MR Project Main Tourism Report

GlobeTrotters, Inc – Explore, Express & Expound
Acknowledgements
“We set up the sails,

but thanks to the world.”
“We pulled the motor,

But then thanks to the compass”.
“We have the talent,

but G.V Sir is our wind.”
“ We did the hard work,

but through our Sir Victor.”
“Last but not the least,

we traveled on the ocean.”
“Thanks to our respondents,

Who gave us their valuable inputs.”
-1-
Executive Summary
India - The name rouses the hearts of Punjab, Sind, Gujarat and
Maratha, of the Dravid and Orissa and Bengal; it echoes in the hills of the
Vindhyas and Himalayas, mingles in the music of the Yamuna and Ganga and is
chanted by the waves of the Indian Sea. Such is the diverse beauty of this land.
The aim of this report is to Explore, Express & Expound the beauty of this great
land.
The basic objective of the questionnaire was to find out the ‘Domestic
Tourism Preferences’ of the SEC A1, A2 households in India. Other than this we
also wanted to find out the status of Package Tourism in India and the reasons
for them not being so popular.
The questionnaire started by asking the respondents to rank the

different tourism categories i.e. Pilgrimage Tourism, Adventure Tourism, Beach
tourism, Health Care tourism, Hill Stations, and Heritage tourism, on basis of
their preferences.
We then asked the respondents to rank their top three destinations

under their top three selected tourism categories. From the information
gathered thus, we could find out the most preferred destination under each
category by weighted average. We also could find out the First preference of
destination of the respondents under their top three selected categories.
After this, we went on to enquire their preferred mode of transport,

their preferred accommodation facilities, the duration for which they would
like to tour, the amount of money they are willing to spend per head.
We also asked them about the most important factors, which would help
them decide their mode of transport and accommodation.
The latter portion of the questionnaire intended to find out the standing
of package tours as compared to self-decided self-managed tours.
The concluding portion of the questionnaire was instrumental in helping

us gauge the popularity of the various package tour operators.
-2-
Table of Contents
Sr. No. Topic Page

1 Acknowledgements 1
2 Executive Summary 2
3 Introduction to Agency 4
4 Introduction to Idea 4
5 Research Methodology 5
6 Observation & Analysis 10
Our Recommendations &

7 25
Suggestions
8 Annexure 29
-3-
Introduction to Agency
Information is power and market research is the source of unique,
customized information. All businesses, products and services exist due to the
desire of the masses to consume. Exploring the vast black box is the key to
customer orientation and success. Success is the need and the need of success
is information.
8 ingenious youngsters have come together to be the leader in holding

the reins of market research and controlling information worldwide. These
budding youngsters are:
 Shivram Anantharaman
 Arun Kartik
 Sheetal Therembath
 Harin Parekh
 Anusha Ramachandra
 Parameshwaran Ganeshan
 Ankit Ghoda
 Krishna Hublikar
We have come together to express, explore and expound the globe and
thus have formed the “Globe Trotters”.
VISION:
“To make information and Globe Trotters synonymous.”
MISSION:
“To be the ears of our clients in knowing the needs of their customers”
EARS MUST BE SHARP:

Information must be accurate and undistorted.
Ears take in but don’t give out. (Maintain secrecy)
Introduction to Idea
There is a general belief that domestic tourism in India has not
prospered as compared to international tourism. We are a nation of 1 billion
people but every year only 176 million tour.
Our project focuses on having a better understanding of the ever-

changing preferences of the affluent class Mumbaikars with regards to domestic
tourism. This would give us an idea of the most popular destinations in the
country. We also intend to know that why, after being such a popular concept
abroad, package tours have not yet picked up in India.
With all the data, we intend to give some suggestions to the Package
tour Operators in India.
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Our Client
SOTC Ltd. periodically conducts a survey to identify the domestic tourist
preferences of Indians. In 2003, the job of finding the preferences of
Mumbaikars and Navi Mumbaikars was entrusted to GLOBETROTTERS, Inc.
Research Methodology
Our objective: To study the domestic tourism preferences of Mumbaikars and
Navi Mumbaikars with respect to the households in SEC A1 and A2.
The methods of Data Collection: This comprises of both secondary and

primary data sources.
 Secondary Data Sources: The secondary data and information that we

acquired was from the Internet that comprised of articles and other
material helping us to know about the general tourism scenario in the
country. In addition to this we also referred to a report on the Indian
Tourism sector and Infrastructure by Vineeta Vishwanath.
The following is a short compilation of the secondary research that we did:
In India, the fallout on the tourism industry has been greater as it is the
beginning of the tourist season. Though the reaction to the crisis (9/11) is
understandable, the industry seems to be over-reacting. The fears of a
recession in the industry are completely unfounded. Though the months of
September and October will see cancellation of bookings and hotel
reservations. The industry needs to understand that as the situation returns to
normalcy, the people who had earlier postponed their visits will return.
Therefore the months of December and January could see a spurt of arrivals,
which will offset the current cancellations. The industry must show the
determination to carry on in the face of adversity.
This is an opportune time to develop and promote domestic tourism. As many

