Joburg Child Welfare

An independent NPO caring for our children

Manual For
Volunteers
P.O Box 62606 Marshalltown, 2107
1st Floor Edura House, 41 Fox Street,
Johannesburg
T: 011 298 8500
F: 011 198 8590
email: communications@jhbchildwelfare.org.za
Website: www.jhbchildwelfare.org.za

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Table Of Contents
Welcome!

Facebook

Donate Now

NGO Facebook Classification

Scheduling Posts on Facebook

2016 JCW Facebook Post Calendar

12

General Tips for Facebook

15

Twitter

16

Dos and Donts of Twitter

16

General Tips for Twitter

17

Sample Tweets

18

Infographics

19

Editing Infographics

19

Making a New Infographic

23

Making Percentages for Infographics

24

Contact Info

27

Sources and Citations

28

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Welcome!
Our Vision:
To provide holistic child protection services to children in the greater Johannesburg
area.
Our Mission:
To care about children, their families and communities, promoting their rights,
well-being, and dignity.
This manual is meant to serve as a guide to volunteers, interns, and all
personnel interested in the communication of JCWs mission and vision.
Communicating the mission and vision to the public is of the utmost importance to
ensuring that JCW is able to continue providing its services to children in the
greater Johannesburg area. For this reason, understanding what types of
communication reach different groups of people is essential to the organizations
success.

This manual has been created to help maintain two of JCWs
communication outlets: social media and infographics. Provided are step-by-step
instructions as well as tips on how and when to post on Facebook and Twitter as
well as how to update statistics on the infographics on Joburg Child Welfare and its
three child care centres. Additionally, included is contact information for each
department of JCW.
Welcome to Joburg Child Welfare!

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Facebook
Donate Now
Note in order for these steps to work, your page must be classified as a non-profit
organization. You can check this on your settings. If you are not classified as non-profit,
please reference page 5 of the manual. Also, note that this feature is new and may not be
available for your page yet.

1. Select Edit to call to action on your Facebook Page.

2. Select the Donate Now button.

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3. Insert link to your nonprofits donate page.

4. Test Donate Now button on your Facebook Page.

If this option is not available at this time, we recommend that you change the
button to Contact Us button and link it to the website.

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NGO Facebook Classification

If you are unable to create a Donate Now button or are unsure if your Facebook
Page is classified as a Non-Governmental Organization, follow the steps below:
1. Login to your page.

2. Go to the About Tab.

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3. Go to Page Info.

4. Check the Category of your page. If it states, Companies & Organizations :

Non-Governmental Organization (NGO), then your page is classified as a
NGO. If you see anything else, your page is not classified as an NGO and you
can follow the steps below to change this.

5. Click Edit button to the right.

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6. For the first drop down, select Companies and Organizations.

7. For the second drop down, select Non-Governmental Organization (NGO)

and save changes.

8. You should see that the description below your page states, NonGovernmental Organization (NGO).

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Scheduling Posts on Facebook

1. Click on Publishing Tools.

2. Go to Scheduled Posts.

3. Draft a post and click Schedule.

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4. Choose what day and time youd like to schedule the post for.

5. Check to make sure your post is scheduled.

6. You can also check how the desktop and mobile version will look.

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7. On the main page, you will also get a notification of your scheduled post.

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2016 JCW Facebook Post Calendar

08 May 2016 Mothers Day: Happy Mothers Day from Joburg Child Welfare!
Today, remember that not every child has a mother to celebrate with, please
consider adopting or fostering a child through Joburg Child Welfare today!
15 May 2016 International Day of Family: As you enjoy this day with your family,
remember that many children wish they had a family to celebrate with. Please keep
the abandoned and orphaned children served by Joburg Child Welfare in your
hearts today, and consider volunteering or adopting to make their worlds a better
place.
26 May 2016 1st of June 2016 Child Protection Week: As we work towards
creating a better world for the children of Joburg, please consider donating to
Joburg Child Welfare to support our Child and Family Unit that works to protect
abandoned, lost, and neglected children.
28 May 2016 World Hunger Day: According to the World Food Programme, 66
million primary-school age children attend classes hungry (and 23 million are in
Africa alone). Help JCW ensure that abandoned and orphaned kids in Joburg get a
nutritious meal by donating today.
1st of June 2016 International Childrens Day: During International Childrens
Day, Joburg Child Welfare works to serve and protect the children of
Johannesburg. Please donate and help us as we work to support the kids of Joburg.

4th of June 2016 Day of Child Victim of Aggression: According to the World
Health Organization, 40 million children worldwide below the age of 15 are
subjected to abuse each year. In Johannesburg, Joburg Child Welfare works to
protect and assist children in abusive relationships. Help us care for these children
by donating to JCW today!

