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RESEARCH NOTE
Abstract
The objective of this study is to examine some psychometric properties of Honey and Mumfords
(1992 The Manual of Learning Styles. Maidenhead: Peter Honey) Learning Styles Questionnaire
(LSQ) and therefore its potential utility for accounting education research. Prior research in other
cognate disciplines (managers; US business undergraduates) suggests that the LSQ may be
preferable to Kolbs Learning Style Inventory (LSI) and Revised LSI. However, little measurement
information exists regarding the application of the LSQ in higher education. The present study uses
samples of undergraduate accounting students (N 5 127) at a UK university. Evidence of only
modest internal consistency reliability is reported. The construct validity of the scores produced by
the instrument is not supported by the results of the present study. Limitations and implications for
the use of the LSQ by accounting education researchers are discussed.
Keywords: learning styles questionnaire, learning styles, experiential learning model, reliability,
validity
Introduction
Research on learning styles
A considerable literature exists on the application of learning style research to accounting
education (Wilson and Hill, 1994). A learning style is described as being:
. . . a description of the attitudes and behaviour which determine an individuals
preferred way of learning (Honey and Mumford, 1992, p. 1).
Learning style is the composite of characteristic cognitive, affective, and psychological
factors that serves as an indicator of how an individual interacts with and responds to the
learning environment. The study of learning style involves the investigation of individual
differences: people perceive and gain knowledge differently, they form ideas and think
differently, and they act differently.
Research on style as an individual trait has been of interest to psychologists for many
years (Jung, 1921; Myers and Briggs, 1962). Kolbs (1976) Experiential Learning Model
(ELM), and associated instrument the Learning Styles Inventory (LSI) was
* Address for correspondence: Accounting & Finance Division, Paisley Business School, University of Paisley,
Ayr Campus, Beech Grove, Ayr, KA8 0SS, Scotland. E-mail: angus.duff@paisley.ac.u k
Accounting Education
ISSN 09639284 print/ISSN 14684489 online 2001 Taylor & Francis Ltd
http://www.tandf.co.uk/journals
DOI: 10.1080/0963928011009576 4
186
Duff
These four styles correspond approximately to those suggested by Kolbs (1976) ELM: Active Experimentation (Activist), Re ective Observation (Re ector), Abstract Conceptualisation (Theorist), and Concrete
Experience (Pragmatist).
187
labelled prehension, and the extent to which an individual emphasizes action over
re ection (ActivistRe ector), labelled transformation. The prehension dimension refers
to the grasping of information from experience, through direct contact, with an emphasis
on intuitive qualities, whilst the transformation dimension describes the transformation of
information through internal re ection. According to Honey and Mumford (1992):
(1)
(2)
(3)
(4)
The LSQ is scored by awarding one point for each ticked item (see Honey and
Mumford,1992 for further information on scoring procedures).2 Respondents may be
classi ed as adopting a particular learning style preference, with a respondents preference
being classi ed according to the highest score obtained on individual scales using Honey
and Mumfords (1992) published norms. The LSQ was developed to report management
trainees learning style preferences and has subsequently been applied to a wide range of
subjects, including students in higher education (see for example, Packwood and Sinclair
Taylor, 1995; Ibbetson and Newell 1996; Kennington et al., 1996; Sangster, 1996).
2
By comparison, Kolbs LSI (1976, 1985) employs a forced choice selection for each of 12 sets of four
words.
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Combining scales has the effect of in ating the resulting internal consistency estimates. Consequently, the
alpha coef cients calculated for the combined scales are not directly comparable with the alpha coef cients
calculated for each of the four scales. Assuming items within the combined scales are similar in content and
reliability, we can estimate the alpha coef cient for an equivalent 20-item combined scale (Nunnally, 1978). For
Allinson and Hayes (1990) two samples, this yields relatively low alpha coef cients of 0.59 and 0.46 for a
20-item equivalent combined Theorist and Pragmatist scale, and 0.41 and 0.56 for the 20-item equivalen t
combined Activist and Re ector scale.
4
Fung et al.s (1993) reported alpha coef cients are signi cantly lower than other published results as a result
of using four 10-item scales, rather than four 20-item scales. As noted previously, increasing the number of
items in a scale will assuming items are similar in content and reliability in ate the calculated alpha
coef cient (Nunnally, 1978).
