2/24/2016

Eicher Pro 1049

YEH HAI MUNAFE KI BAAT !!
Sales Advisory : Application FIT
LMD MARKETING
JAN 16

Benefit to the Customer

7% Better FE*
7% Better TAT*
Ease of serviceability

Appropriate FSD body

(340mm height) for
better unloading
Boxy & Robust body
structure

Carry more without

Paying more

Most convenient loading

& Unloading

Perfect Maneurverability
For perfect delivery

2m wider & Spacious

cabin
Tilt and telescopic
steering
hybrid GSL

Contemporary design
Metallic Bumper
Aerodynamic shape
Integrated headlamp

Higher Power for Better Pulling

and Carrying more

Carrying load is now

a pleasure

Aspirational design and

aesthetics

Ergonomically designed
interior

Best in class service interval

3
Yrs,
Warranty

10ft longer load

body
Higher legal
payload (2.7T)
Largest loading
area 5.64 sqm

A Low Turning circle

radius of 5.6m
Power steering
option

Digital Instrument
Cluster
Wider wind screen
Door Trim Pocket
Paper holder in
Sun Visor

3 years unlimited
kms on Engine
and Gearbox

Service interval
40K on Engine and
120K on T/M

Big Surprises in Small Package

*Source :- CVP trial Report Oct15
-FE 7% better than SFC 407PU, 5% better than SML,3% better than DI 3200
-TAT7% better than SFC 407 PU and DI 3200 and at par to SML 5252

LMD Marketing

Promise to Customer
S.N.

CVP Parameter

Fuel Efficiency

Pro1049 PU

Leader

SFC 407 PU

7% better

SML 5252

5% better

DI 3200

To be communicated to customer

3% better

7% better Fuel Efficient than market leader(SFC

407)
Aero dynamic cabin designed to give better FE in
same load and road conditions
7% better than market leader (SFC 407)
70 KW engine for better pickup will offer smooth
operation in overload /city operation
Connect more number of customer per trip
More running and more earning

Turn Around Time

Among
the best

7% better

At par

7% better

Payload

Among
the best

better

At par

better

450 kg better payload than market leader(SFC 407)

and 145kg better than DI 3200 and at par to SML
Suitable to carry extra load than competition

8% better

10ft longer cargo body for better carrying in one

run
5.6 Sqm Spacious cargo can accommodate goods of
any sizes
New designed cargo body with appropriate FSD
height and minimum platform height (950mm)
from ground
Minimum loading/Unloading required than
competition

Transport
effectiveness
-Spacious Cargo body

Leader

18% better

12% better

4
-Ease of Loading and
Unloading

Leader

2% better

19% better

16% better

Maintainability

Leader

better

better

better

Superior service interval-Engine 40k kms and

Transmission-1.2 lac- kms , Hence Lowering down
the Maintenance cost

Ride comfort and

Vibrations

Leader

better

better

better

Hybrid GSL for ease of handling

Wider wind screen for better visibility
Digital Instrument cluster

LMD MARKETING

Target Segments & Application

S.N.

Segments

Usage Pattern

Segment Requirement

TIV(%)

1. Village mandi to APMC (City)

2. Mandi to retailors
1. Cane collection points to processing plant
2. Distributors to multiple retailors through packets
1.Poultry Farm to Vendors
2.Egg Vendors to distributors/retailors

FE

TAT

Load carrying
capacity

Cargo body Space

14%

TAT

FE

Cargo body Space

Reliability

9%

FE

Cargo body Space

Poultry

1. Farm to Poultry Vendors

TAT

Water Bottle distribution

1. Processing unit to multiple delivery point

LPG Cylinder

1. Agency warehouse to distribution points

Beverages and Soft Drinks

Parcel Courier/Ecommerce

Groceries (Wheat, Rice, Sugar,

Pulses etc)

1.Distributors to retailors
1. Pickup points to hub
2. Hub to multiple distribution points
1. Farm to Mandi
2. Mandi to retailors

10

White Goods

11

Fruits and Vegetables

Milk

Egg

Priority 01
FE

Easy
Maneurverability
Loading Unloading
Load carrying
FE
Maneurverability
capability
Easy
Cargo body Space
Maneurverability
Loading Unloading