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5th of June 2016 World Environment Day: Happy World Environment Day from
Joburg Child Welfare! Lets work toward making the world a cleaner place for the
children of Joburg. Please consider donating of JCW today!
16 June 2016 Youth Day: On this day, let us not forget Hector Pieterson, a black
schoolchild shot by the police due to apartheid. As South Africa looks towards the
future, JCW works to protect and support the children of Johannesburg. Donate
and volunteer to help support our endeavors.
19 June 2016 Father`s Day: It is not flesh and blood but the heart which makes us
fathers and sons. --Johann Friedrich von Schiller
Celebrate Fathers Day with JCW by volunteering with us today!
18th July 2016 Mandela Day:Children are our greatest treasure. They are our
future. - Nelson Mandela
Happy Mandela Day! Help us preserve our future by donating to Joburg Child
Welfare today!
9th of August 2016 Womans Day: Happy Womans Day from Joburg Child
Welfare! Every day, JCWs office at Thembalethu helps women to gain skills to help
them be economically active. Please consider donating to support the women of
Joburg.
8th of September 2016 Literacy Day: Education is the key to the future at Joburg
Child Welfare, we ensure that children receive educational assistance and carethat
they need to be successful in the world. Please consider donating today to help us
support the children of Joburg!
13th of September 2016 World Kindness Day: Our volunteers are essential to
bringing kindness into the lives of our children at JCW. On this day, World
Kindness Day, volunteer at one of our four centres and help spread kindness
around Joburg.

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21st of September 2016 World Gratitude Day: Were so grateful for all of the help
we get and the impact it has made on the children of Johannesburg lives! Wed
especially like to thank XX(top 5 large corporation donations given to JCW) for all
of their contributions to our children. Wed also like to thank XX (large in-kind
donors this year) and everyone who has supported JCW this year!
24th of September 2016 Heritage Day: As we come together to celebrate the
various cultures and traditions that have shaped this nation, let us come together to
help the children of Joburg. Donate, volunteer, or adopt to help support children
from all backgrounds.
4th of October 2016 World Smile Day: Help put a smile on the face of a child
today by volunteering! Volunteers are the heart and soul of JCWs organization,
and the childrens faces always light up when they meet someone new. Consider
volunteering today!
1st of December 2016 World AIDS Day: According to UNAIDS, 340,000 children
from birth to 14 years are currently living with AIDS in South Africa. Joburg
Child Welfares Masibambisane Center focuses on helping children who are
struggling in high-risk situations involving AIDS. Help us fight the AIDS pandemic
by donating today!
16th of December 2016 Day of Reconciliation: As we learn from our past and look
towards our future, let us ensure that we support the future of South Africa. Our
children. At Joburg Child Welfare, we guarantee services to all of the children of
Joburg. Donate today to help us as we invest in our children.
Links to statistics for later updates:
World Hunger Day: https://www.wfp.org/hunger/stats
Day of Child Victim of Aggression: http://www.internationalcap.org/
abuse_statistics.html; http://www.who.int/mediacentre/factsheets/fs150/en/
World AIDS Day: http://www.unaids.org/en/regionscountries/countries/
southafrica

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General Tips for Facebook

Use Facebook Naturally:

According to Clarke Cole, all social media platforms have their own strengths and
should be used in a way that draws on these strengths. As sites like Twitter have become
more popular, Facebook users sometimes feel the need to post briefly, efficiently, and
frequently. It is recommended that you post no more than one or two status updates each
day. Make sure to make your voice personal and do not directly copy and paste content
from other social media platforms. If you arent able to update at certain periods of time,
you can use the scheduling module in Publishing Tools at the top of your Facebook Page
(directions on pages 9-11).
Target Your Posts:

Consider targeting your post to particular groups. Based on your analytics, you
know that students ages 18-25 are looking at your page at around 10am, post a message
in the morning about volunteering or upcoming events that students can engage in. For
older people looking at your page at around 10pm, post a message at night about
donating and the work going on in the centers. Additionally, you can use Facebook
analytics in the Insights section at the top of your Facebook Page.
Use Visuals:

According to Clarke Cole, photo posts see twenty times more engagement that
video posts, status updates, and links through likes, clicks, comments, and shares, etc. This
creates a network in which your posts are posted on other users News Feeds more
frequently. This increases the amount of people viewing your posts and your presence on
Facebook. Note that you can use visuals when making text posts. Additionally, creating a
photo gallery on your Facebook allows users to see who you are as an organization, what
you do, and adds personality to your page.
Engage in Conversation with Your Followers:

The 2016 Facebook Calendar outlines major holidays of JCW that could be used
to increase donations, adoptions, and volunteers. However, dont be afraid to engage in
conversation with your followers. For example, with the 702 Walk the Talk coming up,
you could post, Dont forget to sign up for our team for the 702 Walk the Talk.
facebook.com/events/220913634942182/. You can also share news from other sources.
Try to focus it on news related to your organization, but dont be afraid to post on
popular issues and news. Keep a 3:1 ratio of posts related to your organization and
popular news posts.

