The you viewpoint is insincere and deceitful Discuss and give your comment.

The you-viewpoint is based on which receiver thinks and feels. Its really an important way to
communicate effectively both in business communication and social communication. It is a
technique for building goodwill in written messages. It mainly focuses on the reader. When we
understand the communication process, it can help us become a better communicator. You-viewpoint
is really a useful way for us to know how to communicate with each other more effectively. Youviewpoint means that the sender gives primary consideration to the receiver's point of view when
composing and sending messages. In business communication, you-viewpoint is the most powerful
concept. It's the key to achieving common understanding. In business, you-viewpoint can help
advertisers create effective advertises, determine what content to include. When they have customerviewpoint, they can design the message or picture to address the receivers concerns, needs, and
motivations. I think that you-viewpoint is not only important in business, but also important in social
communication. The you-viewpoint is an attitude of mind. It is the attitude that places the reader in
the centre of things.
The you-viewpoint has been a matter of some controversy. Its critics point out two major
shortcomings: it is insincere and it is manipulative. In either event, they argue, the technique is
dishonest. It is better, they say, to just tell it as it is. These arguments have some merit. Without
question, the you-viewpoint can be used to the point of being insincere; and it can be obvious
flattery. Thus it can be used to pursue unethical goals. But those who favour the technique argue that
insincerity, flattery, and unethical manipulation need not in fact, should not be the result of youviewpoint effort. The objective is to treat people courteously the way they like to be treated. People
like to be singled out for attention. They are naturally more interested in themselves than in the
writer. Overuse of the technique, the defenders argue, does not justify not using it. Their argument is
supported by research comparing readers responses to a case written to determine the effect of the
you-attitude. The study found support for using the you-viewpoint.
On the matter of manipulative use of the you-viewpoint, we must again concede a point. It is a
technique of persuasion, and persuasion may have bad as well as good goals. Supporters of the youviewpoint argue that it is bad goals and not the techniques used to reach them that should be
condemned. Persuasion techniques used to reach good goals are good.
The correct approach appears to lie somewhere between the extremes. One does not have to use the
you-viewpoint exclusively or eliminate it. People can take a middle ground and can use the youviewpoint when it is friendly and sincere and when the goals are ethical.
Thus it can be stated that by adopting you-view point following benefits can be enjoyed:

Creation of friendly atmosphere

Motivation of the reader

Establishment of mutual trust

Can create favourable outcome even in a bad-news situation

Accomplishment of the goal of the letter

Finally it can be said that for the above benefits the you viewpoint is not only important but also
essential for effective letter writing. The application of you-viewpoint can help to capture attention
and bring a more persuasive edge to writing. Understanding and applying the you-attitude in
business writing can take business communication to the next level.