Documente Academic
Documente Profesional
Documente Cultură
S Asokan
Director Supply chain
Contact# 98182 39393
Perspective
Rev 1.2
A Quiz
When was the term Supply Chain Management first used in the public domain?
1982
Keith Oliver a consultant with Booz Allen Hamilton used the term Supply Chain
Management in an article published in the Financial Times on June 4, 1982..
He described the overall process of Planning implementing and controlling what goes on at
the supply chain in order to satisfy customers needs in a quick efficient manner as Supply
Chain Management.
1986 : PRTM began using the term in manufacturing strategy training conducted for the American
Electronics Association.
1992: Organizing the detail findings of a multi-company, cross-functional Supply Chain Benchmarking study,
four key supply chain elements are organized as Plan/Source/Make/Deliver*
1996: Supply-Chain Council and PRTM co-develop the "Supply-Chain Operations Reference-model" (SCOR).
2005: Council of Logistics Management (CLM) changed to Council of Supply Chain Management
Professionals (CSCMP).
A Quiz
Which company first formally embraced the term supply chain by naming a vice
president, integrated supply chain?
1982
Xeroxs Steve Tierney became Vice President, Integrated Supply Chain
A Good Move. The position previously referred to as Vice President Corporate Logistics and
Asset Management a.k.a VP CLAM
1994: AT&T, Digital Equipment Corporation, IBM, and Xerox formed a consortium to develop a standard
set of definitions and metrics that companies could use to define this thing called the supply chain.
A Look Back
EVOLUTION
Extended Enterprise
1980
1985
1995
2000
EOQ
MRP
DRP
JIT
QR
VMI
ERP
SCHEDULING
Moving towards an Extended Enterprise: Creative Partnerships
Co-Creation is the key
Need both technological capability and a high level of trust.
Company culture that de-emphasizes short-tem company specific gains in
favor of a network of supply chain partners
Greater information sharing, developing trust and encouraging relations at
all levels.
Integrating suppliers with leading-edge practices
APS
CPFR
EOQ
MRP
DRP
Distribution Requirements
Planning
JIT
Just in Time
QR
Quick Response
VMI
APS
CPFR
Stage 1
Functional
Focus
Supply chain processes and data flows are well documented and understood
Resources are managed at department level and performance is measured at the functional level
A company wise process and data model exists and is measured at company, process, and diagnostic
Stage 2
Internal
Integration
level
Resources are managed both functionally and cross functionally
Strategic partners collaborate to identify joint business objectives and action plans
Stage 3
External
Integration
Stage 4
Cross-Enterprise
Collaboration
Collaborative supply chain enabled by advanced IT for alignment of supply chain partner's business
objectives and associated processes.
Collaborative supply chain enabled by IT for real time planning, decision making and response to
customer requirements
Supply Chain
(Indirect)
Offering/
Process
Development
Customer
Relationship
Production
Management
Supply Chain
(Direct)
Infra
Management
Price is Key
Price is Key
Supply Chain
(Indirect)
Information
Sources
Value/Cost is
Key
Buy Side
Market
Insight
Distribution
Chain
Manufacturing Supply
Offering/
Process
Development
Service
Provision &
Operations
Infra
Management
Inside
Customer
Relationship
Market
Insight
Distribution
Chain
Sell Side
Differences
In Service SC Human labor
forms
a
significant
component
Not entirely possible to
have
standardized and
centralized procedures and
controls in Service SC as
many of the decisions are
taken
locally
and
the
variation and uncertainties in
outputs are higher because
Chainof the human involvement.
Focus of efficiencies in
service supply chains is on
management of capacity,
flexibility
of
resources,
information flows, service
performance and cash flow
management.
Similarities
Demand Management
Customer
Relationship
Mgmt
Supplier Relationship Mgmt
Information
Sources
Offering/
Process
Development
Service
Provision &
Operations
Infra
Management
Differences
Both Direct &
Buying as in Mfg.
Customer
Relationship
Market
Insight
Distribution
Chain
Indirect
Co
Experience
is
Offering/
Process
Development
Service
Provision &
Operations
VAS
Content
Buy Side
Inside
Asset
Management
becomes key portfolio
Similarities: Critical
Customer
Relationship
Demand Management
Market
Insight
Distribution
Chain
Sell Side
Customer
Mgmt
Relationship
10
Planning &
Analysis
Marketing
Market &
Brand
Strategy
Product
Mgmt
Product
Planning
Sales
Customer
Mgmt &
Care
Sales
Channel
Strategy
Customer
Strategy
& Care
Mgmt
Direct &
Control
Network
Network
Planning & Operations &
Deployment Maintenance
Network Planning
Billing
Strategy
Retail
Logistics
F&A
P2P
(Direct, &
Indirect)
Supply
Planning
F&A
Strategy
e-RFX
Inventory
Inventory
Mgmt
Mgmt
(Mobiles
(Mobiles)
&
Accesory
Asset
Mgmt
Supply Planning
Demand Planning
Brand
Mgmt
Operate &
Execute
Service
Assurance
Manage Enterprise
Marketing,
Comms & Product/
Promotion Service
Devpmt &
Retirement
Market/
Customer
Research
& Analysis
Sales
Channel
Mgmt
BSS:
CRM
Support &
Readiness
Billings &
Collection
Mgmt
Execute &
Manage Campaigns
Supply Chain:
Service
Mgmt &
Readiness
Customer Contact
Operations
OSS:
Customer
SLA/QoS
Mgmt
Asset Mgmt
Network
Device & Inventory Mgt
Supplier Spare Parts
Order
& Field Force
Mgmt
Mgmt
Real
Estate
Mgmt
Contract
Mgmt
Logistics
Financial
&
& GL
Transport
Reporting
Services
Maintenance
Mgmt
Service
Activation Service
Performance
Service
Problem Mgt
Mgmt
Resource Provisioning
PO/
SOW
Mgmt
PEOPLE
SME
Relationship
Focus
Team
Work
Communication
Governance
OME
Matrix Org Design
Automated
Easy
PROCESSES
Flexibility
Self
Governing
Sourcing Process
iSupplier Portal
Consolidation
IT Infra
Strategic
Call Center
Collaborative
Long
Term
Towers
Joint Go to Market
Co Create
IT & Telecom solutions Marketing & Products Web Based Services
M COMMERCE
EMAIL
Bharti Airtel Supply Chain
People I Processes I Partnerships I Productivity I Profitability
Positive Sum
Performance
Analyze
Phase II
Apr'09 ~ Jun09
PRODUCTIVITY
Bandwidth
Infra Equipments
Recharge Coupons
Transportation*
Routers
Servers
Printing Activity*
Nationalized Services
Contract
Marketing Items*
Phase I
Feb'09 ~ Mar09
Managed Services
Network Electronics
Switching Equipments
SDH,MPLS,DWDM,DSLAM
SIM Cards
Cables & Ducts
CPE Modem, Tel Inst.
Volume: 75.2%
Value: 92.3%
Volume: 38%
Value: 77.7%
One Airtel
Centralized
Synergy
Process
Efficiencies
Continuous Improvement
to cover more Volume /
Value
Exclusions
Circle specific POs/Buying:
Admin Category
Marketing & CSD Items
Services Categories
Office Infrastructure
Automation
Consolidation
ARCHITECTURAL INNOVATION
Current
Future
15
Being
Raw
Material
Produce
Transport
Distribute
Retail
Customer
Retail
Customer
Product
Raw
Material
Product/
Service
Service
Right to Build
Service
Right to market
O
P
E
R
A
T
O
R
Distribute
17