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1 December 2009

2010 Outlook
Moving pro-growth

This note details our index targets and


sector recommendations for the year
ahead. It also focuses on any relevant
themes that can help investors pick
stocks.

High capex / depreciation precedes


stronger sales growth

We are raising our end-2010 target for the DJ Stoxx 600 from 225 to 250 based on
the probability adjusted aggregation of different macro scenarios (pg16). These
scenarios take into account the large tail-risk in the system. The most likely
scenario by the end of 2010 (45% probability in Q4) is that economic growth is
sustained and the stimulus is withdrawn in an orderly way without disruption to
the market. On this basis (i.e. if we avoid the tail risks) we could be looking at a
Stoxx 600 YE level closer to 280. The main risk case (35% probability by 2010 YE)
is that bond yields sell off sharply either through fiscal or inflation concerns. A risk
premium of 5.25% coupled with a rise in bond yields to 5% could bring the
multiple down to below 11x (figure 23, pg17) and a Stoxx 600 level of 205.
Overall, we believe there is more scope for a better performance from equities
during H1, a period where the probabilities of the positive scenarios are at their
highest relative to the negative ones. A combination of higher sales growth and
margins points to a strong outcome for earnings. For example a 1ppt increase in
DB analysts current estimates for sales growth in 2010E combined with a 1ppt
increase in EBIT margins next year could produce earnings growth in the region of
+50% (figure 7, pg8). In the mid-90s and in 2002/3 investors were prepared to pay
high multiples for this level of growth (figure 17,pg15). For the end of Q1 we have
an index target of 260 for the DJ Stoxx 600 which equates to a multiple of 15.2x.
As the year progresses the risks increase which is why we think the market will
peak for the year in H1.

20
15
10
5
0
2009E

2007

2005

2003

2001

1999

1997

-5
1995

We also highlight a set of companies we would term sustainable growth to


protect against the macro risks. These are 20 companies put forward by our
research analysts (figure 15, pg13): Acerinox, Atlas Copco, Autonomy, BG,
BSkyB, Credit Suisse, G4S, Kone, Linde, LOreal, Nestle, Nobel Biocare,
Prudential, Reckitt Benckiser, SABMiller, Smith & Nephew, SSL, Telenet,
Tesco and Vedanta. In all of these cases growth is expected to last at least 5
years.

25

1993

2009s stock performance could be described as pro-recovery. Cyclicals have


outperformed defensives and companies with rising margin expectations have
seen their betas rise. For 2010 we look to move pro-growth and our focus in this
note is on companies offering the potential for top-line growth. Typically
companies with high capex / depreciation deliver stronger sales growth in the
following year - see figure 13 (pg11). Amongst others we would highlight the DB
Buy rated easyJet, Unilever, Accor and Daimler.

1991

Global Markets Research

European Equity Strategy

1989

Company

Europe
Market Update

Subsequent year sales growth (%) for


companies with HIGH capex/depr
Subsequent year sales growth (%) for
companies with LOW capex/depr
Source: Deutsche Bank, IBES, Datastream

Gareth Evans
Strategist
(+44) 207 545 2762
gareth.evans@db.com
Jim Reid
Strategist
(+44) 207 547 2943
jim.reid@db.com
Ingo Schmitz, CFA
Strategist
(+49) 69 910-31910
ingo.schmitz@db.com

We recommend overweight positions in oil, telecom, insurance, food & beverages


and retailers and underweights in banks, basic resources, autos and utilities
(pg24). As we enter the mid-cycle there is likely to be more differentiation
between cyclicals and defensives (figure 29, pg21). Historically, sharp rises in
bond yields have been accompanied by underperformance from financials and
outperformance from oil (figure 31, pg23).
Deutsche Bank AG/London
All prices are those current at the end of the previous trading session unless otherwise indicated. Prices are sourced from local
exchanges via Reuters, Bloomberg and other vendors. Data is sourced from Deutsche Bank and subject companies. Deutsche
Bank does and seeks to do business with companies covered in its research reports. Thus, investors should be aware that the firm
may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single
factor in making their investment decision. Independent, third-party research (IR) on certain companies covered by DBSI's research
is available to customers of DBSI in the United States at no cost. Customers can access IR at
http://gm.db.com/IndependentResearch or by calling 1-877-208-6300. DISCLOSURES AND ANALYST CERTIFICATIONS ARE
LOCATED IN APPENDIX 1. MICA(P) 106/05/2009

1 December 2009

European Equity Strategy

Table of Contents
Macro Overview...................................................................................................................... 3
Probabilities of our scenarios in 2010 ....................................................................................... 5
How our probabilities evolve over the course of 2010 ............................................................. 5
Moving pro-growth................................................................................................................. 7
A top-down sketch............................................................................................................ 7
Capex outlook ................................................................................................................... 8
Screening on capex/depreciation ...................................................................................... 9
Sustainable growth picks ........................................................................................................ 12
Market valuation ................................................................................................................... 15
Paying for growth............................................................................................................ 15
Scenario testing .............................................................................................................. 16
Dividends ........................................................................................................................ 18
Sector strategy...................................................................................................................... 20
Back to the cycle............................................................................................................. 20
Interest rate sensitivity.................................................................................................... 22
Sector recommendations........................................................................................................ 24
Investor positioning................................................................................................................. 25
1. Earning Trends .................................................................................................................. 26
2. M&A, Equity issuance and Fund flows ........................................................................... 27
3. DB European universe and sector aggregates ............................................................... 28
4. Value screens .................................................................................................................... 29
5. Earnings revisions............................................................................................................. 30
Important Disclosures..................................................................................................... 31
Analyst Certification ........................................................................................................ 31
Regulatory Disclosures ................................................................................................... 32
1. Important Additional Conflict Disclosures ................................................................... 32
2. Short-Term Trade Ideas............................................................................................... 32
3. Country-Specific Disclosures ...................................................................................... 32

Page 2

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

Macro Overview
Jim Reid (+44 20 7547 2943)
As 2010 approaches we would have to say that the authorities deserve very high marks for
their achievements in 2009 after many years of benign neglect concerning the huge
imbalances that were building up around the world. The downside is that many of these
imbalances remain and there remains unfinished business in terms of the adjustments
necessary for us to feel more at ease with the financial world. The good news is that the
authorities may have managed to create a fresh economic cycle that will allow much of these
adjustments to be made over time or perhaps postponed until the next downturn. However
we remain in extraordinary times and we are highly dependent on the authorities repeating
their successes of 2009 over the next few years before we can say that the battle of the
Great Contraction was decisively won back in 2009. In reality if 2010 goes wrong its likely
due to mistakes by global authorities or from a Sovereign/Government bond market problem
somewhere in the world. The problems are unlikely to come from within the equity or credit
markets. This means the macro environment will decide 2010, and in reality investors in
Sovereign debt around the world will probably decide the fate of risk assets.
For 2010 we broadly see the year following one of four possible scenarios. These scenarios
are explained below and we then assess what each might mean for equities, credit and rates
over the course of the year.

Deutsche Bank AG/London

Scenario 1 This scenario is the most optimistic and is one where the authorities have
as good a year as they did in 2009. They likely keep stimulus extremely high in the
system without there being any noticeable consequences of their actions (e.g. rates at
the short and long-end stay low). Under this scenario we would expect equities to be
significantly higher, credit spreads be much tighter but with bond yields only edging
slightly higher as the authorities are seen to have firm control of inflation expectations
and may even be continuing to buy bonds.

Scenario 2 This scenario is the most likely and suggests that we start to see gradual
easing off the gas from the authorities but only as its proved that there is some
momentum in the underlying economy. Under this scenario risk assets have a good year
but returns are checked to some degree by rising bond yields and less stimulus being
injected into markets. A satisfactory year for risk, especially equities, but a mildly
negative one for fixed income. Credit investors will likely have to rely on spreads (and
higher beta credit) to get positive total returns.

Scenario 3 This is the second most likely scenario overall in 2010 but one that
potentially becomes more likely as the year progresses. Here we are likely to see sharply
higher bond yields start to disrupt the positive momentum in markets. These higher
yields could be either due to Government supply starting to overwhelm demand
(especially as the impact of QE, and similar schemes, wane), or because of inflation
fears. It seems unlikely that actual inflation will be a concern in 2010 but its quite
possible for expectations to become unanchored. We would also have to include the
potential for a Sovereign crisis somewhere in the Developed world within this scenario.
We would note that the higher yields in this scenario are not based on positive growth
momentum but by inflation/Sovereign risk. Such a scenario is incorporated in Scenario 2.

Scenario 4 This is the nightmare scenario of Deflation or in less extreme terms


perhaps a double-dip. Given that much of the world is currently still in negative YoY
inflation territory it is difficult to completely rule out even if we do live in a fiat currency
system and even if inflation is expected to return to positive territory in early 2010. For
deflation to be sustained we would probably need an exogenous event to hamper the
authorities ability to continue to successfully fight this credit crisis. Such events could be

Page 3

1 December 2009

European Equity Strategy

a fresh banking crisis arising, a political backlash encouraging immediate increases in


economic regulation or withdrawal of stimulus, or possibly a Government bond/currency
sell-off that forces the authorities to aggressively reign in stimulus for fear of a sovereign
crisis. A Sovereign crisis outside the Developed world could also encourage this scenario
as there would be a flight to quality into Developed market bond market in spite of the
fact that these markets have their own large fiscal issues. Bond yields would eventually
rally strongly but risk assets would experience a very poor year. As time progresses this
scenario becomes less likely as the system gradually repairs itself and the authorities are
allowed more time to inflate the global economy. As we discuss in scenario 3, the more
likely risk scenario is inflation, especially as time progresses.
We have tried to simplify and narrow down the scenarios as much as possible to allow for
easy explanation but the reality is that there are many other permutations for the year ahead.
For example and as discussed above, within the worst case scenario we would have to
include a slightly less severe outcome where growth fails to show any momentum after the
stimulus starts to fade (a double dip perhaps?). If the authorities are unwilling or unable to
stimulate further then we could have a weak economy even if we don't see outright
deflation. This would likely be negative for equities/credit but the outcome would be unlikely
to be as negative as the -30% outcome.
The other big problem in differentiating between the two negative scenarios is with regards
to Sovereign risk. If we have Sovereign risk within the EM complex (e.g. Dubai) then Western
bond yields could rally strongly on a flight to quality basis. So an element of this risk is priced
into Scenario 4. However we are in a fairly unusual point in history where there is also an
increasing risk of a Sovereign crisis occurring in the Developed world at some point. The
fiscal deficits arising from this crisis have to be addressed at some point. If the market
eventually sees no credible medium-term way of certain Western countries balancing their
budgets and repaying their debts then we may see a large rise in Government yields. This in
itself could be enough to raise funding costs to levels that encourage a viscous circle.

Government

GSE/Agency

Financial

500%

350%

ABS

Household

Corporate

400%

300%
250%

300%

200%

200%

150%

Govt

Fins

Non-Fins

Q1-1996

400%

Q1-1993

Figure 2: UK Debt to GDP Ratios

Q1-1990

Figure 1: US Debt to GDP back to 1929

HouseHolds

100%

100%

Source: Deutsche Bank, Federal Reserve, The Statistical History of the US , from Colonial Times to the
Present, by Ben Wattenberg

Q1-2008

Q1-2005

Q1-2002

1929 1938 1947 1956 1965 1974 1983 1992 2001

Q1-1999

0%

Q1-1987

0%

50%

Source: Deutsche Bank, Office of National Statistics

Figures 1 and 2 helps understand why we are entering into unknown territory in terms of
Developed market debt. This chart simply shows the Debt to GDP ratio of the US and the UK.
The Government part of the deficit is starting to rise sharply in both regions and although it
looks within the range of historic observations we have to remember that Governments have
implicitly and explicitly backed the debt of other parts of the economy. This makes
Government liabilities potentially much larger. The hope is that growth rebounds strongly
enough for the Debt/GDP ratio to fall naturally over time. Such a scenario would also require
yields to stay low to facilitate such an adjustment. All we can say is that there are risks that
the deficits of such indebted countries at some point appear unsustainable to the market.
This is when far more difficult decisions than those made in 2009 would have to be made.

