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3. Media.
4. Message creative.
Limited opportunities.
Low economies of Scale.
Changing social aspirations.
Barriers
5.
6.
7.
8.
d. Magazines
e. Screen
f. Internet
Billboard.
Posters
Railway stations
Vehicular advertising
e.
f.
g.
h.
Field signs
Electric light signs
Neon signs
Mobile billboards
d. Place-based media.
e. Kiosks
Advertising exposure.
Awareness
Knowledge
Liking/attitude
5. Preference
6. Trail
7. Repeat purchase/loyalty
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
1.
2.
3.
4.
Tailored Messages.
Content-specific regulations
Advertising restrictions
Seller centric advertising
5. Language laws
6. Other restrictions on
advertising.
6. Literacy.
7. Gestures.
8. Original national identity.
9. Different price structures.
10.Competition.
11.Non-global names.
1. Cultural adaptability.
2. Physical fitness.
3. Knowledge.
4. Decision-making ability.
5. Language.
4. Sales incentives ad
compensation
3. Strategic assignments
4. Long-term assignments
5.
6.
7. Factors affecting selection of expatriate managers
1. Technical competence/ability
2. Adaptiveness
3. Leadership ability
4. Cross-cultural ability
5. Family requirements
1. Global campaigns
2. Modular campaigns
3. Local campaigns
c. Helps in motivating
demand during off-season
d. Helps in motivating the
sales representatives
e. Helps I facing the
competition
2. Advantages to consumers:
a. Extra benefits
b. Information latest products
3. Advantage to society
a. Employment opportunities
c. EXPORTING
d. Exporting procedure
I.
Registration stage
II.
III.
IV.
Pre-shipment stage
Shipment stage
Post-shipment stage
e.
f.
g. Exporting documentation
1.
2.
3.
4.
5.
6.
7.
Commercial invoice
Letter of credit
Shipping bill
Bill of lading
Combined transport document
Certificate of origin
Dock receipt and warehouse
receipt
17.
Benefits of exporting
1. Market diversification
2. Additional source of revenues
3. Use of excess production
capacity
4. Leverage on purchasing power
5. Business operations stability
11.
8. Insurance certificate
9. GR form
10.Bill of exchange
11.Marine insurance policy
12.Airway bill
13.Consular invoice
14.Inspection certification
15.Destination control statement
16.Export packing list
3. Communication technologies
improvement
4. Management mistakes
5. Objectives of SEZ
1. Generate additional economic
activity
2. Promote domestic and foreign
investment
3. Create employment
4. Promote exports of goods and
services
5. Develop infrastructure.
6.
7.
8.
9.