half in comparison to the other half. If this is so, our
results would not be realistic. In such a situation, we may assign the variety of
rice to be grown in different parts of the field on the basis of some random
sampling technique i.e., we may apply randomization principle and protect
ourselves against the effects of extraneous factors. As such, through the
application of the principle of randomization, we can have a better estimate of
the experimental error.
• Before and after without control design: In such a design, single test group
or area is selected and the dependent variable is measured before the
introduction of the treatment. The treatment is then introduced and the
dependent variable is measured again after the treatment has been
introduced. The effect of the treatment would be equal to the level of the
phenomenon after the treatment minus the level of the phenomenon before
the treatment.
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• After only with control design: In this design, two groups or areas (test and
control area) are selected and the treatment is introduced into the test area
only. The dependent variable is then measured in both the areas at the same
time. Treatment impact is assessed by subtracting the value of the
dependent variable in the control area from its value in the test area.
• Before and after with control design: In this design two areas are selected
and the dependent variable is measured in both the areas for an identical
time-period before the treatment. The treatment is then introduced into the
test area only, and the dependent variable is measured in both for an
identical time-period after the introduction of the treatment. The treatment
effect is determined by subtracting the change in the dependent variable in
the control area from the change in the dependent variable in test area.
The search for answers to research questions is called collection of data. Data are
facts, and other relevant materials, past and present, serving as bases for study
and analyses. The data needed for a social science research may be broadly
classified into (a) Data pertaining to human beings, (b) Data relating to
organization and (c) Data pertaining to territorial areas.
1. Primary sources are original sources from which the researcher directly
collects data that have not been previously collected e.g.., collection of data
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Secondary sources consist of not only published records and reports, but also
unpublished records. The latter category includes various records and
registers maintained by the firms and organizations, e.g., accounting and
financial records, personnel records, register of members, minutes of
meetings, inventory records etcmethods such as observation, interviewing,
mailing etc
Though secondary sources are diverse and consist of all sorts of materials,
they have certain common characteristics.
First, they are readymade and readily available, and do not require the
trouble of constructing tools and administering them.
Second, they consist of data which a researcher has no original control over
collection and classification. Both the form and the content of secondary
sources are shaped by others. Clearly, this is a feature which can limit the
research value of secondary sources.
Finally, secondary sources are not limited in time and space. That is, the
researcher using them need not have been present when and where they
were gathered.
The second data may be used in three ways by a researcher. First, some
specific information from secondary sources may be used for reference
purpose. For example, the general statistical information in the number of
co-operative credit societies in the country, their coverage of villages, their
capital structure, volume of business etc., may be taken from published
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Second, secondary data may be used as bench marks against which the
findings of research may be tested, e.g., the findings of a local or regional
survey may be compared with the national averages; the performance
indicators of a particular bank may be tested against the corresponding
indicators of the banking industry as a whole; and so on.
Finally, secondary data may be used as the sole source of information for a
research project. Such studies as securities Market Behaviour, Financial
Analysis of companies, Trade in credit allocation in commercial banks,
sociological studies on crimes, historical studies, and the like, depend
primarily on secondary data. Year books, statistical reports of government
departments, report of public organizations of Bureau of Public Enterprises,
Censes Reports etc, serve as major data sources for such research studies.
6. The most important limitation is the available data may not meet our
specific needs. The definitions adopted by those who collected those
data may be different; units of measure may not match; and time
periods may also be different.
7. The available data may not be as accurate as desired. To assess their
accuracy we need to know how the data were collected.
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8. The secondary data are not up-to-date and become obsolete when
they appear in print, because of time lag in producing them. For
example, population census data are published tow or three years later
after compilation, and no new figures will be available for another ten
years.
9. Finally, information about the whereabouts of sources may not be
available to all social scientists. Even if the location of the source is
known, the accessibility depends primarily on proximity. For example,
most of the unpublished official records and compilations are located in
the capital city, and they are not within the easy reach of researchers
based in far off places. On the basis of above consideration, the
pertinence of the secondary data to the research on hand should be
determined, as a researcher who is imaginative and flexible may be
able to redefine his research problem so as to make use of otherwise
unusable available data.
2. Data Quality If the researcher is convinced about the available secondary
data for his needs, the next step is to examine the quality of the data. The
quality of data refers to their accuracy, reliability and completeness. The
assurance and reliability of the available secondary data depends on the
organization which collected them and the purpose for which they were
collected. What is the authority and prestige of the organization? Is it well
recognized? Is it noted for reliability? It is capable of collecting reliable data?
Does it use trained and well qualified investigators? The answers to these
questions determine the degree of confidence we can have in the data and
their accuracy. It is important to go to the original source of the secondary
data rather than to use an immediate source which has quoted from the
original. Then only, the researcher can review the cautionary ands other
comments that were made in the original source.
3. Data Completeness
The completeness refers to the actual coverage of the published data. This
depends on the methodology and sampling design adopted by the original
organization. Is the methodology sound? Is the sample size small or large? Is
the sampling method appropriate? Answers to these questions may indicate
the appropriateness and adequacy of the data for the problem under study.
the question of possible bias should also be examined. Whether the purpose
for which the original organization collected the data had a particular
orientation? Has the study been made to promote the organization’s own
interest? How the study was conducted? These are important clues. The
researcher must be on guard when the source does not report the
methodology and sampling design. Then it is not possible to determine the
adequacy of the secondary data for the researcher’s study
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Q-6 Describe interview method of collecting data. State the conditions under which it is
considered most suitable. You have been assigned to conduct a survey on the reading
habits of the house wives in the middle class family. Design a suitable questionnaire
consisting of 20 questions you propose to use in the survey.