Documente Academic
Documente Profesional
Documente Cultură
2012/2013
Making a difference
INSPIRING LEARNING
Martin Bean,
Vice-Chancellor,
The Open University
Professor
Rebecca Taylor,
Dean,
The Open University
Business School
Our MBA is accredited by the Association to Advance Collegiate Schools of Business (AACSB),
European Quality Improvement System (EQUIS) and Association of MBA (AMBA).
Making a difference
Making a difference
To your life
Studying The Open University MBA will take you on a personal
journey. It will encourage you to challenge limits, cross boundaries
and change the way you think. The MBA will help you become
someone who inspires achievement, encourages dedication and
instils admiration and trust in others.
The Open University MBA stands out among all others as the only
one thats truly designed to fit around your life and career.
By drawing on our 40-year experience of distance learning,
we enable you to study at the highest level in a way that enriches
your working life without putting it on hold, giving you maximum
flexibility coupled with convenience.
With our MBA, the quality of your experience is matched by the
versatility of our learning methods:
Proven: our triple-accredited status puts us in the top
1 per cent of business schools in the world
Uniquely flexible: we are the only triple-accredited business
school which specialises in flexible learning
Practical and applied: integrates with, and adds value to,
your day job, allowing you to apply your learning instantly
Convenient: fits learning around your day job and lifestyle.
Our cutting edge technology enables you to study in your own
time at home, at work or on the move
Affordable: with the option to pay as you go in
monthly instalments
Financially rewarding: the average salary of our MBA
students increases by 40 per cent1.
1
Making a difference...
FACT:
FACT:
Flexible delivery
I chose to undertake my masters through
The Open University Business School because
of the flexibility of delivery, the international scope
of its student-base and my previous experience of
working with The Open University.
Moses Warburton, MBA graduate
Only 1 per cent of all business schools are
triple accredited, and with over 22,000
successful MBAs we are the most popular in this elite
and exclusive group.
FACT:
inquiry
competencies
power
profit
marketing
critical
human resource
efficiency
leadership
performance internet
value
processes
action
sme
sector
measures
human behaviour
private
uncertainty
professional
learning
emotional intelligence
sustainable approaches
concepts
authority
policy
virtual
development
excellence
social
difference
ratio
leader
diversity
innovation
values
environment
lean
evidence
communication
structure
tools
cost
culture
budget global ideas
influence
complex
improvement
role
coach
implement
skills
transition
international
stakeholder practice project
organise business
finance
plan
reflection
mentor
loss
balance sheet
change
public sector
review
voluntary
inspire
quality
employees
mba techniques
aims
resources
analysis
trends
perspectives
enterprise
options
web: www.oubs.open.ac.uk
goals
third sector
organisation
thinking
reward
vision
negotiation
effectiveness
objectives
team frameworks
relationships
messy
interpersonal theoryfirmsystems resistance
strategy
engagement
creativity
ethical
people
management
Subjects, themes
and concepts of The
Open University MBA
direction
models
problem solving
manager
Endorsement at the
highest level
decision making
operations
appraisal
connected
We actively encourage
you to challenge theory
and think critically
Choose our MBA and well ask you
to take the concepts youve been
studying and see their strengths,
limitations, applicability and relevance
in a practical, work-based context.
This experience helps you develop
independent learning and a critical
view on the knowledge you gain.
web: www.oubs.open.ac.uk
Professor Fenton-OCreevy,
Associate Dean International,
Organisational Behaviour
Professor Fenton-OCreevys
research (on the role of traders in
investment banks and management
practices in multinational firms)
contributes to fields such as international
business, behavioural finance, the sociology
of markets, industrial relations and
cognitive psychology.
Professor Fleck,
Innovation Dynamics
Professor Fleck has carried
out research on technology
development and innovation, including
artificial intelligence (AI), industrial
robotics, company-wide information
systems, strategic innovations infinancial
services, multimedia, the designprocess,
and most recently elearning. He is
currently a board member of the
European Foundation for Management
Development (EFMD).
Professor Frecknall-Hughes,
Accounting and Taxation
Professor Frecknall-Hughes
is Head of The Open University
Law School. Her research focuses on
taxation from an interdisciplinary
perspective, and she has been instrumental
in taking tax research forward into the
areas of strategic management,
international business, finance, history,
ethics, ecommerce and small business
performance evaluation.