Indian tourists may have to cancel their holiday's abroad, they will look for
destinations within the country. By tapping the domestic market the industry
can overcome the present crisis. Over the last decade domestic tourism has
grown by over a 100 million travelers from 63.8 million travelers in 1990 to
over 176 million in 1999.
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The tour operators and hotels must design innovative, attractive packages to
lure the Indians into visiting destinations within the country. The respective
state governments through a sustained marketing blitz must support this. This
will make domestic tourists aware of the large variety of options available
within the country.
The tourism industry in India has come a long way from just 15,000 tourists in
1950 to 2.64 million in 2000. Though foreign tourist arrivals into India has
increased over the last few years. India's share in world tourism arrivals was an
appalling 0.37% in 1999 that in turn is reflected in its share of world tourism
receipts, which stood at 0.66%. This has been stagnating for the last decade.
This can be attributed to the fact that it has not been on the governments list
of priorities with meager 0.9% of government expenditure spent on tourism,
this ranks India 153rd out of 160 countries. It is imperative that government
expenditure be increased to enable India to become an internationally
competitive market. This must be done immediately before other countries in
the region seize the initiative and gain market-share at our expense.
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Apart from this, we also found out the most popular categories of tourism are:
Pilgrimage tourism, Health care tourism, Adventure tourism, Beach tourism,
Hill Stations and Heritage tours.
After doing the secondary research, we decided on the need for primary
research if any. This was done keeping in mind the 4 parameters used to judge
the need for primary research. These are:
Accuracy √
Relevance 
Sufficiency 
Availability 
Since we needed more data that satisfied the other three parameters we
decided that we had to conduct primary research.
Now to decide on the type of interview to be conducted, we have made our

choice based on weights that we have allotted to various parameters used
to decide on the type of interview.
Type of
Interview
Weightage Telephone Personal CAPI Mail
Criteria
Complex
30 2 4 3 1
Questions
Ability to handle
20 1 4 2 3
Large Data
Sensitive
15 2 1 3 4
Questions
Degree of Interviewer
5 2 4 3 1
Effects
Degree of Sample
15 2 4 3 1
Control
Response Rate 10 2 4 3 1
Time 3 3 4 2 1
Cost 2 3 4 2 1
Total 100
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The Criteria Index
Type of
Interview
Telephone Personal CAPI Mail
Criteria
Complex
60 120 90 30
Questions
Ability to handle Large
20 80 40 60
Data
Sensitive
30 15 45 60
Questions
Degree of Interviewer
10 20 15 5
Effects
Degree of Sample
30 60 45 15
Control
Response Rate 20 40 30 10
Time 9 12 6 3
Cost 6 8 2 4
Total 185 355 273

187
As can be seen from the above table, Personal Interview scores the highest and
hence we decided on a personal interview, for administering our questionnaire
to the respondents.
And we decided to conduct a survey by asking the respondents questions based

on a Structured Direct type of interview, wherein the wavelength of the
interviewer and the respondent is the same.
Sampling:
 Our sample consists of households that fall into SEC A1, A2.
 Sampling Unit: The Geographical area that our sample is incident in is

Mumbai and Navi Mumbai.
 Method of Sampling: The method of sampling that we have used in the

course of our administration is Convenience Sampling and every person
does not have an equal chance of occurring.
 Sample Size: Based on information provided by www.timescity.com and

www.cidcoindia.com/navimumbai.html, we have found out that the
population of Mumbai is 1.8 Crores and that of Navi Mumbai is 0.2 crores (2
million).
-8-
Therefore out of a total population of 2 crores, the number of households can

be estimated to be 2 crores / 4 = 50 lakh households.
Out of these 50 lakh households approximately 10% of the households fall in the
SEC A1, A2 category. i.e. about 5 lakhs.
And finally about 20% of the households are willing to tour. i.e about 1 lakh
households.
So taking a sample of 0.1% of the total number of households, we have arrived

at a number of 100. So the number of households to whom we shall be
administering the questionnaire is 100.
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Observations and Analysis
Analysis 1: The ranks given by the repondents to the various destinations
Analysis 2: The most preferred destination according to the weighted averages