Page 4

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

Probabilities of our scenarios in 2010


In Figure 3 we assign a probability to the four potential scenarios we laid out for 2010 and try
to work out what Equities, Credit and Rates may do under each scenario. The Government
returns then help us arrive at total return outcomes for credit.
Figure 3: 2010 Equity and Credit Scenario Based Return Forecasts
Outcome (Probability)

10yr US
Yield

Equity

EUR Credit

Stoxx 600 Price Return Total Return

USD Credit

GBP Credit

IG ER

IG TR

HY TR

IG ER

IG TR

HY TR

IG ER

IG TR

Scenario 1 (15%)

3.50%

315

30%

34%

6.6%

8.4%

16.2%

9.6%

11.1%

20.1%

12.0%

14.0%

Scenario 2 (50%)

4.00%

280

16%

20%

4.6%

5.0%

8.9%

6.1%

4.6%

10.3%

6.9%

8.2%

Scenario 3 (25%)

5.00%

205

-15%

-11%

0.6%

-4.1%

-5.3%

-1.8%

-9.2%

-7.0%

-3.3%

-12.3%

Scenario 4 (10%)

2.00%

170

-30%

-26%

-3.5%

0.8%

-6.4%

-9.1%

1.1%

-9.1%

-13.6%

-2.0%

Wtd Average Outcome

3.98%

255.5

5.6%

9.6%

3.1%

2.8%

4.9%

3.1%

1.8%

5.5%

3.1%

2.9%

Note: TR=Total Return; ER=Excess Return. Source: Deutsche Bank

With the uniqueness of the current recovery relative to those seen through history, these
forecasts encompass a relatively wide range of outcomes that we feel is appropriate in these
unusual times. Overall on a weighted probability of outcomes we think that 2010 will be a
year where yields rise, which leads to negligible (or negative) total returns in Government
bond markets. Credit spreads should tighten and show positive excess returns but their total
returns will likely be weighed down by higher Government yields. For Equities its not a
runaway year but a small increase plus dividends allows for total returns that just about
exceed that of IG and HY on a weighted probability of outcomes. Credit is certainly a lower
beta play on the recovery than equities from this starting point.
We should note that the weighted average of outcomes guide our forecasts but do not
exactly match them. In the more illiquid credit markets these averages do correspond to
expectations for returns by year-end but for the more liquid equity markets our year-end
target relies more on how these probabilities change over the course of 2010.

How our probabilities evolve over the course of 2010


Figure 4 provides a guide to how we think the probabilities of these scenarios will evolve
over the course of 2010.
Figure 4: Evolution of Scenario Probabilities through 2010
Average Prob
2010

Q1 2010

Q2 2010

Q3 2010

Q4 2010

Scenario 1

15%

17.5%

15.0%

15.0%

12.5%

Scenario 2

50%

55.0%

52.5%

47.5%

45.0%

Scenario 3

25%

15.0%

22.5%

27.5%

35.0%

Scenario 4

10%

12.5%

10.0%

10.0%

7.5%

EPS

17.1

18.0

18.8

19.7

PE Ratio

15.3

14.3

13.5

12.7

Wtd Average
Stoxx 600 Level

261

257

254

250

Forecasts

Source: Deutsche Bank

What is quite clear is that the risk-positive Scenario 2 is most likely to occur relative to the
others in the early part of the year. Intuitively this is when we are most likely to see a
continuation of the near Goldilocks 'not too hot, not too cold' outcome. The economy will
hopefully still be recovering but with enough ambiguity about its sustainability to reign in
speculation about an imminent rates market sell-off. The most positive Scenario 1 is the
second most likely scenario in Q1 but the inflation fears/bond market sell-off scenario edges
into second place from Q2 onwards.
Deutsche Bank AG/London

Page 5

1 December 2009

European Equity Strategy

Although Q1 is when the probabilities of the most positive scenarios are at their highest,
perversely this is also the time that the worst case scenario is at its highest as well. We think
this because as it stands we are still flirting with deflation around much of the Western world.
We should pull out of it early in 2010 but we also have to accept that the economy would still
likely have a major bias towards deflation if the authorities were unwilling or unable (for
whatever reason) to provide a similar level of support as they have been doing in 2009. As
the year progresses this deflation risk should minimise as the authorities continue down their
current path. As such the risk of an inflation scare or fears about the fiscal situation probably
grows. With the way we look at the world, the gap between the most likely scenario and the
inflation fear scenario narrows substantially by Q4. The outcomes are not quite binary in Q4
but start to move in that direction.
Our 2010 DJ Stoxx 600 YE target (currently 242) is 250 (13.8x top-down earnings) based on
the probability adjusted aggregation of different macro scenarios. These scenarios take into
account the large tail-risk in the system. The most likely scenario by the end of 2010 (45%
probability in Q4) is that economic growth is sustained and the stimulus is withdrawn in an
orderly way without disruption to the market. On this basis (i.e. if we avoid the tail risks) we
could be looking at a Stoxx 600 YE level closer to 280. The main risk case (35% probability by
2010 YE) is that bond yields sell off sharply either through fiscal or inflation concerns. A risk
premium of 5.25% coupled with a rise in bond yields to 5% could bring the multiple down to
below 11x (figure 23, pg16) and a Stoxx 600 level of 205. Overall, we believe there is more
scope for a better performance from equities during H1, a period where the probabilities of
the positive scenarios are at their highest relative to the negative ones. For the end of Q1 we
have an index target of 260 for the DJ Stoxx 600 which equates to a multiple of 15.2x. As the
year progresses the risks increase which is why we think the market will peak for the year in
H1.
The reality is that we perhaps need to keep flexible and navigate the year month by month
and quarter by quarter. It does seem the biggest risk in Q1 and perhaps H1 is from a huge
policy mistake, more likely due to a withdrawal of stimulus, or from an exogenous shock. This
shows how dependant we are on the authorities and leaves a lot of power in the hands of a
few important people around the world. We also dont know whether the problems in Dubai
will escalate in the near-term and this is an additional reason the probability of the worst case
scenario is slightly higher in Q1. However the positive factors should outweigh the risks for
now. We would stress though that its impossible to fully analyse equity and credit markets
without being aware of the immense largesse that the authorities have been providing
markets in 2009.
In the following article we outline a pro-growth strategy which we think will help us to protect
against the many macro risks of 2010.
For a fuller macro overview of 2010 please see the full Macro Credit and Equity Outlook
entitled 2010 Outlook - A strong Q1, risks increase thereafter

Page 6

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

Moving pro-growth
Gareth Evans (+44 20 7545 2762)
We would characterise stock performance this year as pro-recovery. Since the end of January
to the peak in mid-October, cyclical sectors have in aggregate outperformed defensive
sectors by 37% (exc. financials and/or basic resources +24%). As cost cutting has continued,
margins have been a key focus and cyclicals have seen the most comprehensive revival in
margin expectations, and through this been rewarded with a higher beta. In our note The
right kind of cyclical, 20 October 2009 we looked at discriminating across the cyclical group
on the basis of which cyclical had the operational leverage to match these upgraded margin
forecasts.
We believe it is now time to extend this to a pro-growth strategy focused on top-line
potential and in this we note we screen for stocks best placed to see a sustainable growth in
sales spanning both cyclicals and defensives.
A top-down sketch
Our economists are currently forecasting nominal GDP to grow by 2.6% in Euroland next
year and by 2.8% in 2011. Historically the multiplier between nom GDP growth and sales
growth is 1.6x in Euroland implying sales growth of 4.2% in 2010 and 4.5% in 2011. After an
8% decline this year, DB analysts are forecasting 3% sales growth in 2010 in Euroland.
In the UK our economists are forecasting nominal GDP growth of 3% in 2010 and 4% in
2011. The average multiplier of sales growth to nom GDP growth (since 1989) is 1-to-1 in the
UK and DB analysts are forecasting a modest 2% sales growth next year.
Figure 5: Euroland nominal GDP vs. Sales growth

Figure 6: UK nominal GDP vs. Sales growth

25%

20%

20%

15%

15%

10%

10%

5%

5%

0%

0%

1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009E
2010E
2011E

2011E

Euroland sales gth

2010E

2008

2007

2006

2005

2004

2003

2009E

Euroland nom GDP


Source: Wolrdscope, Deutsche Bank estimates

2002

2001

2000

1999

-10%
1998

-10%
1997

-5%

1996

-5%

UK nom GDP

UK Sales gth

Source: Worldscope, Deutsche Bank estimates

The combination of rising sales growth and rising margins points to a potentially strong
outcome for earnings in 2010. In the matrix below we have simulated the potential upside to
Pan-European earnings growth based on DB estimates. Currently DB analysts are forecasting
3.2% sales growth and 11.5% EBIT margin combining to produce 33% net income growth. If
we increase both by 1ppt then we could move to an earnings growth rate of closer to +50%.

Deutsche Bank AG/London

Page 7

1 December 2009

European Equity Strategy

Figure 7: Sensitivity of 2010E Pan-Eur earnings growth to different sales growth and margin assumptions
Sales growth (%)

EBIT Margin (%)

1.20

1.70

2.20

2.70

3.20

3.70

4.20

4.70

5.20

3.0

3.7

4.3

4.9

5.5

6.1

6.8

7.4

8.0

10.0

9.8

10.4

11.1

11.7

12.4

13.0

13.7

14.4

15.0

10.5

16.5

17.2

17.9

18.6

19.3

20.0

20.6

21.3

22.0

11.0

23.3

24.0

24.7

25.4

26.1

26.9

27.6

28.3

29.0

11.5

30.0

30.8

31.5

32.3

33.0

33.8

34.5

35.3

36.0

12.0

36.8

37.5

38.3

39.1

39.9

40.7

41.5

42.3

43.0

12.5

43.5

44.3

45.1

46.0

46.8

47.6

48.4

49.2

50.1

13.0

50.3

51.1

52.0

52.8

53.7

54.5

55.4

56.2

57.1

13.5

57.0

57.9

58.8

59.7

60.5

61.4

62.3

63.2

64.1

9.5

Source: Deutsche Bank estimats. Based on net income growth. Shaded areas represent DBs current bottom-up estimate

Capex outlook
How soon capex can recover is likely to be an important factor in determining the extent to
which sales can grow. From its peak, capex has been cut by 9% (based on the main
components of the DJ Stoxx 600). Construction and technology have seen the largest cuts.
Only oil & gas increased capex this year.
The outlook for capex next year is more differentiated between those that are still expected
to cut further, and those forecast to show growth. On DB estimates we are expecting capex
to grow in technology, retail, personal care, travel & leisure, chemicals and utilities.
Figure 8: Capex outlook by sector ranked by peak-to-trough change
DJ Stoxx sector

Peak-to-2009

2010E

Weight (2010E)

