Bringing Intelligence and Security to

Real-Time Communications:
The Sonus Story
-

Saurabh Agarwal
+91-95601 93545

Founded in 1997 By Two Serial Entrepreneurs Who

Believed Voice Over the Internet was the Next
Disruptive Technology

Rubin Gruber

1997

Mike Hluchyj

Cost Structures
for AT&T, VZ, KDDI
Changed
Dramatically
In 1997 Sonus Disrupted
a 30 Year
Technology Cycle
by Putting Voice
Communication Over the
IP Infrastructure

Long Distance
Dropped
Significantly

A New Price
Point for Voice

Today

Innovator

Simplifier

Interworker

Intelligence

Fast Facts
Headquarters

Westford,
MA
Patents Granted
/ Pending:

156 /
41

1,200

49%
of Staff are
Engineers

Global
Employees

Sonus Locations
Headquarters
Westford, MA, USA

Customer Service /
Network Ops Center

Research &
Development Centers
Freehold, NJ
Schaumburg, IL

Richardson, TX

Swindon, UK

Bangalore, India

Bangalore, India

Prague, Czech Republic

Fremont, CA

Tokyo, Japan

Rochester, NY

Kanata, Canada
Kuala Lumpur, Malaysia

To Locate
Regional Sales & Support Offices
Contact: 1-855-GO-SONUS

Full Year 2014 Highlights1

Total
Revenue

Channel
Revenue2

+51%

Gross
Margin3
1)
2)
3)

+7%

Full year 2014 compared to full year 2013

Channel product revenue
Non-GAAP financial measures

+380
bps

+39%

Customers

+194%

+430
bps

Net
Income3

Operating
Margin3

The Markets We Serve

$3.7B Market by 2018
5 Year CAGR (13-18) of 30%

Key Growth
Drivers

$4,000
Service Provider

Enterprise

Millions

$3,000

$2,000

$1,000

$0

2013

2014

2015

2016

2017

Source: Based on Industry Analyst Reports and Sonus Analysis

2018

SP Interconnect
SIP Trunking
UCaaS
eSBC CPE
eSBC UC
VoLTE
Diameter
SDN

Sonus for Enterprises

Agenda
Sonus SBC portfolio and why Enterprises need an
SBC.
Sonus SBC 1000 and SBC 2000
Roadmap

Sonus SBC Portfolio

Sonus
SBC 1000
160 Sessions
SBA

Media
Interworking

Sonus
SBC 2000
600 Sessions
SBA

Media
Interworking

Sonus
SBC 5100
10,000 Sessions
High Availability

Media
Interworking

Sonus
SBC 5200
64,000 Sessions
High Availability

Sonus
SBC 7000
150,000 Sessions
High Availability

Media
Interworking

Most Complete SBC Portfolio, from the Enterprise Branch to the Service Provider Cloud

New York Times

October 22, 2014

Why Do Enterprises Need an SBC?

SBC

SBC

SBC

Security

Protect
resources
Facilitate
connectivity
(NAT)
Provide media
and signaling
encryption

Interoperability

SP Connection
PBXs
FXS, BRI phones
Protocols
Transcoding
DTMF
Fax

Network Analytics

Troubleshooting
CDR collection
Demarcation

Other Services

Branch
survivability
Video
Cloud based
Application
access

Sonus SBC 1000 and SBC 2000

Any to Any Connectivity

Session Border Controller
for SIP trunking
Security
Signal translations
Media transcoding, DTMF
Interworking
Avaya/Cisco/Microsoft/
Broadsoft/ Etc.
Cloud

Broadworks

Provide connectivity to SIP and TDM trunks

Provide Connectivity to legacy equipment
Perfect for migration to SIP

PSTN Gateway

Majority of implementations use this

functionality for telephony migration.