189
Subjects
UK managers
127
0.58
0.74
40
0.71
0.63
Activist
Re ector
Theorist
Pragmatist
270
381
0.68
0.39
0.68
0.42
0.78
0.33
0.75
0.31
227
0.75
0.76
0.67
0.52
185
0.76
0.76
0.67
0.64
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Sample
Respondents were 127 undergraduate students majoring in accounting at a UK university.
The sample consisted of 29 rst year (14 male; 15 female), 29 second year (12 male; 17
female), and 69 third year (33 male; 36 female) students. At the start of the academic year,
students were asked to complete Honey and Mumfords LSQ. Participation was entirely
voluntary and students were asked to complete the instrument during class time.
Analysis and results
Table 2 reports the intercorrelations among the four LSQ scales. Activist was found to be
negatively correlated with Re ector. Theorist was found to be positively correlated with
Pragmatist and Re ector. These results are similar to the ndings of Allinson and Hayes
(1990, 1988). For Kolbs (1976) hypothesized dual-factor structure to exist, negative
correlations are expected between the Activist and Re ector scales and between the
Theorist and Pragmatist scales, with low to zero correlations between Activist and
Re ector scales and Theorist and Pragmatist scales. The results of the present study
notably the positive correlation between the Theorist and Pragmatist dimensions reject
Kolbs (1976) suggestion of two bipolar style dimensions.
Table 2. Pearson correlation coef cients: scales of LSQ
Activist
Pragmatist
Re ector
* p,
Pragmatist
Re ector
Theorist
0.206*
0.464**
0.079
0.204*
0.412**
0.477**
Evidence of the internal consistency reliability of the scores produced by the LSQ is
presented in Table 3, with alpha coef cients ranging from a low of 0.52 for Pragmatist to
a high of 0.74 for Activist. Although adequate for instruments in early stages of research,
these reliabilities can be considered low for widely-used instruments in applied settings,
such as the LSQ. (Nunnally, 1978 and Carmines and Zeller, 1979 recommend reliabilities
in excess of 0.8 for such measures.) The number of valid responses for this analysis varied
widely from n 5 87 for Pragmatist to n 5 126 for Activist because of the presence of
missing data. The high degree of missing data for Pragmatist may suggest that many of the
Table 3. Internal consistency reliability estimates
for the LSQ
Scale
N*
Coef cient
Activist
Pragmatist
Re ector
Theorist
126
87
124
97
0.71
0.52
0.73
0.63
191
accounting undergraduate students felt some of the items in this scale did not relate to their
experience of higher education.5
De Ciantis and Kirton (1996) in their psychometric investigation of the LSQ attempted
to improve the internal consistency reliability of the scores produced by the instrument by
removing items that failed to contribute to the homogeneity of the scale to which they were
originally assigned by Honey and Mumford. However, none of the six items with a high
proportion of missing data in the present study are included in the nine items removed
from the 20-item Pragmatist scale by De Ciantis and Kirton (1996). As the De Ciantis and
Kirton study used a sample of managers with some years of experience, this suggests the
LSQ may be an inappropriate instrument to measure undergraduate students learning style
preferences (Kirton, 1997). Researchers considering developing other versions of the LSQ
with more satisfactory measurement properties, for use with students in accounting
education, might usefully exclude these items from a (short-form) revised LSQ.6
The 80 items in the LSQ were then subjected to exploratory factor analysis (EFA) using
principal components analysis followed by oblique rotation to allow for the correlations
among the scales. Principal components was chosen because this method yields component
scores that have the same correlation coef cients as the rotated factors and because
component analysis does not unduly capitalize on sampling error as the price for
estimating measuring error (Thompson and Daniel, 1996).
A further consideration is to determine the number of factors to be extracted. Thompson
and Daniel (1996) recommend employing a number of different methods to select factors.
Accordingly, the present study uses eigenvalues-greater-than-one (Kaiser, 1960), scree
tests (Cattell, 1978), and parallel analysis techniques (Horn, 1965). Principal components
analysis extracted 13 factors using parallel analysis factor extraction rules, which together
accounted for 53.1% of the total variance. The eigenvalues-greater-than-one rule extracted
28 factors (accounting for 79.7% of the variance) and scree tests extracted four factors.
Notably, the eigenvalues-greater-than-one decision rule (the default on most statistical
packages) has been shown to overestimate the number of factors. Kline (1994, p. 75) notes
that the scree test is just about the best solution to selecting the correct number of factors.