Constr & Matls

-57.1%

-24.8%

5%

Technology

-31.8%

4.6%

1%

Healthcare

-29.1%

-6.2%

1%

Retail

-23.5%

6.9%

5%

Pers & Hhold Gds

-21.9%

0.8%

2%

Travel & Leisure

-20.4%

0.6%

2%

Basic Res

-18.6%

-7.3%

8%

Industrial G&S

-17.8%

-4.8%

9%

Chemical

-17.4%

5.0%

3%

Autos

-16.8%

-1.7%

6%

Food & Beverages

-14.4%

-0.2%

4%

Telecom

-11.6%

-2.5%

13%

DJ Stoxx

-9.3%

-4.7%

100%

Media

-0.2%

-5.6%

2%

Utilities

0.0%

3.8%

21%

Oil & Gas

0.0%

-12.5%

19%

Source: Deutsche Bank

While the financing of capex remains in question, the need to increase capex is likely to hinge
on whether capacity has been destroyed during the recession. This could spur a more
immediate increase in capex going into economic recovery.
The data on capital stock is difficult to come by in Europe, but the ONS publish it for the UK
by sector. In 1992 total net capital stock (net of depreciation) fell by 1.3%. In figure 9 below
we show that the contributors to this by sector were wide-ranging, including financials, metal
production, machinery, construction, computer activities, leisure and food,drink & tobacco.
Only a handful of sectors bucked this trend.
Page 8

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

2009 could be the same. The data on insolvencies from the Insolvency Agency (figure 10) is
indicating that we are on track to reach the heights of 1992 when the number of insolvencies
exceeded 24,000 companies. In 2Q09, manufacturing, construction and real estate were
showing the largest year-on-year increases in the number of insolvencies.
Figure 9: Change in UK net capital stock during 1992

25

Financial intermediation
Insurance & pensions
Metals and metal products
Machinery & equip
Construction
Computer activities
Hotels& restaurants
Food, drink & tobacco
TOTAL net capital stock
Manufacturing
Chemicals
Transport equipment
Paper, publishing & printing
Motor vehicles
Electricity, gas & water
-7.0%
Source: ONS

Figure 10: Total number of UK liquidations

20
15
10
5

1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009E

-3.0%

1.0%

5.0%

Total company liquidations (000s)


Source: Insolvency Agency (2009E is derived from annualising 2009Q2)

Of course, these insolvencies are largely unlisted smaller companies, and so the listed
companies can gain market share without having to invest. But capacity can be quickly
rebuilt, particularly in sectors where there are low barriers to entry and the listed companies
will still need to invest in order to hold on to any market share gains they may have derived
from the recession.
Screening on capex/depreciation
Companies with high capex/depreciation ratios will normally see stronger sales the following
year. This is the main finding of our back-test. For each year since 1989 we have split the
constituents of the DJ Stoxx into two equal halves after ranking by capex / depreciation and
then measured the median sales growth for these two sections the following year.
The results are shown in the chart below and the evidence is compelling. Companies with
high capex/depreciation typically deliver stronger sales growth than companies with low
capex/depreciation. Out of 21 years, only in 2 did this fail to work.
In figure 13 we show the DB Buy rated companies that on DB estimates have higher than
market levels of capex/depr for 2009E and positive sales growth for 2010E. We have split the
table according to UK, Europe exc. UK, mid & small cap and basic materials. We have
excluded utilities. We would highlight the likes of easyJet, Tesco, Serco, Nestle, Accor and
Daimler.

Deutsche Bank AG/London

Page 9

1 December 2009

European Equity Strategy

Figure 11: High capex/depr engenders higher sales growth


25.0
20.0
15.0
10.0
5.0
0.0

2009E

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

1989

-5.0

Subsequent year sales growth (%) for companies with HIGH capex/depr
Subsequent year sales growth (%) for companies with LOW capex/depr
Source: Deutsche Bank

In the chart below we rank the Pan-European sectors according to their estimated sales
growth for next year on DB estimates and show their capex/depr for 2009E. The standouts
are inevitably basic resources and oil & gas but also retail which has both a high sales growth
forecast and high capex/depr.
Figure 12: Sector capex/dep 2009E vs. 2010E sales growth
2.5

12%
10%

2.0

8%
6%

1.5

4%

1.0

2%
0.5

0%

0.0

-2%

Sales gth 2010E

Capex / dep 2009E (rhs)

Source: Deutsche Bank

Page 10

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

Figure 13: High capex/depreciation 2009E & positive sales growth 2010E
Capex / depreciation
Company

Rec

Close Price (local)

5-yr avg

2009E

Sales gth 2010E

easyJet

Buy

370.7

12.27

9.40

10.1%

Misys

Buy

208.3

3.02

5.82

16.9%

Tesco PLC

Buy

429

3.27

3.96

8.7%

Whitbread

Buy

1305

2.35

3.67

3.2%

Serco

Buy

521.5

1.30

2.40

10.0%

Autonomy Corp Plc

Buy

1440

1.43

2.20

20.8%

Unilever Plc

Buy

1792

1.64

1.56

4.0%

Acciona

Buy

86.85

8.15

12.86

13.2%

Mediaset

Buy

5.09

9.33

7.37

2.6%

Abengoa

Buy

19.885

6.67

5.66

24.6%

M6

Buy

17.345

7.87

5.33

3.0%

Cintra

Buy

7.32

8.68

4.78

7.1%

HHLA

Buy

26.63

2.14

2.27

9.0%

United Internet

Buy

9.01

1.21

2.18

14.4%

Nestle

Buy

48.29

1.89

2.13

2.9%

Colruyt

Buy

168.9

2.26

1.91

7.5%

Accor SA

Buy

36.15

2.99

1.79

5.1%

MTU

Buy

34.62

1.63

1.79

3.4%

Daimler

Buy

34.625

0.75

1.71

9.2%

JM

Buy

117.75

13.14

1.63

4.6%

Eutelsat Communications

Buy

21.775

1.02

1.62

6.0%

Orpea

Buy

30.21

9.96

7.97

12.7%

Alapis

Buy

0.46

28.57

5.37

12.0%

Delticom AG

Buy

24

4.31

4.97

15.8%

YOC AG

Buy

12.16

4.54

4.80

23.5%

Jumbo SA

Buy

8.4

4.44

4.06

11.6%

Playtech

Buy

406.75

4.99

3.96

9.1%

Korian SA

Buy

18.5

5.58

2.05

8.6%

XING AG

Buy

32.06

6.04

2.02

25.6%

Gruppo MutuiOnline

Buy

5.46

1.68

1.79

14.9%

Cairn Energy

Buy

3040

5.59

19.78

521.0%

Vedanta Resources

Buy

2305

5.00

5.90

15.9%

BG Group

Buy

1126

2.36

3.96

3.4%

Tullow Oil

Buy

1243

2.32

3.66

4.9%

Tecnicas Reunidas S.A.

Buy

36.7

3.34

3.66

15.7%

Saipem

Buy

21.8

3.25

3.56

2.2%

Galp Energia

Buy

12.3

2.37

3.07

4.4%

Motor Oil

Buy

10.6

4.25

3.04

2.2%

Premier Oil Plc

Buy

1112

1.97

2.57

12.0%

Royal Dutch Shell Plc

Buy

1769

1.67

2.23

9.6%

Alliance Oil Company

Buy

101.5

4.08

2.05

3.0%

Rio Tinto

Buy

3089.5

2.15

1.73

8.1%

AMEC Plc

Buy

793

2.43

1.58

9.7%

Acerinox SA

Buy

13.925

1.85

1.51

56.5%

UK

Europe exc.UK

Mid & Small cap

Basic materials

Source: Deutsche Bank. Close 27/11/09

Deutsche Bank AG/London

Page 11

1 December 2009

European Equity Strategy

Sustainable growth picks


There are cyclical and non-cyclical approaches to moving pro-growth. So far we have
concentrated on the cyclical with a focus on capex, but the more classical approach to buying
growth is to screen for companies where sales growth is not wholly dependent on the
progress of the economic recovery - companies that can offer sustainable or structural
growth. This allows us to get exposure to top-line growth but without the macro risk and
2010 is not devoid of macro risks.
It is worth noting that between March and October this year, according to MSCI European
growth stocks have underperformed value stocks by 19% (see figure 14).
Figure 14: EU growth stocks / value stocks during 2009
0.85
0.83
0.81
0.79
0.77
0.75
0.73
0.71
0.69
0.67
0.65
1/09

2/09

3/09

4/09

5/09

6/09

7/09

8/09

9/09

10/09

11/09

Growth / Value
Source: MSCI, Datastream

We have screened for growth stocks simply through consultation with DB analysts. We
asked them to recommend a sustainable growth pick and frame their contribution around the
following 4 questions:
1)

What in your opinion is the sustainable growth rate in sales?

2)

What are its main drivers? Specific details on product category or business division or
geographic exposure.

3)

How long is this growth expected to last? More or less than 5 years?

4)

Does the current valuation account for this growth potential?

We recommend 20 companies, and the answers to these 4 questions are summarised in the
table below. A valuation table for these companies is also given below.

Page 12

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

Figure 15: DB sustainable growth picks


Qn1: What is the
sustainable growth
rate in sales?

Qn2: What are its main drivers?

Qn3: How long is this growth Qn4: Does the current


expected to last?
valuation account for this
growth potential?

Acerinox

7 to 9%

Global share gains and substitution for stainless more than 10 years
steel

No

Atlas Copco

5%

High exposure to emerging markets and


commodities (mining equip 22% sales)

More than 5 years

No trading in line with sector


average

Autonomy

15%

Provides solutions for using unstructured data


in enterprises. High quality data-mining and
search solutions.

3 to 5 years at least

Not fully

BG Group

6 to 8%

Brazil and Australia.

Till at least 2020

No. We believe BG should


command a 40-50% premium
to UK oil majors.

BSkyB

6 to 7%

Customer growth and HD driving average


revenue per user up.

more than 5 years

No, valuation in line with sector

Credit Suisse

8 to 9%

Global wealth creation within the private bank.


Over the next 5 years CAGR in the region of
20% pa at the EBIT level.

Cyclical recovery in operating


7x our 2011E adjusted EPS
margins should last for 5 years. forecast of CHF 8.2
Wealth growth longer.

G4S

6%

Double digit growth in government business


and new markets.

at least 5 years

Kone

Up to 5%

Higher margin maintenance operations (60% of Maintenance business more


sales). Winning market share in Asia in the new than 5 years
equipment business.

Cheap compared to European


Capital Goods sector.

Linde

7%

Emerging markets; Energy megatrends

More than 5 years

No. 25-30% discount to global


peers

L'Oreal

6%

Personal care is fastest growing staple


category. L'Oreal most successful player and
already ca. 40% of business in emerging
markets.

minimum 10 years

Up to 10 years of such growth


already factored in

Nestle

6%

Perfect category exposure and is slowly


internationalising.

More than 5 years

Up to 10 years of such growth


already factored in

Nobel Biocare

10-15%

Increasing adoption of tech by dentists and


labs, patient awareness, reimbursements and
geographic expansion

at least 5 years

No. Expected to benefit from


material structural change in its
markets

Prudential

15% up to 20%

Net inflows lifting AuM: between 15 and 24%


pa over the last 2 years depending on area +
emergence of profit in 5 Asian countries that
are still in start-up phase.

5 years, probably longer

No

Reckitt Benckiser

8%

Currently still seen as a household company.


But OTC now 1/3rd of company and could be
100% over next five years.

minimum 10 years

Up to 10 years of such growth


already factored in

SABMiller

8%

Increasing beer consumption per capita in key


emerging markets.

minimum 10 years

Up to 10 years of such growth


already factored in

Smith & Nephew

8%

Demographics (babyboomers approaching age at least 5 years


for requiring these products), new technology

30% discount to this potential

SSL

5%

Expect condoms business to grow 8% pa in


emerging markets leading to 30bp pa
improvement in EBITA margins.

