DESIGN THINKING

Team 4 PGDM

Amaan Aalim

Anwesh G

Rahmanulla Khan

Saba Khan

Vinay Pasari

The Innovators: Team 4

DESIGN THINKING

Table of Content

INSPIRATION PROBLEM
STAKEHOLDERS
LUCKY RANI

RITIKA PATIL
SHRIKUMAR S
DATA IMMERSE-PERSONACAPTURE
JOURNEY MAP PHASES
DATA CAPTURE: IMMERSE
POINT OF VIEWS
SOLUTIONS
RECOMMENDED SOLUTIONS

The Innovators: Team 4

DESIGN THINKING

The Innovators: Team 4

DESIGN THINKING

INSPIRATION PROBLEM
Woxsen is spread over two hundred acre of large campus. As it is so large it takes time for people
to commute within the campus. A person takes around five minutes to walk down till admin
block from the hostel. Per day if a person takes walking as the mode of transport, he/she would
waste around 25 minutes per day. If there are around 100 people walking down daily, they would
be wasting 2500 minutes per day. Around 900 hours of the students would get wasted for one
month if they walk down till the college. Also, during rainy days or extremely sunny days it
becomes difficult for people to walk to their respective destination carrying their heavy laptops
and books with them. There is a need to get rid of these problems. Hence, our goal is to create a
proper internal conveyance.

The Innovators: Team 4

DESIGN THINKING

Moreover the problem affects even deeper when students realize that with time there hard earned
money is being wasted. On average students fee is around 10 Lac and there are around 100
students in campus. An hour costs around 60 rupee to a student which means, on daily basis a
student is wasting 30 rupees on walking.

We team innovators have selected this problem to solve with the help of design thinking. Design
Thinking is the confidence that everyone can be part of creating a more desirable future, and a
process to take action when faced with a difficult challenge.

The Innovators: Team 4

DESIGN THINKING

STAKEHOLDERS

Stakeholders are the one who have share in the problem. We have taken eight stake holders and
from them we have taken personas of three. We have taken two final personas for the journey
phase and point of view.

The Innovators: Team 4

DESIGN THINKING

Persona: Lucky Rani, End-user

Lucky is a 22 years old student in prestigious business school "woxsen school of business",
Hyderabad and she pursuing her 1st year MBA.

Gets up early in the morning to do Pooja, then does some subject related reading and at 9 am she
packs her pack to go to oval for breakfast. After having breakfast she look for cycles and she
finds no cycle and she decides to walk to class with heavy load of books.

The Innovators: Team 4

DESIGN THINKING

She carries books to class to read in leisure time because she wants to become topper of the class
and gets sense of accomplishment when she completes her planned work.

The Innovators: Team 4

DESIGN THINKING

Persona: Ritika Gupta - Extreme User

Ritika Gupta is a 28 years old student in prestigious business school "woxsen school of
business", Hyderabad and she pursuing executive MBA.

Gets up late in the morning around 9:30 and miss breakfast every day. Then moves to class in
personal car, attends class and then comes back to have lunch and then goes to hostel if there is
no 2nd half class and completes her assignments/projects or takes rest.
For her prestige matters a lot i.e. how people are looking at her and what do they think about her
and her status. She doesnt like walking as it is time waste and it doesnt look convenient when
you have your own car.
Due to her car she doesnt have to worry about getting late to the class, so for that reason she
misses breakfast due to not getting up on time early morning.

The Innovators: Team 4

DESIGN THINKING

The Innovators: Team 4

DESIGN THINKING

PERSONA: Shri Kumar, Customer

Shri Kumar is a 45 year chief executive officer at Woxsen School of business. Completed his
education (MBA) from London business school and worked in L&T before joining woxsen.
He himself is an entrepreneur who wants to solve problems around him. Loves travelling and
love to play golf. Loves to motivate students and take college to heights.
Shri Kumar is a representor and administrator of Woxsen School of business. Usually his
schedule is hectic. He prefers jogging as soon as he gets up from bed and after that he has his
breakfast. Then he starts from Hyderabad to reach Woxsen School of business. He gets couple of
mails regarding issues running in campus and internal conveyance being one. After getting so
many requests from students and management he thought of hiring a consultancy to get rid of
this issue of internal conveyance.

