MAY 2010

ME
:IN FOCUS
MAGAZINE + STUDIOS

GRADUATION
+
TIME
WHAT’S
MOTHER’S NEXT?
DAY FEATURE A FAMILY
MOMPRENEUR AFFAIR
P. 08 JESSICA KIM THREE
MOTHER/
DAUGHTER
REAL MEN WEAR PINK BUSINESS
P. 22 GREG OLSEN TEAMS
NOT YOUR AVERAGE BEAUTY QUEEN
P. 3O ASHLEY BRADARICH
FULL FIGURED FASHION
P. 48 MADISON PLUS WHERE
RUNWAY MEETS REALITY,
STYLE MEETS SUBSTANCE +
HAUTE MEETS HEART™

WWW.ME-INFOCUS.COM
ADVERTISEMENT
CONTENTS
STAFF
A FAMILY AFFAIR 20 REAL MEN WEAR PINK 22
STYLE ME.
ENTERTAIN ME.
INFORM ME.
INDULGE ME. 6
INSPIRE ME. SCENES: Where We’ve Been and What We’ve Been PUBLISHER
EMPOWER ME.™ Doing Since Last Issue The LB Group LLC

8 FOUNDER & EDITOR-IN-CHIEF

FOR SINGLE ISSUES OR
SUBSCRIPTIONS, PLEASE VISIT MOMPRENEUR JESSICA KIM: Interview with the Bian ‘Bee’ Li
WWW.ME-INFOCUS.COM founder of BabbaCo
12
EDITORIAL CREATIVE
A LOOK BEHIND THE LENS: Interview with Rachel
Hanel of R. Hanel Photography EDITORIAL ASSISTANT CREATIVE DIRECTOR
Iya Bakare Bee Li
20
A FAMILY AFFAIR: Stories of Three Mother and CONTRIBUTING WRITER DESIGN DIRECTOR
Daughter Entrepreneurial Teams Kerry Sayers Diana Dittmer

22 INTERN DIRECTOR OF PHOTOGRAPHY

REAL MEN WEAR PINK: Time Out with Greg Olsen Valencia Davis Rod Roberts
of the Chicago Bears
PROMOTIONS/EVENTS CREATIVE CONSULTANTS
28 Alex Albrecht
IN IT TO END IT: Avon Walk for Breast Cancer in DIRECTOR Ricardo Ford
Christine Nicholls
CHIC GEMS ETC aaaa Chicago June 5-6
29 ADMINISTRATIVE
Editor’s
Candy Gem Earrings Pick TASTY TREATS: Nohea Café Shares a Recipe to EXECUTIVE ASSISTANT
Pomegranate Cook for Mom: Turkey Cheddar Scones with Sara’s Ashley Brodarick

We fell in love with Sara Radford’s

custom designed jewelry collection
during our Pretty & Plus shoot (page
44). Her gems are a perfect gift for
mom this month.
www.chicgemsetc.com
ON THE COVER
Shara McGlinn
Wearing a dress provided by
Clever Alice, our FORD cover
model Shara represents everything
May: vibrant, bright and full of
sunshine. We chose boutiques with
mom-owners for all pieces worn
during this shoot.
PHOTO R. HANEL PHOTOGRAPHY
Springtime Sugar Cookies
30
NOT YOUR AVERAGE BEAUTY QUEEN:
CONTACTS
Conversations with Miss Illinois USA Ashley
Bradarich ADVERTISING
adsales@meinfocusmag.com
38 christine@meinfocusmag.com
MEET THE DESIGNERS: Standout Fashion Design CONTENT
Students Janine Garcia and Eunyoung Joo editor@meinfocusmag.com
SUBSCRIPTIONS
39 subscribe@meinfocusmag.com
SCENES: At the IADT IMAGINE Fashion Show SUBMISSIONS
40 submissions@meinfocusmag.com
IT’S GRADUATION TIME: What’s Next for the Class GENERAL INQUIRIES
info@meinfocusmag.com
of 2010?
42
IT’S IN THE BAG: Custom Designed Handbags by
Laudi Vidni WWW.ME-INFOCUS.COM
WWW.FACEBOOK.COM/MEINFOCUSMAG
44
PRETTY & PLUS: Interview with Tennille White of
Tennille White Chicago Copyright© 2010 Me: IN FOCUS/The LB Group LLC. All Rights Reserved. All
text, images, graphics and other materials in this publication and the website are
48 subject to the copyright and other intellectual property rights of Me: IN FOCUS/
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THE LOOK: Beach-ready makeup tips by Nika for any usage. Any photos not noted above, and not specifically credited, are
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BUZZ: Film Review of I Am That Girl by ChickFlick The LB Group LLC, its brands and affiliates. The information contained herein is
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HOT SPOTS: Our Favorites for May tion to our readers solely for their convenience.

MAY 2010 ME: IN FOCUS 3

 EDITOR’S
LETTER
BIAN ‘BEE’ LI
SHARES HER THOUGHTS

Dear Readers,

This issue is a very special one for me.

Not only because it marks a year since the
idea for the magazine was born, but as
our special Mother’s Day issue, it cele-
brates the women in our lives who made
it all possible. I’m truly blessed to have
had a number of strong women through-
out my life – women who have taken care
of me and taught me about resilience and
friendship – Mami, Joan, Matilda, Re-
becca, Mama Asemane, Essie, and of
course, Mom. As an immigrant, she left
everything she knew to come to a foreign
land (Iowa) and worked hard to learn
English, get a college degree (Electrical
Engineering, no less) and juggle multiple
jobs to give my brother and me the op-
portunities she never had. She tought me
how to be tough when needed, how to be
fair no matter what, how to sacrifice and
fight for what you believe in, and how to
love unconditionally. In teaching me how
to be a great judge of character, she gave
me the tools to strengthen my own.
And that’s what this issue is about – har-
nessing the love that we’ve received and
paying it forward. Our feature story, Jes-
sica Kim, shares how the love from her
family inspired her to parlay her passion
for entrepreneurship into her current
venture, and Greg Olsen (#82) of the
Chicago Bears shares how the love and
courage his mom demonstrated during
her successful battle with breast cancer
inspired him to found ‘Receptions for
Research’ The Greg Olsen Foundation to
benefit others diagnosed with the disease.
May is full of fashion and style, from
shows to advice to industry game chang-
ers. Find your best look as our beauty
experts share their tips on getting ready
for summer. It’s also graduation time and
several former and current grads share
their experiences and advice on job hunt-
ing in this economy. Don’t forget to
check out this month’s hot spots – take
your mom to brunch, hit the town with
the girls, don your finest hat for the Ken-
tucky Derby or enjoy a margarita on
Cinco de Mayo.
In closing, I can't help but look back at
how far the magazine has come from its
first simple test issue exactly one year ago
to our official launch in January to today,
and how we’ve grown but stayed true to
ALL
SMILES
Bee, age 1, with
mom Laura
who we are. We're positive but not
preachy. We're empowering but also en-
tertaining. We're proud but not preten-
tious. We dream big but stay grounded.
We're the girlfriend you wish you had –
and now do. We’re here to help you dis-
cover, accept and celebrate who you are,
rather than tell you what you should be.
In the process, we're breaking stereo-
types, building bridges and redefining
perceptions.
Thank you for your continued support
and we look forward to growing with you.
Be Good,
Bee

4 ME: IN FOCUS MAY 2010

ADVERTISEMENT
 Jessica Kim of BabbaCo (far right),
May’s cover story, and FORD models
Shara (top) and Ursula (left) are posing
for the camera at 12th Street Beach.

‘Mompreneur’ Jessica
Kim takes a break from
the camera and shows
her maternal side with
son, Grant.