of the ranks given by the respondents.
Analysis 3: The First preference of visit of the respondents.
Analysis 4: Most important parameter while deciding a destination for touring.
Analysis 5: The most preferred States for a pilgrimage tour. Found out as the
weighted average of the places of visit for pilgrimage tourism, as given by the
respondents.
Analysis 6: The most preferred adventure activities according to the weighted

averages of all the preference of the respondents.
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Analysis 7: The first preference of Adventure Activities of the respondents.
Analysis 8: The most preferred State for Beach tourism according to the
weighted average of all the preference of the respondents.
Analysis 9: The first preference for Beach tourism as per the respondents.
Analysis 10: Most preferred Health Care Destination.
Analysis 11: The most preferred Hill Station according to the weighted average
of all the three preference of the respondents.
Analysis 12: The first preference for a Hill Station as per the respondents.
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Analysis 13: The most preferred Heritage Site according to the weighted
average of all the three preference of the respondents.
Analysis 14: The first preference for a Heritage Site as per the respondents.
Analysis 15: The parameters for a good tour according to the weighted average
of the ranks by the respondents.
Analysis 16: The sources of knowledge about the destination as told by the
respondents.
Analysis 17: The preferred duration of a good tour as per the respondents.
Analysis 18: The important factors while deciding the mode of transport to
reach the destination as told by the respondents.
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Analysis 19: The most preferred mode of transport as per the respondents.
Analysis 20: The important factors while deciding the accommodation as told
by the respondents.
Analysis 21: The most preferred type of Accommodation as per the

respondents.
Analysis 22: The Budget that the respondents say they would be ready to spend
for their desired tour.
Analysis 23: The type of tour that the respondents prefer.
Analysis 24: Number of respondents who have been on a package tour in the
past.
Analysis 25: The satisfaction levels of respondents who have been on a package
tour in the past.
Additional Features
Analysis 26: The additional features for which the respondents are ready to pay
extra.
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Top of the mind Recall of Tour Operators
Tour Operators Respondents

SOTC 39
Raj 26
Thomas Cook 14
Cox and Kings 4
Paniker Travels 2
Hina 2
Kesari 2
Raja Rani 1
Akbar 1
India Outdoors 1
Krishna Travels 1
Prashant Prasanna 1
Nirmala Travels 1
Lodaya 1
Awareness of tour operator (Unaided)
TOUR OPERATORS RESPONDENTS

Raj 52
SOTC 48
Thomas Cook 34
Cox and Kings 17
Golden Triangle 12
Raja Rani 7
Dreamz 2 Reality 6
Orbit 5
Palace on Wheels 5
Akbar 4
Tirumala 4
Vedicindia 4
Trans India 3
Indiatravelportal.com 3
Everest 2
India tours Online 2
India Beach 2
Heritage Travel 1
Gogoa.com 1
Hina 1
Bharat Darshan 1
James travels 1
Sita travels 1
Jan Jagruti 1
Raja tours 1
Padmaja travels 1
Southern tours 1
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Awareness of tour operator (Aided)
TOUR OPERATOR NO
SOTC 92
Raj 86
Thomas Cook 80
Palace on Wheels 68
Cox and Kings 50
India Outdoors 26
Akbar 24
Heritage Travel 22
Raja Rani 21
Gogoa.com 15
Orbit 14
Govt Run 14
india Tours 13
Indiatravelportal.com 13
Trans India 12
Tirumala 12
Golden Triangle 12
Rajasthan India 10
Everest 9
Blue Star 9
India tours Online 9
India Beach 8
Compass 3
Destination Himalaya 3
Dreamz 2 Reality 3
Vedicindia 2
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Recommendations from the Research

Recommendation 1:
Our analysis shows that, as per the respondents, budget of the tour is of
least importance when compared with factors like good transportation, good
food, good accommodation or even the duration of the tour.
We have also found out that the majority of the respondents (36%) are
ready to spend between Rs. 10,000 to Rs. 20,000 whereas another 30% of the
respondents feel that they can spend on below Rs. 10,000 on a good tour.
Our research also shows that the most important factors for a good tour,
are good transportation and good accommodation.
Assuming that for any tour, a minimum of Rs. 5,000 would be needed,
we suggest that SOTC, our client, concentrate on providing good transportation
and accommodation facilities for which they can charge an amount upto Rs.
20,000.
For achieving this SOTC should concentrate on what the respondents

have enumerated as the important factors for deciding a mode of transport or
type of accommodation.
The most important factors while deciding a good mode of transport are,
Comfort, Speed, Safety and Cleanliness. The tour operators should keep these
factors in mind while deciding the transportation facilities for their customers.
Almost 56% of the respondents say that they would like to travel by train to
reach their destination. Given this data, SOTC could get in touch with the
Indian Railways so as to enhance the above said factors & provide the
respondents with the best transportation.
Our research also shows that around 27% of the respondents are
prepared to pay extra for local transportation facilities at their destination. So
the tour operators should try to arrange for local transport by ways of a hired
car or private bus so that their customers do not have difficulties while
traveling within their destination.
After good transportation, good accommodation is what the respondents

