FINANCIAL MANAGEMENT ROLE

Financial management is the management of the financial functions . Financial functions

include fantasize obtain funds ( raising of funds ) and how to use these funds ( allocation of
funds) . Financial managers are concerned with the determination of the amount of eligible
assets from investments in various asset and choose the sources of funds to finance these
assets . To obtain funds , financial managers can obtain it from inside and outside the
company . Sources from outside the company comes from the capital market , could take the
form

of

debt

or

equity

capital

Financial management can be defined from the duties and responsibilities of the financial
manager . The principal tasks of financial management include investment decision ,
financing and business operations of a company dividend , thus the task of the financial
manager is to plan to maximize the value of the company . Another important activity that
should be done regarding the financial managers of four aspects:
Financial managers must collaborate with other managers who are responsible for the
general planning of the company.
managers should focus on investment and financing decisions , and various things related to
it
Financial managers must work with managers in the company so that the company can
operate as efficiently as possible Financial managers must be able to connect the company
with the financial markets , where companies can obtain funds and securities companies can
be

traded

Another important aspect of the company's goals and objectives of financial management is
the consideration of social responsibility which can be viewed from four aspects , namely :
If financial management led to the share price , it needs good management and efficient
according to consumer demand . Successful companies always put efficiency and innovation
as a priority , resulting in a new product , invention of new technologies and the expansion of
employment
External factors such as environmental pollution , product safety assurance and safety
become more important to consider . Fluctuations in all levels of business activity and the
changes that occurred in the conditions of financial markets is an important aspect of the

external

environment

Cooperation between industry and government is needed to create regulations governing

corporate behavior , and vice versa company comply with these regulations . The company's
goal is basically corporate value by technical considerations . Basically the goal of financial
management is to maximize corporate value . But behind these objectives is a conflict
between business owners with funding providers as creditors . If the company goes well , the
company's stock value will increase , while the value of corporate debt in the form of bonds
is not affected at all . So it can be concluded that the value of stock holdings could be an
appropriate index to measure the level of efektifitias company . Based on this reason , the
goal of financial management is expressed in the form of stock ownership enterprise value
maximization , or stock price maximization . Aim to maximize the stock price does not mean
that managers should strive to seek increase in value of the shares at the expense of
bondholders.

INFORMATION SYSTEMS BUSINESS STRATEGY

INFORMATION SYSTEMS AND BUSINESS STRATEGY

Strategic information systems, computer systems that are used to change the target level of
the organization, operations, products, services, or environmental relationships to help
organizations achieve competitive advantage. Decision of the company's business strategy
depends on: Products and services company

Industry where firms compete Competitors,

suppliers, and customers of the company Long-term goals of the company Business level
strategy: Value Chain Model The most common strategy for this level is: be producing
products with low production costs differentiate products and services change the scope of
the competition either by expanding the market to the global market and to narrow the
market.
Value chain model, a model which addresses the primary and support activities that add value
to products and services in which the company is best applied information systems to gain a
competitive advantage.

primary activity is directly associated with the production and

distribution of the company's products or services. While supporting activity is an activity

that allows the execution of the primary activity. Consists of organizational infrastructure,
human resources, technology, and procurement.

Web refers to the value of customer-

controlled network of the company that use information technology to coordinate its value
chain in order to collectively produce products or services to market. Products and Services
Information

System

Systems that create product differentiation: Companies can use IT to develop different
products.
Creating brand loyalty by developing new and unique products and services
Products and services not easily duplicated by competitors. For example, Dell Corporation.
System that supports Niche Markets Intensive analysis using customer data to support new
ways of contacting and serving customers that allows to develop new niche markets for
specific products or services. For example, frequent guest program Wyndam Hotel Supply
Chain Management and Efficient Customer Response System The system connects to the
corporate value chain value chain of suppliers and consumers. System that directly connects
back to the distributor of consumer behavior, production, and supply chain. Example: Wal-

Mart purchasing directly connect customers to the suppliers almost immediately. suppliers
work to ensure the product is delivered to the store to replace the product purchased