1. What services are in demand?

Internet is the basic need, moreover all the services these days are getting
linked to internet somehow so be it video, telephony or wed based solutions
everything high in demand. Other than that, there is an increasing demand
of CCTV surveillance systems due to the current security scenario of
Pakistan.
2. What is the target market?
Home and corporate both kind of customers, we have solutions for offices,
hotels, embassies, banks, schools and all related industries which have the
net to be connected online with their own market or with-in their own
organization.
3. What new markets are you tapping?
Schools for security systems, hospitals, hostels for video services. However,
we are planning to expand our Audio conferencing facilities and upgrade
them to Video conferencing for Education and Business purposes.
4. How are customer needs reviewed?
We get a daily SOI report from our sales department which gives us real
hand stats for the customers needs. We also have an open door policy for
our customers, where we receive hundreds of emails daily to review and
analyze our customers needs.
5. What is the budget of the company?
This is something which cannot be analyzed in numbers or else cannot be
shared and depends on the horizon which the organization has to touch in the
future. Most I can say is that, we spend what we gain, as our profits increase,
so does our budget. Initial set-up cost was of about $5 million.
6. Product review, gross margins of the product line.
Our major products are Internet and Cable TV services. We are committed in
providing fast internet and quality Cable TV services. Our HD TV services
and video on demand makes it more unique and attractive.
7. Strategies for product pricing, distribution and promotion.
We have a customer based pricing keeping in mind the competitors in the
same market. Our quality services and good customer support makes us the
best there is in the market. We have dedicated technical teams that pursue
each installation and complain till customers are satisfied. Initially we had a
less focus on promotion but now we have started a dynamic promotion

policy with Promotion packages, Eid incentives, Connection refer discounts

and many more.
8. Sales trends.
We are breaking our sales record every month since past few months, hence
setting a benchmark for our sales every month. Annual sales among our
7,000 customers top $12 million with revenue growth of 40-50 % a year
https://www.nbp.com.pk/tracker/NBPTracker-CurrentEd.pdf
9. 5 SMART objectives.
In my view, the 5 SMART objectives of our company are;
1. To remain the market leaders in FTTH technology
2. To maintain and improve the service quality we extend to our
customers
3. To promote Customer care policy within our company
4. To extend our services to other major cities of Pakistan
5. To promote employee satisfaction within our company by improving
the reward system
10.How would be these objectives achieved? Who will do it? What would
be the costs? ( expected revenues, costs of production, marketing)
These objectives can be achieved by inculcating our core values within our
company that are also mentioned on our website;
Honesty
Mannerism
Simplicity
Sacrifice
Discipline
Knowledge
Hard work
We are planning to introduce various packages to constantly innovate and
remain a market leader in FTTH technology. We are famous for the quality
of service we are providing to our customers. No doubt, our internet is
fastest among the competitors; our users feel a great difference while using
our services. Our technical team is working day in and day out to improve
our services so as to reduce technical problems so that we can provide our
customers with uninterrupted services. Moreover, from our sales reps to our
technicians, from our billing department to our technical assistance center,
every employee shows exemplary curtesy and care to our customers. We

have a customer oriented approach where everyone listens and solves the
problems of our customers. We agree that we are limited to the twin cities
till date, but we are ready to expand into Faisalabad and Peshawar. We are
committed to provide with our services throughout Pakistan gradually. We
have devised a reward system for our employees, where their efforts are
appreciated by monetary awards and accelerated promotions. We have
Employee of the quarter award, Fast track promotions, learning based
awards and best customer service reward. We carry out local trainings for
our workforce, where they remain aware with the ever evolving
technologies. Furthermore, we also promote Masters and technical courses
for our employees. Nayatel is not only a service provider for its customers,
rather it is an institution for its employees, where we groom them technically
and morally.
11.Number of sets sold ( profit-and-loss statement)
Currently we have more than 7,000 customers both domestic and corporate.
Since we are service providers, therefore our profit is our service charges
that our customers pay. We are committed to retain our customers since we
have incredibly good customer support, therefore we retain our sales and our
total revenue increases.
12.How progress would be monitored?
Our progress is monitored by the connections we sale. Our sales team
consists of a set of dynamic employees that bring new customers to our
service loop thus contributing majorly to our sales. Therefore our progress is
monitored by customer satisfaction, customer feedback and total
connections that we sale.
13.Employee accountability.
Our HR department is working on policies that make employee
accountability more transparent and judicious. We have an incentive based
system that gives monitory incentives to those who perform exceptional.
Along with that we strict penalties for our employees who have discipline
issues or are not upto the commitment required from them. We have issue
letter of warnings, where we issue three warnings to individuals, and if they
still continue to disobey and break rules, they are asked to resign or are fired.
Serious discipline issues lead to direct dismissal from service without any
warning if proved guilty.