Professor Hastings,
Social Marketing
Professor Hastings is the
first UK Professor of Social
Marketing and founder/director of the
Institute for Social Marketing and
Centre for Tobacco Control Research
at the University of Stirling and
The Open University.
Professor Paton,
Social Enterprise
Professor Paton has pursued
an interest in management
learning, publishing articles, leading research
projects, and working with the Higher
Education Academy Subject Centre for
Business Management Accountancy and
Finance to encourage new approaches to
teaching and learning.
Professor Quintas,
Knowledge Management
Professor Quintas has
conducted research into
innovation and knowledge processes and
applied the results to business school
teaching. This has enabled The Open
University Business School to pioneer the
inclusion of knowledge processes in the
MBA curriculum.
Professor Rutterford,
Financial Management
Professor Rutterfords
research has centred
around corporate finance, investment
management, and the history of finance.
Her academic papers are in the field
of performance measurement, equity
valuation, pension funds, women and
investment, and the history of finance.
Professor Storey, Human
Resource Management
Professor Storey is an
Associate of the Center
for Global Strategic Human Resource
Management, Rutgers University, USA
and of the Economic and Social Research
Council (ESRC) Skills and Knowledge
Centre (SKOPE) at Oxford and Warwick
universities. He is a member of the UK
Governments Leadership & Management
Panel which advises ministers in the
Department for Business, Innovation
and Skills.
James Cullens
James has a variety of board-level
HR experience, most recently with
Linde AG, a DAX 30 company; The BOC
Group plc, a FTSE 50 company; and with
African Oxygen Ltd, where he was a
non executive director.
Justin Jenk
Justin possesses a particular set of
skills and global experiences with a
proven track record of value creation
for enterprises across industries and
geographies: acting as an adviser, CEO,
board member and investor.
Professor Kapur
Professor Kapur is University
Professor of Marketing, Sales and
Strategic Management in the Faculty
of Management Studies at the
University of Delhi and adviser to
the Vice-Chancellor, Indira Gandhi
National Open University (IGNOU).
Dr Arthur Langer
Arthur is the Academic Director of
the Executive Masters in Technology
Management at Columbia University.
He has authored various papers on
information systems design and
management. His current research
focuses on the design of technologybased curricula for corporations
and universities.
Richard Minoff
Richard is a pharmaceutical and life
sciences global marketing/business
strategist and brand visionary.
He has launched over 75 brands
(and companies), including many
medical breakthroughs and
billionaire blockbusters.
Jay OConnor
Jay is an active mentor and advocate
of organisational best practice,
contributing to initiatives that help
advance standards. With an extensive
background in communications and
PR, she has held elected positions
in the Chartered Institute of Public
Relations (CIPR).
Neil Passmore
Neil has a broad range of corporate
and entrepreneurial experience,
including as an officer with the
Army Air Corps, and working in
corporate finance with a focus on
natural resources and emerging
markets. Neil has recently started an
aircraft leasing company and has an
MBA from The Open University.
Renzo Scacco
Renzo has an extensive background
in professional services gained from
working with some of the leading
global consulting firms including
Andersen Consulting (Accenture),
Price Waterhouse and Interbrand.
Peter Wright
Peter is the President of Global
Network Services for American
Express which has a global presence
in 155 markets. American Express
is one of the most widely recognised
and respected organisations in
the world.
10
Michael Young Building, The Open University Business School, Walton Hall Campus
web: www.oubs.open.ac.uk
Vision
We are creating a truly global business
school that aims to improve social and
economic welfare across the world
through fostering responsible values
and sustainable business practices while
engaging with local knowledge.
Mission
We will deploy our world-class learning
approach to take business management
and legal education into the very heart of
professional practice enriched by a
worldwide network of partnerships,
underpinned by leading-edge research, and
a deep understanding of how professionals
learn and develop their practice.
FACT:
40%
11
12
Global credibility,
local relevance
We are part of a global community
and a global economy. In a smaller
world, todays successful businesses
need a new kind of knowledge of: local
and global management principles;
new rules and regulations; cultural
differences; and communications
theories. Our approach to business,
and business teaching, is a perfect
match for this global context.
We believe that being a global
business school is not about bringing
students in; it is about extending
learning outwards.