SCENES
ME: IN FOCUS OUT & ABOUT
& ON THE TOWN!
Where we’ve been and
what we’ve been doing
since last issue
PHOTO ANGEL MARCOS
PHOTO PALO DOBRIK

BY VALENCIA DAVIS

Sunday, April 11, had its perks while Spin

nightclub hosted a fashion show and soiree for
Bryan K. Osburn. The collection was a taste-
ful stretch across our favorite fashion decades,
ranging from romantic dynasty-esque evening
dresses and separates, to red-carpet worthy
50's inspired old Hollywood glam gowns. The
PHOTO STEVEN RICHARDS

PHOTO STEVEN RICHARDS

heavy fabrics and textures are perfect for fall,

PHOTO ANGEL MARCOS

insuring to keep our Chicago fashionistas

ahead of the game. Bryan expressed his clas-
sic influences through heavy contrasts, includ-
ing thick velvets adorned with stones and
puffed sleeves, to wedding-worthy gowns of
chiffon and lace, with sweetheart-necklines
and feminine form-fitting silhouettes. The mod-
els draped in the vintage-inspired dresses and
separates were of all races, shapes and gen- Bryan K. Osburn's gowns are custom made and can be
ders, complimenting each fabulous figure by ordered at:
keeping true to a flattering empire waist
throughout the majority of the collection. http://bryankosburncollection.carbonmade.com/
On Saturday, March 27, the National
Association of Asian American Profes-
sionals (NAAAP Chicago) partnered
with the Foundation for Asian American
Independent Media (FAAIM) to host an
exclusive preview of films that were
showcased during the 2010 Chicago
Asian American Film Festival
(April 2-15 at the Gene Siskel
Film Center).
On Sunday, April 25, local clothing
juggernaut Akira presented their
Spring Fashion Show MMX: The
Common Era. The show combined
multimedia and fashion futurism on
the runway under the slogan ‘Follow
us to the future.’ Akira has recently
vamped up their fashion show produc-
tion and the crowds turned out to see
the latest trends and looks the popular
boutique chain has to offer.
www.akirachicago.com
Chicago’s District Bar hosted an Imagine
Fashions production on Wednesday, April 7. Spe-
cial guest Lynne Curtin from “The Real Housewives
of Orange County” and founder of Lynne Curtin
Designs hosted “The Fashion District Presents: The
Debut Accessory Collection of Trinkets and Togs”.
Other featured accessory designers included Ashley
Scott of Drapes, Crystal Tran of Regime Fashion,
LaCrisha Shields of Recklace and Selene Osorio of
SLN Color Collection. Later that evening, Cleveland
Cavaliers’ LeBron James made a cameo. Our stand-
out designer for the evening was Ashley Scott. Her
jewelry, inspired by Couture, is handcrafted using
various types of fabrics. “Wearable art is what in-
spires me—it’s an expression of your personality,”
says Ashley. “A Drapes girl is a confident girl who
knows who she is and that’s it.”
www.lynnecurtin.com
www.ashleydrapes.com
www.weimaginefashions.com
Love, betrayal, lust, attempted murder, mistaken
identity, comedy, tragedy, and a golden fleece.
Who said Baroque was boring? Based on the
3,000 year old Greek tale of Jason and the Argo-
nauts, Francesco Cavalli's 17th century opera,
Jason(Giasone), was a popular hit in its time due
to its unconventional twist to the legend and con-
tinues to delight audiences today. The Chicago
Opera Theater's (COT) run of Jason at the Harris
Theater in Millennium Park (April 24, 28, 30 and
May 2) represents the first time the opera, despite
its historical stature, has been performed in Chi-
cago. The theater's motto of ‘Opera Less Ordi-
nary’ definitely was displayed by the contempo-
rary interpretations of the costumes and sets, but
the musical integrity stayed true, with outstanding
ensemble chemistry, scene-stealing individual
performances and superb direction. With produc-
tions such as Jason, COT proves to be expanding
its mission in making opera modern, fresh and
accessible to everyone. Sung in Italian with Eng-
lish subtitles.
www.chicagooperatheater.org
On Saturday, April 24, the city’s fashionistas, designers,
business owners, celebrities and style mavens headed to the
Dangerous Curves Ahead Charity Fashion Show and
Women’s Expo. Founded by stylist Tamika Maria Martell of A-
Line Styling Services, the show presented fashions for all sizes,
as well as showcased a variety of accessories designers.
Empowerment was a key theme and the show included the
makeover of a once homeless young woman.
MAY 2010 ME: IN FOCUS 7
MOMPRENEUR
JESSICA KIM
INTERVIEW WITH THE
FOUNDER OF BABBACO
Starting with her first business,
Jessica’s Wonder’s, at the age of 19,
Jessica Kim is a serial entrepreneur.
Now a mom to Kayla and Grant,
she’s combining her love of family
and business into her latest
venture, BabbaCo.
INTERVIEWED BY BEE LI
8 ME: IN FOCUS MAY 2010
BEE: What is the story behind BabbaCo?
JESSICA: I decided to pursue BabbaCo
when my daughter was three months old.
Being a new parent at the time, I searched
for specific products to make my life eas-
ier and I was left empty-handed. So, I
taught myself how to sew by watching
videos on the internet and created a line
of products that were both truly func-
tional and super cute in design.
BabbaCo is an innovative baby products
company that creates solutions for every-
day parenting that are ‘simple. functional.
super cute.’. All of our products are high
in design and functionality. I am a real
mom living out the parenting challenges
and creating solutions in real time. I have
a three-year-old daughter and an 11-week-
old son. Through my video blog, I share
the real stories and thoughts of the mom-
preneur behind BabbaCo. We’re all about
being real and transparent to our consum-
ers and community. It’s what I would like
to see in other companies as a parent
myself.
BEE: Why did you choose entrepreneur-
ship? What was the concept behind Jes-
sica’s Wonders?
JESSICA: I started my first company at
the age of 19 (with braces!). It wasn’t an
intentional decision ‘to become an entre-
preneur’, but rather I followed my par-
ents’ advice to follow my true passion. My
first company, Jessica’s Wonders, was a
premium baked goods company that
started literally out of my dorm room in
SHOP THESE LOOKS: Jessica is wearing a Nicole Fahri Dress $260: www.tulaboutique.com, Kayla and Grant are wearing a t-shirt and onesie by BabbaCo: www.babbaco.com
college. I raised $1 million in seed capital
from 23 angel investors, grew to 13 em-
ployees, three outsourced manufacturers,
and $3 million in revenue. We positioned
it as the ‘Ben & Jerry’s’ of baked goods –
great wholesale baked goods with flavor
twists and personality. We were featured
in People, Inc. magazine, Boston Globe,
etc. It was an incredible experience that
catapulted me into entrepreneurship, but
being so young when I started, I wanted
to experience the corporate life. I went to
Kellogg School of Management for my
MBA and worked in brand management
at Kraft Foods for a few years.
I soon realized my true passion was in
fact being an entrepreneur. The passion
and the deep purpose behind living out a
clear vision was something I couldn’t live
without doing. The Jessica’s Wonders PHOTOGRAPHY
experience made me understand that be- R. Hanel Photography
ing an entrepreneur is not a career choice, www.rhanelphotography.com
but a lifestyle and soul choice. It involves
your whole self, all aspects of life and the PHOTO ASSISTANT
entire family. So, when I started Bab-
baCo, I knew it was ‘it’ because it in- AJ Kane
www.ajassists.com
volved my ultimate love and passion – my
children and being a mom.
CLOTHING
BEE: How do you balance your career Tula
with being a mom and wife? www.tulaboutique.com
JESSICA: Wow. The balancing act is
STYLING
THE big question for all parents. I would
Bee Li
never even pretend to know the ultimate
answer to this. To be honest, it’s a strug-
gle because the roles of being a mom,
wife and entrepreneur are all full-time and
highly demanding. However, I have
 learned a few things that have helped me
personally. First, it’s all about priorities –
in the sense of knowing what needs your
attention at that moment. This will
change constantly and the trick is know-
ing what you can reschedule or push off
to make the whole picture work. Shifting
gears and focus when needed are key
elements. I also take advantage of today’s
technology to help me balance. I work on
my iPhone during 3 a.m. feedings, I have
video conference calls instead of travel-
ing, Bluetooth to keep my hands free
while cooking and make online orders for
diapers and essentials. Anything that
makes me more efficient allows me to
spend more time with my family.
BEE: What advice would you give to
other mompreneurs?
10 ME: IN FOCUS MAY 2010
JESSICA: My biggest advice to other
women on balancing career, entrepre-
neurship and family life is to make sure
you’re doing something that you believe
in and enjoy. I’m a strong believer that a
happy person equals a happy mom. What-
ever your passion is, pursue it in some
shape or form. Don’t ignore who you are
and what your vision is. If you’re happy
and fulfilled, you will be a better mom,
which then leads to figuring out a bal-
ance. Believe in yourself and know that
you can do it. Mentality is more than half
the battle.
BEE: What challenges do you face and
what do you like about your career?
JESSICA: The biggest challenge of being
a mompreneur is that everything is hap-
pening all at once with such high inten-
sity. Being a mom and being an entrepre-
neur are two significant roles that are
nonstop and very important. For exam-
ple, I just had my second baby and there
was no such thing as a traditional
‘maternity leave’. I supervised our new
product photo shoot while breastfeeding
on set and set up a nursery area in my
office. It definitely requires a lot of energy
as I constantly think about child rearing
(sleep training, potty training, building up
their confidence, cooking healthy, etc.), as
well as how to further our business to
survive the startup world in this tough
business economy. The amazing benefit
of being a mompreneur is doing what I
love, so work doesn’t feel like work.
Nothing feels better than living out a

