University: Transilvania, Brasov

Faculty: Economics and Business Administration

Section: Business Administration

Attitudes, opinions and behaviors of

the students from Transilvania
University regarding the Red Gym.

Coordinator:
Prof. Univ. Demeter Timeea
Student:
Pichiu Dragos-Gabriel

BRASOV
2015

Chapter 1 Measure the frequency of going to the red gym.

1.1 Objectives
1

Marketing
management
questions
1.What is students
opinion regarding the
red gym from Brasov?

Research
questions

Research
objectives

1.Do you go to the gym? Identify if the

transilvania students go
2.Have you heard about to a specific gym.
red gym?
Identify the number of
the students that are
currently go to this
3.How much time do
gym.
you spend in the gym
Measure the frequency
per week?
of going to the red gym.
4.What would you like Identify the level of
to be changed about the satisfaction with the
gym?
gym.
Identify what they
dislike at this gym.

2.What they expect

from the red gym?

1.Are they satisfied with

locker space?
2.What kind of season
ticket they usually buy?

Identify if they are

satisfied with space.
Identify what kind of
ticket that the students
usually buy .

3.What is the students

attitude regarding the
program of the red
gym?

1.Are they satisfied with

the program of the gym
?
2.What muscle group
do they train often?

Identify the satisfaction

of students regarding
the program.
Identify the number of
students that work a
specific muscle group.

4.The main
characteristic of
research population.

1.Which are the main

groups depending of
various characteristic?
2.Which are the
relationship between
this characteristic and
specific behaviors and
attitude?

To classify the students

according the age,
grander and money
that they are willing to
spand.
To find the relationship
between the researched
variables and
differences between the
population group.

1.2 Hypothesis
1.2.1

General hypothesis
1.In general, students would like to go to the gym more often.

2.In general, students would a bigger locker space.

3.In general, students would like to see more fitness equipment in
the gym.

1.2.2 Statistical Hypothesis

1. H0:The students, spend in average 5+ hours at the gym per week.
H1:The students, spend in average a different value 15 minutes
at the gym per day.
2. H0: At last 60% of the students go to the gym.
H1:Less then 60% of the students go to the red gym.
3. H0:At most 50% of the students would be satisfied with the space
of gym.
H1:More then 50% of the students are satisfied with the fitness
equipment of the gym.
4. H0:It doesnt exist a connection between the family income of the
student and their decision to go to gym.
H1:It exist a connection between the family income at the
student and their decision to go to the gym.

Chapter 2

2.1 Size of researched population

Because the researched population is any complete group of
entities like people, stores, students, companies that share some
3

common set of characteristics, I choose for my marketing research to

talk about the red gym and the opinions of the students from the
Transilvania University and because of that I made the research
online the research population is equal with 2000 peoples.

2.2 Sampling
2.2.1 Sample size
The sample size is a crucial element of quantitative marketing
research. Identifying the proper sample size is based on statistical
theory. Determination of sample size is made according to the
population parameters.
The formula for sample size:
n=

z 2 p q
E2

z=1,96
p=50
Binary

q=50
(100-p)
questions
E=3% or 5%
n1 =

1,962 50 50
=1067 persons(for an error of 3 )
32
2

1,96 50 50
n2=
=384 persons(for an error of 5 )
2
5

2.2.2 Sampling method

For my marketing research I use the Cluster sampling method.
An economically efficient sampling technique in which the
primary sampling unit is not the individual element in the
population but a large cluster of elements. It is often used in
marketing research, when a sampling frame is not available. The
population is divided in clusters, usually on territorial basis.
Some clusters are selected randomly, and all the people belonging
to these clusters are included in the sample.

Chapter 3
3.1 Questionnaire
My name is Pichiu Dragos-Gabriel and I represent the Transilvania
University, which is conducting a marketing research about following topic:
attitudes, opinion and behaviora of the students at Transilvania University
regarding the red gym from Brasov. The questioner should take about 2
minutes to compleet. Please make time to answer. Your responses are very
important.
Thank you!