International reach
With more than 55 per cent of our
students studying outside the UK, and
with alumni in more than 92 countries,
The Open University Business School
offers a truly global experience.
North America
Africa
Bermuda
Angola
Canada
Eritrea
Jamaica
Ethiopia
Mexico
Gambia
St. Lucia
Ghana
Kenya
Somalia
South America
Brazil
Chile
Australasia
Australia
web: www.oubs.open.ac.uk
New Zealand
St. Helena
Swaziland
Tanzania (United Republic of)
Uganda
Zambia
Zimbabwe
Europe
Austria
Czech Republic
Greece
Luxembourg
Romania
Spain
Belgium
Denmark
Hungary
Netherlands
Russian Federation
Sweden
Bosnia and
Herzegovina
Finland
Italy
Poland
Serbia
Switzerland
France
Bulgaria
Latvia
Portugal
Slovakia
Ukraine
Germany
Cyprus
Lithuania
Republic of Ireland
Slovenia
United Kingdom
Gibraltar
Asia
Bangladesh
Kuwait
Philippines
Qatar
Singapore
Sri Lanka
Syrian Arab
Republic
United Arab
Emirates
Malaysia
Vietnam
Hong Kong
India
Indonesia
Japan
Jordan
My motto is continuous
learning for life, which is
what The Open University and
The Open University Business
School are so brilliant at offering.
Wilson Yeh, Hong Kong
13
Our model
Our model
Our teaching model is centred around your student experience
and is a highly effective professional development method
that allows you to acquire new knowledge and skills without
taking you away from your workplace.
Learning materials
Critical
Engagement
Action
Learning
nc e
rna
porate g
or
e
ov
ma
ng
eti
rk
operatio
lea
ns
I was on an assignment in
India when I decided to use
my downtime in hotel rooms to
further my career and start my
MBA studies. The Open University
is very well set up for distance
learning and is supportive. I made
some life long friends at the
residential schools and have really
enjoyed the journey.
Nick Hopkins, MBA graduate
Cross
Functionality
Collaborative
Learning
der
ship
project management
stakeholder management
Managing
learning
Exploring
ideas
corporate finance
preneur
re
g
inin c
orpora
tra
l
te social responsibility
ia
Expanding
horizons
Developing
capabilities
Making
connections
en
14
global or intercultural
Our model
Residential schools
15
16
Stage 1
MBA stage 1: management: perspectives and practice (B716) (600 hours) (12 months)
You will cover a range of management approaches, knowledge and competences
enabling you to develop as a manager and a leader. Youll improve your awareness
of different organisations and the wider global context in which business and
management takes place, enhancing your ability to plan and implement changes
which will have a real impact on your organisation.
Year 2
Stage 2
web: www.oubs.open.ac.uk
Year 3
2nd elective (150 hours)
(6 months)
critical engagement
embedding theory in practice
global impact awareness.
Elective modules
Year 1
Making a difference:
the management initiative
(B839) (300 hours)
(12 months)
3 years
Year 1
Year 2
Elective
Stage 1
3 1/2 years
Year 1
Year 3
Strategy
Finance
Elective
Elective
Year 2
Making a
difference:
the
management
initiative
Year 3
Elective
Elective
Stage 1
Finance
4 years
Year 1
Strategy
Year 2
Elective
Year 3
Elective
Stage 1
Finance
Strategy
Elective
Year 4
Making a
difference:
the
management
initiative
Year 4
Elective
Making a difference:
the management initiative
17
18
web: www.oubs.open.ac.uk
Support:
Two one-day workshops
One residential school where you join
students from all round the world and
engage in dedicated workshops and
tutorials for five days
Tutor support and face-to-face and
online tutorials
Online forums and resources.