prefer the most and the most important factors according to them while
deciding the type of accommodation are cleanliness, good food, good room
facilities and proximity to the place of visit. We have also found out that
about 54% of the respondents would like to stay in a three to four star hotel. So
the tour operator for should search for the cheapest 3 to 4 star hotel that
matches all the above said factors.
The respondents also rank good food high. We prescribe that SOTC have
a full time cook during the tour that cooks food according to the preferences of
the customers.
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Recommendation 2:
From our analysis, it is clear that 70% of the population do not opt for a
package tour in domestic tourism. Our analysis also enumerates the reasons for
the same.
Our analysis shows that there are many factors why a tourist shies away
from a package tour. Enumerated below are the most important of these
factors, as told by our respondents.
Number of % of the total

Limitations of a packaged tour. responses responses
Low Flexibility 52 15.75758
Combination of tours provided not preferred 41 12.42424
Time period not preferred 36 10.90909
Compulsory consumption 33 10
Accommodation facilities not preferred 28 8.484848
Low Privacy 26 7.878788
Mode of transport not preferred 23 6.969697
No choice of the standard of service 22 6.666667
High Prices 21 6.363636
Food not preferred 20 6.060606
Poor Customer service 17 5.151515
Low Trust 11 3.333333
Total no of factors marked. 330 100
The above table shows that, there is no single factor that can be stated
as the most important. The most rated factor here is lack of flexibility, but this
too comes to only 16% of the total responses. This is then followed by factors
such as combination of tours provided not preferred (12%), unfavorable time
period (11%) and Compulsory consumption of all components (10%). These four
factors constitute almost 50% of all the responses and the remaining eight
factors chip in to constitute the remaining 50%.
So the package tour operator has to give due weightage to the aforesaid
factors while designing a package. Keeping in mind the Pareto’s Principle, the
tour operator should invest 50% of the allocated budget in improving these four
factors and the remaining budget for the next eight factors. Thus going flat out
on one of the factor is not advisable.
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Recommendation 3:
Our analysis also shows us the reasons why people opt for package tours.
Some of the important factors are as enumerated below.
Amt % of the
of last
Advantages of a packaged tour. votes. row.
No need to hunt for information 36 16.66667
Tour Guide 28 12.96296
Bundle of Services 23 10.64815
Reliability 22 10.18519
Traveling in a larger group 20 9.259259
Transaction with only one party 18 8.333333
Benefits of Large scale touring 18 8.333333
Family Discounts available 18 8.333333
Preferred food 15 6.944444
Itinerary 10 4.62963
No need for interstate
communication 8 3.703704
Total no of markings 216 100
The situation is very similar here. First four factors comprise about 50%
of the total markings and hence should be allotted with 50% of the fixed budget
for retaining existing demand.
Recommendation 4 –
S our c es of K n ow l edg e of Des t in at ion s
7 5
11 36
s
13
28
Friends and Relatives Past Experience

Television Print
Outdoor Advertisements Internet
The above Analysis gives us a picture of each medium’s relative impact

on consumers’ awareness. 64% of the respondents came to know about the
destination through two most important ‘sources’ i.e. past experiences and
Friends and Relatives. This shows that though the penetration of the other
sources, like TV, radio and print in the city are so high, it has still not been
properly utilized to promote destinations within the country. This analysis also
- 18 -
shows the low trust of the respondents in other sources of the information.
From this data we can safely say that the market mainly depends on it’s own
past experiences or recommendations of friends and relatives to select their
destinations for a tour. Thus to influence these two sources more emphasis
should be laid on quality and customer service.
Also as already said before, the other sources of information should be

utilized better. We recommend that tour operators should look at these media
as better sources to:
 First provide details about the destinations, promoting the tourist
spots by creating desire for the destination in the minds of the
people.
 This should then be followed by more data about the company,
its tourism packages to the destination that they have promoted,
the itinerary, costs and other details.
This process will first create the demand for a destination and then
promote the company package better. Such a process, according to us, will
lead to more recall of the company by the people.
Recommendation 5:
From the analysis given below, it is clear that package tours have yet
not become as popular as they should. Only 34% of our respondents have been
on a package tour before and out of them only 56% are satisfied with the
services provided by their operator.
Total 100 Total 34 %