Yes, but this is because of bid


speculations not because the
growth story is understood
widely.

Telenet

4 to 7%

ARPU doubles for users switching from analog 5 to 6 years


to digital TV + technology upgrades in mobile
and internet business.

No, trading below direct peers

Tesco

10 to 16%

High international growth in Asia and Europe + more than 5 years


services business.

No

Vedanta

12 to 15%

Well positioned in India which has lacked


significant exploration expenditure despite
being geologically prospective.

Partially but still many risks


priced in

more than 5 years, up to 10

5 to 6 years

No, about 15-20% cheap if G4S


returns to long-term growth

Source: Deutsche Bank

Deutsche Bank AG/London

Page 13

1 December 2009

European Equity Strategy

Figure 16: DB sustainable growth picks


Company Name

Recommendation

Acerinox SA

Buy

Close Price
14.235

Target Price
20

Atlas Copco

Buy

102.8

105

Autonomy Corp Plc

Buy

1449

2000

BG Group

Buy

1148.5

1275

BSkyB

Buy

544.5

625

Credit Suisse Group

Buy

54.4

77

G4S

Buy

247.7

288

Kone

Buy

27.77

31

Linde

Buy

83.37

90

L'Oreal

Hold

74

70

Nestle

Buy

48.62

60

Nobel Biocare

Buy

29.9

40

Prudential

Buy

650.5

660

Reckitt Benckiser

Buy

3216

3500

SABMiller

Hold

1809

1700

Smith & Nephew

Buy

586

700

SSL International

Buy

733

800

Telenet Group

Buy

18.505

22

Tesco PLC

Buy

434.75

480

Vedanta Resources

Buy

2357

2637

Source: Deutsche Bank

Page 14

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

Market valuation
Paying for growth
There is little doubt that on occasion, investors are happy to pay up for growth and we could
be at one of those junctures now. The combination of rising sales growth and rising margins
can generate strong rates of earnings growth. Depending on whether you are looking at the
DAX, or CAC or FTSE, when earnings growth expectations hit very high levels during1993-95
and 2002/3 (prospective / trailing EPS) the prospective PE exceeded 15x, and the actual PE
settled 12-months later in the region of 16-20x. Current growth expectations are not as high
as those reached during these periods, but 12/13x looks modest particularly in the UK.
Figure 17: Historic guide to peak earnings growth expectations & multiples

DAX-30

CAC-40

FTSE 100

12m fwd EPS


growth exp

Prosp PE (x)

Trail PE (x)

Trail PE 12m
later (x)

Q1 94

61.4%

21.7

34.5

19.1
15.9

Q1 02

75.9%

23.7

42.6

Latest

34.1%

12.2

16.8

Q4 95

95.9%

15.0

13.2

23.0

Q3 03

46.9%

15.3

14.3

16.6

Latest

21.1%

12.0

14.8

Q1 93

24.2%

14.3

17.5

15.5

Q4 02

18.8%

17.8

21.3

21.4

Latest

19.9%

12.9

15.8

Source: Datastream

However, there are a couple of things that encourage us to be cautious of taking this at face
value. The first is that our top-down earnings growth forecast is underscoring the current
bottom-up expectations. Based on our economic forecasts, we are projecting earnings
growth of 20% in 2010 from the top-down. The second reason is the dependency on banks.
Looking at the change in aggregate earnings forecast by the consensus, banks make up 27%
of this growth in 2010 and 39% in 2011 (see figure 19).
It is also worth noting that, in terms of the level earnings, 2011E EPS for the DJ Stoxx is
expected to be greater than 2005 and 88% of 2007s peak earnings. Incidentally, for the S&P
the bottom-up consensus is forecasting a new peak in earnings for 2011.
Figure 18: Earnings growth expectations 2010E & 2011E

Figure 19: Sector contribution to earnings growth


40%
35%
30%
25%
20%
15%
10%
5%
0%

30%
25%
20%
15%
10%
5%

Contribution to chg 2010 earnings


Contribution to chg 2011 earnings

0%
2/08 4/08 6/08 8/08 10/0812/082/09 4/09 6/09 8/0910/09
2010E
Source: IBES. Based on DJ Stoxx 600

Deutsche Bank AG/London

2011E
Source: Deutsche Bank, IBES, Based on change in aggregate net income..

Page 15

1 December 2009

European Equity Strategy

Scenario testing
We believe that there are a number of risks surrounding the outlook for the market next year
and the index targets need to account for these. We describe 4 separate scenarios. These
are summarised in figure 20. To each of these scenarios we have assigned probabilities,
bond yields, yield curve movements, index levels and multiples.
Figure 20: Probability adjusted index target
Yield curve

Probability
(4Q10)

10-year bond
yield (%)

End 2010E PE (x)

DJ Stoxx 600

3.17

12.3

242

12.5%

3.25

16.0

315

Spot
Scenarios
1. "Sweet spot" persists

Remain steep

2. Base case: orderly


removal of stimulus

Bear flattening

45%

4.00

14.2

280

3. Inflation sparks early and


stimulus withdrawn quickly

Bear steepening
(at least initially)

35%

5.00

10.4

205

4. Deflation / risk aversion

Bull flattening

7.5%

2.00

8.6

170

12.7

250

Sum

100%

Source: Deutsche Bank, IBES. The bond yield is based on the German 10-year.

The first scenario is our most bullish where the sweet spot continues. QE is maintained
without threatening higher interest rates. Under this scenario the yield curve remains steep,
bond yields remain low and the multiple expands further settling at 16x by the end of 2010. In
figure 21 below where we show the change the probabilities during the course of the year
for each scenario, and in our view the probability of this scenarios falls from Q1 to Q4.
Therefore, the best period for the market is during H1.
The second scenario is in our opinion the most likely. It consists of an orderly withdrawl of
stimulus, bond yields rise, but not by too much, and the DJ Stoxx produces a 10% gain on
todays levels. We have assigned a probability of 45% to this scenario (having started the
year at 55%).
Scenarios 3 and 4 represent the downside risks with 3 being the most likely particularly later
in 2010. Scenario 3 is about inflation sparking earlier than expected and there is a more
abrupt withdrawl of stimulus which proves disruptive for financial markets which are currently
highly correlated. Specifically, we see a significant upside risk to bond yields. The speed of
this move is key. Equities might still be a better place to be than bonds, but a likely spike in
volatility would still drive the index level lower. Under this scenario we see the DJ Stoxx
falling to 205 and a sub-mid cycle multiple of 10.4x.
Figure 21: Quarterly profile
Scenarios

09 Q4

10 Q1

10 Q2

10 Q3

10 Q4

1. "Sweet spot" persists

17.5%

15.0%

15.0%

12.5%

2. Base case: orderly


removal of stimulus

55.0%

52.5%

47.5%

45.0%

3. Inflation sparks early and


stimulus withdrawn quickly

15.0%

22.5%

27.5%

35.0%

4. Deflation / risk aversion

12.5%

10.0%

10.0%

7.5%

EPS (index pts)

16.2

17.1

18.0

18.8

19.7

Index (DJ Stoxx)

265

260

257

254

250

PE

16.4

15.2

14.3

13.5

12.7

Source: Deutsche Bank, IBES. All and-quarter estimates.

Page 16

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

Scenario 4 represents both deflation and a more general flight to quality brought about by
sovereign risk. Deflation is clearly the least likely risk, but still possible - we are after all only
seeing unprecedented levels of stimulus to head off this risk.
Figure 22 shows the still strong relationship between implied volatility and the prospective
PE. A multiple below 11x (consistent with scenario 3) implies a VSTOXX level of over 40
compared with the current 28.
Figure 22: DJ Stoxx forward PE vs implied volatility
5

90
80

70
60

50
11

40
30

13

20
10

15

0
11/06

2/07

5/07

8/07

11/07

2/08

5/08

VSTOXX implied volatility

8/08

11/08

2/09

5/09

8/09

11/09

+12m PE (x), rhs inverted

Source: Datastream

Scenario 3 would likely involve both a rising risk premium combined and a rising bond yield.
The sensitivity of the PE multiple to changes in these two is shown in figure 23 below.
Assuming an RoE of 11% (current DB 2009E for Europe exc. financials) and a dividend
payout ratio of 45%, then a bond yield of 5% and an ERP of 5.25% would imply a multiple of
below 11x. Currently the gap between the prospective consensus earnings yield and real
bond yields is indicating a risk premium of 4.5%. The 10-year average is 5.25%.
Figure 23: Sensitivity of the multiple to changes in risk premium and bond yields
ERP (%)
10-year bond yield
(%)

4.75

5.00

5.25

5.50

3.5

20.5

18.4

16.7

15.3

4.0

16.7

15.3

14.1

13.0

4.5

14.1

13.0

12.2

11.4

5.0

12.2

11.4

10.7

10.1

5.5

10.7

10.1

9.6

9.1

Source: Deutsche Bank. Assuming RoE of 11% and payout ratio of 45%

Going back to figure 20, the aggregate weight of probabilities across the 4 scenarios gives an
index target of 250 for the DJ Stoxx. This is our new target for the end of 2010 (previously
225). On a top-down EPS forecast of 18.1 (+20%) this puts the DJ Stoxx on 13.8x 2010. The
related local index targets are shown in figure 24. Note we are not making any explicit
country preferences.

Deutsche Bank AG/London

Page 17

1 December 2009

European Equity Strategy

Figure 24: Index targets


Index target

PE

EPS gth 2010E

Spot

Q1

End-2010

2009E

2010E

DJ Stoxx 600

23.2%

243

260

250

16.6

12.7

DAX-30

27.1%

5686

6090

5860

17.0

12.6

CAC-40

27.4%

3721

3990

3840

16.1

12.0

AEX

68.6%

310

332

319

22.7

12.7

S&PMIB

24.3%

22205

23800

22890

16.1

12.2

IBEX

10.8%

11777

12620

12130

14.7

12.5

SMI

27.2%

6337

6790

6530

17.3

12.8

FTSE 100

26.0%

5246

5620

5410

17.5

13.1

Source: Deutsche Bank. Earnings growth and PEs are based on the IBES consensus.

Dividends
Before leaving the subject of valuation, it is worth touching on the subject of dividends.
Going into 2009 there was a lot of concern about the sustainability of dividends given the
pressures on refinancing and the economic slowdown. In fact 2009 has turned out a lot
better than expected.
Taking the UK as an example, only 22% of dividend announcements this year have been cuts
(see figure 27). The FTSE dividend future since its launch in May has risen by 38.5% (based
on the Dec10 contract).
Figure 25: Large cap dividend still exceeds bond yields

Figure 26: Market implied dividends for FTSE 100


190

180

170

160

150
140

130

120
98 98 99 99 00 01 01 02 02 03 04 04 05 05 06 06 07 08 08 09
Dividend yield of top 10 largest UK companies (%)
10-year UK gilt yield (%)

Source: Deutsche Bank, Datastream

5/09 6/09 6/09 7/09 8/09 9/09 9/09 10/09 11/09


Dec 10 dividend (index points)
Dec 11 dividend (index points)
Source: Bloomberg

While dividend yields and bond yields re-crossed in August for the market overall, large caps
still have a dividend yield in excess of the gilt yield. Figure 25 shows that the top 10
companies in the FTSE 100 by market cap have a dividend yield of over 4%. Therefore, large
caps still represent a significant pocket of value assuming cash flows remain resilient is
sectors such as oil and telecom.

