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viral level it has? What is it about this trend that enabled it to reach virality? Youll want
to examine the audience, evolution, and positive and negative effects of the trend on
modern society. What does the outrageous popularity of this particular topic say about
todays society?
As you revise and edit, consider carefully how you should refer to your viewers and your
topic. Consider the tone you should establish, background choices, prop choices, costume
choices, sound effects, music, lighting, camera angles, pictures, etc.
Format: Your final project should be created as a 3- to- 5-minute video made in
(preferably) iMovie
plus
a 1-2 page (12 pt, TNM, double-spaced, 1 margins) cover letter.
The cover letter should include:
A brief overview (a few sentences, at most) summarizing the project and your
trends rhetorical situation;
A discussion of how your video approach suits your own audience and purpose;
Examples and an explanation of how you employed rhetorical decision making
and the outcomes of those rhetorical choices; and
A clear and detailed explanation of any attributes of the project your instructor
may need more context to understand. (For instance, maybe a musical choice you
made will make better sense to your audience than your instructor, or maybe you
faced a particular challenge with iMovie that you were unable to overcome and
you want to describe the steps you took to try to resolve it).
Grading Criteria: Your video should (1) Identify and describe a current trend clearly; (2)
Distinguish the main audience the trend has reached; (3) Explain trends purpose; (4) and
how it appealed to current audience to achieve such virality; (5) Examine why the trend
has reached popularity it has; (6) Fully explore the evolution of the trend you have
identified; (7) Formulate a single argument about the effects of and/or evolution of the
trend on society.