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METHODOLOGY
3.0 Introduction
This section explains how the research was carried out. It looks at the research design and
instruments that were used for collection of data. In other words the researcher is going to
discuss different methods used in gathering data and research designs for the research on
recapitalisation challenges and strategies to overcome them.. The researcher used sources of
data such as primary sources, which are personal interviews and questionnaires. The
A research design is a master plan specifying the methods and procedures for collecting and
analyzing the needed information (Zikmund, 1994). Borg and Gall (1989:324) also defined
research design as, “a process of creating an empirical test to support or refute a knowledge
claim.” Therefore, the research design provides a blue print for reacting to the objectives of
the research hence gives a framework for the research plan of action (Smith, 1996). In this
research study, case study and descriptive research design were used. Murimba and Moyo
(1987:14) defined case study research design as “the intensive investigation into aspects of an
individual, a social unit, or a small portion of the community in an effort to gain deeper
insight about these.” In this regard, the researcher therefore focused on Zimbabwe Iron and
Steel Company using this design on intensive investigation into the recapitalisation
The researcher conducted in-depth surveys through open interviews and questionnaires with
questions such as who, what, when, where and how of topic under study, (Kotler, 1997). It is
concerned with the conditions or relationships that exist, opinions that are held processes that
are going on and effects that are evident (Best and Khan 1993:105).
The method was chosen because the data solicited is not static, the recapitalisation challenges
faced today may not be the same in future. Descriptive research thus allowed for the
collection of both qualitative and quantitative data, therefore, some statistical techniques were
used to summarise the information. Through descriptive research, the researcher was also
able to use both primary and secondary data, which could not have been utilised if
3.2 Sampling
This defines the aggregate of all elements from where information is to be derived.
According to Martins (1995), target population is that part of the population to which the
study is based. The research is based on Zimbabwe Iron and Steel Company. All company
managerial staff formed part of the target population. There are 5 people from top
management, 11 middle management and 19 low level management thus making a total of 35
3.4.1 Questionnaires
A questionnaire is a set of questions carefully designed to get responses, which would help,
in meeting the objectives of the research (Beri, 2000). Ganguil (2001) suggested that
questionnaires are designed using dichotomous (yes/no) type of answers, multiple choice
select answers and open ended questions where the respondents answer using his/her own
wording on the viability of the banking sector. A ‘pilot survey’ was conducted at ZISCO.
This type of instrument was targeted at middle and low level management and each
individual received the same set of questions phrased exactly the same way thus yielding data
which was more comparable.
Justification
• Cheaper and easier to administer in limited time.
• Respondents have the opportunity to respond to questions during their
own time outside the daily pressure of work.
• It enlisted respondent anonymity and privacy, which encouraged honest
answers.
• Data provided by questionnaires was easy to analyze and interpreted.
• The response was good, as the respondents felt honored to be chosen as
the sample population.
• The respondents had time to deeply think about the issues highlighted in
the questionnaire.
• The use of questionnaires also provided the researcher with extra space to
use secondary data sources.
Disadvantages
• The return rate could usually be low.
• Where the question sought clarity, the respondent has no room for that.
• No room to probe further for responses
3.4.2 Interviews
The researcher collected data from the management through the use of the interview
technique. Brink (1996:154) defines an interview as a method of data collection in which an
interviewer obtains responses from the subject in a face-to-face encounter. The researcher
chose the method because it ascertains values, attitude, beliefs and experiences from
management. It helps interviewer to observe non-verbal behavior, thereby assessing the
respondents’ motives. The method was directed at top management because they are few and
have more information about the company than other levels. The researcher had to secure
appointments with them. Placing of the appointments and securing interview dates took at
least 3 days and was quite enough to make preparations. They were briefed on the issues to
be discussed hence they had to prepare and gather relevant information before the interview
dates.
Justification
• Clarity ensures that respondents fully understand.
• Interviews also have great flexibility in terms of sampling and special observations.
• Interviews expose areas that the respondent is unwilling to discuss and inconsistencies
in responses.
• They provide the opportunity to persuade for answers.
• Interviews also exposed the researcher to some key elements that he had not been
thought of before.
Disadvantages
• The researcher noted that interviews were time consuming with arrangements being
difficult to make and some scheduled interviews being cancelled due to tight schedules on
the part of management.
• The expensive nature of interviews affected the sample size, making it smaller than
the sample for questionnaires.
• Confidential information was not clearly revealed due to confidentiality clauses and
of course fear of victimization
• Non-verbal behavior was sometimes misinterpreted leading to in accurate
conclusions.
Rossman (1999) explain that qualitative data analysis focuses on data in the form of words.
They stated that qualitative data analysis is concerning of three flows of activity: data
reduction, data display and conclusion drawing/verification. Data reduction activity involves
the process of selecting, focusing, simplifying, abstracting and transforming the data.
Quantitative analysis involves using figures to analyses the data and the researcher made use
of percentages to analyze the data. Qualitative analysis was used to support and explain
quantitative presentation. Qualitative analysis involves mere facts, comments and statements
made from the findings. The researcher used both inductive and deductive techniques to
facts to theories. One starts from the observed data and develops the generalization that
explains a relationship between objects observed. This technique was used because it
condenses extensive and varied raw text data into a brief summary format. It establishes clear
link between research objectives and the summary findings derived from the raw data and
ensure these links are both transparent 9 able to demonstrate to others) and defensible
(justifiable given the objective of the research). It also helps in developing a model or theory
about the underlying structure of experience or processes, which are evident in the raw data.
Deductive techniques analyse data from the general to the particular, applying a theory to the
particular case. One starts from the same general law and applies it to a particular instance.
The major concern is that, does the premises used in the argument still valid. The researcher
used deductive technique because they represent the commonest view of the nature of
relationships between theory and research. It is the common best view of the nature of
existing relationships of cases under study. The researcher found it easy to use deductive
3.6 Conclusion
The chapter outlined the research design, sources of data collection procedure, data
presentation and analysis techniques. It also evaluated the chosen methods and techniques as
their relevance to the study. The next chapter looks at data presentation and analysis.