Tried
Package Satisfaction
No 66 Agree 19 55.88
Yes 34 NAND 9 26.47
Disagree 6 17.64
The main reasons for dissatisfaction include poor customer service,

mode of transport and accommodation not preferred and combination of tours
provided not preferred. The tour operators should focus on Quality and
Customer Service to increase satisfaction levels.
Also considering that 66% of the respondents have never been on a

package tour, operators should concentrate on proper promotion tactics and as
already stated, should try to exploit the different media (T.V., radio, print and
the internet) better.
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Annexure 1
The Questionnaire
SCREENER QUESTIONNAIRE
NAME OF THE RESPONDENT:__________________________________________
ADDRESS : _____________________________________________________________
________________________________________________________
NUMBER OF MEMBERS IN THE FAMILY: __________________
PIN CODE : _____________
TELEPHONE : _____________FAX: ____________ E-MAIL: ____________________
INTERVIEWER’S NAME:
__________________________________________________________
INTERVIEW DATE:_____________ INTERVIEW TIME : FROM _______ TO ______
CHECKED BY: __________________________
SIGNATURE OF THE INTERVIEWER: _______________________________
I, ________________________________ from SIES College of Commerce, Nerul, am

currently in the final year of the BMS course. As a part of our curriculum, we are
conducting a survey on “Tourism Preferences” amongst households in Mumbai.
We would first like to know something about the household and the socio economic class
it falls under. And this is based on the person who makes the biggest contribution to the
family income.
And,
 What is his/ her occupation?

_________________________________
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 What is the highest level to which he/she has studied?
_________________________________
Indicate the corresponding to the Socio Economic Class in the Grid below:
School upto Some Grad/

Grad/ Post-
4th/ literate School SSC/ College Post-
OCCUPATION Illiterate Grad.
but no formal 5th - 9th HSC but not Grad.
Gen.
schooling Grad. Prof.
`(1) `(2/3) `(4) `(5) `(6) `(7) `(8)
1 Unskilled Workers E2 E2 E1 D D D D
2 Skilled Workers E2 E1 D C C B2 B2
3 Petty Traders E2 D D C C B2 B2
4 Shop Owners D D C B2 B1 A2 A2
Businessmen/
Indusrialists with no. of D C B2 B1 A2 A2 A1
5 employees: None
`1-9 C B2 B2 B1 A2 A1 A1
10 B1 B1 A2 A2 A1 A1 A1
6 Self employed Professional D D D B2 B1 A2 A1
7 Clerical/ Salesman D D D C B2 B1 B1
8 Supervisory level D D C C B2 B1 A2
9 Officers/ Executives Junior C C C B2 B1 A2 A2
10 Officers/ Executives Middle? B1 B1 B1 B1 A2 A1 A1
If A1 and A2, then continue, else terminate
Q1> Are you willing to go on a tour this summer? (April – June)
1) Yes
2) Not Sure
3) No
If Yes or Not sure, continue, else terminate
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Q1> Rank the following categories of tours according to your personal preferences in the
order you would like to travel this summer (April – June)- top 3 preferences.
(Showcard 1)
RANK
<1>
<2>
<3>
<4>
<5>
<6>
Showcard 1
1) Pilgrimage Tourism
2) Adventure Tourism
3) Beach Tourism
4) Health Care Tourism
5) Hill Station Tourism
6) Heritage Tourisms
Q2>
(a) Of the various destinations listed as a Pilgrimage tour, which are your top
three preferences?
(Showcard 2)
(b) Which is the one destination that you prefer the most?
(c) What is the single most important factor while deciding your destination for a
pilgrimage tour? (Showcard 8): __________________
Showcard 2
Destination 2 (a) 2(b)
< 1 > Andhra Pradesh: Tirupathi
< 2 > Bihar – Bodhgaya
< 3 > Delhi – Lakshminarayan Temple, Sai Temple,
Jhama Masjid
< 4 > Gujarat – Dwaraka, Somnath, Girnar, Palitana,
Ambaji
< 5 > Goa – Bastila of Born Jesus
< 6 > Jammu and Kashmir – Amarnath, Vaishnav-devi
< 7 > Kerala – Guruvayoor, Trishur, Sabari Mala
< 8 > Maharashtra – Shirdi, Pandharpur, Trimbakeshwar,
Ashtavinayak
- 22 -
< 9 >Tamil Nadu – Kanchipuram, Kanyakumari,
Rameshwar, Tanjavur, Madurai, Trichy, Chidambaram,
Mahabalipuram.
< 11 > Uttaranchal – Gangotri, Yamunotri, Kedarnath,
Badrinath
< 12 > Uttar Pradesh – Allahabad, Varanasi, Prayag,
Ayodhya, Mathura
Q3> (a) Of the various destinations listed as a Adventure tour which are your top
three preferences? (Showcard 3)
(b)Which destination would you prefer the most? (Showcard 3)
(c) What is the single most important factor while deciding your destination for
an Adventure tour : ___________________________ (Showcard 8)
Showcard 3
Destination 3 (a) 3 (b)

