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CONTENTS
CHAPTER 8 SHIPPING: THE WORKHORSE OF YOUR OPERATION 217CHAPTER 9 LIFE BEYOND AMA
ZON: SELLING THROUGH OTHER VENUES 251APPENDIX AAMAZON S ASSOCIATES PROGRAM 285APPE

NDIX B THE 18 BEST RESOURCES FOR RESEARCHING ANYTHING AMAZON 291INDEX299


viii
Contents

ACKNOWLEDGMENTS ixINTRODUCTION 1CHAPTER 1 AMAZON, AND YOU RE DONE 9CHAPTER 2 WHICH


WAY SHOULD I GO? 35CHAPTER 3 YOU HAVE TO BUY IT BEFORE YOU CAN SELL IT 61CHAPTE
R 4 CREATING GREAT PRODUCT DETAIL PAGES 91CHAPTER 5 AUTOMATING YOUR AMAZON BUSIN
ESS 119CHAPTER 6 CUSTOMER SERVICE WITHOUT THE SMILE 145CHAPTER 7 MARKETING YOUR
AMAZON BUSINESS 177
vii
This publication is designed to provide accurate and authoritative information i
n regard to the subject matter covered.It is sold with the understanding that th
e publisher is not engaged in rendering legal,accounting,or other professional s
ervice.If legal advice or other expert assistance isrequired,the services of a c
ompetent professional person should be sought.Special discounts on bulk quantiti
es of AMACOM books are available to corporations,professional associations,and o
ther organizations.For details,contact Special Sales Department,AMACOM,a divisio
n of American Management Association,1601 Broadway,New York,NY 10019.Tel:212-903
-8316.Fax:212-903-8083.E-mail:specialsls@amanet.orgWebsite:www.amacombooks.org/g
o/specialsalesTo view all AMACOM titles go to:www.amacombooks.orgVarious names u
sed by companies to distinguish their software and other products can be claimed
as trademarks.AMACOM uses such names throughout this book for editorial purposes
only,withno intention of trademark violation.All such software or product names
are in initial capital lettersor ALL CAPITAL letters.Individual companies shoul
d be contacted for complete informationregarding trademarks and registration.Lib
rary of Congress Cataloging-in-Publication DataSchepp,Brad.Amazon top seller sec
rets :insider tips from Amazon s most successfulsellers / Brad Schepp and Debra

2009 Brad Schepp and Debra Schepp.All rights reserved.Printed in the United Stat
es of America.This publication may not be reproduced,stored in a retrieval syste
m,or transmitted in whole or in part,in any form or by any means,electronic,mech
anical,photocopying,recording,or otherwise,without the prior written permission
of AMACOM,a division of American Management Association,1601 Broadway,New York,N
Y 10019.Printing number 10 9 8 7 6 5 4 3 2 1This publication is designed to prov
ide accurate and authoritative information in regard to the subject matter cover
ed.It is sold with the understanding that the publisher is not engaged in render
ing legal,accounting,or other professional service.If legal advice or other expe
rt assistance isrequired,the services of a competent professional person should
be sought.Special discounts on bulk quantities of AMACOM books are available to
corporations,professional associations,and other organizations.For details,conta
ct Special Sales Department,AMACOM,a division of American Management Association
,1601 Broadway,New York,NY 10019.Tel:212-903-8316.Fax:212-903-8083.E-mail:specia
lsls@amanet.orgWebsite:www.amacombooks.org/go/specialsalesTo view all AMACOM tit
les go to:www.amacombooks.orgVarious names used by companies to distinguish thei
r software and other products can be claimedas trademarks.AMACOM uses such names
throughout this book for editorial purposes only,withno intention of trademark
violation.All such software or product names are in initial capital lettersor AL
L CAPITAL letters.Individual companies should be contacted for complete informat
ionregarding trademarks and registration.