passion to achieve what I envision, while
still having the flexibility to be the best
mom I can be. I am living out my dream,
which is priceless.
BEE: How do you carry on the traditions
from your upbringing into how you rear
your children?
JESSICA: So much of what I do as a par-
ent comes from my own parents. Their
ultimate philosophy was love. Out of
love, things were provided. Out of love, I
was disciplined. Out of love, I was
pushed to be my best. My dad is a psy-
chiatrist and he always said to ‘be your-
self’, ‘believe in yourself’ and ‘be great to
help others’. My mom is incredible and
always went out of her way to be the best
mom to us. “If you ask for the stars, you
know that I’ll do all I can to get them for
you.” We had traditions during holidays
and birthdays, but what resonates now
that I’m a parent myself is how much they
showed love. They led by example and
were amazing, happy people themselves. I
learned mostly by just watching how they
lived their lives and treated others. I want
to do the same for my kids. I can do and
say all I want, but what they see in my
everyday actions and approach are what
they will learn from the most.
BEE: What are you working on now for
BabbaCo? What does the future hold for
it?
JESSICA: We are about to launch our
next innovative product in June 2010.
Be sure to check out our website and
FOLLOW JESSICA
ON TWITTER
WWW.TWITTER.COM/BABBACO
VIEW JESSICA’S
VIDEO BLOG
WWW.BABBACO.COM/BLOG
LIKE BABBACO ON
FACEBOOK
WWW.FACEBOOK.COM/BABBACO
Facebook fan page for updates. It’s an
innovative twist to a playmat that has
multi-functional uses for all stages. I’m
very excited to launch this! We’re also
working on upcoming product launches
for next year.
The future of BabbaCo is building up our
brand and creating great products to
become a ‘go-to’ resource and place of
connection for parents. We’re not the
expert who tells you what to do, but
rather, we’re hoping to be the voice of
today’s mom, your friend whom you
trust, enjoy and relate to. Our goal is to
create great solutions to make your lives
easier and enjoy the crazy journey of par-
enting together.
MAY 2010 ME: IN FOCUS 11
A LOOK
BEHIND
THE LENS
R. HANEL PHOTOGRAPHY
In her own words, Chicago
photographer Rachel Hanel gave
us a glimpse of her style as an
artist and the inspiration behind
her work during our editorial
shoot ‘Simple + Sunshine’.
www.rhanelphotography.com
 PHOTOGRAPHY STYLING

R. Hanel Photography Bee Li

www.rhanelphotography.com
HAIR + MAKEUP
PHOTO ASSISTANT
Nika Vaughan
AJ Kane www.nikavaughan.com
www.ajassists.com Martina Sykes
WARDROBE MODELS
COURTESY OF
Ursula Dabrowska
Clever Alice Shara McGlinn of
www.cleveralice.com
FORD Models
Tula www.fordmodels.com
www.tulaboutique.com
vfish
www.vfishdesigns.com

MAY 2010 ME: IN FOCUS 13

SHOP THESE LOOKS/ FAR LEFT: Ursula is wearing a vfish Brynn Dress $120: www.vfishdesigns.com RIGHT: Shara is wearing a Clever Alice Prairie Underground Swizzle Stick Dress $104: www.cleveralice.com

MAY 2010 ME: IN FOCUS 15

MAY 2010 ME: IN FOCUS 17
 BEE: How did you get into photography?
RACHEL: I’ve loved art since I was very
young, but I got my first camera when I
was 12 and it was something I really con-
nected with. I decided to study photogra-
phy when I was 17, and after spending a
few years at a college with a very small art
department, I heard about Columbia Col-
lege Chicago and its photography depart-
ment. I spent three years at Columbia
studying photography, and I spent all my
time learning about photography in all its
different forms. After college, I started R.
Hanel Photography. The past few years
have really been great and I feel I’ve
grown a lot and have really started to
develop my personal style. I really love
what I do and I couldn’t imagine doing
anything else.
18 ME: IN FOCUS MAY 2010
BEE: What inspires your work?
RACHEL: I am inspired by my surround-
ings a lot, but more than anything, I’m
inspired by light. A photographer has to
become very closely acquainted with light,
and you might say it is my best friend.
BEE: Describe your working style.
RACHEL: I really enjoy what I do and I
like to keep my shoots fun, but to the
point. Directing the model is one of the
most important parts of the shoot and it’s
a fine art. I’m not one of those photogra-
phers who yells or gets mad at shoots.
BEE: If there is one celebrity you could
photograph, who would it be and why?
RACHEL: I would have loved to photo-
graph Marilyn Monroe. She was such a
tragic character and she would have been
a very interesting subject for fashion and
art photos. I would love to see her shot in
a modern day fashion style.
BEE: What is the best lesson you’ve
learned in your career you can share with
aspiring photographers?
RACHEL: The best lesson I’ve learned is
to not second guess myself and my style.
You have to be true to the aesthetic you
like and not what everyone else tells you
they’d like your photos to look like. Being
humble and honest about your own work
is important as well. The best advice I can
give is to always continue to learn and
grow as an artist and try to better yourself
each day.
SHOP THESE LOOKS/ THIS PAGE LEFT: Pieces provided by Tula Boutique: Tracy Watts
Fedora $149, Epice Linen Scarf $158 and 0039 Linen Dress $185: www.tulaboutique.com
RIGHT: vfish Stella Maxi Dress $133: www.vfishdesigns.com
 A FAMILY STORIES OF THREE
MOTHER + DAUGHTER

AFFAIR TEAMS
ENTREPRENEURIAL

Mothers and daughters in

Chicago extend their relationship
to entrepreneurship as they
team up to create some of the
city’s favorite local businesses.

20 ME: IN FOCUS MAY 2010

Shirley Garcia & Michelle Mochoruk

Meaning lovely or loveliness in Hawaiian,

Nohea Café was inspired by a vacation to
Oahu. While soaking up the sun, they met
two women who owned a quaint café on NOHEA CAFÉ
the North Shore and became inspired. 2142 W. Roscoe, Chicago
Shirley and daughter Michelle have been 773 935 7448
cooking, catering and managing in the www.noheacafe.com
Chicago restaurant and catering industry
for over a decade and a half. Since it’s
2009 opening, Nohea Café provides an
atmosphere as lovely as the treats it serves
in the heart of Roscoe Village. We per-
sonally rave about their croissants– a defi-
nite must-have.

Lynne & Katherine Bingaman PETITE FEET

3715 N. Southport, Chicago

After teaching for over 30 years for Chi- 773 472 FEET (3338)
cago Public Schools, Lynne Bingaman www.petitefeetonline.com
was thinking about retirement as her
daughter, Katherine, was finishing col-
lege. As Lynne looked around her Lake-
view neighborhood, she saw a void in the
market for children’s shoes. In November
2004, Petite Feet opened its doors initially
as a children’s shoe store. Over the years,
the store expanded and added clothing,
toys, gifts and accessories for children.