< 1 > Scuba diving: Andaman and Nicobar islands, Lakshwadeep.
< 2 > Cycling and motor biking in the Himalayas
< 3 > Mountaineering: Himachal Pradesh, Garhwal and Kumaon
regions of Uttar Pradesh, Ladakh region in Jammu and Kashmir.
< 4 > Whitewater rafting – Devprayag to Rishikesh, Ladakh to
Sikkim.
< 5 > Paragliding – Manali, Kamshet, Eastern Himalayas, Nilgiri
Hills.
< 6 > Skiing – Auli, Gulmarg, Pithogarh and Solang Valley
< 7 > Water Sports
Q4> (a) Of the various destinations listed as a Beach tour which are your top three
preferences? (Showcard 4)
(c) What is the single most important factor while deciding your destination
for a Beach Tour : ___________________________ (Showcard 8)
- 23 -
Showcard 4

< 1 > Goa – Margoa, Benanlim, Baga, Calungate, Baina
< 2 > Kerala – Kovalam
< 3 > Maharashtra – Mumbai, Ganapatiphule, Murud Janjira,
Dahanu
< 4 > Orissa – Puri, Kanark, Chandipur, Takasai, Pati Sohapur
< 5 > Tamil Nadu – Marina
Q5> (a) Of the various destinations listed as a Health Care tour which are your
top three preferences? (Showcard 5)
for a health care tour: ___________________________ (Showcard 8)
Showcard 5
< 1 > Ayurveda in Kerala
< 2 > Yoga and Meditation in Rishikesh and Uttaranchal
Q6> (a) Of the various destinations listed as a Hill Stations tour which are your
top three preferences? (Showcard 6)
___________________________(Showcard 8)
Showcard 6
< 1 > Panchagani
< 2 > Mahabaleshwar
< 3 > Matheran
< 4 > Kulumanali
< 5 > Shimla
< 6 > Darjeeling
< 7 > Ooty
< 8 > Kodaikanal
< 9 > Mount Abu.
- 24 -
Q7> (a) Of the various destinations listed as a Heritage tour which are your top
three preferences? (Showcard 7)
(c) What is the single most important factor while deciding your destination:
___________________________(Showcard 8)
Showcard 7
Zone
Destination 7(a) 7 (b)
< 1 >Central India Gwalior Fort, Manmandir Palace, Telika
Mandir, Orcha Fort, Ramaraja Temple,
Jhansi fort, Kachinjer Fort, Khajurao.
< 2 > North India Agra Fort, Fatehpur Sikri, Red Fort, Purana
Qila, Taj Mahal, Qutub Minar, Humayun’s
Tomb, Nizammudin Shrine, Safdarj Tomb,
Tughlabad national museum, Red Fort.
< 3 > West India Jaigarh, Jaisalmer, Udaipur, Ajanta and
Ellora, Elephanta.
< 4 > South India Mysore Palace, Tipu’s fort, Galconda Fort,
Fort St. George, Charminar, Archeological
Museum, Chamundi hills, St. Plimena’s
Church, The ruins of Hampi.
Showcard 8
< 1 > Distance
< 2 > Climate
< 3 > Beauty of the place
< 4 > Time Constraint
< 5 > Money Constraint
< 6 > Word of mouth
< 7 > Availability of local transport
< 8 > Pre-decided destination (Majority of the family has decided)
- 25 -
Q8> How did you come to know about your destinations?