Unit 1
management
Exploring
s
et
dg
u
B
Und
erstanding customers
Ma
rketin
oles
g strategies, planning and r
M
e
ana
valu
ging
ting
a
relation
c
i
n
u
ships and comm
rmanc
e
ns
io
at
er
op
ns
ing
tio
and
ra
erst
pe
Und
ns
go
tio
gin
ra
ana
pe
a
Man
M
go
ns
vin
t io
pro
ra
Im
pe
go
gin it 5
Un
Making
connections
Expanding
horizons
erfo
MDA
so
ur c
es
Un
and
it 3
p
Project
Developing
capabilities
re
nd
and c
han
ch
ge
an
ma
na
ge
Un
g
em
ders
en
tan
din
t in
gc
Ma
or
ha
nag
ga
ng
ing
n
e
ch
an
ge
Un
it 6
pr o
jec
ts
a
Mana
gi n g
ions
Managing
learning
t
nisa
Exploring
ideas
st
a
a
org
M
a
it 2
Un
Managing in action
U
nd
er
d
ntext
an
nd co
le
re a
op
ultu
pe
al c
on
ng
ati
gi
ple
nis
na
ga
peo
or
ith
g
gw
in
e
opl
kin
nd
pe
or
ing
W
ag
an
M
ns
io
at
is
al perspectives of manage
nction
men
Fu
t
s
i
y
s
l
a
a
n
n
d mana
ra
e
d
l
o
h
gem
ake
ent
St
agement activities and
n
a
M
as manager
e
l
o
r
r
u
o
y
an
d
m
nd
an
ag
er
em
sta
ent
nd
acc
ing
gi
ount
f
ing too
i
ng
n
R
anc
ls
ial s
ati
fin
o
t
a
teme
an
an
nts
aly
cia
sis
l
am
Ex
a
an
Managing marketing
Un i t 4
19
20
MBA modules
Elective modules
web: www.oubs.open.ac.uk
Sustainable creative
management (B842)
This module deals with creative, innovative
and sustainable ways of developing and
managing people and organisations.
You will look at the way cognition, values
and style affect how we manage and
relate to others. You will explore how
to work more creatively and effectively
with colleagues as well as understanding
innovative and sustainable ways to develop
organisations. You will also consider the
culture, environment and context in which
management operates. The module offers
practical approaches for developing
individuals, teams and organisations
and includes a library of techniques that
you can continue to use after you have
completed the module.
Marketing in the
21st century (B844)
The economic turmoil of the last few years
has required organisations to undertake
more creative marketing as well as be more
responsive to the needs of the market.
This module explores a variety of
marketing issues that emerge from
marketing planning, such as marketing
research, marketing segmentation,
targeting and positioning. You will draw
upon current theories and examples that
illustrate how organisations of all sizes deal
with environmental challenges and through
this gain a strong appreciation of how
marketing will not only benefit your
organisation, but also how you can
use marketing to improve your own
job performance.
Entrepreneurship: experience
and perspective (B846)
Social and commercial enterprises play
an important role in todays society, often
in partnership with larger corporations
and public sector organisations.
This module provides rich, experiencebased insights into the distinctive
challenges of creating and developing
entrepreneurial ventures. It helps you
to gain relevant skills and underpinning
knowledge. You will also develop a deeper,
and more critical, understanding of
entrepreneurial practices by connecting
your experiences to relevant concepts
and research evidence. As a result, you
will be better placed to: develop your own
venture, engage with other entrepreneurial
organisations, and take part in wider
debates about entrepreneurship in the
21st century.
MBA modules
Business operations:
delivering value (T883)
The core of any enterprise is the set of
processes that must take place to deliver
goods and services that provide value
to customers and other stakeholders.
To effectively design and manage business
operations requires an appreciation
of their strategic importance, an
understanding of the human and technical
factors that impact on their effectiveness,
and mastery of appropriate analytical
techniques. In this module, concepts and
principles are taught using case studies
spanning all sectors of the economy: public
Module assessment
There are a number of assessment
vehicles which will test your learning
throughout the MBA programme such
as examinations, assignments and
reflective course work.
21
22
Fees
Unlike many business schools the OU
fee includes the cost of books and study
materials, accommodation and food at
residential schools and tutorials, access
to a bespoke elearning environment
and project supervision, as well as
examination fees.
The fee does not include travel costs
incurred to and from the residential
schools or tutorials.
The approximate fee range for the
Open University MBA is as follows:
Region
Approximate
fee range1
United Kingdom
13,93515,995
Republic of
Ireland
16,48018,540
Other EU
17,17519,315
Rest of the
world
Please call
+44 (0)845 366 6035
for details
web: www.oubs.open.ac.uk
60,000
50,000
OU MBA
40,000
School 1
School 2
30,000
School 3
School 4
20,000
School 5
10,000
School 6
0
OU MBA School 1 School 2 School 3 School 4 School 5 School 6
4045
11 x instalments
377.03
4147.33
102.33
23
Our students
Our students
Our MBA students are determined, career-orientated
professionals from all over the world.