Sue & Laura Westgate

TULA

Creating a balanced lifestyle was the goal 3738 N. Southport, Chicago

of mother-daughter owners Sue and 773 549 2876
Laura Westgate of Chicago’s Tula Bou- www.tulaboutique.com
tique. Tula, which means ‘balance’ in
Greek, was established in 2006. Laura
previously worked at her mother’s loca-
tion, Panache, in Michigan. From there, CHECK OUT
the working relationship between the two
grew and they opened Tula in Chicago, PAGES 8 + 19
where they started with the concept of TO SEE TULA’S LOOKS
creating a mother-daughter shop where
women of various ages could find sophis-
ticated, yet comfortable clothing.

MAY 2010 ME: IN FOCUS 21

REAL
MEN
WEAR
PINK TIME OUT WITH
GREG OLSEN
Greg Olsen ‘bears’ it proudly to
show support for his mother Susan,
a nine year breast cancer survivor.

This is a pictorial communicating

Greg’s support of cancer research in
a way that juxtaposes his athletic
masculinity with the femininity of breast
cancer advocacy. Breast cancer not
only affects women, from the solemnity
of diagnosis to the optimism of over-
coming it, but also the men who love
them and the many roles they play—
the son, the father, the husband, the
co-worker, the cheerleader...

www.receptionsforresearch.org

PHOTOGRAPHY ROD ROBERTS www.rodrobertsphotos.com

MAKEUP DANA SPENCE of Studio D Makeup
CLOTHING APARTMENT NUMBER 9 www.apartmentnumber9.com,
NIKE www.nike.com STYLING BEE LI
 MAY 2010 ME: IN FOCUS 23
THE LOOK/ RIGHT: Apartment Number 9 Tie by Lee Allison $90: www.apartmentnumber9.com
THE LOOK/ LEFT: Greg in his own Chicago Bears jersey and football pants, Nike Zoom Flyposite Men’s Football Shoe (custom designed for Greg in pink), $130 regular: www.nike.com
 THE LOOK/ Nike Fitted Training Shirt $25, Nike Dri-Fit Training Shorts $30, Nike Zoom Flyposite Men’s Football Shoe (custom designed for Greg in pink) $130 regular: www.nike.com
RECEPTIONS FOR RESEARCH

Chicago Bears tight end Greg Olsen says

one of his heroes is his mother. In Sep-
tember 2001, Greg’s mother Susan was
diagnosed with breast cancer. As she un-
derwent treatment, Susan showed her
strength and attended all the sporting
events in which Greg and his brothers
participated. In honor of his number one
fan, Greg started ‘Receptions for Re-
search’ The Greg Olsen Foundation in
2009, a non-profit organization dedicated
to raising funds for cancer research.
 SHAKE THE LAKE MUSIC FESTIVAL

On May 27, Greg is hosting his second

Annual Shake the Lake Music Festival at
Joe’s Bar. The event is an annual fund-
raiser to help raise funds for breast cancer
research. Emceed by US 99’s ‘Ramblin
Ray’, the cost is $150 and proceeds go to
The Lynn Sage Foundation and Susan G.
Komen for the Cure. This year’s enter-
tainment will feature country artists Matt
Kennon and Grammy winner Darius Rucker.

To purchase tickets, visit:

www.receptionsforresearch.org

THE LOOK/ Shake the Lake Event/Receptions for Research Foundation T-Shirt and Nike Dri-Fit Training Shorts $30: www.nike.com

26 ME: IN FOCUS MAY 2010

 BREAST CANCER SURVIVORS Laura
Hudgens and Mia Koslow are among
hundreds of women all over the country
who will participate in this year’s Avon
Walk for Breast Cancer two-day event on
June 5-6 in Chicago.
Hudgens says she always wanted to par-
ticipate in the event but didn’t know who
to walk for until 2007 when she, at age
26, became the first in her family diag-
nosed with the disease.
“I wake up every morning and see my
battle scars, but I’ve accepted it,” says
Hudgens. “It happened once and I beat it.
If it happens again, I can beat it again.”
Koslow was 35 weeks pregnant with her
second child and 34 years old when she
was diagnosed with both breast and ovar-
ian cancer. With a family history of both
diseases, Koslow says her mother is also
an active participant with the Avon event.
“Colors are so much brighter for me,”
says Koslow. “I kiss my kids more be-
cause of it. It was a death sentence and
also an awakening.”
Koslow splits her time as a mother and
works in her Glen Ellyn, Ill. community
to spread awareness about breast cancer.

IN IT TO END IT
AVON WALK FOR BREAST CANCER
CHICAGO ~ JUNE 5-6

Local breast cancer survivors discuss how

they overcame their battle with the disease
and work to inform others how to fight it.

www.avonwalk.org

28 ME: IN FOCUS MAY 2010

 TASTY BY NOHEA CAFÉ

TREATS May’s recipe is Turkey Cheddar

Scones with Sara’s Springtime
Sugar Cookies
TURKEY CHEDDAR SCONES RECIPE
COURTESY OF LEIGH AN SJULE

SARA’S SPRINGTIME SUGAR COOKIES RECIPE www.noheacafe.com

COURTESY OF SARA HENSLEY

PHOTOS COURTESY OF MICHELLE MOCHORUK

SARA’S SPRINGTIME
SUGAR COOKIES

8 oz butter (softened)
10 oz granulated sugar
TURKEY CHEDDAR SCONES 1 tsp salt
2 oz egg
1lb 8 oz bread flour 2 oz whole milk
1lb 8 oz all purpose flour 1/4 oz pure vanilla extract
8 oz sugar 1/4 oz lemon oil COOKIE ICING
1/2 oz salt 1lb 4 oz cake flour
1lb 3 oz butter (cold, cubed) 2 pasteurized egg whites
5/8 oz baking powder
2 1/2 oz baking powder 1 lemon (juiced)
3 eggs 1 1/2 cups powdered sugar
1 lb 5 oz milk (more or less to taste) (more or less to taste)
Preheat oven to 375 degrees. 1 tsp salt
9 oz turkey (cubed)
4 oz cheddar cheese Food coloring of your choice
Cream butter, sugar and salt until light and
3 scallions (diced) fluffy. Add eggs gradually to fully emulsify.
Add milk, vanilla extract and lemon oil
gradually. Add cake flour and baking pow- Mix powdered sugar and salt into egg
Preheat oven to 350 degrees. der. Mix just to incorporate, do not over mix. whites and lemon juice with hand mixer or
Chill dough. Roll dough to approximately paddle attachment. Add powdered sugar to
Combine flours, sugar, salt and baking 1/4” thickness, using flour scantly to pre- desired consistency; should be thin enough
powder in a large bowl, or stand mixer with vent sticking. Cut out in desired shape. to easily coat cookie, but thick enough that
paddle attachment. Mix in turkey, cheese it doesn’t run off the sides. Add a few drops
and scallions. Add eggs. Add milk just to Bake 8-10 minutes. of food coloring. Add a few drops of food
combine, do not over mix. Scoop scones (should not develop much color/darkness) coloring. Once cookies are completely cool,
onto sheet tray (non-stick pan or use sheet dip cookies into icing. Allow to dry. Use pip-
of parchment paper) in 6oz portions. ing bag with small tip to decorate cookies
as desired. Allow to dry, then serve.
Bake 20-25 minutes.

INDULGE
ME

MAY 2010 ME: IN FOCUS 29

 DESIGNER
EUNYOUNG JOO

30 ME: IN FOCUS MAY 2010

 q
gh
NOT YOUR
AVERAGE
BEAUTY QUEEN
CONVERSATIONS WITH
MISS ILLINOIS USA ASHLEY BRADARICH
+
INTERNATIONAL ACADEMY OF DESIGN
& TECHNOLOGY STUDENT DESIGNERS
JANINE GARCIA + EUNYOUNG JOO

This month’s model role model Ashley

Bradarich stays close to her roots. For
our exclusive photoshoot, Ashley modeled
designs from Janine Garcia and Eunyoung
Joo, two International Academy of Design &
Technology (IADT) students, in support of
the IMAGINE 2010 spring fashion show.
Proceeds benefitted the Ronald McDonald
House Charities.