Page 18

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

Figure 27: FTSE 350 dividends in 2009


Number of dividend
announcements

Raised

Maintained

Jan-09

Feb-09

23

13

Mar-09

39

10

Apr-09

12

12

May-09

34

22

20

Jun-09

18

10

Jul-09

29

19

16

Aug-09

29

19

16

Sep-09

12

20

Oct-09

10

Total

210

116

91

50%

28%

22%

% of announcements YTD

Cut

Source: Company REFs, Markit

Deutsche Bank AG/London

Page 19

1 December 2009

European Equity Strategy

Sector strategy
Back to the cycle
With the overwhelming preference for cyclicals relative to defensives this year it is important
to qualify some of these performances in the context of the cycle. Since 1960 we have
isolated 7 complete cycles on the basis of the global OECD lead indicator in figure 28 below.
We highlight 3 growth phases of early, mid and late. The early cycle is taken just prior to the
trough in the lead indicator and captures the initial recovery. The late cycle covers the period
before and after the lead indicator peaks, and mid cycle is the period in between.
Figure 28: Phases of the cycle

103
102
101
100
99
98
97
96

Early Cycle

Mid Cycle

Late Cycle

OECD Global lead ind

Source: Deutsche Bank

We have measured the performance of European and UK sectors during these three phases
and in the tables below we show the top 10 and bottom 10 sectors by annualised absolute
performance for each phase across all 7 cycles.
During the early cycle, across both Europe and the UK we see outperformances from travel &
leisure, banks, autos and industrials. Utilities, telecom and non-life insurance typically
underperform. This is largely in line with what weve seen in 2009.
Moving into the mid cycle, which we are now on the verge of doing, we normally see better
performances from telecom, technology, media and aerospace and a weaker performance
from banks. During the late cycle, which we dont need to worry about yet, not surprisingly
oil, utilities, tobacco, pharma, food retail and food producers perform better, while retail,
media, travel & leisure, tech and autos underperform.

Page 20

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

This time around, probably because of the rapid recovery in the lead indicator there has been
more a blend of early and mid-cycle sector performances, and in some cases such as retail
and leisure there was an aggressive move early on (end 08). Year to date, the largest returns
have been made in basic resources (+86%), banks (+52%), chemicals (+37%), industrials
(+32%) and retail (+32%). Utilities is the only sector to have fallen during the year (-4%). We
have also seen relatively weak performances from healthcare (+7%), travel & leisure (+8%),
telecom (+8%) and media (+10%).
Given that the mid-cycle is typically longer than the early and late cycles, there is scope for
more differentiation. For instance, technology, media and telecom may have room to perform
better.
Figure 29: Pan-European sectors and the cycle
Early cycle
Top 10

Avg ann
return

Bottom 10

Avg ann return

S/W & Comp Svs

24%

Oil/Eq Svs/Dst

Ind. Met & Mines

19%

Financial Svs

-15.1%
-3.8%

Auto & Parts

17%

Nonlife Insur

-3.0%

Leisure Gds

16%

Real Est Inv,Svs

-2.5%

Forestry & Pap

14%

Fd & Drug Rtl

-1.7%

Inds Transpt

13%

Life Insurance

-1.6%

Inds Eng

11%

Gen Retailers

0.0%

Chemicals

11%

Support Svs

0.3%

Oil & Gas Prod

10%

Fxd Line T/Cm

0.4%

Eltro/Elec Eq

1.2%

Electricity

8%

Mid cycle
Top 10

Avg ann
return

Bottom 10

Avg ann return

Support Svs

37%

Leisure Gds

12.7%

Mining

30%

REITs

13.6%

Aero/Defence

29%

Oil/Eq Svs/Dst

13.8%

S/W & Comp Svs

28%

Forestry & Pap

14.2%

Tch H/W & Eq

28%

Inds Transpt

16.0%

Real Est Inv,Svs

27%

Beverages

17.1%

Nonlife Insur

27%

H/H Gds,Home Con

17.4%

Travel & Leis

27%

Banks

18.2%

Media

26%

Personal Goods

18.3%

Financial Svs

26%

Ind. Met & Mines

18.4%

Late cycle
Top 10
Tobacco

Avg ann
return
10%

Bottom 10

Avg ann return

REITs

-27.1%

Gs/Wt/Mul Util

4%

Fxd Line T/Cm

-26.3%

S/W & Comp Svs

2%

Media

-26.1%

Oil & Gas Prod

2%

Auto & Parts

-25.6%

Chemicals

1%

Travel & Leis

-24.8%

Fd Producers

0%

Leisure Gds

-21.5%

Mining

-1%

Gen Retailers

-20.5%

Nonlife Insur

-1%

Tch H/W & Eq

-18.1%

Personal Goods

-2%

H/H Gds,Home Con

-17.7%

Pharm & Bio

-3%

Oil/Eq Svs/Dst

-17.1%

Source: Deutsche Bank, based on Datastream sectors

Deutsche Bank AG/London

Page 21

1 December 2009

European Equity Strategy

Figure 30: UK sectors and the cycle


Early cycle
Top 10

Avg ann return

Bottom 10

Avg ann. return

Tch H/W & Eq

47%

Oil/Eq Svs/Dst

-3.6%

Mining

31%

Gs/Wt/Mul Util

0.0%

Fd & Drug Rtl

27%

Fxd Line T/Cm

0.3%

Travel & Leis

22%

Nonlife Insur

1.1%

Financial Svs

21%

Eltro/Elec Eq

4.7%

Pharm & Bio

18%

Mobile T/Cm

5.0%

Support Svs

17%

Electricity

5.6%

Banks

17%

Life Insurance

5.7%

Aero/Defence

17%

H/C Eq & Svs

5.8%

Oil & Gas Prod

16%

Beverages

6.4%

Avg ann return

Bottom 10

Avg ann. return

Mid cycle
Top 10
Tch H/W & Eq

46%

Nonlife Insur

4.6%

Leisure Gds

41%

Banks

6.6%

Mobile T/Cm

29%

Fd Producers

7.1%

Mining

25%

Tobacco

7.9%

Fxd Line T/Cm

22%

General Inds

8.3%

Aero/Defence

22%

Gen Retailers

8.7%

Financial Svs

21%

Inds Transpt

8.8%

Oil & Gas Prod

20%

Beverages

8.8%

Support Svs

19%

Oil/Eq Svs/Dst

8.9%

Real Est Inv,Svs

17%

Media

9.4%

Late cycle
Top 10

Avg ann return

Electricity

Bottom 10

Avg ann return

11%

Tch H/W & Eq

-33.7%

Gs/Wt/Mul Util

7%

Fxd Line T/Cm

-32.1%

Tobacco

6%

Mobile T/Cm

-31.0%

S/W & Comp Svs

-1%

Auto & Parts

-24.2%

Fd & Drug Rtl

-1%

Oil/Eq Svs/Dst

-22.5%

Pharm & Bio

-2%

Media

-22.4%

Mining

-3%

Travel & Leis

-19.4%

Personal Goods

-3%

Eltro/Elec Eq

-18.2%

Nonlife Insur

-4%

Gen Retailers

-17.9%

REITs

-6%

Inds Eng

-17.8%

Source: Deutsche Bank, based on Datastream sectors

Interest rate sensitivity


As discussed in the market valuation section one of the big risks in 2010 could be a sharp rise
in bond yields. In figure 31 we have examined the sector correlations in both Euroland and
the UK during the last main period when bond yields rose sharply. Between Jan-99 and Feb00 the German 10-year bond yield rose from 3.70% to 5.59%. Between Feb-99 and Oct-99
the 10-year gilt yield rose from 4.18% to 5.83%.
During these periods weekly equity returns we negatively correlated with bond yields.
Financials seem to struggle the most. Oil & gas was the standout outperformer in Europe
and the UK during these periods.

Page 22

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

Figure 31: Sensitivity to rising bond yields


Euroland: Jan-99 to Feb 00
Top 10

Bottom 10

UK: Feb-99 to Oct 99


Euro sector

Correlation of
weekly abs returns

Top 10

UK sector

Correlation of
weekly abs returns

Forestry & Pap

30.6%

Oil & Gas Prod

15.4%

H/H Gds,Home Con

15.5%

Fd & Drug Rtl

7.2%

Oil & Gas Prod

15.0%

Mining

6.9%

Ind. Met & Mines

13.7%

REITs

5.1%

Leisure Gds

11.4%

Travel & Leis

4.8%

Con & Mat

11.1%

Inds Eng

4.2%

Oil/Eq Svs/Dst

9.9%

Real Est Inv,Svs

3.6%

Chemicals

6.3%

Tobacco

1.0%

Inds Eng

5.3%

Oil/Eq Svs/Dst

0.2%

H/C Eq & Svs

3.1%

Leisure Gds

-0.9%

Euro sector

Correlation of
weekly abs returns

Bottom 10

UK sector

Correlation of
weekly abs returns

Nonlife Insur

-42.4%

Fd Producers

-27.2%

Electricity

-37.4%

S/W & Comp Svs

-28.7%

Banks

-35.6%

Investment Trust

-30.3%

Life Insurance

-35.2%

Fxd Line T/Cm

-30.6%

S/W & Comp Svs

-32.3%

Banks

-34.4%

Gen Retailers

-31.6%

H/C Eq & Svs

-35.8%

Fxd Line T/Cm

-30.8%

Pharm & Bio

-36.6%

Pharm & Bio

-29.9%

Mobile T/Cm

-43.9%

Eqt Ivst Ins

-26.3%

Life Insurance

-51.4%

Support Svs

-25.2%

Nonlife Insur

-57.2%

Euroland market

-28.8%

UK market

-37.3%

Source: Deutsche Bank

Deutsche Bank AG/London

Page 23

1 December 2009

European Equity Strategy

Sector recommendations
Overweight

Justification

Top pick

Bottom pick

Oil & Gas

Market expectations on cash flow are too negative. Failed to


participate in the rally.

BP

OMV

Telecoms

Highest dividend yield in the market at 6.7% (2010E). Do not


expect a big pick up in capex in 2010.

Vodafone

TeliaSonera

Retailers

Housing data has improved and interest rate expectations have Kingfisher
fallen. High street buoyant. Positive also on food.

Inditex

Food & beverages

A maintenance of high margins should sponsor a structural rerating. Supported by emerging market exposure.

Unilever

Pernod

Insurance

Renewed interest in the sector as insurance assets are put up


for sale. Attractive dividend yield.

Allianz

Munich Re

Neutral

Justification

Top pick

Bottom pick

Technology

Better outlook for semis than hardware, but limited valuation


headroom left.

ASML

Ericsson

Travel & leisure

Underperformed during 2H09 but earnings momentum trends


remain weak.

Accor

Intercontinental

Chemicals

Third strongest performer year to date. Destocking ended and


potential for some restocking in Q1.

Linde

Clariant

Industrial goods &


services

Margins have been successfully protected and supported by


exposure to China. Now expensive relative to market.

GEA

Volvo

Healthcare

Potential to perform 2H10 because of the sectors strong


defensive characteristics. Valuation attractive.

Novartis

AstraZeneca

Media

Scope to perform better during mid-cycle but structural


pressures continue to weigh on the sector.

WPP

Wolters Kluwer

Construction &
building materials

Emerging market exposure and expected to benefit from govt


spending in 2H10 in Europe and the US.

CRH

Saint Gobain

Underweight

Justification

Top pick

Bottom pick

Basic Resources

Vulnerable to a stronger Dollar in 2010. Restocking slowing in


China. Looking expensive.

