Topics:

1. An analysis of Anti-consumption practices by various organizations and

groups including ethical analysis of these practices.
2. An analysis of how sensations such as vision, smell, sound and
taste are used to motivate purchases; include both positive and negative
examples.
3. An analysis of how color is used to motivate consumer purchases.
Include also an overview of differences in color interpretation by various
culture
4. An analysis of the role of Semiotics in Consumer Behavior.
5. An overview and analysis of Guerrilla Marketing
6. An overview and analysis of how marketers are using USER- Generated
Content to market their products
7. An overview and analysis of how memes can be used market products.
8. An overview and analysis of different types of online advertising and
marketing.
9. An overview and analysis of mobile marketing.
10. An analysis of the self concept and how various marketers appeal to the
different types of self.
11. Are we what we buy? How accurate is this assumption? Give specific
examples convincing the class of your group's opinion.
12. An overview of organizations and groups who track trends including an
analysis of current trend predictions. You may also want to touch on the
differences between trends and fads.
13. An analysis of how credibility and attractiveness are used in marketing.
Include examples of positive and negative consequences of credibility.
14. An analysis of the use of humor in marketing appeals and its
effectiveness.
15. An analysis of how men have been portrayed in marketing and how
those portrayals affect others and the buying process.
16. An analysis of fear appeals in marketing and their effectiveness.
17. An analysis of how physical and social surroundings influence a
consumer's behavior.
18. An analysis of group/peer influence on consumer behavior.
19. An analysis of "word of mouth" communications (past and present) and
its effect on consumer behavior. You may also include a discussion of
urban legends in marketing.
20. An analysis of Income and Social Class and their effects on consumer
behavior.
21. An analysis of the "Filipino Identity" and how it differs from the Identity of
other nationalities (choose 1). Are marketers effectively appealing to
Filipinos?
22. A comparison and contrast of two different cultures ( pick two countries)
advertising and marketing.

23. The Millennial generation and Generation Z- How is marketing to these

generations Different?
24. An analysis of Age subculture and how products are marketed to
different age groups.
25. An overview and analysis of how social networking sites are being used
in advertising and marketing of products.
26. An
overview
and
analysis
of
how
QR
codes, geolocation and geotagging are being used and will be used in
marketing
27. An overview and analysis of the results of our consumer culture on the
environment now and in the future. What happens to all the electronic
products we consume? How did we become a disposable culture? How do
we need to change?
28. An overview and analysis of green marketing and green washing
29. An overview and analysis of viral marketing and its effectiveness.
30. An overview and analysis of behavioral targeting techniques- the
techniques that are used to track us and target us.
31. An overview and analysis of how Augmented Reality is being used and
may be used in the field of Marketing.
32. An overview and analysis of how Crowd sourcing is being used in the
field of Marketing.
33. An overview and analysis of how marketers are using Curation to
influence consumers.
Instructions
1. Form a team with 4 members each,
2. Choose a topic from the above list for discussion in front of the class. (no
repetition of topic amongst the groups)
3. Each discussion must be supported by a power point presentation and
videos about the topic chosen.
4. Each team will be given 20 mins. No more No less. Each class will have
minimum of 3 and maximum of 4 presenters ( if you are not around
during your turn no excuses )
5. Every team must always be ready if a team is not ready we proceed to
the next.
6. A copy of the presentation must be submitted on a clean virus free well
labeled USB
7. Presentation starts on 3rd week of June