PHOTOGRAPHY

Daniel Finley
www.dannyjive.com

WARDROBE
gh
INTERVIEWED BY IYA BAKARE

q
Janine Garcia
Eunyoung Joo
HAIR + MAKEUP

Veronica Saucedo
www.veronicasaucedo.com

MAY 2010 ME: IN FOCUS 31

 DESIGNER
JANINE GARCIA
DESIGNER
JANINE GARCIA
gh
GROWING UP, you’d most likely see
Ashley wearing a swimsuit in a pool play-
ing water polo rather than onstage. After
studying abroad for a semester in Italy,
however, the down-to-earth athlete de-
cided to compete in pageants to pay for
q
costs accrued on her trip. Although her
parents thought she was crazy, Ashley’s
laid-back approach and natural charm
won her the crown. We sat down with
Ashley to learn more about her work.
IYA: What specific aspirations do you
have for being an influential part of the
media in television or film?
ASHLEY: I would actually love to be a
host. I feel that educating the public is
something I truly enjoy, and I plan to
explore any options I can during my short
reign as Miss Illinois USA.
IYA: You stated you want to relay the
message of self-belief and confidence to
young girls nationwide using your title.
How have you accomplished this, and
how do you intend to do so as Miss USA?
ASHLEY: When I was in high school and
even before then, I didn’t quite realize my
self-worth as a woman and it often caused
me to become quite upset. I struggled
with this for years before finally finding
myself happy in my own skin. As Miss
Illinois USA, I have had the opportunity
to speak with different young people in
schools around Chicagoland—something
MAY 2010 ME: IN FOCUS 35
DESIGNER
EUNYOUNG JOO
I may never have had the opportunity to
do otherwise. I think it is heartwarming
for them to hear I was once in their shoes
and went through a lot of hard times. I
also think they find it interesting to know
I didn’t win the title of Miss Illinois USA
my first time trying and had to really work
hard to reach my goals. Now, I often
receive letters or emails from children
asking me questions or thanking me, and
it is just an incredible feeling to know my
message has gotten through.
IYA: What did you learn from your ex-
perience in Rome?
SHOW YOUR SUPPORT
FOR ASHLEY AS SHE COMPETES
FOR THE TITLE OF MISS USA 2010
LIVE FROM PLANET HOLLYWOOD
RESORT & CASINO IN LAS VEGAS!
MISS USA 2010
SUNDAY, MAY 16
NBC / 7PM (ET)
WWW.MISSUNIVERSE.COM
ASHLEY: Going to Rome was one of the
scariest things I’ve ever done, but also the
most rewarding. Being there allowed me
to learn about different cultures first-
hand, which is something I never would
have been able to learn from a book. I
was made aware of the art and cultures
that exist beyond those of my own coun-
try, and was able to truly appreciate those
differences. In addition, I enrolled myself
in cooking classes where I learned about
Italian food and wine.
IYA: Describe your work with some of
the organizations you support, such as
DESIGNER
JANINE GARCIA
Text 4 Baby and Save Abandoned Babies.
ASHLEY: I obtained degrees in graphic
design and business administration from
the University of Illinois in May 2009, and
I am happy to say I have been able to put
my skills to good use for charitable or-
ganizations such as Text 4 Baby and Save
Abandoned Babies. I was able to help
these organizations by designing and de-
veloping websites to promote their
causes. Seeing the changes that can be
made for babies by my contribution is
extremely rewarding, and I am thrilled to
be a part of it.
MAY 2010 ME: IN FOCUS 37
 q
gh
MEET THE
DESIGNERS
JANINE GARCIA +
EUNYOUNG JOO
Two of Chicago’s IADT
fashion design program
talents

gh
q
BY IYA BAKARE

Janine Garcia Eunyoung Joo

Senior IADT Janine Garcia, 26, prepares
for her final IMAGINE spring fashion
show. Her fashion influences range from
Jay Mendel to Valentino. With one show-
case and eight runway pieces featured
in the show, she wants a career in the
fashion industry in some capacity. Prior
to enrolling at IADT, Janine earned an
Associate’s degree in Business.
. tures to people.
PHOTOS BIAN LI
Eunyoung Joo, 26, has her junior collec-
tion in this year’s spring show. As one
who possesses experience as an accessory
purchaser prior to attending IADT,
Eunyoung adds her love for fashion and
feminine flair to create her pieces for the
runway. A fan of Valentino and Oscar De
la Renta, she finds inspiration from
her surroundings, from nature to struc-

BEHIND THE SCENES:

At the International Acadeny
of Design & Technology during
our photoshoot

38 ME: IN FOCUS MAY 2010

COLOR PHOTOS TIM ARROYO, B+W DANIEL TOMEI / TUTTO BENE PHOTOGRAPHY

SCENES
IMAGINE FASHION SHOW
Chicago’s International Academy
of Design and Technology (IADT)
students showcase their best
designs in their annual spring
fashion show, along with special
guest Miss Illinois USA 2010
Ashley Bradarich.

Emceed by NBC5’s Ginger Zee and

entertainment by Shiny Toy Guns.

MAY 2010 ME: IN FOCUS 39

 NETWORK, AS A PROFESSIONAL RECRUITER
I've learned so much information about
over saturated with competition. One of
the ways I'm trying to help is to educate

NETWORK,
career search and advancement that most the community on what goes on behind
professionals are not privy to. When I the scenes. What are HR professionals

NETWORK,
started my recruiting career, it was a can- and recruiters looking for when we do
didate's market. Career professionals had have a job opening? Where are we finding
their pick of opportunities and companies our candidates? Why are some people
NETWORK, struggled to find employees. Over the last
two years it has been quite the oppo-
chosen over others? What are the do's
and don'ts of job search?
NETWORK, site. Not only is it a major challenge for
employees to find advancement opportu-
New college graduates need the most
help. They are entering the workforce

NETWORK, nities within their current position, but it's

now a struggle to keep their posi-
with very little understanding of the job
market and very unrealistic expectations

NETWORK, tion. Massive layoffs and the increased

popularity of temporary and contract
of their career search. At no fault of their
own, they are under the impression that

NETWORK,
workers has led to the one of the greatest once they've acquired that well-deserved
unemployment rates we've seen in dec- degree, they will step right into their

NETWORK,
ades. Job seekers need all the help they dream job, only to find it more difficult
can get now that the market has become than imagined. I've had many requests

NETWORK,
NETWORK,
NETWORK,
NETWORK!
RECENT
GRADS

BY VERONICA LUDWIG
Social Entrepreneur and
Recruiter Veronica Ludwig
shares her advice with recent
grads on navigating the job
market in a tough economy.
www.connectworkchicago.com
www.veronicaludwig.com

Angela Pahigianis Tenille Dukes

2007 Graduate, University of Illinois, June 2009 Graduate, DePaul University,
Major: Accountancy Major: Spanish and Community Service

Angela was very involved in her school’s
community from the start, which lead to
future internships. Her longest internship
led to a permanent job after graduation
with KPMG, one of the largest profes-
sional services firms in the world. After
two years with the firm, Angela’s position
was eliminated due to downsizing. Through
extensive networking and research, An-
gela was able to find employment again
within a few months. Angela feels that
being well networked is invaluable, as it
helps with learning how to communicate
with all different levels of professionals,
gaining confidence and learning how to
conduct successful interviews.
During study abroad programs in Costa
Rica and Spain, Tenille discovered her
love for the Spanish language as well as a
strong passion for helping others. After
graduation, she decided to take an intern-
ship through Americorp and spent some
time in California. Back in Chicago,
Tenille has been on a three month long
job search. It has been a cycle of chal-
lenges for her. She has been able to find a
few projects as a temporary employee but
her lack of administrative experience has
prevented her from obtaining permanent
placement within those organizations. She
continues to stay in touch with mentors
for ideas and encouragement.