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Twitter
Dos and Donts of Twitter
Dos

Donts

Tweet using clear and concise

language: Based on research done on
the twitter of @NonProfitOrgs, it is
found that tweets written in complete
sentences without abbreviations are
retweeted more as are tweets that end
with a period or colon before the link.

Use more than two hashtags:

According to Nonprofit Tech for Good,
tweets with more than two hashtags
have a lower retweet rate. It is
recommended that you use hashtags
strategically to mention important
causes, events, and campaigns, but it is
not necessary to use hashtags in every
tweet.

Include a link with your tweet

when possible: According to
Nonprofit Tech for Good, tweets with
links have a 86% higher retweet rate.

Be robotic: Dont be afraid to be

personal and genuine in your posts.
Twitter Counter notes, Twitter gives
you a chance to set the tone for your
organization, so dont be afraid to show
some personality.

Use your twitter analytics

dashboard: According to Nonprofit
Tech for Good, in order to know what
types of tweets are getting the most
recognition, check your twitter analytics
dashboard at https://
analytics.twitter.com/. If you notice
a pattern in which tweets get the most
likes and retweets, you can post more of
them.

Engage with just your followers:

While engaging with your followers is
important and should be a priority,
don't be afraid to engage in
conversations and trending topics on
Twitter. According to Twitter Counter,
allows you to network with other people
and organizations and create some
publicity for your organization.
However, make sure to bring these
conversation back to the mission of
your organization.

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General Tips for Twitter

Use Trending Topics To Boost Your Message

According to Quicksprout, tweets with hashtags double the engagement rate. If
you see a trending topic on Twitter that you feel you can turn around and use to talk
about your organization, use it. For example, if #charitytuesday is trending, consider
tweeting, Check out the great work were doing at Joburg Child Welfare and donate to
help us support the children of JCW. #charitytuesday or Donate today to Joburg Child
Welfare! #charitytuesday http://jhbchildwelfare.co.za/want-to-help/. However, dont
overdo the amount of hashtags that you use.

Follow Other Organizations with Similar Interest

Be sure to follow major donors and corporations on Twitter as well as other
organizations that have similar interest. For instance, following Princess Alice Home and
Jozi Kids will help create a network within your feed and will allow you to stay update
about the issues going on at these organizations. According to Clark Cole, retweeting
content from other organizations, pertaining to your mission, allows your to forge
connections and show your respect for their voices.

Be Active

Your followers will make their own decision on whether you post to much or not
enough. Some sources suggest that five or four tweets are the optimal number per day, but
having at least one tweet a day creates a visible presence while not crowding your
followers feeds. You should make sure that you are at least tweeting once a week to make
your presence know. Also, activity depends on the content you are posting. According to
Cole, if you are posting about recent news in your organizations field like new legislature
on child protection in South Africa, you can post many times a day to keep your followers
updated. However, if you are posting content about your events and project, less posts are
better. Additionally, if you arent able to tweet at certain periods of time, you can use tools
such as HootSuite, Twuffer, and TwittTimer to draft future post and schedule it for a later
time.

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Sample Tweets
Big thanks to @FNBSA, @StandardBankZA, @sa_lottery, @BlueLabelTeleco,
@carteblanchetv, Johannesburg Garden Club and AngloGold Ashanti
Join the JCW team for the 702 Walk the Talk on July 24th at Marks Parks Sports
Club! https://www.facebook.com/events/220913634942182/
This past year, we had 28 successful adoptions! Help us as we work to find home for
more children this year. Donate: jhbchildwelfare.co.za/want-to-help/
Check out our kids from the Masibambisane Center! http://jhbchildwelfare.co.za/
masibambisane-kids-run-sharp/
Donate today to Joburg Child Welfare! #charitytuesday http://
jhbchildwelfare.co.za/want-to-help/

Have you heard about our Othandweni Centre?? (Add infographic or video of
Othandweni)
#wednesdaywisdom Children are our greatest treasure. They are our futureNelson Mandela

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Infographics
Editing Infographics
1. Login into your account on piktochart.com
email: inkind@jhbchildwelfare.org.za
password: jcw100
2. Go to My Saved Piktocharts at the top of the page

3. Select which infographic you would like to update and click edit.

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4. To change current text, click twice on the text you are interested in editing.