Transylvania University students' opinion about Red Gym

Do you go to the gym?
o
No
o

I used to go

Yes

have you heard about red gym?

o
Yes
o

No

How much time do you spend in the gym per week?

o
1 hour
o

2 hours

3 hours

5 + hours

What would you like to be changed about the gym?

to hire more instructors

to increase room space

to buy more fitness equipment

What muscle group do you train often

o
biceps
o

back

triceps

legs

shoulders

Assesses your level of evolution in the gym lately

unsatisfied

very satisfied

How many times do you work arms per week?

10
10

Are you satisfied with the program?

o
Yes
o

No

Are you happy by the quality of service?

o
Yes
o

No

Are you satisfied with locker space?

o
Yes
o

No

How old are you?

o
18-19

19-20

20+

Which is your current weight?

o
Under 50
o

50-60

60-70

70+

What is your gender:

o
Male
o

Female

What type of season ticket you have chosen ?

Ideal time for workout:

o
07:00-12:00
o

13:00-18:00

19:00-23:00

You actually are ?

o
employee
o

student

other

3.2 Specifying the type of scale for each question

For the questions 1, 2 and 16 I used the nominal scale, more exactly
the dichotomous scale.
For the questions 3,7,9,12,13 and 15 I used the nominal scale with a
single response.
For the questions 4,5,8 and 11 I used numerical scale more exactly
ordinal scale.
For the question number 10 I used nominal scale with multiple
responses.
For the questions 6 and 14 I used open responses questions.

3.3 Map of links

9
10
11

4
5
6

15
16

12
13
14

7
Chapter 4

4.1 Data analysis

4.2 Correlation
Statistics
You heard about the red gym? You
N

heard about the red gym?

Valid
Missing

Frequency

100
Percent
14

Mean

1.00

Std. Error of Mean

Valid
Yes
Std. Deviation

.000

Variance

100

Valid Percent
87.7

.000
.000

100.0

Cumulative Percent
100.0

Missing

System

Statistics

Total

14

12.3

114

100.0

Do you go to the gym?

N

Valid

101

Missing

5. Interpretation:
All the students who participated at
the questionnaire heard about the
red gym.

13

Mean

.89

Std. Error of Mean

.031

Std. Deviation

.313

Variance

.098

Do you go to the red gym?

Frequency
Valid

Missing
Total

Percent

Valid Percent

Cumulative Percent

No

11

9.6

10.9

10.9

Yes

90

78.9

89.1

100.0

Total

101

88.6

100.0

13

11.4

114

100.0

System

Interpretation:
In percent of 10.9% of students dont go to the canteen ,but
89.1% students go to the red gym.

Statistics
How often do you go there?
N

Valid

100

Missing

14

Mean

3.30

Std. Error of Mean

.135

Std. Deviation

1.352

Variance

1.828

How often do you to workout there?

Cumulative
Frequency
Valid

Missing
Total

Percent

Valid Percent

Percent

One or two times per week

20

17.5

20.0

20.0

Three or four times per week

10

8.8

10.0

30.0

One or two times per mount

60

52.6

60.0

90.0

Never

10

8.8

10.0

100.0

Total

100

87.7

100.0

14

12.3

114

100.0

System

Interpretation:
20% of the questioned population go to the university canteen
10

one or two times per week, 10% three or four times per week, 60%
one or two times per mount and only 10% dont go to the canteen.

Statistics
Are you satisfied with location of
the gym?
N

Valid

100

Missing

14

Mean

3.80

Std. Error of Mean

.103

1.035
Std. Deviation
Variance

1.071

Are you satisfied with the location of the gym?

Frequency
Valid

Total

Valid Percent

Cumulative Percent

15

13.2

15.0

15.0

20

17.5

20.0

35.0

35

30.7

35.0

70.0

Very satisfied

30

26.3

30.0

100.0

100

87.7

100.0

14

12.3

114

100.0

Total
Missing

Percent

System

11

Interpretation:
65% of the questioned population tend to be satisfied or very satisfied
with the location of the gym while only 15% of the population is not
satisfied with it.