40 ME: IN FOCUS MAY 2010

from clients for new grads who may want
an opportunity as an unpaid intern. It is a
great way to gain some experience, which
has been the main challenge in finding
work for most new graduates. So what
other kinds of challenges are college stu-
dents facing? How are they preparing for
upcoming graduation and their new ca-
reer search? Recently, I spoke to some
very impressive young women who are
currently in school and who have recently
graduated about their goals and challenges.
My advice is simple. Networking and
knowing how to network takes prac-
tice. Overcoming the fear and intimida-
tion takes time but not as much time as
you think. Utilize online networking tools
like LinkedIn to help establish meaningful
connections and allow yourself to be
CURRENT
STUDENTS
Katherine ‘KC’ Chang
Freshman at University of Illinois
Majoring in Accounting and Finance
Growing up with an older sister who has
run multiple businesses, KC wanted to
be an entrepreneur. Since starting school
last fall, KC has faced many challenges,
such as moving away from home for the
first time, as well as getting used to a new
level of coursework and balancing a social
life. Networking early on and joining a
business related group in school is some-
thing she wished she would have done
right away. KC's major challenge at this
time is finding internships. By continuing
to follow the advice of her mentors and
building a network, KC has a positive
attitude about finding ways to accomplish
her goals.
found as a professional in your field.
Choose your networking events carefully
and avoid losing track of your focus. Of-
fer yourself as a resource to others when
networking. Once you’re known as a re-
source, it not only establishes credibility
but will also create more resources for
you to reach out to. Take advantage of
unpaid internships and volunteer oppor-
tunities. These will help you gain the ex-
perience you're lacking and establish new
professional relationships. In some cases,
it may even lead to employment! Most
importantly, stay positive and confi-
dent. No matter how many rejections
you experience, know that your time will
come. Finding your career takes hard
work, so be perseverant.
Stephanie Phillips
Senior, Indiana University
Majoring in Math and Science
Approaching graduation, Stephanie wan-
ted to move from Indiana to Chicago.
Searching on online job boards for em-
ployment and following up with emails
and phone calls has not generated many
leads. The competition has been challeng-
ing and most positions are requiring more
experience. She recommends becoming
involved in the local community at school
immediately. Being well networked early
on will help with your goals. Stephanie
also highly recommends studying abroad
and becoming fluent in a second lan-
guage, something that she is now doing.
“Anything you can do to make yourself
stand out is a good thing.”
ABOUT CONNECTWORK
ConnectWork Chicago’s mission is to
provide resources to the career profes-
sional as well as companies looking to
hire by hosting networking events, educa-
tional seminars, workshops and webinars,
as well as providing an interactive, online
blog. The networking events are designed
to introduce ambitious, career-minded
people to one another, whether they are
unemployed, underemployed or simply
looking for career advancement opportu-
nities. ConnectWork Chicago has created
a lot of buzz, including extensive cover-
age in the Wall Street Journal, National
Public Radio and more.
Veronica Ludwig
Social Entrepreneur and Recruiter
Veronica Ludwig is a Recruiter and Social
Entrepreneur. When she co-founded the
Skilled Recruiters Network of Chicago in
2007, Veronica discovered the true power
of networking and relationship building.
Helping others through connecting others
is her main focus and one of the reasons
why she is so passionate about the staff-
ing industry. Veronica also contributes a
large number of hours volunteering for
various charitable causes. She can often
be found around Chicago hosting and
attending multiple networking events.
 BAG
THE NETWORKING AT AN alumni event

I N
brought Harvard Business School alum-

IT’S IDNI
nas Laura Kofoid and Grace Tsao-Wu
together. With Laura’s desire to pursue
entrepreneurship and Grace’s wholesale
DI V ura
L AU ne u rs La make experience, a business partnership was
epre o-Wu d
entr ace Tsa hey blen y
born. Laura says she and Grace were
a g o r
Ch i c d G as t o g
lo approached by a fellow entrepreneur
o f o id an tement d techn ieces with an idea for a handbag company.
K a n
ld s t ns a ure p ba g
a bo m desig h signat he hand They purchased it for a dollar, and this
o
cust eate bot rket in t concept evolved to what is known today
t o c r ma as Laudi Vidni.
d a new
an stry. The idea of Laudi Vidni (‘individual’
indu spelled backwards) stems from how
women feel about handbags. The goals of
AR E
A B AK Laudi Vidni were to combine quality
BY IY

PHOTOS BIAN LI WWW.ME-INFOCUS.COM

 leathers and beautiful designs with the
ability to customize and blend these ele-
ments with technology to create a luxury
product that women would want.
“Everyone wants what she wants in every
category,” comments Laura. “I hear many
women say ‘I really like this bag, but…”
Laudi Vidni can generate over 10,000
handbag concepts, which is why the com-
pany has seen very few duplicate designs.
To create Laudi Vidni, Laura says she and
Grace took an analytical approach toward
their handbag company. They researched
the largest purse brands and high-end
department store retailers to gather ideas
for purse sizes, shapes and prices to
LEFT/ Grace Tsao-Wu RIGHT/ Laura Kofoid
match what they wanted to accomplish.
“The biggest mistake retailers make is
when they buy for themselves,” says Laura.
“You want to meet the customer’s needs.”
One of the clientele’s needs is to have a
variety of options, which is also important
in designing, adds Laura. The online
clientele base for Laudi Vidni is nation-
wide and has attracted global attention.
Laura says the selections in handbags
for women are consistent in all regions of
the country.
Many customers love when they hear that
all of Laudi Vidni’s bags are made in Chi-
cago, Laura says. The leathers and hard-
ware are imported from Italy. The lining
is made in a U.S. mill.
Trunk shows, events in private homes
and other fashion showcases are venues
where Laudi Vidni is most successful. At
these places, samples of handbags are
showcased and new designs are created
by customers.
“The quality speaks for itself, as does the
opportunity for women to design their
own bags,” adds Laura.
In addition to their online store, Laura
says Laudi Vidni looks to expand as she
and Grace research retail space for a bou-
tique in the city.
MAY 2010 ME: IN FOCUS 43
 PRETTY &
PLUS
INTERVIEW WITH
TENNILLE WHITE

Fresh off the runway,

Chicago fashion designer
Tennille White shows off
her Spring/Summer 2010
Collection and offers fashion
tips in the plus size market
on how women can look
fashionable and feel fabulous.

www.tennillewhitechicago.com

44 ME: IN FOCUS MAY 2010

 PHOTOGRAPHY

Rod Roberts
www.rodrobertsphotos.com

WARDROBE + STYLING

Tennille White
www.tennillewhitechicago.com

JEWELRY

Sarah Radford
Chic Gems Etc
www.chicgemsetc.com

HAIR + MAKEUP

Krista Gobeli
facecandy.net

Lillian Murphy
gildedbylil.com

MODELS

Johanna Leia
Latesha Lipscomb
Amanda Mechem

DESIGN INSPIRATION, ELEMENTS
AND TRENDS
BEE: From what sources do you derive
inspiration?
TENNILLE: My inspiration comes from
all areas of life. Whenever I go on vaca-
tions, the diversity of the culture inspires
me. On a trip to Turks and Caicos, the
various types of fabrics and patterns were
inspiring. When I meet with clients about
custom designs, what they see always
sparks new ideas.
BEE: What are your favorite design ele-
ments?
TENNILLE: As far as fabrics go, defi-
nitely silks throughout the entire year. I
am loving linens for spring because they
are very free-flowing and light weight. My
color palette changes with the seasons,
but elegance is always a standard.
BEE: What trends have you noticed in
your clientele so far?
TENNILLE: My clients are getting
younger, and younger clients like to wear
bright colors and individual pieces to mix
and match, as opposed to a coordinated
head-to-toe look that most mature clients
prefer.
FASHION ADVICE + BIGGEST
MISTAKES OF PLUS SIZE LABELS
BEE: How do you design for plus size
women who may be scared to draw atten-
tion to themselves?
TENNILLE: I always advise my clients

