I SEE YOU: Module Guide

Module 2: Willingness to explore

Module Objectives:
Students will be able to:
1. Understand willingness to explore as a basic entrepreneurial skill
2. Train team building and collaborative skills.
3. Understand the marketing research, the product development and the design
thinking as key factor to entrepreneur.

This will be accomplished by working through the following table of contents:

1.
2.
3.
4.
5.
6.

Which are the skills of entrepreneurs?

Which are the specific skills of social entrepreneurs?
Is entrepreneurship a way to earn a living or is it a way of living?
What is an innovative idea?
How is innovation related with the market? When do I see an opportunity?
How do I develop an innovative idea? And, most important, how do I know it
will work?

The order of activities to achieve this, it will be the following:

Willingness to explore module

ESTIMATED
WORKING
TIME
25 hours

1. Read the Module_2. Students guide.

2. Watch the content module explanation video:
Class 2: Willingness to explore
https://externos.cursosvirtuales.uned.es/o/1528435
3. Task 9: Writing in forum.

15Min.

3 hours
Watch the Eric Ries video on Lean Start-up and develop a
reflection on the notion and method of lean start-up (200
words). Share it in the international willingness to explore
forum.

I SEE YOU: Module Guide

1. Task 10: Writing in forum.
THE CASE: IDEA + DEMAND = OPPORTUNITY
We propose you a practical case in order to implement and practise
the knowledges you are acquiring in this module.
Case Opportunity document

4 hours

Uploaded your answer in the international willingness to explore

forum
2. Task 11. Writing in forum.
Read other participants documents (uploaded in task 10 in
willingness to explore forum) and comment in forum at least 5
of them (minimum 200 words each).

4 hours

3. Task 12. Writing in forum

Team project (Team creations and forum negotiation)

3 hours

4. Task 13. Upload a pdf document

Elaborate a team report with conclusions, and upload it as a pdf
document on task 13.
Just one person per team with every participant names (from 3
to 5).

3 hours

5. Task 14. Writing in forum

Argue in forum about your canvas model

3 hours

6. Task 15. Upload pdf document

CANVAS MODEL

3 hours

7. Lets go to the business game.

8. Task 16: Writing in forum.
How was your experience playing the second game?
Please dont tell the answer; just share in forum what you had
learn playing the game (100 words).

45 minutes

1 hour

Some advices and links of interest:

1. MARKETING RESEARCH

I SEE YOU: Module Guide

Marketing researchs goal is to detect the consumers, users, or citizens demands. This is
(or should be) the first question you ask yourself when thinking about a new product
or service: who needs it?
You can find lots of information, from very basic to sophisticated, on marketing or
market research on the web. Here we present you with some PDF documents free to
download:
Marketing research
This first chapter of a book on marketing research it is useful as a first approach to
marketing research
https://www.cengagebrain.com.au/content/kent03279_1844803279_02.01_chapter01.
pdf
A practical guide to market research.
This document avoids all kind of scientific lingo and technical language and goes directly
to the procedures and tools of marketing research. Consider it as a good introduction to
market research.
http://www.consultgsi.com/docs/A%20Practical%20Guide%20to%20Market%20Researc
h.pdf
Marketing Research
In this document you will find a quite more developed exposition. You can read it if you
are really interested in scientific basis of market research.
https://www.ebsglobal.net/EBS/media/EBS/PDFs/Marketing-Research-CourseTaster.pdf

2. PRODUCT DEVELOPMENT (LEAN START-UP)

As exposed in our video, we concentrate in the Lean Start-Up model when talking about
product development. The idea is to launch a functional prototype of your product or
service, in order to save time and money
As for marketing research, you can find a lot of info on lean start-up in the web.
Eric Ries on Lean Start-up
You should start by viewing this video. It will help you to understand the notion and
method of lean start-up
https://www.youtube.com/watch?v=J4rOdxoCnwY
Summary of The Lean Start-up by Eric Ries
3

I SEE YOU: Module Guide

Here you can find a summary of the book The Lean Start-up by Eric Ries, a good start if
you prefer reading.
http://www.kimhartman.se/wp-content/uploads/2013/10/the-lean-startupsummary.pdf

3. ON DESIGN THINKING
As we explained in the video, design thinking means to create a short cycle for
developing a new product, considering the future client or user as a co-designer or coproducer.
You can learn more about design thinking in the following links (once again, you find lots
on info in the web)
Basics of Design Design Thinking
This is a very visual guide to design thinking, focused on image-related issues, but really
useful to get an idea of the process
http://asimetrica.org/wp-content/uploads/2014/06/design-thinking.pdf
Design Thinking
You can find a more theoretical approach on design thinking in this article published in
the Harvard Business Review (a reference publication when talking about company
management).
https://www.ideo.com/images/uploads/thoughts/IDEO_HBR_Design_Thinking.pdf