INTRODUCTION OF SOLAR MOSQUITO DESTROYER IN

INDIAN MARKET
1. Abstract
The aim of this study is to come out with a marketing proposal to commercially
explore the possibility of introducing the solar mosquito destroyer in Indian
market. In Indian market there is always a high potential market value for
mosquito repellent because of large number of diseases are caused due to the
mosquito biting. Earlier people use to get satisfied without using mosquito
repellent to protect themselves from fatal mosquitoes but now with the
development taking place everywhere, people have realized that it is better to
choose mosquito repellents than going for medical treatment for various
diseases such as malaria, dengue, HIV etc. Mr. Krishnan has come up with an
idea to introduce a solar energy powered mosquito destroyer with an inbuilt
mosquito repellent. Unlike nets ,coils, liquids vapourizer, mosquito repellent and
more recently introduced mosquito repellent CFL which could be harmful to
health in the long run, this product does not emit any smoke or vapour , doesnt
need any conventional power source and is comparatively cheap. Neither is it
harmful to the sensitive skin. As this is a completely new type of product,
Krishnan would like to test market in a village before a national roll out. This
study will come out with various marketing proposals and different launching
methods before introducing the product in to the market. This will help to
understand the measures taken by Mr. Krishnan before launching the new
product and will also understand the criteria that the customers are looking out
before accepting a new product. . In order to launch the product successfully in
the market the study will help to understand the perception of the customers and
will lead to come out with an appropriate Business Research Proposal.
2. Introduction
Earlier it was the competitive priority that won orders in the market. In todays
rapid changing environment, time-based competition has emerged as the
winning strategy. Being the first to introduce a product into the market can bring
significant benefits like higher price premiums or greater market share. To
accelerate the market introduction quality should be built into the new product
development process as it will be mostly used by rural people where there is not
regular supply of electricity. Also the cost of the solar mosquito destroyer should
be reasonable as a large chunk of target market is in rural India where per capita
income is considerably less as compared to its urban counterparts. The use of
quality function deployment is suggested as a useful tool for reengineering the
new product development process. The core management team headed by Mr.
Krishnan comprises of ten members. Each of the members in the team had an
average experience of 20 years with knowledge agencies like General Electric
,Tata Group, etc both in India and abroad. Mostly in developing and
underdeveloped countries, mosquitoes are the main concern for millions of
people living in these countries because countries such as India who is still
developing has a lot of work to cover such as pit, dug, poor sewerage, open

drainages, untidy surroundings, not properly cleaned atmosphere, road side

dusty locations, where people does not bother to throw or spit anywhere in the
world are the concerns which let mosquitoes take birth and grow to irritate and
cause so many fatal diseases. This research will help Mr. Krishnan tap into a
potential market segment that is still ignored by many companies and gain the
first mover advantage with its unique product that do not require any
conventional source of energy and is environment friendly.
3.1

Problem Statement

With the rapid increase in competition and the availability of the mosquito
repellent in different varieties like coils, sprays, cream & liquid which already has
attracted different segment of people . It is a challenge for the company to place
the product in the minds of consumers with a unique strategy such that the
product sustains in the market for a long run and provides a great competition
for the new entrants.

3.2

Research Objectives

To conduct sample usage test with a sample of target consumers.

To assess the ease of use of the solar mosquito destroyer among the
respondents
To know whether market is ready to accept the solar mosquito destroyer.
To identify the target market for the product.
To determine the opinion of the target consumers about the product.
To minimize the side effects of the mosquito repellent as this is suffocating
stuff.
4. Research Design
Primary Data consists of Interaction with the consumer of test market, tabulation
and classification, Graphical method, percentages while secondary data includes
various articles, Books and Internet.
A sample size of 100 persons are to be selected randomly with the direction of
the team which will help us understand how the sample population reacts to the
product and help in better understanding the needs of consumers.
5. Scheduling the Research
Tools applied to analyze the response are graphical method, tables,
GANTT,CPM,PERT,classification and Percentages.

6.Results
Till now not many companies have been successful in developing a mosquito
repellent in such a way that it should really satisfy the customer to get rid of
the biting mosquitoes at an economical prices. The solar mosquito destroyer
through its innovative use technology can provide long lasting and effective way
of getting rid of mosquitoes at comparatively lower prices when compared with
competitors. The team should come out with a mosquito repellent that is user
friendly and is affordable to all the people in different classes. Suitable for
children of all age group. Packaging should be effective and fragrances should
not be harmful.
Nearly 87.33% of the respondents use mosquito repellent and the rest 12.66%
of the respondents do not use mosquito repellent.
Type of repellent that the respondents are using, 17.33% of the respondents
use coil, 6.66% of the respondents use spray, 64% of the respondents use
liquid,4% of the respondents use cream, 4% of the respondents use a mix of all
the above mentioned options
Expectation of the respondents in a mosquito repellent 18% of the respondents
are expecting the mosquito repellent to be of less cost,31.33% of the
respondents are expecting for a good aroma in a mosquito repellent,42.66% of
the respondents are looking out for a mosquito repellent that are suitable for all
age groups,4.66% of the respondents are expecting all the three mentioned
above.

7.Budget
Particulars
Direct Costs

Other Direct
Costs

Salaries/Wages
Other Personnel
Benefits
Equipment
Travel
Supplies/Materials
Contracted Services
Conference Room
Rental

Estimated
Amount()
50000
12000
46000
200000
20000
15000
25000
20000

Total()

368000

12000
Computers

1200

33200

Drama Lighting, sets, etc.

Grand Total

401200

8.Reference

www.wordhub.com
www.travellot.com
www.indiansmart.com
www.freecountry.com
www.nsso.com
www.mindtools.com