MAY 2010 ME: IN FOCUS 45

 to pair the look with the right amount of
confidence. I always pay careful attention
to the right colors and color combina-
tions for a look.
BEE: What have you noticed is the num-
ber one mistake among plus size labels?
TENNILLE: Many plus size designers do
not custom fit, so the sizing is a major
issue. Naturally, a non-custom garment
will not hang well on the body and pro-
vide the best look and fit for each unique
woman’s curves. Another issue is looking
46 ME: IN FOCUS MAY 2010
cheap. If cheap or gaudy fabrics are used,
especially combined with an unflattering
cut, it is disastrous.
BEE: What are the staples in your line?
TENNILLE: I believe in fabulous dresses
that can take you from day to night with
ease as well as looks that are versatile,
being easily dressed up or down accord-
ing to occasion. My collection contains
many wrap dresses, which provide both
elegance and comfort. For my spring col-
lection, I am excited to introduce new
dresses with fresh colors and patterns.
ADVICE TO WOMEN ENTREPRENEURS
IN THE FASHION BUSINESS
BEE: What are your words of wisdom?
TENNILLE: To start on your own label,
you must first and foremost educate your-
self and learn the business inside and out.
Do your research and learn who your
demographic is and what their current
needs are.

GREEN CARPET EVENT*
EarthShare of Illinois is excited to intro-
duce a groundbreaking "green" carpet
event on Friday May 21, 2010 at spectacu-
lar urban loft, Salvage One (featured
right). ‘ReVamped’ is centered around a
cutting-edge ‘green’, recycled fashion and
art show dedicated to celebrating and
promoting the beauty of eco-conscious
lifestyle practices.
ADVERTISEMENT
Chicago's most innovative designers and
artists will reinvent one-of-a-kind pieces
made of recycled clothing and raw materi-
als. Professional models will take over the
runway promoting the
beauty of these eco-
conscious designs!
General admission
includes open bar and
hors d'oeuvres. Our VIP Guests will en-
joy a seat at the runway, and entry into
the VIP Lounge with a private bar and
personal server. At the event, all guests
will enjoy exclusive ‘green’ cocktails. You
must be 21 years or older to attend.
*Celebrity Guest Appearances: ABC’S Bachelorette + Green
Advocate Jillian Harris
PHOTOS MYUNGHO CHOI

LEFT TO RIGHT: Kari Hansbarger, Aimee Cheshire, Erica Young

MADISON
PLUS
CHANGING THE NAME
OF THE GAME
Co-founders Aimee Cheshire +
Erica Young, along with Creative
Director Kari Hansbarger, team
up to discuss the plus size woman
in today’s media and how it impacts
women of all ages.

www.madisonplus.com

BY IYA BAKARE

48 ME: IN FOCUS MAY 2010


AIMEE CHESHIRE says this is the first
time she’s seen the market for plus-sized
women portrayed as ‘cool’ in fashion.
Although Aimee first fell in love with
fashion in high school, the former plus-
sized model decided to pursue it after she
attended James Madison University in
Virginia where she studied and earned a
degree in psychology. She wanted to work
specifically with children and body image.
“I participated in weight loss camps when
I was younger, and they didn’t work for
weight loss,” says Aimee. “But they did
help with self esteem, my relationship
with food, exercise and body image.”
With the emotional support from her
parents, Aimee moved to New York and
attended LIM College and earned a de-
gree in fashion merchandising, where she
met fellow student Erica Young. Both
became buyers for the same plus size
company after graduation.
“It’s been a fascinating and exciting trip
because I’ve worked as a buyer for a plus
size retailer and as a plus model,” says
Aimee. “I’m also a consumer, so I’ve
lived it, studied it and worked it as a size
20 woman and as a size 14 woman.”
In 2008, Aimee and Erica decided to cre-
ate a platform dedicated to the fashion
lifestyle for the plus-sized woman, and
Aimee says they filled a void in the fash-
ion industry.
“It’s important for us to teach people
how this industry works,” she adds.
“People are hungry for content and it’s
not going away. It’s mind-blowing to us
that this hasn’t been done before.”
Kari Hansbarger, creative director for
Madison Plus, says both traditional and
online media are changing, which gives
consumers more control over what they
see in the fashion market, as well as how
fashion is marketed more directly to the
consumer. Kari has experience in a multi-
tude of fashion and beauty brands.
Erica says plus women did not have the
same voice to express themselves with
fashion until recently.
“Madison Plus’s goal is to bring the same
level of excitement and fun that the con-
temporary market has had in fashion to
the plus market,” says Erica.
“It will be more natural when girls see
themselves reflected in the media,” says
Aimee. It’s going to be gradual when they
see more representation and differences
in magazines. When plus girls flip through
the pages of magazines and don’t see
inspirational images reflective of their
body type, it’s easy for them to believe
that ‘fashion is not for me to have or
want’, but when they are included and
taught how, those negative thoughts will
never have the chance to even develop.”
“Self-image isn’t taught in schools today,”
remarks Erica, which is why she and
Aimee visit NYC colleges to teach about
the plus size industry.
AIMEE
SAYS
“This is the first time I’ve
seen the market for plus-
sized women portrayed as
‘cool’ in fashion.”
Aimee believes parents need to develop
healthier relationships with their children
in regards to food and body image, and if
one child in the family is overweight, it
should be treated as a family issue.
“Having a soft place for kids to land as
they struggle is so beneficial,” adds
Aimee.
“It’s all about education and providing
the tools so the consumer can make the
best fashion decision for her, which re-
sults in an experience that can in turn
create a positive domino effect,” notes
Kari.
“Plus women have traditionally viewed
clothes as functional pieces, rather than a
way to enhance beauty,” says Aimee.
The Madison Plus ladies say it’s important
to put fashion first and to find that one
piece of clothing you own that makes you
feel fabulous.
MAY 2010 ME: IN FOCUS 49
 GET URSULA’S
LOOK

pg. 16

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MAY 2010 ME: IN FOCUS 51

 BUZZ
FILM

Michael Jaworski Grace Rowe Mandy Henderson Gabriel Byer Megan Molly Matt Ferrucci Pedro Pascal

I AM THAT GIRL
BY JENNA KIRKMAN

aaaa

The low-budget independent drama, I Am That Girl,
confirms that with passion, motivation and hard work,
goals and dreams can certainly be achieved. The
film’s writer, producer and lead actress, Grace Rowe,
pours her soul into this film – her first feature length
production, and a powerful one indeed.
Rowe plays Maxine, a stereotypical plastic-dependent
LA party girl who is living the ‘good life’ for the low
price of over $80,000 in debt. When an obliterated
man busts into the woman’s bathroom at one of her
nightclubs – disoriented, vomiting and eventually
passed out – Maxine takes pity by helping him back to
her place to get some rest. Soon, Maxine and Drunk
Boy (nicknamed “Noodle” in the film, and played by
Rowe’s real-life boyfriend Michael Jaworski) begin a
bizarre friendship. When Noodle mentions his upcom-
ing vacation to the Sierras, Maxine – unable to handle
one more day of her redundant office job or her
inconsequential co-workers – jumps at the chance to
escape, convincing the reluctant adventurer to bring
her with him.
Maxine’s spoiled-brat character is easy to hate and
becomes especially obnoxious after her credit card is
declined, forcing her to spend the week living, sleep-
ing and breathing in a party girl’s worst enemy – the
natural world. Predictably, Max is able to change and
adapt to nature, growing to love and appreciate it in
ways she never imagined (as viewers grow to like, or
at least tolerate, her character in the process). Unpre-
dictably, the plot intensifies as Maxine and Noodle’s
relationship strengthens, revealing intriguing secrets
about both characters’ past. The tale turns borderline
psychological thriller, enticing viewers to seek an-
swers they were not expecting to search for in this
seemingly simple love story.
Grace Rowe is a talented artist – bringing to life genu-
ine, true to life characters and experiences to which
everyone can relate (like that obnoxious co-worker
whose absurd behavior drives you to insanity, or that
charge-a-holic friend who just cannot seem to sepa-
rate need from want), but she twists them in an atypi-
cal light meant to shock and stir our emotions.
I Am That Girl comments not only on the conse-
quences of a frivolous American way of life and one
woman’s ability to change, but also on human trans-
formation as a whole – a unique reminder that a per-
son’s true story may lie deep beneath his or her shell.
To learn more about Grace Rowe’s I Am That Girl
and to order the film on DVD, please visit the movie's
website, www.iamthatgirlmovie.com.

