XORA

Making Fashion Affordable

Brand Profile
Brand Name
Category
Location
Stores
Target Group
Styles

XORA
Women Apparels & Accessories
All Cities
Stores at Reliance Trends
Online Stores like Myntra Online
- 20-50 age group
- Affordable Lifestyle Products,
Trendy and Aspirational,

Season Time
- All Weather
Price category - MRP 399 to 1899

OUR PRODUCTS
TOPS WEAR - Tunics
- MNM Kurtas
BOTTOM WEAR - Knitted Churidaar
- Patiyala
DRAPEWEAR - Chiffon Printed Dupatta
- Cotton Dyed Dupatta

MNM

TUNICS

XORA Clutches

XORA Handbags

XORA Footwear ( Coming soon)

XORA Stores

XORA Online Store

Who we are?

XORA is brand of XORA Retail Pvt. Ltd., group company

of Rajshree Apparel Pvt Ltd. We have a vertically integrated
manufacture based setup in Mumbai, India. Within our
business model, fabric manufacturing, dyeing, designing,
cutting, sewing, finishing & packing, all is done by us.
Fabric
Fabric
Manufacturi
Manufacturi
ng
ng

Dyeing
Dyeing
/Printin
/Printin
gg

Cutting
Cutting

Sewing
Sewing
(Stitchin
(Stitchin
g)g)

Finishing
Finishing
&&
Packaging
Packaging

Distribution
Distribution
&&Retailing
Retailing

By manufacturing our fabric, and garments, we're not only

increasing efficiency, but also providing our products at
very competitive prices to our customers.

What we do?
We are a group involved into manufacturing of various
kinds of fabrics since last 30 years.
Our group company Rajshree Apparels Pvt. Ltd. into
manufacturing of womens apparel such as Mix n Match
Kurtas, Knitted Churidaar (Leggings), Patiyalas and tunics
in all types of embroidery and fabric.
Our philosophy from the beginning has been to supply
womens ethnic wear at the most competitive prices with a
quality of service which is second to none.

The XORA Model

Design-driven many styles per year.
Value for money to customers.
Partial vertical integration with owned factories,
Design & Response quickly to the market needs.
In season production ,response to demand is quick.
Competitive retail price.

Our Aim
Our primary aim is to be engaged in a consumer centric
approach, where the requirements of our clients are
approached with great details and dynamism. It is the
sheer persistence to provide perfection that fulfils each of
our endeavor with far sighted commitment.

Our Vision
Customer satisfaction is our sole vision, so our
endeavor is to give our best in terms of quality, design,
delivery and price.

Our Mission
To produce fashionable women's wear with high
standards of quality and constant innovation and offer
quality products at affordable prices.

Our Core Values

Honesty in all our dealings.
Commitment towards our customers.
To source only the best products, materials
and
ideas and to recruit only the best staff to bring the three
together.
To provide a creative and vibrant working
environment for all our staff and one that encourages
them to treat each other with respect, dignity and
positivity.
Respect for every individual regardless of status,
money and power.

Quality Policy
Quality Objectives of our Company:
To satisfy customer requirements fully by delivering the
required quality and quantity at the right time and right
place.
To make sure the services and materials from suppliers are
of consistent good quality.
To ensure quality in every step throughout the
manufacturing process.
To ensure all staff is fully trained and understands their
role in providing quality garments.

Our Team
We are backed by a team of highly qualified and skilled
professionals and workforce, who work in close coordination with each other in order to attain optimum product
quality and achieve in-time deliveries, thus attaining
maximum customer satisfaction.
We have a team of talented designers, who are well
versed with the latest fashion trends and accordingly design
our range of garments.
Our experienced and skilled merchandisers and other
professionals ensure that all the products aptly meet custome
rs preferences. They strive to deliver the products as per
customer requirements.

Why Us?

Commitment to offer complete customer satisfaction at

competitive prices.

Our products are stitched to perfection with commitment

to quality

Frequent replenishments to stores.

Better retailers margin

New product developments including new designs

which are in tandem with the present fashion trends.
Provide excellent service to our customers with
transparency and integrity.

Why women love XORA?

XORAmakeskurtas and tunics for womenin a wide
range of styles and designs keeping in mind the
comfort of todays women. The collection comprises of
wide range of prints, colours, fabrics and silhouettes.
XORA tops are adorned with intricate embroideries,
buttons and different types of handwork to give an
elegant and classy look. Every woman will find her
own style in XORA. Our fusion tunics can be worn on
denims as well as leggings. Women wear their XORA
kurtis and tunics to office and casual outings. When
worn with the matching leggings and dupatta XORA
kurti becomes a perfect ethnic semi formal wear.

Key Factors For Our Growth

Business is built on quick response
Production response to a trend
Market Research
Multi functioning, quick decision making
Technology & infrastructure
Cost control, flexibility in production
Vertical integration to ensure control over supply chain &
proximity

Franchisee Terms & Conditions

Area Required

- 500 -1000 Sq. Ft.

Target Cities - All Cities and Town

People required to run the Store - Team of 2 people
Return on Investment - 120% per annum
Pay-back Period - 10 -12 Months

FINANCIAL DATA

The Basic Break up of the Investment as follows:

Store Interior & Development - Rs. 3 - 4 Lacs.

Franchisee Margin 40% ( Inclusive VAT)
Security Deposit 50% of the invoice value
Total InvestmentRs.6 lacs
Return on Investment 6 12 months

Franchisee P&L account for a Month

Scenario 1
Sales
Margin ( Excluding VAT)

Expenses

Electricity
Salary ( Sales Promoter)

Miscellaneous

Total Expenses

35%

Net Profit

Total Investment

ROI ( per month)

Yearly ROI
Payback Period

3.09

600000
210,000

5000
6000

5000

16000

194,000

600000
32.33%
388.00%
months

Franchisee P&L account for a Month

Scenario 2
Sales
Margin ( Excluding VAT) (revenue
to franchise)

Expenses

Electricity
Salary ( Sales Promoter)

Miscellaneous

Total Expenses

Net Profit

Total Investment
ROI ( per month)
Yearly ROI
Payback Period

400000
35%

4.8

140,000

5000
6000

5000

16000

124,000

600000
20.67%
248.00%
months

Franchisee P&L account for a Month

Scenario 3
Sales
Margin ( Excluding VAT) (revenue
to franchise)

Expenses

Electricity
Salary ( Sales Promoter)

Miscellaneous

Total Expenses

Net Profit

Total Investment
ROI ( per month)
Yearly ROI
Payback Period

200000
35%

11.11

70,000

5000
6000

5000

16000

54,000

600000
9.00%
108.00%
months

Contact Us

Sampling Unit Address:

134/1074,Motilal Nagar No.1,
Near Haware Indraprast Regency Bldg.,
Goregaon West. Mumbai-400104.
Tel-91-22-65240034,
MDs Mobile no. 91 8097700114 / 9323595588

Factory Address :
C-7, Gala No. 8,9,10 Shree Arihant Complex,
Kalher Village, Bhiwandi Taluka
Thane District - 421302

Thank You