Therefore, a four-factor solution is selected. A four-factor solution accounted for only
25.0% of the total variance. An examination of the structure matrix coef cients7 revealed
that items for the four scales did not produce coef cients as hypothesized, with items
within the same scale often having coef cients of opposite sign on an opposite factor.8 A
summary of the results of the factor analysis is shown in Table 4. Factor 1 consisted of 22
items with item coef cients greater than 0.4, along with 20 items from the combined
5
Items from the Pragmatist scale with missing data greater than 10% are 5, 11, 21, 27, 35, 37.
Although Honey and Mumford (1992, p. 81) speci cally recommend not excluding items with a low response
rate, this goes against generally accepted principles of scale development. Such items lack content validity (that
is, fail to capture the speci c domain of interest and represent extraneous content). Content validity can be
viewed as the minimum psychometric requirement for measurement adequacy and is the rst step in construct
validation of a new measure (Schriesheim et al., 1993).
7
The factor structure consists of the correlations of the original variables with the rotated factors. The factor
structure coef cients of a rotated factor analysis are the equivalent of the factor structure coef cients in the
unrotated factor matrix (Kline, 1994).
8
Detailed results are available from the author on request. Items 27, 38, and 44 from the Pragmatist scale and
item 53 from the Activist scale are reversed in De Ciantis and Kirtons (1996) two revised scales of the
combined TheoristPragmatist scale (15 items) and ActivistRe ector scale (45 items, including 6 items from
the Theorist scale and 2 items from the Pragmatist scale).
6
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Table 4. Summary of results of factor analysis
Item No.
Scale
Factor 1
Factor 2
Factor 3
Factor 4
58
62
67
28
43
72
25
45
79
48
46
34
19
66
31
74
15
60
55
7
18
5
17
32
29
20
13
22
76
44
68
57
70
41
11
16
80
42
8
51
75
47
23
3
14
49
65
Activist
Re ector
Re ector
Re ector
Activist
Activist
Re ector
Activist
Activist
Activist
Re ector
Activist
Pragmatist
Re ector
Re ector
Activist
Re ector
Re ector
Re ector
Re ector
Theorist
Pragmatist
Activist
Activist
Re ector
Theorist
Re ector
Theorist
Re ector
Pragmatist
Theorist
Theorist
Pragmatist
Re ector
Pragmatist
Re ector
Pragmatist
Theorist
Theorist
Theorist
Theorist
Theorist
Activist
Theorist
Theorist
Pragmatist
Pragmatist
0.628
0.626
0.613
0.573
0.566
0.566
0.555
0.546
0.540
0.540
0.491
0.484
0.476
0.474
0.462
0.435
0.435
0.422
0.406
0.393
0.365
0.363
0.306
0.243
0.233
0.200
0.200
0.186
0.164
0.180
0.213
0.322
0.284
0.288
0.156
0.400
0.418
0.127
0.111
0.048
0.350
0.147
0.220
0.278
0.033
0.220
0.076
0.129
0.295
0.159
0.082
0.274
0.029
0.288
0.049
0.192
0.135
0.180
0.163
0.163
0.276
0.026
0.264
0.101
0.078
0.130
0.147
0.133
0.295
0.052
0.229
0.015
0.059
0.145
0.079
0.072
0.533
0.515
0.510
0.500
0.442
0.433
0.432
0.424
0.419
0.414
0.405
0.397
0.393
0.368
0.332
0.330
0.325
0.286
0.084
0.090
0.276
0.108
0.263
0.088
0.048
0.111
0.048
0.319
0.048
0.062
0.106
0.081
0.302
0.078
0.346
0.103
0.347
0.192
0.299
0.075
0.078
0.084
0.046
0.034
0.040
0.046
0.108
0.030
0.109
0.162
0.290
0.103
0.138
0.308
0.076
0.042
0.227
0.151
0.052
0.156
0.037
0.261
0.008
0.261
0.255
0.044
0.160
0.404
0.025
0.078
0.151
0.057
0.224
0.100
0.421
0.347
0.227
0.062
0.185
0.153
0.248
0.062
0.091
0.073
0.127
0.275
0.044
0.197
0.038
0.124
0.100
0.068
0.160
0.064
0.034
0.056
0.014
0.020
0.305
0.143
0.249
0.101
0.124
0.160
0.264
0.072
0.188
0.084
0.073
0.013
0.079
0.065
193
Scale
Factor 1
Factor 2
Factor 3
Factor 4
59
35
61
52
10
26
30
39
6
36
2
37
9
4
77
12
54
21
38
69
73
71
53
78
64
24
27
1
56
50