The Innovators: Team 4

DESIGN THINKING

DATA IMMERSE-PERSONACAPTURE
Lucky Rani

Ritika Gupta

Shri Kumar

28

45

Female

Female

Male

Details on Life style

Details on Life style

Details on Life style

22

Lucky gets up early for Pooja Ritika gets up late in the Wakes

up

early

in

the

and studies for some time and morning and goes to oval morning and does exercise
then heads towards oval to late. Due to not reaching oval then haves his breakfast and
have

breakfast.

After in

time

she

misses

her starts towards woxsen school

breakfast goes to class by breakfast and goes to class of business. Reaches here
walk with heavy load of without having breakfast. She around 10am and goes for a
books and a laptop, so that has her own car and loves to supervision

till

oval

and

she can study in leisure time give people lift till class construction site. Sits in his
in the class.

because
happiness.

it

gives

her cabin for a long time doing

pending official things and
reverting mails. Then evening
around 5pm leaves campus
and goes homes

The Innovators: Team 4

DESIGN THINKING

Gadgets/ Tools/Accessories

Gadgets/ Tools/Accessories

Gadgets/ Tools/Accessories

Mobile, laptop, watch, hair Mobile, laptop, watch, hair Mobile, laptop, watch.
dryer,

dryer,

Motivation Factor

Motivation Factor

Motivation Factor

Religious songs

Songs, Sports

Inspirational movies

communication channels

communication channels

communication channels

Cell, WhatsApp, Mail

Cell, WhatsApp, Mail

Cell, WhatsApp, Mail

The Innovators: Team 4

DESIGN THINKING

JOURNEY MAP PHASES

LIFE CYCLE/
JOURNEY
MAP

Phase 1

Phase 2

Hostel to Oval

Oval to Admin block

The activities are being occur on different places as well but these two are the most frequent
journey. Phase 1 is the hostel to oval journey where students go through daily.
Phase 2: Oval to admin block is a long way and needs time as well as energy to travel from oval
to admin. This is a crucial commute for students because they carry heavy load of books and
laptop. This makes their journey very hectic and gives them stress, as well as emotional
instability.
This journey has become hectic and needs to solve for benefit of the students as early as possible.

The Innovators: Team 4

DESIGN THINKING

DATA CAPTURE: IMMERSE (LUCKY RANI)

LIFE
CYCLE/
JOURN
EY MAP
PHASE
<Hostel
to Oval>

Ac
tivi
ty
1

Lucky
searches
for cycle
to go to
oval

Ac
tivi
ty
2

Has her
breakfast
quickly

Why
?

She
reaches
oval
early
by
cycle

To get
convey
ance

Why?

Observe
&
Identify
MOTIVA
TIONAL
MOMEN
TS

she
dont
want to
stand in
queue

when there
is no queue

To reach
class on
time

when a
friend gives
her lift to
class

The Innovators: Team 4

Observe
& Identify
DEMOTIV
ATIONAL
MOMENT
S

Observe
&
Identify
POSITIVE
THINKIN
G
MOMENT
S

Obser
ve &
Identif
y
NEGAT
IVE
THINK
ING
MOME
NTS

when she sees a

long queue

would get her

breakfast
quickly

would not
be able to
have
breakfast
properly

when she
doesnt get any
conveyance
and has to walk

she would get

conveyance

she would
have to
walk

POV, The
Problem
Statemen
t
[Persona,
] NEEDS
a way to
[
VERB..]
, so that /
because
[
INSIGHT
.]
[Lucky,
PGDM
student ],
NEEDS a way
to [reach oval
early]
so that [she
receives her
breakfast early
and doesnt
get to wait in
the long
queue]
[Lucky,
PGDM
student],
NEEDS a way
to [reach class
on time ]
so that [she
doesnt get to
walk and gets
a
conveyance ]

DESIGN THINKING

The Innovators: Team 4

DESIGN THINKING

DATA CAPTURE: IMMERSE (RITIKA GUPTA)

LIFE CYCLE/
JOURNEY
MAP PHASE
<Hostel to
oval>

Activ
ity 3

Activ
ity 4

Ritika
goes to
oval

Ritika
sits in
oval for
a long
time

Why?

To
have
breakf
ast

To
have
breakf
ast
peacef
ully

Why?