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MEREDITH’S
MESSAGE
“I call Hoo-Dee-Hoo a shout
out to modern motherhood. I
want it to be real (with shock,
sarcasm and biting humor),
but with a positive aftertaste.”
PROFILE
Meredith Sinclair was born and reared in
a small town in Western Pennsylvania,
which also happens to be the birthplace
of Jimmy Stewart and the Christmas Tree
Capital of the World.
She graduated with a degree in elementary
education from Indiana University of
Pennsylvania, married her high school
sweetheart and ran off to Ocean City,
New Jersey to teach fourth and second
grade.
Next, Meredith relocated to Dayton,
Ohio to pursue her Master's Degree in
education from The University of Dayton
and learn to line dance.
After completion of her Master's, Mere-
dith moved to Pittsburgh and worked as
an Educational Consultant on national
children's programming for WQED,
Pittsburgh's PBS affiliate.
Following her husband's burgeoning tele-
vision production career, Meredith relo-
cated to Chicago in 1996 and taught sec-
ond grade and pre-school at National
Louis University's Baker Demonstration
School. After the births of her two sons
Maxwell and Truman, Meredith decided
to stay home and be a full-time mom.
Meredith began blogging about her full-
time mothering experiences in a personal
blog which was quickly picked up by Chi-
cagoParent.com. Meredith now pens a
monthly column "A Mom's Life Top 5",
remains a featured blogger and writes in
the occasional feature for Chicago Parent
Magazine. She also appears as a regular
on-air contributor for CBS 2 and ABC 7,
doing live segments on mom-related topics.
Most recently, Meredith launched her
own website: hoo-dee-doo.com and has
become a guest panelist on Momversa-
tion.com.
MERIDITH SHARES
BEE: How did you make the transition
from working to full-time mom? And
then to starting your own blog?
MEREDITH: As a teacher, I always
knew staying home was a choice I wanted
to be able to make. It was still a big transi-
tion.
BEE: How did you come up with the idea
for the blog?
MEREDITH: I was at dinner with my
brothers who suggested I just start a blog
to practice, and find my writing voice. I
wrote what I knew.
BEE: How did you start contributing to
local magazines and news stations? Were
you always interested in writing or was
this something that just grew naturally
from being a mom?
MODERN
MOTHERHOOD
MERIDITH SINCLAIR
Meredith shows her passion
as a parent through her blog,
Hoo-Dee-Hoo
www.hoo-dee-hoo.com
INTERVIEWED BY BEE LI
MEREDITH: Women are known for
making connections with each other.
When you’re at home with kids, you can
miss that connection. Blogs help.
BEE: Do you have a main theme or mes-
sage that you want to get out through
your blog or columns?
MEREDITH: I call Hoo-Dee-Hoo a
shout out to Modern Motherhood. I want
it to be real, but with a positive aftertaste.
I love a good shock, sarcasm and biting
humor. We see that a lot. I know I'll
neither be the mom who creates the per-
fect dinner party, nor the one dropping
the F- bomb. I do, however, want to be a
place where after you click away, you
remember.
BEE: Any other thoughts you would like
to share with our readers?
MEREDITH: Dream big, start small. Be
authentic. It’s a process to figure that out.
I've heard different things on my site.
Hey, motherhood is hard and trying
sometimes, but it’s also a lot of fun, and
ultimately a very blessed job.
MAY 2010 ME: IN FOCUS 53
 HOTSPOTS
MAY FAVORITES
Give back to the one you love
most with all Chicago has to offer.
With brunch specials galore and
other treats especially for mom,
here are a few options for every-
one to enjoy.
BY VALENCIA DAVIS
INDULGE
ME
THE DRAKE
The Drake Hotel will be hosting a tradi-
tional Mother’s Day brunch, complete with
live entertainment, a grandiose buffet, mini
makeup consultations by Elizabeth Arden
makeup artists and an array of fun activi-
ties to keep kids busy throughout. Known
for its excellence in every respect, The
Drake has also partnered with The Ameri-
can Girl Place and Girls on the Run Chi-
cago, a non-profit organization to help
nurture budding young girls into women
of excellence.
140 E. Walton Pl., Chicago
312 787 2200
www.thedrakehotel.com
COAST SUSHI
Handmade décor and dim lighting is a
seamlessly perfect pairing to the fine and
flavorful New-Japanese cuisine that is
Coast Sushi Bar. The Bucktown restaurant
opened in 2003 to dazzle sushi lovers city
wide. Using top quality fish and fresh ingre-
dients from around the globe, the exotic
menu consists of a number of traditional
and innovative entrees assembled by
expert culinary artists.
2045 N. Damen Ave., Chicago
773 235 5775
www.coastsushibar.com
54 ME: IN FOCUS MAY 2010
Editor’s
Pick
THE SHRINE
Founder of some of our local favorites
such a Sinibar Lounge, The Funky Buddha
and Thyme, Joe Russo has put his crea-
tive genius to work once more by giving us
The Shrine in June 2009. The Shrine is
composed of many elements that provide
a unique, eclectic experience that stands
all on its own. The South Loop social club
is the host of a nightclub rich in atmos-
phere, a tastefully thought and constructed
live performance space, and a classy, high
-end lounge. The Shrine is a melting pot
of the city’s creative young artists, musi-
cians, designers and the like, rounding its
diverse atmosphere.
2109 S. Wabash, Chicago
312 753 5700
www.theshrinechicago.com
THE SOUTHERN
The name says it all. This Bucktown
neighborhood bar sets itself apart from
the others with elements of unique South-
ern comfort food, an endless list of various
libations and southern rock music playlists.
This laid back joint is the perfect place to
sip on a mint julep, munch on fried chicken
and watch the Kentucky Derby.
1840 W. North Ave., Chicago
773 342 1840
www.thesouthernchicago.com
LANDMARK
Housing two floors of rich-hued excellence,
the dual-leveled lounge houses several
rooms of genius interior design, each with
a unique color scheme and classy vibe.
Landmark Grill and Lounge has an exqui-
site fine dining menu of appetizers, en-
trees, desserts and so much more. Nomi-
nated among the best new restaurants in
2005 by AOL, Sherman Kaplan and Chi-
cago Magazine, the Lincoln Park restau-
rant is contemporary, tasteful and elegant,
making it one of the best in the city.
1633 N. Halsted, Chicago
312 587 1600
www.landmarkgrill.net
S M T W T F S
STYLE ME.
ENTERTAIN ME.
INFORM ME.
INDULGE ME.
INSPIRE ME. Hawaiian Lei
EMPOWER ME.™ Day
1
WWW.MEINFOCUSMAG.COM Kentucky
Derby

May Day

2 3 4 National
5 Cinco de Mayo
6 International
7 8
Walk MS
Teacher No Diet
Grant Park
Day Day

9 Mother’s
10 11 12 13 14 15
Day PAVE Gala L.F Baum’s
at the Drake Hotel Birthday
7pm (Wizard of Oz
www.pavingtheway.net Author)

16 17 18 19 20 21 22
Musical
Instrument
Day

23 24 25 26 27 28 29 JFK’s
Shake the Lake
Benefit with Birthday
Darius Rucker
8pm
www.receptionsforresearch.org

30 31 Memorial
Day Observed

World
No Tobacco
Day
National Physical Fitness National
Photo + Sports Mental Health
MAY 2010 Month Month Month
PHOTO BY R. HANEL PHOTOGRAPHY
June 2010
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