PERCENTAGE ANALYSIS

Percentage analysis is the method to represent raw streams of data as a percentage for
better understanding of collected data and used in data presentation for the simplification of
numbers. It makes numbers to fall in a range of 0 to 100 through the use of percentage
analysis the data are reduced in the standard form with the base equal to 100 which facilitates
relative comparison. In this study data collected through questionnaire are analyzed through
the percentage of investors.
The formula used here is:

Number of responses*
Percentage analysis

=
Total number of respondents

* 100

TABLE 3.1
GENDER OF THE RESPONDENTS
Frequency

Percent

Male

71

59

Female

49

41

120

100

Total

CHART 3.1
GENDER OF THE RESPONDENTS

GENDER
male

female

41%
59%

INFERENCE
From the above table and chart clearly shows that 59% of the respondents are male
and the remaining 41% of the respondents are female. Therefore majority of the respondents
are male.

TABLE 3.2-AGE OF THE RESPONDENTS

Frequency

Percent

Below 25 years

63

53

26-35years

40

33

36-45years

11

120

100.0

Above 45years
Total

CHART 3.2
AGE OF THE RESPONDENTS
60
50
40
30
20
10
0
Below 25 years

26-35years

36-45years

Above 45years

INFERENCE
From the above table and chart clearly shows only 53% of the respondents is aged
below 25 years whereas 33% of the respondents belong to the age group of 26 35 years. 9%
of the respondents are aged between 36 45 years. 5% of the respondents belong to the age
group of above 45 years. The majority of the respondents are Below 25 years.

TABLE 3.3
MARITAL STATUS OF THE RESPONDENTS

Frequency

Percent

Married

57

48

Unmarried

63

52

Total

120

100

CHART 3.3
MARITAL STATUS OF THE RESPONDENTS

MARITAL STATUS
Married

53%

Unmarried

48%

INFERENCE
From the above table and chart clearly shows that only 48% of the respondents are
single and 52% of the respondents are married. This shows that the majority of the
respondents are married.

TABLE 3.4
EDUCATIONAL QUALIFICATION OF THE RESPONDENTS
Frequency

Percent

Higher secondary

UG

44

37

PG

58

48

PH.D

Others

Total

120

100

CHART 3.4

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

EDUCATION
Higher secondary

UG

PH.D

Others

PG

7%3%5%

37%
48%

INFERENCE
From the above table and chart clearly shows that 5% of the respondents have
completed higher secondary, 37% of the respondents have completed Under Graduation, 48%
have completed Post Graduation, only 7% has being PH.D and remaining 4% are others.
Thus majority of them are completed post graduation.

TABLE 3.5

Occupation OF THE RESPONDENT

Frequency

Percent

Self employed

14

12

Public employee

25

21

Private employee

63

52

Professional

18

15

Total

120

100

CHART 3.5
OCCUPATION OF THE RESPONDENTS

self employed

public employee

private employee

professional

15%

12%
21%

53%

INFERENCE
From the above table and chart clearly shows that 12% of respondents are self
employed, 21% of respondents are public employee, 52% of respondents are private
employee, 15% of respondents are professionals. Thus majority of them are private employee

Monthly Income TABLE 3.6

INCOME OF THE RESPONDENT
Frequency

Percent

Below Rs.20,000

48

40

Rs. 20,000-50,000

51

43

Rs.50,000-75,000

17

14

Above Rs.75,000

120

100

Total

CHART 3.6
INCOME OF THE RESPONDENTS

3.3

Above Rs.75,000

14.2

Rs.50,000-75,000

42.5

Rs. 20,000-50,000

40

Below Rs.20,000
0

10

15

20

25

30

35

40

45

INFERENCE
From the above table and chart clearly shows that 40% of the investors earn below
Rs.20000 whereas 43% of the investors earn between Rs.20,000-Rs.50,000 Salary of
14% of the investors lies between Rs. 50,000 and 75,000. 3% of the investors earn
above Rs.75,000. Majority of the investors earn Rs.20000-Rs.50000.

TABLE 3.7

EXPERIENCE OF THE RESPONDENT

Frequency

Percent

Below 5years

71

60

5-10years

37

31

10-15years

Above 15 years

120

100

Total

CHART 3.7

EXPERIENCE OF THE RESPONDENTS

60
50
40
30
20
10
0
Below 5years

5-10years

10-15years

Above 15 years

INFERENCE
From the above table and chart clearly shows that 60 of respondents have
experienced in stock market for the past 5 years, 31% respondents have experienced in stock
market for the past 5-10 years, 7% respondents have experienced in stock market for the past
10-15 years, 2% of respondents have experienced in stock market for the past 15 years above,
majority of the investors have experienced in stock market for the past 5 years
TABLE 3.8
RESPONDENTS HOW LONG ATTENDED THE STOCK MARKET
Frequency

Percent

Under 1year

62

52

1-Under 3years

34

28

3-Under 5years

20

17

5-Under 10year

Total

120

100

CHART 3.8
RESPONDENTS HOW LONG ATTENDED THE STOCK MARKET

Under 1year

1-Under 3years

3-Under 5years

5-Under 10year

3%
17%

52%
28%

INFERENCE
From the above table and chart clearly shows that 52% of respondents are
attend any course of stock market less than 1 year,28% of respondents are attend any course
of stock market for a period of 1-3 years,17% of respondents are attend any course of stock
market for a period of 3-5 years,3% of respondents are attend any course of stock market for
a period of 5-10 years, thus the majority of the investors attend any course of stock market
less than 1 year.

RESPONDENT
ATTEND
ANY COURSE OF STOCK EXCHANGE
Have you Attended any
course of stock
exchange
TABLE 3.9

Frequency

Yes
No
Total

Percent
85

71

35

29

120

100

CHART 3.9
RESPONDENT ATTEND ANY COURSE OF STOCK EXCHANGE

Yes

No

29%

71%

INFERENCE
From the above table and chart clearly shows that 71% of investors attend any
one of course of stock exchange, and 29% of investor are not attend any one course of stock
exchange, thus the majority of investors attended any course stock exchange

RELIABILITY STATUS
The reliability is the degree of accuracy of the collected data, i.e. if the study is
repeated, the identical, results were emerged. There are various reliability coefficients.
The most commonly used is cronbachs alpha. This coefficient is based on the average
correlation of items within a test if the items are standardized. If the items are not
standardized, it is based on the average covariance among the items. The value ranges
from 0 to 1 which is interpreted as correlation coefficient. The SPSS also provides
standardized item alpha, i.e. the value that would be obtained if all items were
standardized.
TABLE 3.10
Reliability Statistics
Cronbach's N of Items
Alpha
.703
23

INFERENCE
To find the reliability, Cronbach,s Alpha reliability was conducted for factors
influencing individual investors behavior and value being 0.703 for 23 items which is
consistent and reliable.