To get
energ
y for
her
day

Observe &
Identify
MOTIVATIO
NAL
MOMENTS

If she gets
food after the
time slot is
over

To be
satisfi
ed( to
have
stoma
ch
full)

The Innovators: Team 4

When class
gets cancel

Observe &
Identify
DEMOTIVA
TIONAL
MOMENTS

When food is
not provided
after the
timeslot

when class is
preponed

Observe &
Identify
NEGATIV
E
THINKIN
G
MOMENT
S

POV, The Problem

Statement
[Persona,] NEEDS a way
to [VERB..], so that /
because [INSIGHT
.]

Will be active
in class

Will not be
able to
concentrate
in class

[Ritika, Executive MBA

student,]
NEEDS a way to [have
breakfast]
so that [she remains active in
class without losing any
concentration]

Would have a
peaceful day

she doesnt
get a her
favorite
seat to
sit(outside
oval on the
chair)
which
would
already be
occupied
by
somebody

[Ritika, MBA student],

NEEDS a way to [have her
breakfast]
so that [ she doesnt rush and
have it peacefully without
having any time constraint
sitting on her favorite seat]

Observe &
Identify
POSITIVE
THINKING
MOMENTS

DESIGN THINKING

DATA CAPTURE: IMMERSE (LUCKY RANI)

LIFE
CYCLE/
JOURNEY
MAP PHASE
<Oval to
class>

Activi
ty 1

Activi
ty 2

Luck
y
carrie
s
laptop
s and
book
while
walki
ng
from
oval
to
class

Luck
y
Walks
fast

Why?

Why
?

Observe &
Identify
MOTIVATIO
NAL
MOMENTS

Observe &
Identify
DEMOTIVATIO
NAL
MOMENTS

Observe &
Identify
POSITIVE
THINKING
MOMENTS

Observe
&
Identify
NEGATI
VE
THINKI
NG
MOMEN
TS

Failing to read
books during
leisure time

When
Complete as
planned
,sense of
Accomplish
ment

Loose
temper on
friends
and
professors

sit happily in
the class and
could
concentrate

Couldn't
concentrat
e in the
class

To
Refer /
Read

Not to
miss
class
and not
to lose
attenda
nce

Read
duri
ng
leisu
re
time

Shares
Knowledge
with friends

To
reac
h
class
in
time

When
Professors
appreciates our
time
management

The Innovators: Team 4

when professor
points you out
about our late
coming

POV, The
Problem
Statement
[Persona,]
NEEDS a
way to [
VERB..],
so that /
because [
INSIGHT
.]
[Lucky,
PGDM
student, The
book worm ]
NEEDS a
way to [carry
her
books/laptop
easily]
so that [ she
can read
during leisure
time and has
sense of
accomplishm
ent, loses
temper if not
completed]
[Lucky,
PGDM
student],
NEEDS a
way to [reach
class on
time ]
so that [she
can
concentrate
well without
missing any
portion taught
in class ]

DESIGN THINKING

DATA CAPTURE: IMMERSE (RITIKA GUPTA)

LIFE
CYCLE/
JOURNEY
MAP
PHASE
<Oval to
class>

Activ
ity 3

Ritika
goes
back to
hostel

Activ
ity 4

Ritika
Gives
lift to
people

Observe
&
Identify
POSITIVE
THINKIN
G
MOMENT
S

Observe
&
Identify
NEGATI
VE
THINKIN
G
MOMEN
TS

Why
?

Observe
Observe
& Identify & Identify
Why
MOTIVATI DEMOTIVA
?
ONAL
TIONAL
MOMENTS MOMENTS

To
revise
her
lessons

she
would
unders
tand
class
proper
ly

when a friend
helps her revise

when she
doesnt have
sources to
study

Will respond
to all Q&A

She will get

bad marks

She
loves
to help

To
make
hersel
f
happy

When her
friends reach
on time

When her
friends reach
late for class

kick start
everyone's day

A delay of
one person
could be
delay to all

The Innovators: Team 4

POV, The
Problem
Statement
[Persona,]
NEEDS a way to
[VERB..],
so that /
because [
INSIGHT .]
[Ritika, MBA student],
NEEDS a way to [to get
back to hostel after the
breakfast]
so that [ she responds to
all Q&As securing good
marks]]
[Ritika, MBA student, a
sociable],
NEEDS a way to [to
make herself happy]
so that [she can make a
kick start morning for her
friends without getting
late to class]