Rio Tinto

Lonmin

Utilities

No strong valuation case and risk of rising bond yields. Power


prices remain weak. Only catalyst is regulatory.

RWE

Verbund

Banks

May have a good Q1, but seen the best of the steepening of
the yield curve. Further capital raising in US and Europe.
Negative correlation with oil.

Barclays

Commerzbank

Autos

Strong Q4/1 because of scrapage incentives and end of


destocking, but fall in volumes thereafter.

Daimler

BMW

Page 24

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

Investor positioning
Figure 32: Europe Sector positioning
Active weight relative to benchmark (%)
October-09
September-09
August-09

Industrials
Information Technology

2.43
2.50
1.54
1.60

Consumer Staples

0.96
1.13
1.00

Health Care
Consumer Discretionary

0.13

Materials

0.67

0.07

-0.19
-0.40

Financials

0.19

-0.48
-0.70

Telecommunication Services
Energy
Utilities

1.48

-0.49

-1.25
-1.66

-2.0

-1.29

-1.0

0.0

1.0

2.0

3.0

Source: EPFR / Deutsche Bank calculations

Deutsche Bank AG/London

Page 25

1 December 2009

European Equity Strategy

1. Earning Trends
DJ Stoxx 600 earnings revision ratio

DJ Stoxx 600 consensus earnings growth forecasts

0.4

40

0.2

35

0.0

30

-0.2

25

-0.4

20

23.4%

-0.6

15

-16.9%

-0.8

10

1992

1994

1996

1998

2000

2002

2004

2006

respective years

21.3%

Jan-05
Apr-05
Jul-05
Oct-05
Jan-06
Apr-06
Jul-06
Oct-06
Jan-07
Apr-07
Jul-07
Oct-07
Jan-08
Apr-08
Jul-08
Oct-08
Jan-09
Apr-09
Jul-09
Oct-09

-1.0
1990

Expected earnings growth for

2008

2009
2011

Earnings revisions: Companies with 12-month-forward earnings (ups-downs) / total


Average

2010
12 month fwd EPS: Stoxx

Source: Thomson Financial, IBES and Deutsche Bank calculations

Source: Thomson Financial, IBES and Deutsche Bank calculations

DJ Stoxx 600 forward PE ratio

Forward dividend yield vs. 10-year German bond yield

17

Latest PE ratios for


respective years

7
15.7

15

12.9

13

12.7

11

10.5

6
5
4
3

Stoxx dividend yield

German 10 year bond yield

Source: Thomson Financial, IBES and Deutsche Bank calculations

Source: Thomson Financial and Deutsche Bank calculations

1M and 3M revision of 2010E sector earnings (%)

3M change in earnings uncertainty* (%)

Autos & Parts

Health Care

Basic Resources

Media

2.2
-3.9

Banks

Retail

Personal & Household Goods

Insurance

Construction & Materials

Food & Beverages

-10.1

Stoxx600

Chemicals

-10.2

Chemicals

Utility

Retail

Industrial G. & S.

Industrial Goods & Services

-5.8
-8.1

-12.4
-13.2
-13.8

Oil & Gas

Telecoms

-15.3

Travel & Leisure

Technology

-15.6

Technology

Health Care

-16.0

Telecoms

Food & Beverage


Oil & Gas

revision of 2010E earnings

Insurance

Media

-18.9
-19.0
-23.4
-29.5

Financial Services

revision previous three


months

Financial Services

Stoxx600
Construction & Materials
Personal & Household Goods

revision last month

Utilities

-33.6

Basic Resources

-34.4

Banks

Travel & Leisure

nm

Automobiles & Parts

-10

-5

10

15

20

25

30
-40

Source: Thomson Financial, IBES and Deutsche Bank calculations

Page 26

Jan-09

Oct-09

Jan-08

Jun-09

12 month fwd PE: Europe (Stoxx)

Jan-07

Feb-09

Jan-06

Oct-08

2011

Jan-05

Jun-08

2010

Jan-04

Feb-08

2009

Jan-03

Oct-07

Jan-02

Jan-01

Jan-00

-35

-30

-25

-20

-15

-10

-5

Source: Thomson Financial, IBES and Deutsche Bank calculations


*Measured as standard deviation of 12month fwd earnings estimates as percentage of earnings

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

2. M&A, Equity issuance and Fund flows


M&A activity in Europe (incl. Private equity)

Equity Issuance in Europe


12%

5%
European M&A activity in
2009 is slightly stronger than
in 2008, but is till slightly
below historic average

4%

10%

1.6%
1.4%
1.2%

8%

3%
6%
2%

4.5%

Equity issuance at historic high following


several high value issues (especially
from Banks): HSBC (E13.6bn), HBOS
(E9.4bn), Llyods (E9.0bn) and Rio Tinto
(E8.2bn)

4.0%
3.5%
3.0%

1.0%

2.5%

0.8%

2.0%

0.6%

1.5%

4%
0.4%

Quarterly M&A as % of Mkt Cap (l.h.s)

Q1 2009

Q1 2008

Q1 2007

Q1 2006

Q1 2005

Q1 2004

Q1 2003

Q1 2002

Q1 2001

Q1 2000

Quarterly Equity issued as % of Mkt Cap (l.h.s)


Annual equity issued as % of Mkt Cap (r.h.s)

Annual M&A as % of Mkt Cap (r.h.s.)

Source: Thomson, Datastream and Deutsche Bank calculations


Datastream Total European Market index is used for Market Cap

Q1 1999

0.0%
Q1 1998

0.5%

0.0%
Q1 1997

Q1 2009

Q1 2008

Q1 2007

Q1 2006

Q1 2005

Q1 2004

Q1 2003

Q1 2002

Q1 2001

Q1 2000

Q1 1999

Q1 1998

Q1 1997

Q1 1996

0%
Q1 1995

0%

1.0%

0.2%

Q1 1996

2%

Q1 1995

1%

Source: Thomson, Datastream and Deutsche Bank calculations

Share Buybacks in Europe

Cumulative 12M flow by assets ex ETFs (%of assets)

0.7%

1.2%
European share buyback
volume in 2009 at 15
year lows

0.6%
0.5%

1.0%

50%
Bond markets have seen clear inflows
over the last 6 months on the expense
of Money markets, but equity markets
have only remained stable

40%
30%

0.8%
20%

0.4%
0.6%

10%

0.4%

0%

0.3%
0.2%

0.2%

0.1%

-10%

Quarterly Share buybacks as % of Mkt Cap (l.h.s)


Annual Share buybacks as % of Mkt Cap (r.h.s)

Nov-09

Oct-09

Sep-09

Aug-09

Jul-09

Jun-09

May-09

Apr-09

Mar-09

Feb-09

Jan-09

Q1 2009

Q1 2008

Q1 2007

Q1 2006

Q1 2005

Q1 2004

Q1 2003

Q1 2002

Q1 2001

Q1 2000

Q1 1999

Q1 1998

Q1 1997

Q1 1996

Q1 1995

0.0%

Dec-08

Nov-08

-20%

0.0%

Total Equity

International bonds

Corp. High Yield Bonds

Money Market bonds

US bonds

Emerging Bonds

Source: Thomson, Datastream and Deutsche Bank calculations

Source: EPFR / Deutsche Bank calculations

Cum. 12M flow by equity regions ex ETFs (% of assets)

Flow into W. Europe Equity Funds ex ETFs (% of assets

20%

0.90%

Emerging markets is the only


regions with clear inflows over
the last 6 months

10%

European fund flows have been


trendless since April 2009

0.60%

0%
0.30%

-10%

US

Western Europe

Source: EPFR / Deutsche Bank calculations

Deutsche Bank AG/London

Japan

Pacific

EM

Weekly flows as a % of NAV

Nov-09

Oct-09

Sep-09

Aug-09

Jul-09

Jun-09

May-09

Apr-09

Mar-09

Feb-09

Jan-09

Nov-08

Nov-09

Oct-09

Sep-09

Aug-09

Jul-09

Jun-09

May-09

Apr-09

Mar-09

Feb-09

-0.60%

Jan-09

-40%
Dec-08

-0.30%

Nov-08

-30%

Dec-08

0.00%

-20%

4-week average flows as a % of NAV

Source: EPFR / Deutsche Bank calculations

Page 27

DB European universe aggregates (ex financials)


1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009E

2010E

2011E

Number of companies
P/E ratio Headline (x)
Headline EPS growth (%)
P/E ratio FD (x)
P/CFPS (x)
Dividend yield (%)
Dividend cover (x)
Price/BV (x)

50
20.5
-5.8
27.1
7.9
1.8
2.0
2.5

59
14.6
37.4
16.6
7.6
2.1
2.8
2.8

71
15.4
-0.5
14.7
8.0
2.5
2.8
2.1

89
19.2
3.3
19.5
8.1
1.9
2.7
2.6

111
18.3
39.6
17.0
8.9
2.3
2.5
3.0

144
21.7
9.9
22.5
10.6
3.9
1.1
3.5

177
33.9
3.9
47.2
23.1
1.3
1.7
5.7

257
17.9
38.6
22.6
13.8
1.9
2.3
2.5

309
23.1
-36.2
60.1
10.2
2.2
0.8
2.3

330
18.1
9.7
129.5
7.5
2.5
0.3
1.3

362
11.4
34.2
14.3
6.4
3.2
2.1
2.1

420
11.2
22.3
13.4
7.6
3.1
2.4
2.4

479
13.3
0.4
14.3
8.4
3.1
2.2
2.5

536
13.8
14.7
13.7
8.9
3.2
2.3
2.7

579
15.1
7.5
14.4
9.7
3.0
2.4
2.7

587
12.6
-6.0
16.6
7.7
3.5
1.7
1.7

582
15.1
-25.9
17.3
7.6
3.6
1.6
1.9

578
12.9
19.2
13.6
7.2
3.7
2.0
1.8

504
11.0
17.5
11.4
6.6
4.0
2.21
1.7

0.87
7.83
14.07
1.73

0.79
6.54
10.79
1.71

0.79
6.67
10.75
1.71

1.07
7.43
12.91
1.71

1.14
7.48
11.99
1.95

1.33
9.34
15.42
2.26

2.49
17.57
28.73
3.01

1.47
9.64
15.50
1.91

1.26
9.10
16.71
1.69

1.14
7.51
15.43
1.28

1.01
6.29
10.37
1.50

1.10
6.88
10.42
1.80

1.19
6.99
10.17
1.85

1.27
7.31
10.55
1.91

1.43
8.17
11.67
2.04

1.15
6.97
10.44
1.69

1.20
7.56
12.16
1.52

1.17
6.84
10.32
1.49

1.17
6.31
9.15
1.45

1.6
11.1
6.2
49.7
8.1
7.1
7.8
7.3
1.5
40.8
4.4

8.5
12.0
7.3
35.4
12.5
10.2
10.5
6.7
1.4
34.2
6.9

2.2
11.9
7.4
35.9
14.1
11.3
10.7
6.6
1.5
33.1
7.4

8.8
14.4
8.3
37.3
11.8
8.5
9.0
8.3
1.4
56.4
5.4

30.0
15.2
9.5
39.9
16.2
10.8
11.2
7.6
1.4
55.4
6.7

7.2
14.2
8.6
87.0
14.7
9.5
9.8
8.2
1.6
67.8
7.2

1.0
14.2
8.7
60.6
11.8
6.7
7.9
9.0
1.8
57.6
8.2

19.4
15.2
9.5
43.2
12.7
8.4
9.2
9.9
1.9
56.0
7.6

6.5
13.9
7.5
131.4
3.8
3.4
5.6
8.3
1.5
64.6
4.5

-0.2
15.2
7.4
321.1
1.3
1.6
4.0
7.4
1.3
46.0
4.6

-2.6
16.0
9.7
46.6
10.4
9.3
10.4
6.7
1.2
52.7
6.9

1.5
16.0
10.6
41.5
16.7
12.1
11.9
6.4
1.3
46.5
9.0

8.3
17.1
11.7
45.2
16.9
11.7
12.2
7.0
1.4
44.6
9.9

9.7
17.4
12.0
44.3
18.5
12.6
12.8
8.4
1.7
48.0
10.1

6.5
17.5
12.3
42.5
19.1
12.9
12.5
7.8
1.6
50.9
10.0

6.8
16.5
11.0
57.6
12.9
9.1
10.6
8.0
1.7
61.2
7.4

-11.1
15.9
9.9
62.2
11.2
8.1
8.7
8.2
1.5
59.6
5.4

2.9
17.1
11.3
50.9
13.8
9.7
10.1
7.6
1.4
52.7
6.9

5.4
18.6
12.8
45.3
13.9
11.1
16.5
6.7
1.3
46.5
7.3

EV/Sales
EV/EBITDA
EV/EBIT
EV/Operating Capital
Sales growth (%)
Op. EBITDA/sales (%)
EBIT/sales (%)
Payout ratio (%)
ROE (%)
Return on Capital (%)
Operating Return on Capital (%)
Capex/sales (%)
Capex/depreciation (x)
Net debt/equity (%)
Net interest cover (x)
Source: Deutsche Bank estimates