(Showcard 9)
<1> <2> <3> <4> <5>
<6> <7> <8>
Showcard 9
1) Past Experiences
2) Friends and Relatives
3) Television Ads.
4) Print Ads.
5) Internet Ads or promotion.
6) Outdoor promotions
7) Radio Ad.
8) Others: Please Specify _______________
Q 9> After deciding on the destination, rank the following options according to your
preference as parameters involved in a good tour: (Showcard 10)
1)
2)
3)
4)
5)
Showcard 10
1) Duration of the tour
2) Good Transportation
3) Good Accommodation
4) Good Food
5) Low Budget
Q10> For what duration of time would you like to travel? (Showcard 11)
<1> <2> <3> <4> <5>
Showcard 11
1) Less than 3 Days
2) 3 Days - 5 Days
3) 5 Days - 10 Days
4) 10 Days – 20 Days
5) More than 20 Days
- 26 -
Q11> What are the top five parameters that you look at while deciding your mode of
transport? (Showcard 12)
RANK PARAMETER
Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
Showcard 12
1) Speed.
2) Time on hand
3) Comfort.
4) Cost.
5) Luggage Capacity.
6) Cleanliness and Hygiene.
7) Flexibility. (As per my requirements)
8) Door-to-Door service
9) Safety
10) Punctuality
11) Privacy
Q12> Considering the above factors and your destination which mode of transport will
you prefer to reach your destination: (Showcard 13)
<1> <2> <3> <4> <5>
Showcard 13
1) Bus
2) Train
3) Private Car
4) Hired Vehicle
5) Plane
- 27 -
Q13> What are the top five parameters that you look at while deciding the
accommodation? (Showcard 14)
RANK PARAMETER
Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
Showcard 14
1) Food.
2) Cost.
3) Cleanliness.
4) Ambience / Look of the hotel.
5) Customer service.
6) Facilities - Room. (Ac, T.V, refrigerator etc.)
7) Facilities - hotel. (Swimming pool, café, Casinos etc)
8) Family packages / Schemes.
9) Proximity to place of visit.
10) Local transport provision.
11) Indoor games available.
12) Accessibility.
Q14> Considering the above factors and your destination which type of accommodation
will you prefer at your destination: (Showcard 15)
<1> <2> <3> <4> <5> <6>
Showcard 15
1) Government Approved Hotels
2) Dormitories
3) One – Two Star Hotels
4) Three – Four Star Hotels
5) Five Star Hotels.
6) Friend’s or Relatives’ place
Q15> For all your above said preferences how much will you be ready to pay?
(Showcard 16)
<1> <2> <3> <4> <5>
- 28 -
Showcard 16
1) Less than Rs. 10,000 per head
2) Rs. 10,000 – Rs. 20,000 per head
3) Rs. 20,000 to Rs. 30,000 per head
4) Rs. 30,000 – Rs. 40,000 per head
5) Rs. 40,000 – Rs. 50,000 per head
6) More than Rs. 50000 per head
Q16> Would you prefer a:
1 > Package tour

2 > Self decided, self managed tour
Q17> If <1> select the options for which you would take a package tour. (Showcard 17)
<1> <2> <3> <4> <5> <6>

<7> <8> <9> < 10 > < 11 >
Showcard 17
1) Bundle of services.
2) Transaction with only 1 party.
3) No need to hunt for information.
4) No need for Interstate communication.
5) Reliability.
6) Availing the benefit of large-scale touring passed on by the operator.
7) Traveling in a bigger group.
8) Tour guide.
9) Itinerary
10) Family discounts available.
11) Coveted style of food made available. (Packaged tour may carry cooks.)
Q18>If <2> select options for not taking a package tour and opting for a self managed
tour. (Showcard 18)
<1> <2> <3> <4> <5> <6>

<7> <8> <9> < 10 > < 11 >
< 12 >
Showcard 18
1) Low Flexibility
2) Compulsory consumption of all components. (e.g.: All places in the package).
3) Low privacy.
4) High Premium price charged.
5) No choice of the standard of services preferred.
6) Time period not favourable.
7) Mode of Transport provided not preferred. (e.g. Bus).
8) Food not preferred.
9) Accommodation facilities not preferred.
10) Low trust.
11) Combination of preferred destinations not covered in that same tour.
- 29 -
12) Poor Customer service. (e.g. Parting with package related information, undue
delay etc.)
Q19> When talking about tour operators, which is the first company that comes into your
mind?
Q 20> What are the tour operators that you are aware of? (Unaided Total Recall)
<1> <2> <3> <4> <5> <6>

<7> <8> <9> < 10 > < 11 > < 12 >
< 13 > < 14 > < 15 > < 16 > < 17 > < 18 >
< 19> < 20 > < 21 > < 22 > < 23 > < 24 >
< 25 > < 26 > < 27 >
Q 21 > What are the tour operators that you are aware of? (Aided Total Recall)
(Showcard 19)
Showcard 19
Raj Travels And Tours Limited
SOTC
1) Raja Rani Travels Pvt Ltd
2) Thomas Cook
3) Akbar Travels Of India, Mumbai
4) Trans India Travels Pvt. Ltd.
5) Everest Travels
6) Orbit.
7) Buddhist Pilgrimage
8) Government owned tours and travels.
9) Tirumala Travels Pvt. Ltd.
10) Vedicindia
11) Blue Star Air Travel Services India Private Ltd.
12) Compass to Kerela.
13) Destination Himalaya Pvt. Ltd.
14) India 0utdoors
15) Dreamz 2 Reality
16) India Tours And Travel Private Limited.
17) Rajasthan India Travel Service
18) Heritage Travel India.
19) Palace on Wheels
20) Golden Triangle Tours India
21) India Tours Online
22) India Beach Holidays (www.indianbeachesportal.com)
23) www.gogoa.com
24) www.indiantravelportal.com
25) Cox & Kings
- 30 -
Q 22 > Have you in the past gone on a tour with any tour operator?
< 1 > Yes < 2 > No
Q 23 > If yes, which tour operator? (Showcard 19)
<1> <2> <3> <4> <5> <6>