5. To add new icons, click on icons and drag your preferred icon onto the page.

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6. To add new text, click Text on the left and drag the size of text that you
prefer onto the page.

7. To change the background, click Background on the left and select the color
you prefer at the top or select a background image at the bottom. If you select a
background image, drag the image onto the page. To remove a background
image, drag the box labeled No Image onto the page.

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8. If you require further assistance, click the Need Help tab at the bottom of
the page and type in your question.

9. To save your infographic, click Download in the top right-hand corner. Select
either original or medium for the size. Select JPEG for the file format. Do not
save the image as a PNG.

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Making a New Infographic

1. Login into your account on piktochart.com
2. Scroll down to view free template and select your desired template. (For first
time use, we recommend Minimalistic 2.

3. Edit your infographic as you choose.

4. Save your infographic as a JPEG.
If you have any inquiries about the site or the making infographics, please refer to
the FAQS or contact the Piktochart Team at: info@piktochart.com.

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Making Percentages for Infographics

Note: All of the infographic statistics have been taken or calculated from the
statistics and number in the annual reports. The abbreviation PY means previous
year and CY means current year.

General Equation for Percent Increases

CY stat PY stat
PY stat

General Infographic
Increase in foster parents trained to foster children:
!"#cent increase in foster parents trained to foster children =
foster parents screened CY + foster parents trained CY (foster parents screened PY + foster parents trained PY)

foster parents screened PY + foster parents trained PY

Increase in individuals accessing and completing preventative therapy:

percent of individuals that received long term therapeutic services =
CY stat PY stat
PY stat

Increase in children reunited with biological parents under supervision after

successful reconstruction services:
percent of children placed back with their biological parents under supervision
after successful reconstruction services =
CY stat PY stat
PY stat

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 Increase in individuals receiving training on awareness and prevention and

sexual abuse:
percent of individuals that received training on awareness and prevention of sexual abuse =
CY stat PY stat
PY stat

Number of social abuse victims and other individuals accessing therapeutic and
preventative services:
Sum of individuals that received short term services at Zola Clinic,
individuals that received crisis and therapeutic services at Nthabiseng
Centre, individuals that received long term therapeutic services,
individuals reached through preventive and awareness campaigns and
family members that received intensive services
Number of individuals who accessed and took part in reintegration services:
Sum of children in supervised care with biological parents, children
placed back with their biological parents under supervision after
successful reconstruction services, children adopted by foster parents,
and biological parents in reconstruction services
Number of individuals reached through preventative and awareness campaigns:
Find CY statistic in annual report
Masibambisane Day Care Centre:
For all increase statistics, use the equation:
CY stat PY stat
PY stat

For all numbers, find CY numbers in the annual report

Princess Alice Adoption Home:
For all numbers, find CY numbers in the annual report

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Othandweni Family Care Centre:

Children receiving family placements:
percent of children receiving family placements =
children cared for in houses + children cared for in nursery

total children serviced by Othandweni

For all numbers, find CY numbers in the annual report

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Contact Info
Department

Email

CEO

director@jhchildwelfare.org.za

Communications

communications@jhchildwelfare.org.za

Fundraising

funds@jhchildwelfare.org.za

Foster Care

fostercare@jhchildwelfare.org.za

Adoptions

adoptions@jhchildwelfare.org.za

Child and Family Unit

cfu@jhchildwelfare.org.za

Aganang Learning Centre

aganang@jhchildwelfare.org.za

Child Abuse Treatment and Training

Services

catts@jhchildwelfare.org.za

Advocacy

advocacy@jhchildwelfare.org.za

Human Resources

hr@jhchildwelfare.org.za

Child Trafficking and Awareness

carol@jhchildwelfare.org.za

Centres

rescare@jhchildwelfare.org.za

Princess Alice Adoption Home

manager@princessalice.org.za

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Sources and Citations

page 3-4:
http://www.nptechforgood.com/2015/08/26/how-to-add-a-donate-nowbutton-to-your-nonprofits-facebook-page/
page 15:
http://www.ccghr.ca/wp-content/uploads/2014/06/CCGHR-Social-MediaModules_Complete.pdf
page 16:
http://www.nptechforgood.com/2015/02/08/10-twitter-best-practices-fornonprofits/
http://twittercounter.com/blog/2014/09/twitter-dos-and-donts/
page 17:
http://www.ccghr.ca/wp-content/uploads/2014/06/CCGHR-Social-MediaModules_Complete.pdf
https://www.quicksprout.com/2014/04/04/how-to-use-hashtags-to-increaseyour-online-presence/?display=wide

Courtesy of: Elizabeth Mugo, Mohini Tangri, Maggie Dick, and John Tompkins
from Washington and Lee University, Lexington, VA, USA
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