Shannon Fox

LinkedIn: linkedin.com/in/shannonpfox
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o 330 West 45th Street o New York, NY 10036 o 845.558.6889 o shannon.fox11@gmail.com o

Professional Experience
Assistant Account Executive - September 2015 - Present
5W Public Relations - New York, NY
Secure 10-25 media opportunities and placements per month for various clients.
Help manage clients expectations.
Develop relationships with reporters and managed regional, local and national media coverage.
Coordinate interviews for national mainstream, business and trade publications, including Fast Company, USA Today, Bloomberg, New
York Times, Business Insider, etc.
Provided onsite assistance and coordinated logistics for various client events.
Pitch announcements, profiles and trend stories to national, local and trade publications.
Manage 9-12 clients at a time. Industries and areas include: Business Executives, Technology, Healthcare, Non-profit, Law, Real
Estate, Finance and large national corporations.
Draft monthly, quarterly, bi-yearly and yearly strategic documents on behalf of clients.
Compile a lead generating database for new business development.
Draft statements on behalf of clients.
Work directly with VP and SVP on communication strategies for nationally recognized clients .
Draft applicable press materials (press release, press kit, case studies, pitches, briefing sheets, etc.).

Account Coordinator - December 2014 - September 2015

5W Public Relations - New York, NY

Drafted applicable press materials (press release, press kit, case studies, pitches, briefing books, contact databases, etc.).
Helped in developing strategic and creative solutions for clients.
Developed and maintained strong relationships with media to obtain press coverage.
Managed 8-10 clients at a time. Industries and areas include: HR, Business Executives, Technology, Healthcare, Marketing, etc.
Secured media placements in various publications, including New York Daily News, the Business Journals, Entrepreneur, Yahoo!, etc.
Pitched local, regional, national and trade media for profiles and thought leadership pieces.
Researched speaking opportunities to increase executive visibility for clients.
Provided onsite assistance and coordinated logistics for various client events.
Administrative duties supporting multiple accounts.

Public Relations/Social Media Intern - July 2014 - October 2014

Emerging Media Inc.; PR Agency - Nyack, NY

Grew the agencys Twitter following by over 200.

Created a database to store new business leads. Collected over 1,000 contacts.
Secured placements in various publications, including the Orange County Register, Weekly Villager and St. Louis Business Journal.
Media list development using Cision and other resources.
Drafted meeting agendas and next steps documents for weekly client calls.
Researched industry and client news and created weekly media monitoring reports.
Researched speaking, contributing content and event opportunities for our agency and clients.

Press Intern - Summer 2013

Jonathan Adler; Design Company - New York, NY

Organized product donations for multiple charity events.
Created weekly ClipBooks of press coverage.
Managed the public relations email account where I worked closely with different publications and media outlets to build relationships

and maintain media sample requests.

Assisted with the formation and release of the Holiday look-book, which displayed Jonathan Adlers new product line.

Technology Reporter - August 2012 - December 2012

The Daily Kent Stater; University Newspaper - Kent, OH

Wrote briefs, feature stories, multimedia pieces and breaking news stories for the Daily Kent Stater (print) and KentWired.com (online).
Met weekly deadlines while finding and interviewing sources, and developing and editing quality stories.

Communications/PR Intern - Summer 2012

Maracaibo Media Group; PR Agency - New City, NY

Drafted applicable press materials (press release, press kit, case studies, pitches, media lists).
Liaison between NFL defensive lineman Chris Canty and the media at his charity golf tournament.
Actively pitched clients to reporters, securing media placements in The Journal News, DoubleG Sports and Seventeen Magazine.
Co-facilitated client interviews with ESPN in Bristol, CT and FOX5 in New York, NY.
Managed clients various social media platforms.

Education

B.S. in Public Relations. Marketing minor (2014)
Kent State University - Kent, OH