Microsoft Lync Survivable Branch Appliance (SBA)

Microsoft Survivable Branch Appliance

Local Registration and

Voice Survivability

Microsoft Lync Survivable Branch Appliance (SBA)

Local
Survivability

PSTN
Re-Routing

Secondary Registration

Microsoft Lync RBA WAN Outage

Enterprise Headquarters

Branch Office

PSTN

3G/4G

IP WAN
IP-PBX
Active
Directory

Lync
servers

Mediation
Server

Lync Clients

Retains all Microsoft Lync functionality in the case of WAN loss

Can use low cost links as back-up such as 3G/4G, DSL, etc.
Protects back-up connection with an IPSec tunnel, important if the back-up connection traverses
the public internet
Continuously monitors links and updates CAC values which results in dynamic call redirection
Treats all remote users as though they are in headquarters
Note: The back-up 3G/4G or DSL link can also be configured as an alternative WAN. If the back-up link
does not provide as much bandwidth, the RBA enables dynamic update of the CAC available on this
back-up link

20

Confidential and Proprietary

Active Directory (AD) and Call Forking

Dynamic Rerouting of Calls:

Active Directory
The SBC caches any attribute from Active Directory, such as Lync user information to
provide a centralized configuration control for moves, adds, and changes
Call Forking
The capability to send one inbound call to a maximum of eight destinations.

SBC 1000, SBC 2000 Quality of Experience

SBC 1000,
SBC 2000

SBC 1000,
SBC 2000

Sip Trunk Provider

Branch

Branch

SBC 1000,
SBC 2000

SBC 1000,
SBC 2000
ASM / SBA

Branch

SBC 1000,
SBC 2000

Branch
Headquarters

RTCP, RTCP-XR
SIP Notify

HQ IP Network

SQL/TCP
Physical Connection

22

Confidential and Proprietary

Delay, Jitter, Packet Counts,

Packet Loss Statistics, R-value

Microsoft Lync
QoE Server

SBC 1000, SBC 2000 Quality of Experience (QoE)

Benefits

Creates visibility for call quality on the SIP trunk side of the call flow
Proactively monitor and troubleshoot media quality
Perform diagnostics in response to user complaints about quality
View trends to help post-deployment growth and measure against
SLAs
Descriptions

Enable statistics reporting for a Lync call to a Quality of Experience (QoE)

server
Enables the SBC 1000, SBC 2000 to report statistics for all legs of the call
Unique feature for the SBC market space

23

Confidential and Proprietary

Video Call Pass-through

SIP signaling through the SBC
Fully configurable: Signaling group and route table
Media packets switched inside SBC without using DSP
Endpoints on either side of SBC negotiate media
capabilities
Allows multiple streams to be passed through:
Audio/Video/Application
Same 160 (SBC 1000) and 600 (SBC 2000)
session counts
On/off enforced license
SBC-1K-LIC-VIDEO
SBC-2K-LIC-VIDEO

Confidential and Proprietary

Network-Wide Management with EMS

Network-Wide
Provisioning

Templates

Backup/Restore
Upgrade

The Whole Box

Application
Firmware
SBA/ASM

Scheduled/On-Demand
EMS 9.1.2

IOT Application Notes

List is rapidly
expanding and is
updates with the
latest interop notes
with Lync2013 and
S4B .

Confidential and Proprietary

Roadmap

SBC 1000/2000 Release 6.0 Feature

Summary
Solution Theme

Market/Country

Release Date

Status

Certified SBC GW

Skype for Business (S4B)

1H 2016

Development

Nectar Integration

S4B

1H 2016

Development

Major Functionality Areas

What it is/Benefit

IPv6

Customers can deploy IPv6 equipment with full support from

Sonus SBCs

Nectar UCD Integration,

Removes the need for partner to plan and deploy Nectar
along with mid-call reporting
probes in branch and other SBC deployment locations.
Customer informed when active calls require corrective action
Revised ASM

Supports the addition of third party applications (no need for

separate server).

Attendant Console
/BossAdmin Application
Peterconnect (JDM)

Adds 3rd party auto-attendant solution.

One Number Fax Support

Business can advertise a single phone number for both voice and
fax calls.

FXS long loop support

No need to create new wiring cabinets in support of FXS

endpoints that may be up to 3 kms from the SBC 1000/2000.
Sonus Confidential and Proprietary

Thank You