7%
9%
5%

Load carrying
capacity
FE

FE

Maneurverability

Reliability

4%

Cargo body Space

Reliability

Maneurverability

6%

Cargo Body Space

FE

TAT

Maneurverability

7%

Load carying
capacity

Initial Pickup

Maneurverability

Reliability

7%

1.Company owned regional warehouse to distributors

FE

Cargo body Space

Easy
Loading Unloading

Reliability

4%

FMCG

1.Distributors to retailors

FE

Cargo Body Space

Maneurverability

Easy
Loading Unloading

5%

12

Market Load

1. Naka to intra-city/Intercity movement

FE

Maneurverability

initial Pickup

Reliability

13%

13

Wooden Products/Furniture

1.Warehouse to distributors

Cargo Body Space

FE

Maneurverability

14

Paper Products

1. Collection points to multiple distribution points

Cargo Body Space

FE

Maneurverability

15

Construction (Cements, Bricks,

Building Materials)

2.Trading firm to construction sites

Overload capacity

Initial Pickup

Maneurverability

Priority 02

Priority 03

Easy
Loading Unloading
Easy
Loading Unloading
Reliability

4%
2%
4%

Note:- %TIV based on the market understanding will be keep refining based on input from marketing, assumed TIV 7.4K taken

F&V, Milk, Egg Poultry, Ecommerce, Grocery contributes ~50% of 4T TIV, considered Target segment for Pro1049PU
Product will keep addressing the rest of the segment across the different applications

LMD MARKETING

Spacious Cargo Body-Better Carrying

Loading w/o Staking
Sr. No

Model

Cargo Body Dimensions (Internal) Wheel

Base
Area
Length
Width
(mm)
(sqmm)

Quantity (Nos.) w/o staking

TCR

Veg
Crates

Milk
Cane

Milk
Crates

Egg Tray

Water
Canes

LPG
Cylinder

Pro 1049PU

3053

1850

5648050

2750

5.6

28

50

30

60

76

45

SFC 407 PU

2530

1900

4807000

2955

5.9

23

40

25

48

63

35

SML 5252

2745

1830

5023350

2515

5.1

25

45

26

54

66

40

Mahindra DI 3200

2900

1800

5220000

2654

5.8

25

45

27

54

65

44

Mahindra Bolero PU

2540

1700

4318000

3264

7.0

19

40

20

40

54

35

Assumption:
-

Eicher Pro 1049 designed to carry maximum goods against all the competition
1.
2.
3.
4.

Above loading quantity indicates maximum no of goods that a floor can accommodate without any staking
Selected applications have standard packaging dimension hence chosen for study
In current practices cargo body modification has been done as per the business need hence staking varies accordingly
Considered capacity of goods are give below

Water Cane

20L

Egg Tray

30 eggs/tray

Veg Crates

25KG

Milk Cane

40L

Milk Crates

10L

LPG Cyl

30Kg

Varied Applications

Minimum Loading height- Most Convenient loading/Unloading

Pro1049

TML 407 PU

SML 5252

Wheel Base (mm)

Overall Length (mm)
Loading Platform
Height from ground(mm)
FSD side deck height(mm)

2750
5023

2955
4755

2515
4445

Mahindra DI
3200
2654
4624

1017

970

1035

1020

1000

340

340

550

510

650

Overall height from ground(mm)

1357

1310

1585

1530

1650

3264
5219

1017mm

340mm

1357mm

595mm

Maindra Bolero

Appropriate loading height reduces loading unloading time

LMD Marketing

Pro1049 Advantages Over:

SFC 407 Pickup
SML 5252

MTBL DI3200
Mahindra Bolero Pickup

LMD Marketing

Pro1049 Advantages Over SFC 407 PU

GVW
ULW
Payload

kg
(FSD)
kg

Eicher
Pro 1049
4995
2315
2680

Engine Type

BSIII

Eicher 483

(CC)
(Kw
@rpm)
(Nm
@rpm)

3298

TML
407 Pick up
4450
2200
2250
4SP Turbo
Intercooled
2956

70 @3200

55 @ 3050

Variant

Displacement
Power
Torque
Steering Type
Wheelbase
TCR
Over all Length
Cabin Width
Cargo body
dimension
Outer/Inner(FSD/DSD)
Loading Area
Cargo body Options