<7> <8> <9> < 10 > < 11 > < 12 >
< 13 > < 14 > < 15 > < 16 > < 17 > < 18 >
< 19> < 20 > < 21 > < 22 > < 23 > < 24 >
< 25 > < 26 > < 27 >
Q24 > I was totally satisfied with the services of the tour operator through which I had
toured (Showcard 20)
<1> <2> <3> <4> <5>
Showcard 20
< 1 > Yes
< 2 > Can’t Decide
< 3 > No
Q 25 > If your answer is option 2 or 3, then your reasons for not being satisfied
(Showcard 18)
<1> <2> <3> <4> <5> <6>

<7> <8> <9> < 10 > < 11 >
< 12 >
Q 26 > I would change my selected destination, if a tour operator provides me with an

attractive alternate destination with other services bundled together. (Showcard 20)
<1> <2> <3>
Q 27 >For which of these additional facilities would you pay extra money?
(Showcard 21)
<1> <2> <3> <4> <5>

Showcard 21
< 1 > On-tour doctor
< 2 > Medical insurance
< 3 > ATM facilities
< 4 > Local transport facilities.
- 31 -
< 5 > None of These
Annexure 2
The List of Respondents –removed.
- 32 -
- 33 -
- 34 -

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GlobeTrotters, Inc – Explore, Express & Expound

“We set up the sails,

“We pulled the motor,

“We have the talent,

“ We did the hard work,

“Last but not the least,

“Thanks to our respondents,

The questionnaire started by asking the respondents to rank the

We then asked the respondents to rank their top three destinations

After this, we went on to enquire their preferred mode of transport,

The concluding portion of the questionnaire was instrumental in helping

Sr. No. Topic Page

6 Observation & Analysis 10

Our Recommendations &

8 ingenious youngsters have come together to be the leader in holding

EARS MUST BE SHARP:

Our project focuses on having a better understanding of the ever-

The methods of Data Collection: This comprises of both secondary and

 Secondary Data Sources: The secondary data and information that we

The following is a short compilation of the secondary research that we did:

This is an opportune time to develop and promote domestic tourism. As many

Now to decide on the type of interview to be conducted, we have made our

The Criteria Index

Total 185 355 273

And we decided to conduct a survey by asking the respondents questions based

 Sampling Unit: The Geographical area that our sample is incident in is

 Method of Sampling: The method of sampling that we have used in the

 Sample Size: Based on information provided by www.timescity.com and

Therefore out of a total population of 2 crores, the number of households can

So taking a sample of 0.1% of the total number of households, we have arrived

Observations and Analysis

Analysis 1: The ranks given by the repondents to the various destinations

Analysis 2: The most preferred destination according to the weighted averages

Analysis 3: The First preference of visit of the respondents.

Analysis 4: Most important parameter while deciding a destination for touring.

Analysis 6: The most preferred adventure activities according to the weighted

Analysis 7: The first preference of Adventure Activities of the respondents.

Analysis 10: Most preferred Health Care Destination.

Analysis 21: The most preferred type of Accommodation as per the

Analysis 23: The type of tour that the respondents prefer.

Tour Operators Respondents

Awareness of tour operator (Unaided)

TOUR OPERATORS RESPONDENTS

Awareness of tour operator (Aided)

Recommendations from the Research

For achieving this SOTC should concentrate on what the respondents

After good transportation, good accommodation is what the respondents

Number of % of the total

Friends and Relatives Past Experience

The above Analysis gives us a picture of each medium’s relative impact

Also as already said before, the other sources of information should be

Total 100 Total 34 %

The main reasons for dissatisfaction include poor customer service,

Also considering that 66% of the respondents have never been on a

NAME OF THE RESPONDENT:__________________________________________

NUMBER OF MEMBERS IN THE FAMILY: __________________

PIN CODE : _____________

TELEPHONE : _____________FAX: ____________ E-MAIL: ____________________

INTERVIEW DATE:_____________ INTERVIEW TIME : FROM _______ TO ______

CHECKED BY: __________________________

SIGNATURE OF THE INTERVIEWER: _______________________________

I, ________________________________ from SIES College of Commerce, Nerul, am

 What is his/ her occupation?

TELEPHONE : _FAX: E-MAIL: ________

INTERVIEW DATE:_________ INTERVIEW TIME : FROM _ TO ____