DESIGN THINKING

POINT OF VIEWS
Phase 1: Hostel to oval
POV, The Problem Statement
[Persona,] NEEDS a way to [VERB..], so that / because [
INSIGHT .]
[Lucky, PGDM student ],
NEEDS a way to [reach oval early]
so that [she receives her breakfast early and doesnt get to wait in the long
queue]

[Lucky, PGDM student],

NEEDS a way to [reach class on time ]
so that [she doesnt get to walk and gets a conveyance ]
[Ritika, Executive MBA student,]
NEEDS a way to [have breakfast]
so that [she remains active in class without losing any concentration]
[Ritika, MBA student],
NEEDS a way to [have her breakfast]
so that [ she doesnt rush and have it peacefully without having any time
constraint sitting on her favorite seat]

The Innovators: Team 4

DESIGN THINKING

Phase 2: Oval to Class

POV, The Problem Statement
[Persona,] NEEDS a way to [VERB..], so that / because [
INSIGHT .]
[Lucky, PGDM student, The book worm ]
NEEDS a way to [carry her books/laptop easily]
so that [ she can read during leisure time and has sense of accomplishment,
loses temper if not completed]
[Lucky, PGDM student],
NEEDS a way to [reach class on time ]
so that [she can concentrate well without missing any portion taught in class ]
[Ritika , MBA student],
NEEDS a way to [to get back to hostel after the breakfast]
so that [ she responds to all Q&As securing good marks]]
[Ritika , MBA student, a sociable],
NEEDS a way to [to make herself happy]
so that [she can make a kick start morning for her friends without getting late
to class]

The Innovators: Team 4

DESIGN THINKING

Selected POVs:
POV 1:

POV 2:

The Innovators: Team 4

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POV 3:

The Innovators: Team 4

DESIGN THINKING

Crazy Solutions

EBooks, kindle
Inbuilt bag in cycles

Magic bag( if u throw in

air it will reach admin)

Throw bag in a pit of

certain weight and with
the pressure it will reach
admin

Artificial owls who all

carry the bags(robots)

Escalator roads with seats

Parachute

Asking body builder

friends to carry the bag.
Bag will have special
features
of
muscle
building
Light weight bags which
will absorb the weight of
the bag

keeping coolies who can

carry bags

Throw bags towards

admin throwing a sling
shot(like in angry birds)
Using trolleys near the
ovals till admin and
parking the trolleys

The Innovators: Team 4

DESIGN THINKING

Resize the bags and make

it pocket bags with
reduced weights(With
help of torch light which
can make things small
and big

Private auto

Electric scooter boards

Crazy solutions 2:

Teleportation

Umbrella
attached
escalator road with
baggage carrier

Woxsen in-campus train

woxsen small internal

conveyance bus(woxsen
tum tum like the one in
IITB which works on
battery, Sharing auto)

Eco friendly jet packs

Cable cars attached from

the highest pole of oval
to highest pole of admin

Tubeless tires of bicycles

with umbrellas for shade

Having tricycles who

can accommodate three
people

Skating boards and roller

skates

The Innovators: Team 4

DESIGN THINKING

Jet packs

Sling shot rides

Roller coaster rides

Bags which can turn into

cycles which can be
used to commute

Flying mat

Bubble car

Recommended Solutions (Prototype)

Solution 1: Escalator road with umbrella seat arrangement

The Innovators: Team 4

DESIGN THINKING

Solution 2 (prototype): Electric commute

The Innovators: Team 4

DESIGN THINKING

The Innovators: Team 4

DESIGN THINKING

Solution 3(prototype): Cable Commute

Solution 4 (prototype): Sling shot ride

The Innovators: Team 4

DESIGN THINKING

Solution 5 (Prototype):

The Innovators: Team 4

DESIGN THINKING

The Innovators: Team 4

DESIGN THINKING

Team 4 PGDM

Amaan Aalim

Anwesh G

The Innovators: Team 4

DESIGN THINKING

Rahmanulla Khan

Saba Khan

Vinay Pasari

The Innovators: Team 4