Units

(mm)
(meter)
(mm)
(meter)
L
W

PS(Option)
2750
5.6
5023
2.0
3196/3068
1970/1850

245 @14001600
MS
2955
5.9
4815
1.8
2627/2530
1980/1900

595/340

420/340

Sqm
FSD
CBC
HSD
DSD

5.64

X
X

4.8
X

285 @3200

Product USPs

High Power
engine, better
pulling

Best in class Fresh Cabin

loading area

Better CVP
7% better FE & TAT

LMD Marketing

aesthetics

Higher legal
payload

Easy to
maneuver

Superior Oil
change interval

Pro1049 Advantages Over SML 5252

GVW
ULW
Payload

kg
(FSD)
kg

Eicher
Pro 1049
4995
2315
2680

Engine Type

BSIII

Eicher 483

Displacement

(CC)

3298

SML 5252
BSIII
4990
2310
2680
SLT3 &
Numeral
3455

Power

(Kw
@rpm)

70 @3200

75 @3000

Torque

(Nm
@rpm)

285 @3200

315 @15001750

L
W
H
Sqm
FSD
CBC
HSD
DSD

3196/3068
1970/1850
595/340
5.64

X
X

2800/2745
1860/1830
580/400
5.02

Variant

Cargo body
Outer/Inner(FSD/DSD)
Loading Area
Cargo body
Options

Units

Product USPs

LMD Marketing

5% better FE*

Best in class

Fresh Cabin

loading area

aesthetics

Ease of loading
/unloading

Superior Oil
change interval

10

Pro1049 Advantages Over DI 3200

Variant
GVW
ULW
Payload
Engine Type
Displacement
Power

Torque
Steering Type
Wheelbase
TCR
Over all Length
Cabin Width
Cargo body
dimension
Outer/Inner(FSD/DSD)
Loading Area
Cargo body
Options

Units
kg
(FSD)
kg
BSIII
(CC)
(Kw
@rpm)
(Nm
@rpm)

Eicher
Pro 1049
4995
2315
2680
Eicher 483
3298

MTBL
DI 3200
4600
2045
2555
MDICR BSIII
2523

70 @3200

52 @3200

285 @3200

200

PS(Option)
(mm)
2750
(meter)
5.6
(mm)
5023
(meter)
2.0
L
3196/3068
W
1970/1850

Product USPs

High Power
engine, better
pulling

MS
2654
5.75
4634
1.8
3000/2900
1890/1800

595/340

595/510

Sqm
FSD
CBC
HSD
DSD

5.64

X
X

5.22
X

3% better FE Higher legal

LMD Marketing

7% better TAT

payload

Easy to
maneuver

Fresh Cabin

Ease of loading

aesthetics

/unloading

11

Pro1049 Advantages Over Bolero PU

GVW
ULW
Payload

kg
(FSD)
kg

Eicher
Pro 1049
4995
2315
2680

Engine Type

BSIII

Eicher 483

Variant

Displacement
Power
Torque
Wheelbase
TCR
Over all Length
Cabin Width
Cargo body
dimension
Outer/Inner(FSD/DSD)
Loading Area
Cargo body
Options

Units

(CC)
3298
(Kw
70 @3200
@rpm)
(Nm
285 @3200
@rpm)
(mm)
2750
(meter)
5.6
(mm)
5023
(meter)
2.0
L
3196/3068
W
1970/1850

Mahindra
Bolero Pickup
2960
1710
1250
MDI 3200
Turbo Charged
2523
46 @3200
195 @15001800
3264
7
5219
1.67
2540/2443
1720/1700

595/340

650

Sqm
FSD
CBC
HSD
CBC

5.64

X
X

4.31

X
X
X

Product USPs

High Power Best in class Higher legal

engine, better loading area
pulling

Better TAT*

LMD Marketing

payload

Easy to
maneuver

Fresh Cabin

Ease of loading

aesthetics

/unloading

12

Thank you
Happy Selling
Yeh Hai Munafe Ki Baat !
LMD Marketing

13