Millennials and

Mobile by the
Numbers

Compiled April 2010

Defakto Fact Sheet 1

 Millennials* and Mobile by
the Numbers
EveryWhereAllTheTime.com

Compiled May 2010

*The Pew Research Center defines Millennials as those Photo Credit: Steve Rhodes
currently (in 2010) between the ages of 13 and 29.

Defakto Fact Sheet 2

 94%
OF MILLENNIALS HAVE A
CELL PHONE

31% 85%
Of 8 to 10 year olds Of 15 to 18 year olds
have a cell phone have a cell phone

Defakto Fact Sheet 3

 AMOUNT OF TIME
AMOUNT OF TIME 8 TO 18 YEAR OLDS SPEND
TALKING ON THE PHONE
8 TO 18 YEAR OLDS DAILY:

SPEND CONSUMING 43 Minutes

MEDIA DAILY:

7 Hours, AMOUNT OF TIME

8 TO 18 YEAR OLDS SPEND
TEXTING DAILY:

38 Minutes 1 Hour,
15 Minutes

Defakto Fact Sheet 4

 MILLENNIALS SEND AN AVERAGE OF
20 TEXT MESSAGES
TEXTING PER DAY

GEN XERS SEND AN AVERAGE OF

12 TEXT MESSAGES
PER DAY

80% of BOOMERS SEND AN AVERAGE OF

5 TEXT MESSAGES
Millennials PER DAY
have texted
in the last
24 hours

Defakto Fact Sheet 5

 57%
OF 18-34 YEAR OLDS SAY PRICE
IS THE NUMBER ONE REASON THEY
AREN’T BUYING
AN IPAD
31%
16% OF U.S. TEENS
OF U.S. TEENS WANTED AN
WANTED AN IPHONE IN SPRING
IPHONE IN
SPRING 2009
2010

Defakto Fact Sheet 6

 MOBILE
1/3
OF U.S.
20%
62%
TEENS USE
THE OF THE
MOBILE MOBILE
OF MILLENNIALS WEB ON A VIDEO
CONNECT DAILY AUDIENCE
WIRELESSLY TO BASIS ARE TEENS
THE INTERNET
WHEN AWAY FROM
HOME OR WORK

Defakto Fact Sheet 7

 41%
PERCENTAGE OF MILLENNIALS WHO CONNECT
TO THE INTERNETWIRELESSLY WHEN AWAY
FROM HOME OR WORK

HISPANICS 47% OF MILLENNIALS HAVE A

CELL PHONE BUT
NO LANDLINE
BLACKS 66%

64%
83%
WHITES

50% of Millennials sleep

of Boomers sleep with their cell phone
with their cell on or right next to
phone on or right their bed
next to their bed

Defakto Fact Sheet 8

 SOURCES
Generation M^2: Media in the lives of 8- to 18-year-olds (PDF)

Millennials: Hip and Poor

Survey: 31% of U.S. teens want iPhones

Nielsen: How Teens Use Media (PDF)

Pew Research Center: The Millennials (PDF)

Defakto Fact Sheet 9

 ABOUT DEFAKTO
Defakto is a full-service digital marketing agency based on
the core principal that what we offer and produce should
always be a reflection of What’s Best for Your Brand™.

The Defakto difference is an understanding of the full social

graph of your customer and the 360 degree view of brand
touch points. The ultimate goal is beyond the sale. The
ultimate goal is creating customers that create new
customers.

Defaktogroup.com gilbert.salazar@defaktogroup.com
Everywhereallthetime.com ken.vernon@defaktogroup.com

Defakto Fact Sheet 10