40
33
63
Pragmatist
Pragmatist
Theorist
Re ector
Activist
Theorist
Theorist
Re ector
Activist
Re ector
Activist
Pragmatist
Pragmatist
Activist
Theorist
Theorist
Pragmatist
Pragmatist
Activist
Pragmatist
Pragmatist
Activist
Pragmatist
Theorist
Activist
Activist
Pragmatist
Theorist
Pragmatist
Pragmatist
Activist
Re ector
Theorist
0.015
0.172
0.047
0.124
0.090
0.134
0.285
0.206
0.028
0.143
0.415
0.125
0.043
0.106
0.318
0.014
0.078
0.167
0.038
0.044
0.051
0.166
0.110
0.061
0.242
0.092
0.299
0.165
0.124
0.057
0.180
0.010
0.064
0.278
0.263
0.214
0.179
0.179
0.151
0.167
0.120
0.129
0.077
0.108
0.017
0.170
0.088
0.158
0.102
0.068
0.097
0.020
0.066
0.110
0.088
0.022
0.094
0.209
0.242
0.142
0.042
0.210
0.184
0.111
0.030
0.044
0.168
0.035
0.149
0.104
0.061
0.544
0.492
0.483
0.466
0.462
0.459
0.456
0.453
0.426
0.401
0.343
0.294
0.203
0.060
0.237
0.044
0.081
0.229
0.077
0.063
0.158
0.136
0.085
0.227
0.062
0.077
0.056
0.055
0.014
0.193
0.062
0.088
0.079
0.045
0.027
0.289
0.017
0.095
0.124
0.185
0.428
0.191
0.061
0.027
0.024
0.042
0.037
0.546
0.520
0.459
0.380
0.347
0.334
0.303
0.300
0.292
0.272
0.266
0.243
0.161
0.115
9.8%
5.9%
5.1%
4.3%
Note: Items with coef cients greater than 0.4 shown in italics
ActivistRe ector scales. Factor 2 consisted of 11 item coef cients greater than 0.4, along
with 9 items from the combined TheoristPragmatist scale. Factors 3 and 4 consist of
items from all four scales with no clear structure indicated. These results contrast with
those of De Ciantis and Kirtons (1996) study of managerial practitioners. De Ciantis and
Kirton (1996) report only the results of a factor analysis after item attrition ( i.e. of a
combined 31-item TheoristPragmatist scale along with the combined ActivistRe ector
total score included in the matrix as the 32nd variable and used as a marker). This
process created two clear orthogonal factors with Factor 1 correlated strongly with
ActivistRe ector scale (r 5 0.77) and Factor 2 being orthogonal to it (r 5 0.05). In
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Duff
summary, the results of the factor analysis and the scale correlation matrix of the present
study nd limited evidence for construct validity of the scores produced by the
instrument.
Con rmatory factor analysis (CFA) can be thought of as a means of testing hypotheses
using factor analysis. Unlike EFA, CFA is amenable to testing rival hypotheses. To obtain
data suitable for a con rmatory factor analysis (CFA), a series of scales (item parcels) was
created from the original dichotomous scores. This is achieved by randomly dividing the
20 items for each scale into four scales, each of ve items (Marsh and Hau, 1999).9,10 Each
of the four learning styles was measured by four observed variables. In evaluating
goodness-of- t, the TuckerLewis Index (TLI) and Relative Noncentrality Index (RNI) are
emphasized. This is in keeping with the Hoyle and Panters (1995) recommendations that
multiple indicators of overall t should be selected from absolute- t indexes (such as x 2)
and incremental t indexes, such as the TLI and RNI. Three models are tested: a fourfactor model consisting of the four hypothesized learning styles; a two-factor model
consisting of the two hypothesized bipolar dimensions, and a one-factor model for
purposes of comparison. The best t to the data was provided by the four-factor model
(x 2 5 204.540, d.f. 5 98; p , 0.000; TLI 5 0.758; RNI 5 0.803). However, both t indices
are below 0.9, a common lower limit of acceptance. The two-factor model provided an
unsatisfactory t to the data (x 2 5 172.258, d.f. 5 103; p , 0.000; TLI 5 0.693;
RNI 5 0.737). Predictably, the worst t to the data was the one-factor model
(x 2 5 204.540, d.f. 5 104; p , 0.000; TLI 5 0.559; RNI 5 0.618).