Statistics
Are you satisfied with the program
of the gym?
N

Valid

100

Missing

14

3.00
Mean
Std. Error of Mean

.105

Std. Deviation

1.054

Variance

1.111

Are you satisfied with the program of the gym?

Frequency
Valid

Percent

Valid Percent

Cumulative Percent

40

35.1

40.0

40.0

35

30.7

35.0

75.0

10

8.8

10.0

85.0

Very satisfied

15

13.2

15.0

100.0

12

Total
Missing

System

Total

100

87.7

14

12.3

114

100.0

100.0

Interpretation:
Only 25% of the questioned persons are satisfied or very
satisfied with the program of the canteen while the rest of 75%
dont like the program.

6.

Statistics

Are you satisfied with the

variety of fitness equipment?
N

Valid
Missing

Mean

100
14
1.70

Std. Error of Mean

.046
Are you satisfied with the variety
of products offered by the red
Std. Deviation
.461
gym?
Variance

.212
Frequency

Cumulative
Percent

Valid

Yes, always
Yes, less at the end of the day
when are few products
Total

Missing

System

Total

Valid Percent

Percent

30

26.3

30.0

30.0

70

61.4

70.0

100.0

100

87.7

100.0

14

12.3

114

100.0

Interpretation:
13

In these case the problem is at the end of the day because

70% of the questioned persons are satisfied with the variety of
products less at the end of the day, while the others 30% are
satisfied always.

Statistics
How would you rate the service
provided by the red gym?
N

Valid

100

Missing
Mean

14
3.40

.092
Std. Error of Mean
Std. Deviation

.921

Variance

.848

How would you rate the service provided by the staff of the
gym?
Frequency
Valid

Total

Valid Percent

Cumulative Percent

20

17.5

20.0

20.0

30

26.3

30.0

50.0

40

35.1

40.0

90.0

Very satisfied

10

8.8

10.0

100.0

100

87.7

100.0

14

12.3

114

100.0

Total
Missing

Percent

System

Interpretation:
In this case 50% of questioned persons are satisfied or
very satisfied with the staff of the gym while the other 50% are
not satisfied.

14

Statistics
How do you assess the size of the
locker room?
Valid

100

Missing
14
N
Mean

1.15

Std. Error of Mean

.048

Std. Deviation

.479

Variance

.230

How do you assess the size of the locker room?

Frequency
Valid

the right size

Total

Valid Percent

Cumulative Percent

90

78.9

90.0

90.0

too big

4.4

5.0

95.0

too small

4.4

5.0

100.0

100

87.7

100.0

14

12.3

114

100.0

Total
Missing

Percent

System

Interpretation:
Talking about the size of the locker room, 90% of
questioned persons think that this have the right size.

15

Statistics
Are you satisfied with the cleanliness and hygiene of the gym?
Yes, I am satisfied

I am not satisfied

with everything

that sufficient

related to

I am not satisfied

crockery and

cleanliness and

that the tables are

cutlery are not

hygiene

not clean

clean

Other

Valid

100

100

100

100

Missing

14

14

14

14

Mean

.70

.10

.20

.00

Std. Error of Mean

.046

.030

.040

.000

Std. Deviation

.461

.302

.402

.000

Variance

.212

.091

.162

.000

Yes, I am satisfied with everything related to cleanliness and hygiene

Cumulative
Frequency
Valid

Missing

Percent

Valid Percent

Percent

No

30

26.3

30.0

30.0

Yes

70

61.4

70.0

100.0

Total

100

87.7

100.0

14

12.3

114

100.0

System

Total

I am not satisfied that the Power devices are not clean.

Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

No

90

78.9

90.0

90.0

Yes

10

8.8

10.0

100.0

Total

100

87.7

100.0

IMissing
am not satisfied
Systemthat the mirrors
14are not clean.
12.3
Total

114
Frequency

100.0 Valid Percent

Percent

Cumulative
Percent

Valid

No

80

70.2

80.0

80.0

Yes

20

17.5

20.0

100.0

16

Total
Missing

System

Total

100

87.7

14

12.3

114

100.0

100.0

Interpretation:
I think that is important that 70% of the questioned
persons are satisfied with the cleanliness and hygiene, while
only 10% are not satisfied because the Power devices are not
clean and other 20% are not satisfied because the mirrors are
not clean.