Our MBA programme is designed
for practising senior and middle-level
managers. It has a strong international
focus with emphasis on strategic
analysis, interdisciplinary skills, creativity
and innovation.
Your peers will be career-orientated
professionals who are motivated to grow
in both knowledge and experience with
the skills necessary to engage in
stimulating discourse.
Open University Business School students
are many and diverse; they are based
around the world, from different sectors,
industries and backgrounds. We believe
that this diversity enriches your MBA
experience and allows you to broaden your
mind and gain a deeper understanding of
other cultures.
Our students are determined; they all
share the same goal of achieving an MBA
while juggling busy lives and careers.
Throughout your studies you will be
challenged to manage a large workload,
and learn how to plan your time
efficiently and manage conflicting
priorities.
1:16
Average age
37
14
Gender
24
FACT:
40%+
FACT:
75%
We started
working with
The Open University
about two and a half
years ago because we
thought its education
programme would not
only benefit our staff,
but also our company.
We were right!
The OU MBA
programme
allows employees to
study while on the go.
web: www.oubs.open.ac.uk
We do this through:
industry expertise
An MBA is not
the end but it is
the beginning of a new
journey, a new life.
Dr Christoph Weimer, MBA graduate
25
26
Practical information
Practical information
Entry requirements
Credit transfer
Professional experience
You will need at least three years'
experience in a managerial, professional or
technical role. Usually this means you are
at least 25 years old as it is unusual (but
not impossible) to be able to satisfy the
experience requirement under thisage.
English language
Your spoken and written English needs to
be of an appropriate standard to be able
to work effectively at postgraduate level;
generally this means capability equivalent
to an International English Language Test
System (IELTS) score of 6.5.
Fees
The fees for The Open University MBA
programme are charged on a module
by module basis. Our MBA programme
consists of individual modules
and you will be charged for the modules
as you go through the programme.
This means that you avoid having to
pay a large programme fee upfront.
Please check our website for pricing
www.open.ac.uk/study-mba.
Funding
Sponsorship
More than 40 per cent of our students
are sponsored by their employers. If your
employer would like more information
about The Open University and the
benefits of sponsoring employees then
please go to www.open.ac.uk/employers.
Alternatively, if you require guidance or
advice on how your employer can sponsor
you, then please call +44 (0)845 366 6035.
Pay by instalments
If you are paying some or all of the
cost yourself, you can pay in full when
you register, by credit or debit card.
Alternatively, UK, European Economic Area
(EEA) and Switzerland students can defer
or spread the cost with a loan from
Open University Student Budget Accounts
Ltd (OUSBA). With OUSBA you can:
Enrol now, pay later OUSBA pays
your full module fee direct to us.
You repay OUSBA interest-free and in
full just before your module starts.
Pay by instalments OUSBA pays your
full module fee and you repay the
loan in monthly instalments over
the length of your module, starting
a month after your module begins.
Interest is currently charged at
5.0 per cent (APR 5.1 per cent).
Find out more at www.open.ac.uk/ousba or
by calling +44 (0)8457 697937.
web: www.oubs.open.ac.uk
Start dates
Our MBA programme starts in May and
November each year and you will need to
enrol for your modules at least a month
before you begin your study. The closing
dates for enrolment are published on our
website www.open.ac.uk/study-mba.
Practical information
Meet us
Ways to register
Online at www.open.ac.uk/study-mba.
Talk to us
International partners
We have a large number
of international partner
organisations some of which
offer The Open University MBA.
For further information, click
www.oubs.open.ac.uk.
27
Stage 1
Year 1
MBA stage 1: management: perspectives and practice (B716) (600 hours) (12 months)
You will cover a range of management approaches, knowledge and competences
enabling you to develop as a manager and a leader. Youll improve your awareness
of different organisations and the wider global context in which business and
management takes place, enhancing your ability to plan and implement changes
which will have a real impact on your organisation.
Year 2
Stage 2
Year 3
2nd elective (150 hours)
(6 months)
3rd elective (150 hours)
(6 months)
Making a difference:
the management initiative
(B839) (300 hours)
(12 months)
www.oubs.open.ac.uk
or, for students resident in the UK and Ireland, please call
The Open University Business School Information Line:
SUP 029615