DB European sector aggregates


EV/OC
2009E
2010E

Deutsche Bank AG/London

Automobiles & Parts


Basic Resources
Chemicals
Construction & Materials
Food & Beverage
Health Care
Industrial Gds & Services
Media
Oil & Gas
Personal & H'hold Gds
Retail
Technology
Telecommunications
Travel & Leisure
Utilities
Banks 1
Insurance 1

0.9
1.6
1.8
1.1
2.1
1.9
1.6
1.4
1.5
2.2
1.7
2.5
1.2
1.5
1.4

0.9
1.6
1.8
1.1
2.1
1.8
1.6
1.4
1.4
2.2
1.7
2.4
1.2
1.5
1.3

EV/Sales
2009E
2010E
0.4
1.9
1.3
1.0
1.9
2.0
0.9
1.6
0.9
1.9
0.5
1.3
1.8
0.9
1.7

0.4
1.8
1.2
1.0
1.9
1.9
0.9
1.6
0.9
1.8
0.5
1.3
1.7
0.8
1.7

EV/EBITDA
2009E
2010E
7.1
9.7
9.2
8.0
9.8
8.8
8.7
8.0
4.8
10.5
7.3
11.6
5.1
8.1
8.0

4.2
7.5
7.4
7.6
9.6
8.2
7.4
7.5
4.5
9.5
7.1
8.5
5.0
7.4
7.7

Div. Yield (%)


2009E
2010E

P/E 2
2009E

2010E

Source: Deutsche Bank estimates

ROE (%)
2009E
2010E

0.9
1.7
2.6
3.0
3.1
1.6
2.5
4.1
4.5
2.7
3.4
2.2
6.1
2.7
4.8

2.3
1.6
2.9
3.0
3.1
1.8
2.7
4.4
4.6
2.9
3.4
2.4
6.5
3.1
5.0

NA
22.0
17.8
14.6
15.5
16.6
23.0
13.0
13.5
17.0
14.8
18.1
10.2
15.3
12.2

19.6
14.0
13.7
14.2
14.8
15.4
15.5
12.4
11.7
15.3
14.3
14.3
9.9
13.4
11.5

0.9
2.0
2.2
1.4
3.1
2.4
2.0
1.6
1.9
2.7
2.3
2.6
1.6
1.5
1.7

0.9
1.8
2.1
1.3
2.9
2.2
1.8
1.5
1.7
2.5
2.1
2.3
1.5
1.5
1.6

-4.4
7.8
8.7
9.4
18.5
12.1
7.3
10.2
14.3
14.4
13.9
8.7
13.3
11.0
14.3

4.5
13.8
12.9
9.2
19.3
13.0
11.6
10.8
15.4
16.1
15.4
16.0
15.4
11.1
13.8

2.0
3.8

2.6
4.2

21.2
8.6

13.8
7.8

1.6

1.5

8.4
17.4

11.2
15.0

Figures as at 25 Nov 2009, 1: Certain positions are calculated in a different way than for the other sectors. 2. Banks and Insurance P/E data are referred to Adjusted P/E.
Source: Deutsche Bank estimates

P/BK
2009E
2010E

European Equity Strategy

Data as at: 26 November 2009

1 December 2009

Page 28

3. DB European universe and sector aggregates

1 December 2009

European Equity Strategy

4. Value screens
Screen 1: Dividend Yield Screen

Screen 2: Price to Book Screen

Screen Criteria: All Stoxx 600 Industrials under our coverage with FF Market
Capitalisation > 2 bn, Dividend yield 2010E > 5% and Buy recommendation

Screen Criteria: All Stoxx 600 Industrials under our coverage with FF Market
Capitalisation > 2 bn Price to Book 2010E < 1 and Buy recommendation

Model
Price
Company
Last
(local)
Local
updated
25/11/09 curr.
BAT
28/10/09
1915.0 GBP
BP
27/10/09
589.7 GBP
British Land Co Plc
28/10/09
467.5 GBP
Cable & Wireless
06/11/09
143.7 GBP
Enel
05/11/09
4.1 EUR
Fortum
22/10/09
17.1 EUR
GDF Suez
16/10/09
29.3 EUR
KPN
28/10/09
12.0 EUR
Mediaset
11/11/09
5.2 EUR
National Grid PLC
10/11/09
671.0 GBP
OPAP
11/11/09
16.5 EUR
Royal Dutch Shell plc
12/11/09
1861.0 GBP
RWE
02/11/09
63.1 EUR
Severn Trent
18/11/09
1006.0 GBP
Swisscom
11/11/09
392.3 CHF
Telefonica
13/11/09
19.5 EUR
Telekom Austria
16/11/09
11.9 EUR
Terna S.p.A.
11/11/09
2.8 EUR
Total SA
04/11/09
42.6 EUR
United Utilities
18/11/09
484.1 GBP
Vodafone Group Plc
11/11/09
139.0 GBP

PE (x)
2010E
11.7
11.1
17.1
10.8
9.5
11.9
12.4
10.3
15.6
11.8
7.0
11.7
9.2
10.1
10.3
9.5
12.1
15.3
10.1
8.4
8.7

P/BV
(x)
2010E
4.4
1.9
1.0
1.9
1.3
1.8
1.1
8.3
1.3
3.3
7.6
1.4
2.6
2.5
3.6
4.7
2.8
2.7
1.8
2.3
0.7

Div.
Yield
(%)
2010E
5.6
5.9
5.6
6.6
6.3
5.9
5.8
6.7
6.4
5.7
13.7
5.4
5.7
7.0
6.6
7.2
6.3
6.9
5.6
7.1
5.8

FCF
Yld.*
(%)
2010E
6.9
4.9
17.5
2.4
4.4
3.7
3.8
7.1
6.5
1.0
16.8
3.0
-2.6
0.3
6.6
7.2
10.4
-2.8
5.7
1.6
11.2

Model
Price
Company
Last
(local)
Local
updated
25/11/09 curr.
ArcelorMittal
29/10/09
26.4 EUR
Deutsche Lufthansa A 29/10/09
10.8 EUR
Hammerson
28/10/09
412.4 GBP
Home Retail Group
06/11/09
308.0 GBP
International Power
11/11/09
282.5 GBP
Investor
13/10/09
131.0 SEK
Logica
04/11/09
121.1 GBP
Renault SA
03/11/09
33.2 EUR
Telecom Italia
06/11/09
1.1 EUR
Vodafone Group Plc
11/11/09
139.0 GBP
Wolseley
18/11/09
1251.0 GBP

PE (x)
2010E
13.4
21.1
23.6
14.9
8.6
83.5
9.5
NM
8.8
8.7
21.7

P/BV
(x)
2010E
1.0
0.7
0.9
0.9
0.9
0.7
0.8
0.5
0.8
0.8
0.9

Div.
Yield
(%)
2010E
1.8
3.6
3.6
4.8
4.7
3.1
2.6
0.0
4.5
5.8
0.0

FCF
Yld.*
(%)
2010E
-0.4
-2.1
1.7
7.8
7.1
-0.1
6.0
8.2
7.2
11.2
8.0

* FCF Yield is calculated as the reciprocal of EV/FCF

* FCF Yield is calculated as the reciprocal of EV/FCF

Source: Deutsche Bank estimates

Source: Deutsche Bank estimates

Screen 3: Free Cash Flow Screen

Screen 4: CROCI Value Screen

Screen Criteria: All Stoxx 600 Industrials under our coverage with FF Market
Capitalisation > 2 bn FCF yield 2010E > 10% and Buy recommendation

Screen Criteria: All Stoxx 600 Industrials under our coverage with FF Market
Capitalisation > 2 bn CROCI Value = 1

Model
Price
Company
Last
(local)
Local
updated
25/11/09 curr.
AMEC Plc
25/11/09
796.0 GBP
British Land Co Plc 28/10/09
467.5 GBP
Land Securities
28/10/09
687.0 GBP
Novartis
13/11/09
55.9 CHF
OPAP
11/11/09
16.5 EUR
Sanofi-Aventis
13/11/09
52.2 EUR
Telekom Austria
16/11/09
11.9 EUR
Vodafone Group P 11/11/09
139.0 GBP

PE (x)
2010E
14.1
17.1
22.0
11.1
7.0
7.6
12.1
8.7

P/BV
(x)
2010E
2.4
1.0
0.7
2.3
7.6
1.5
2.8
0.7

Div.
Yield
(%)
2010E
2.5
5.6
4.1
4.3
13.7
4.6
6.3
5.8

FCF
Yld.*
(%)
2010E
10.7
17.5
10.2
10.6
16.8
13.3
10.4
11.2

Company
EADS
Nokia
Vivendi SA

Market
Price
Cap.
(local)
Local
(Euro mn) 25/11/09 curr.
5,050
12.3 EUR
32,956
9.0 EUR
24,012
19.7 EUR

EV/
CROCI NCI x Eco. P/E CROCI
x GW
GW
x GW Value
2010E 2010E
2010E 2010E
5.0%
0.8
15.8
1.0
16.7%
1.8
10.5
1.0
16.5%
2.3
13.8
1.0

* FCF Yield is calculated as the reciprocal of EV/FCF

Source: Deutsche Bank estimates

Deutsche Bank AG/London

Source: Deutsche Bank estimates

Page 29

1 December 2009

European Equity Strategy

5. Earnings revisions
Companies with strongest 1 month EPS upgrades

Companies with strongest 3 month EPS upgrades

2010E
S.

2010E

1M %

No. Company

Curr. Price

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

EUR
SEK
EUR
DKK
GBP
SEK
EUR
EUR
EUR
EUR
SEK
CHF
GBP
GBP
EUR
SEK
EUR
CHF
GBP
EUR

UPM Kymmene
Kinnevik Investment AB
Stora Enso
Jyske Bank
ITV Plc
Nordea
Aixtron
Metso
Natexis Banques Populaires
Umicore
Skandinaviska Enskilda
Clariant AG
Schroders Plc
HSBC
KBC Group
Svenska Handelsbanken
Software AG
Pargesa Holding AG
Croda
Wendel

9
108
5
NA
52
76
22
22
4
24
46
11
1222
732
32
197
70
87
774
39

1M

EPS change perf.