Statistics
Are you satisfied about the waiting
time?
N

Valid
Missing

100
14

Mean

2.75

Std. Error of Mean

.100

Std. Deviation

.999

Variance

.997

Percentiles

100

5.00

17

Are you satisfied about the waiting time?

Frequency
Valid

Valid Percent

Cumulative Percent

Not satisfied

10

8.8

10.0

10.0

30

26.3

30.0

40.0

40

35.1

40.0

80.0

15

13.2

15.0

95.0

4.4

5.0

100.0

100

87.7

100.0

14

12.3

114

100.0

Very satisfied
Total
Missing

Percent

System

Total

Interpretation:
30% of the questioned persons are not satisfied with the waiting
time, and the others are satisfied and very satisfied.
Statistics
How much money do you spend
there?
N

Valid
Missing

100
14

Mean

2.00

Std. Error of Mean

.045

Std. Deviation

.449

Variance

.202

Percentiles

100

7.

3.00

18

How much money do you spend there?

Frequency
Valid

Valid Percent

Cumulative Percent

5 lei

10

8.8

10.0

10.0

10-15 lei

80

70.2

80.0

90.0

more then 15 lei

10

8.8

10.0

100.0

100

87.7

100.0

14

12.3

114

100.0

Total
Missing

Percent

System

Total

Interpretation:
80% of the questioned persons spend at the red gym 10-15 lei
on fitness supliments , while only 10% spend 5 lei and 10% more
then 15 lei.

Statistics
Would you like to practice
another sport there ,like selfdefence?
N

Valid
Missing

100
14

Mean

1.95

Std. Error of Mean

.093

Std. Deviation

.925

Variance

.856

Percentiles

100

3.00

19

Would you like to practice another sport there ,like self-defence?

Frequency
Valid

Valid Percent

Cumulative Percent

Yes

45

39.5

45.0

45.0

No

15

13.2

15.0

60.0

may be

40

35.1

40.0

100.0

100

87.7

100.0

14

12.3

114

100.0

Total
Missing

Percent

System

Total

Interpretation:
85% of the questioned people would like or think that
maybe a great idea to learn how to practice self-defence, only
40% dont like this idea.

Statistics
What age are you?
N

Valid

100

Missing

14

Mean

1.80

Std. Error of Mean

.051

Std. Deviation

.512

Variance

.263

Percentiles

100

3.00

What age are you?

Frequency

Percent

20

Valid Percent

Cumulative Percent

Valid

19-20

25

21.9

25.0

25.0

21-23

70

61.4

70.0

95.0

23-26

4.4

5.0

100.0

100

87.7

100.0

14

12.3

114

100.0

Total
Missing

System

Total

Interpretation:
25% of the questioned persons have 19-20 , 70% have 2123, 5% 23-26.

Statistics
What is your gender?
N

Valid
Missing

100
14

Mean

1.75

Std. Error of Mean

.044

Std. Deviation

.435

Variance

.189

Percentiles

100

2.00

What is your gender?

21

Cumulative
Frequency
Valid

Total

Valid Percent

Percent

Male

25

21.9

25.0

25.0

Female

75

65.8

75.0

100.0

100

87.7

100.0

14

12.3

114

100.0

Total
Missing

Percent

System

Interpretation:
At this marketing research participation was 75% women
and 25% mans.

Conclusions and recommendations

In conclusion the students from the Transilvania university go
to the gym and love to practice a sport. They are satisfied with
the with the cleanliness and hygiene. But they would like to
have variety of products at the end of the day, and they would
like to learn how to practice self-defense.
My recommendations for this problems are:
-To have a bigger staff for a short waiting time.
-The program to start early at 10:00 am.
-To bring more fitness supliments at the end of the day.

22

23