Discussion
Internal consistency reliability is reported below a level of minimum internal integrity
(Nunnally, 1978), with alpha coef cients ranging from 0.52 to 0.74. The low alpha
coef cient for the Pragmatist scale may partly be attributable to items with a high
proportion of missing data. Notably, six items on this scale had signi cant amounts of
missing data. All of these items suggest work-related activities that are given little
emphasis in accounting education, particularly in the institution chosen for this study.
Therefore, researchers considering developing versions of the LSQ appropriate for use in
higher education might usefully consider excluding these items, or replacing them with
more appropriate items, in a short-form revised LSQ.
The construct validity of the scores produced by the LSQ is not supported by the factor
structure: items did not generate factor structure matrix coef cients as predicted. Although
the best t to the data in the CFA was provided by the four-factor model, the t indices
were below conventionally accepted levels. Only limited evidence was found for the dualfactor structure hypothesized by Kolb (1976). Notably, Theorist and Pragmatist are
positively correlated (r 5 0.41) when their nomenclature logically suggest they are
opposites. However, Activist and Re ector are negatively correlated (r 5 2 0.46) and
9
The logic of item parcels is that each parcel is likely to be more strongly related to the latent factor, is less
likely to be in uenced by the idiosyncratic wording and method effects associated with individual items, and is
more likely to meet the typical assumptions of normality associated in maximum-likelihood approaches to
CFA.
10
The likelihood of CFA yielding fully proper solutions is substantially related to the number of indicator s
(items or parcels) per factor and sample size. In a Monte Carlo study, Marsh et al. (1997) reported a sample size
of 50 as being satisfactory where the number of indicators per factor equals six.
195
factor 1 of the EFA consists of 20 items (of 22 items) with factor pattern matrix
coef cients greater than 0.4 from the Activist and Re ector scales.
A further problem with the ELM is the emphasis on style as a personality trait.
Personality is often loosely de ned in terms of regularities in action, feelings and thoughts
that are characteristic of the individual (Snyder and Cantor, 1998). That is, there is
supposed to be a set of characteristics or traits that are stable over time. This means one
hopes to nd an accounting learning style that can help to better understand which styles
lead to success and which lead to failure. If it were possible to identify such a pro le the
needs of accounting employers could be assisted by giving them an effective selection
instrument (see for example, Atkinson et al., 1990). Furthermore, it would be possible for
those with winning learning styles to adopt an accounting career and discourage those
with failing learning styles. Such an approach has two limitations. First, such an
intervention would discourage diversity within a profession by reinforcing stereotypical
views of the profession. A second problem is that the theory and methods of the ELM, and
consequently the LSQ, are, in relation to modern psychological research, limited. The
concept of personality is not unidimensional and measured with one trait or learning
style, but multidimensional. An individuals personality is now mainly measured in ve
broad dimensions commonly called the Big Five (see, for example, Hogan et al., 1996).
Future work considering the LSQ and LSI, (1985) might consider the relationship
between learning style preferences and these ve measures of interpersonal evaluation.
The present study is not without its limitations. First, the overall sample size is relatively
low for an investigation considering the reliability and validity of scores obtained on such
an instrument. The ratio of sample size to number of items (N:p) in the EFA is relatively
small, at between 1.09 to 1.58. Whilst the N:p ratio exceeds Klines (1994, p. 175)
minimum of unity, it is considerably below that recommended by more conservative
psychometricians such as Nunnally (1978) who recommends an N:p ratio of at least 5.
Second, the sample is taken from one UK institution and may not generalize across other
institutions or cultural settings. Future work that attempts to develop more reliable forms
of the LSQ should use a larger and more comprehensive sample.
In conclusion, these preliminary ndings suggest the LSQ is based on a model (the
ELM) that is not suf ciently sophisticated to describe the learning that takes place within
accounting education. The LSQ is de ned in terms of a management trainees learning
rather than that of an undergraduate accounting student. Caution should be employed when
using the LSQ to select appropriate instructional methods or to categorize individual
students. The ndings indicate the LSQ may not be a suitable alternative to the
(psychometrically unsound) LSI for accounting education researchers.
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