0.37
1.90
0.23
9.98
2.13
0.42
0.67
1.20
0.28
1.11
0.91
0.77
72.21
0.67
3.94
13.43
5.43
6.84
60.32
5.14

75.0
6.9
52.0 12.2
52.0
3.3
35.3
na
26.8
2.8
26.1
1.1
24.8
1.9
21.3
9.4
19.6 -3.7
19.4
5.4
17.4 -3.2
16.1
0.1
16.0
2.0
15.3
5.5
15.2 -8.8
14.8 -1.0
14.2
9.6
13.2 -4.4
12.7
3.1
12.3 -13.7

Source: Thomson Financial, IBES and Deutsche Bank calculation

S.
No. Company

Curr. Price

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

EUR
DKK
EUR
EUR
GBP
GBP
GBP
GBP
SEK
SEK
EUR
EUR
SEK
SEK
DKK
EUR
GBP
EUR
CHF
GBP

Aixtron
Jyske Bank
ASML Holding NV
UPM Kymmene
Persimmon
ITV Plc
Inchcape Plc
Michael Page
Nordea
Svenska Handelsbanken
Stmicroelectronics Nv
Metso
Electrolux
Volvo
Danske Bank
YIT
Antofagasta
Grupo Ferrovial
Clariant AG
Anglo American Plc

22 0.67
NA 9.98
20 1.05
9 0.37
437 9.16
52 2.13
31 2.30
338 4.67
76 0.42
197 13.43
6 0.17
22 1.20
176 14.04
70 1.36
114 4.96
14 0.82
901 1.09
31 1.09
11 0.77
2530 2.82

76.8 60.1
74.8
NA
69.6
8.7
57.8
4.8
56.0 -12.6
51.9
8.4
51.0
3.9
49.7
3.6
48.7
7.6
43.3 12.3
42.5
4.8
41.9 32.2
34.4 19.3
33.8 16.8
33.5 -13.2
33.5 43.6
33.1 19.2
31.4 26.5
30.2 32.0
29.8 32.1

Source: Thomson Financial, IBES and Deutsche Bank calculation

Companies with strongest 1 month EPS downgrades

Companies with strongest 3 month EPS downgrades

2010E
S.

2010E

1M %

No. Company

3M %
3M
EPS change perf.

Curr. Price

1M

S.

3M %

EPS change perf.

No. Company

Curr. Price

3M

EPS change perf.

Deutsche Lufthansa

EUR

11

0.07

-51.7

-7.4

Deutsche Lufthansa

EUR

11

0.07

-54.4

0.7

Investor

SEK

127

1.24

-37.5

-1.9

Iberia Lineas Aer De Espana EUR

0.02

-51.0

21.1

Eramet Sln

EUR

222

6.05

-32.6 -16.3

CIE Generale De GeophysiqueEUR

Iberia Lineas Aer De Espana EUR

0.02

-25.1

-6.9

Investor

Lonza AG

CHF

81

5.69

-23.8 -25.7

CIE Generale De GeophysiqueEUR

14

0.46

-22.4 -13.8

Wienerberger AG

EUR

12

0.2

-22.3 -23.8

14

0.5

-33.3

-0.5

SEK

127

1.24

-32.8

-1.9

Lonza AG

CHF

81

5.69

-25.4 -25.8

K+S AG

EUR

40

2.32

-25.2

8.1

Wienerberger AG

EUR

12

0.18

-23.2

-7.2

K+S AG

EUR

40

2.32

-17.5

-1.2

A.P. Moller - Maersk

DKK 36200 1538.2

-21.8

9.7

Ryanair

EUR

0.21

-17.1 -15.3

Ryanair

EUR

-21.5

-8.4
NA

0.21

10

Salzgitter

EUR

63

3.86

-16.8

-8.7

10

Swiss Prime Site

CHF

NA

2.61

-19.7

11

Veolia Environnement

EUR

23

1.41

-13.2

-1.0

11

Marfin Investment Group

EUR

0.09

-18.8 -15.9

12

Cable & Wireless

GBP

138

12.93

-10.1

-1.2

12

Salzgitter

EUR

63

3.86

-17.8

-5.5

13

European Aeronautic DefenseEUR

13

0.95

-8.9

-7.8

13

Tullow Oil Plc

GBP

1260 12.85

-16.9

16.9

14

Capgemini

EUR

31

2.35

-7.1 -11.3

14

Aegon NV

EUR

0.44

-16.7

-6.9

15

Eurazeo

EUR

49

3.04

-7.0

-0.4

15

Banco Comercial Portugues EUR

0.08

-16.6

-3.3

16

Marfin Investment Group

EUR

0.09

-6.7 -22.5

16

Swiss Life Holding

CHF

128 13.16

-16.5

11.4

17

Aegon NV

EUR

0.44

-6.6 -17.9

17

Neste Oil

EUR

12

0.74

-16.4

8.0

18

Catlin Group Ltd

GBP

314

1.00

-6.5

-8.5

18

Veolia Environnement

EUR

23

1.41

-14.1

-0.3

19

Old Mutual Plc

GBP

118

14.56

-6.4

4.4

19

Cable & Wireless

GBP

138 12.93

-13.4

-1.6

20

Nexans

EUR

51

3.56

-5.7 -12.7

20

Standard Life

GBP

215 18.15

-12.4

13.6

Source: Thomson Financial, IBES and Deutsche Bank calculation

Page 30

Source: Thomson Financial, IBES and Deutsche Bank calculation

Deutsche Bank AG/London

1 December 2009

European Equity Strategy

Appendix 1
Important Disclosures
Additional information available upon request
For disclosures pertaining to recommendations or estimates made on a security mentioned in this report, please see
the most recently published company report or visit our global disclosure look-up page on our website at
http://gm.db.com/ger/disclosure/DisclosureDirectory.eqsr.

Analyst Certification
The views expressed in this report accurately reflect the personal views of the undersigned lead analyst(s). In addition, the
undersigned lead analyst(s) has not and will not receive any compensation for providing a specific recommendation or view in
this report. Jim Reid

Equity rating key


Buy: Based on a current 12- month view of total share-holder
return (TSR = percentage change in share price from current
price to projected target price plus pro-jected dividend yield )
, we recommend that investors buy the stock.
Sell: Based on a current 12-month view of total share-holder
return, we recommend that investors sell the stock
Hold: We take a neutral view on the stock 12-months out
and, based on this time horizon, do not recommend either a
Buy or Sell.
Notes:
1. Newly issued research recommendations and target prices
always supersede previously published research.
2. Ratings definitions prior to 27 January, 2007 were:

Equity rating dispersion and banking relationships

400

48%

43%

300
200

38%

29%

100

9%

37%

0
Buy

Hold

Companies Covered

Sell

Cos. w/ Banking Relationship

European Universe

Buy: Expected total return (including dividends) of 10%


or more over a 12-month period
Hold: Expected total return (including dividends) between
-10% and 10% over a 12-month period
Sell: Expected total return (including dividends) of -10% or
worse over a 12-month period

Deutsche Bank AG/London

Page 31

1 December 2009

European Equity Strategy

Regulatory Disclosures
1. Important Additional Conflict Disclosures
Aside from within this report, important conflict disclosures can also be found at https://gm.db.com/equities under the
"Disclosures Lookup" and "Legal" tabs. Investors are strongly encouraged to review this information before investing.

2. Short-Term Trade Ideas


Deutsche Bank equity research analysts sometimes have shorter-term trade ideas (known as SOLAR ideas) that are consistent
or inconsistent with Deutsche Bank's existing longer term ratings. These trade ideas can be found at the SOLAR link at
http://gm.db.com.

3. Country-Specific Disclosures
Australia: This research, and any access to it, is intended only for "wholesale clients" within the meaning of the Australian
Corporations Act.
EU
countries:
Disclosures
relating
to
our
obligations
under
MiFiD
can
be
found
at
http://globalmarkets.db.com/riskdisclosures.
Japan: Disclosures under the Financial Instruments and Exchange Law: Company name - Deutsche Securities Inc.
Registration number - Registered as a financial instruments dealer by the Head of the Kanto Local Finance Bureau (Kinsho) No.
117. Member of associations: JSDA, The Financial Futures Association of Japan. Commissions and risks involved in stock
transactions - for stock transactions, we charge stock commissions and consumption tax by multiplying the transaction
amount by the commission rate agreed with each customer. Stock transactions can lead to losses as a result of share price
fluctuations and other factors. Transactions in foreign stocks can lead to additional losses stemming from foreign exchange
fluctuations.
New Zealand: This research is not intended for, and should not be given to, "members of the public" within the meaning of
the New Zealand Securities Market Act 1988.
Russia: This information, interpretation and opinions submitted herein are not in the context of, and do not constitute, any
appraisal or evaluation activity requiring a license in the Russian Federation.

Page 32

Deutsche Bank AG/London

Deutsche Bank AG/London


European locations
Deutsche Bank AG London
1 Great Winchester Street
London EC2N 2EQ

Deutsche-Bank AG,
Seccursale de Paris
3, Avenue de Friedland
75008 Paris Cedex 8
France
Tel: (33) 1 44 95 64 00

Deutsche Bank AG
Equity Research
Groe Gallusstrae 10-14
60272 Frankfurt am Main
Germany
Tel: (49) 69 910 00

Deutsche Bank Sim S.p.a


Via Santa Margherita 4
20123 Milan
Italy

Deutsche Bank AG
Stureplan 4 A, Box 5781
S-114 87 Stockholm
Sweden

Tel: (31) 20 555 4911

Deutsche Securities
S.V.B, S.A.
P0 de la Castellana, 42
7th Floor
28046 Madrid, Spain
Tel: (34) 91 782 8400

Tel: (46) 8 463 5500

Deutsche Bank AG
Uraniastrasse 9
PO Box 7370
8023 Zrich
Switzerland
Tel: (41) 1 224 5000

Deutsche Bank AG, Helsinki


Kaivokatu 10 A, P.O.Bvox 650
FIN-00101 Helsinki
Finland

Deutsche Bank AG
Hohenstaufengasse 4
1010 Vienna
Austria

Tel: (358) 9 25 25 25 0

Tel: (43) 1 5318 10

Deutsche Bank AG
Aurora business park
82 bld.2 Sadovnicheskaya street
Moscow, 115035
Russia
Tel: (7) 495 797-5000

Deutsche Bank AG, Warsaw


al.Armii Ludowej 26
Budynek FOCUS
00-609 Warsaw
Poland
Tel: (48) 22 579 87 00

Deutsche Bank AG, Turkey


Eski Buyukdere Cad. Tekfen Tower
No:209 Kat:17-18
TR-34394 Istanbul
Tel: (90) 212 317 01 00

Deutsche Bank AG, Greece


23A Vassilissis Sofias Avenue
6th Floor
10674 Athens, Greece
Tel: (30) 210 72 56 150

Deutsche Bank AG
Groe Gallusstrae 10-14
60272 Frankfurt am Main
Germany
Tel: (49) 69 910 00

Deutsche Bank AG
Deutsche Bank Place
Level 16
Corner of Hunter & Phillip Streets
Sydney, NSW 2000
Australia
Tel: (61) 2 8258 1234

Tel: (44) 20 7545 8000


Deutsche Bank AG
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Japan
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