BLOOD DONATION CAMPAIGNS

The gift of blood is the gift of life

INTRODUCTION
Blood is the most important fluid and system that make every single living body
functioning effectively. Every day, the need of bloods for life are everywhere. Blood and
its components are important in various situations. Person under special healing such
as victim of burn, accident, premature child or serious diseases required sufficient
supply intake of blood to heal their sickness. It shows that the importance of blood
donation become significance.
In Malaysia alone, our blood blanks and general hospital have been in need of
blood donors due to insufficient of blood supply. The need for blood is increasing from
time to time. One of the main reason on the insufficient of blood stock was due to the
shortage of voluntary blood donors.
Negative perceptions on the effects such as lethargy, weakness and sudden
increase in body weight , Malaysian people tend to reluctant to donate blood. By having
Blood Donation Campaigns, it is hope that the perceptions and behavior of people
toward blood donor will change and the problem of insufficient of blood can be
overcome.

1.0 OBJECTIVES

The overall objective of this Blood Campaign is to unite all blood donors in Malaysia for
their social and welfare interests while contributing toward a more conscious and civic
minded citizens of the nation, its specific objectives are to:

Create awareness in the science of blood and blood donation

Foster closer ties among blood donors

Safeguard the interest and welfare of its members, especially pertaining to their
health and health related activities.

Educate general public on issues of donating blood and the healthy benefit
gained from such a practice.

Co-operate with the authority to ensure only clean and disease-free blood is
donated

Promote the concept of blood donation to children who will be tomorrows donor.

Acquire facilities and properties for the development and growth of the
organization

Engage in worthwhile projects that will bring benefit to all members in general

1.1 GOALS
The target goals of this campaign would be a marked increase in blood donations and
increase of participants continued donation after this campaign.

2.0 THE MARKETER

3.0 TARGET AUDIENCE / TARGET MARKET

The target audience will specifically be the public who are able to donate and are
age of 18 to 60 years. The blood donors weight is 45 kg or more. The hemoglobin is
12.5 gm % minimum. The last blood donation was at least 90 days earlier. The blood
donors must be healthy and have not suffered from malaria, typhoid or other
transmissible disease in the recent past.

4.0 THE PRODUCT

Social product of this campaign is more to intangible product. It is health test
sessions that can support Blood Donation campaign. For instance :

NKF LifeCheck Health Screening Package

Blood Pressure

Body Mass Index (BMI)

Waist Circumference

Random Blood Glucose

Random Blood Total Cholesterol (Optional RM5 / Pax)

Urine Test

Counseling

5.0 PRICE
Giving blood has health benefits as each time people donate blood, it will remove some
of the iron it contains. High iron levels can increase the risk of heart disease. In any
case, as long as people are healthy, their body replaces lost plasma in 24 hours and red
blood cells in about 36 days so there are no real repercussions to their health. It is very
meaningful to donate blood as a unit of blood can save three lives.

6.0 PROMOTION
The campaign normally made via wall posters, internet, collaboration with mass media
and management of shopping malls and non government organizations. Besides, the
latest campaign was done during mobile bus. Moreover, we can use public and private
transport to stick banners on it. It can also be promote by social media such as
Facebook, Whatsapp, Wechat and so forth.

7.0 DISTRIBUTION

8.0 IMPLEMENTATION

9.0 EVALUATION AND FEEDBACK