3.

Introduction to Company
Vrindavan Organic Farms Private Limited is a Private incorporated on 12 September 2015. It is
classified as Non-govt Company and is registered at Registrar of Companies, Mumbai. Its
authorized share capital is Rs. 100,000 and its paid up capital is Rs. 100,000.It is involved in
Agricultural and animal husbandry service activities, except veterinary activities. This class
includes specialized activities, on a fee or contract basis, mostly performed on the farm.
Vrindavan Organic Farms Private Limited's Annual General Meeting (AGM) was last held on
N/A and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last
filed on N/A.
Vrindavan has a substantial crop production land base. With low commodity prices, organic
farming is becoming a sustainable option. The overall objective of the business is to establish a
viable organic grain/oilseed/pulse operation and increase cash flow on 1680 cultivated acres per
year.
The management team headed by Mr. Harsh Vaidya, who is the Managing Director of the
company, has hired a team of Best Industry professionals to ensure no stone is left unturned
while delivering the end product with 100% precision & customer satisfaction.
At a very early stage the company had attracted a number of Angel investors namely

3.1 Genesis of the company and its vision and mission:The mission statement is to provide quality organic produce to suit customer demand while
maintaining soil fertility and crop productivity. Freedom farm intends to achieve this by
having all of its land in organic production in four years, and have pre-determined organic
buyers for greater than 60% of its average production before harvest of the fourth year begins.

Vrindavan Organic Farms Pvt. Ltd is an award winning start-up venture being acclaimed by the
Indian Start-ups Association for being the Most Innovative Start-up venture in 2015 & most
ethical Company & Best Social Awareness initiative in 2015.

3.2 PRODUCT & SERVICES: THE WEEKEND FARM

As the Name suggests The Weekend Farms, it is a different weekend experience which the city
goers would get to experience. Situated just 95 kms from Borivali, this place is well connected
by the Local Rail & also the Mumbai Ahmedabad 4 lane National Highway. There are multiple
exciting attractions here namely
a. Bullock cart ride to the farm from the station
b. Tractor safari
c. Jump into the well
d. Stay in the Village mud house
e. Traditional organic food
f. Play with various domestic animals like hen, cows, sheep, goats, pigs etc.
THE ORGANIC FARMS
This innovative concept gives you a chance to own a Private organic farm and enjoy a
monthly supply of fresh fruits & Vegetables for life for free at your doorstep. This very
low EMI investment opportunity will not only make u a proud farmer legally but it will
also ensure you Invest in the most lucrative location in the western line.

3.3 Location and Operational Details:VRINDAVAN ORGANIC FARMS PVT. LTD. Corporate Office Address: 744 Adarsh Nagar
society, Next to Puspalaxmi Wines, Oshiwara, Andheri West. Mumbai 400053
Registered Office Address: Vrindavan Studios Pvt. Ltd, Vrindavan Studio Lane, Dehri,
Umergaon West.

3.4 Benefits of being the part of the company:A very small investment of just 1800/- every month will
1. Make you an Owner of a Private organic farm near to Mumbai
2. Make you a Legal Farmer through a legal process
3. Make you eat Farm grown fresh Fruits & Vegetables for life for free
4. Get you a Tax free agricultural income for life When you come to the weekend farms you
come home to your own village.
The experience begin right from when we pick you up from the Dahanu railway station in a
customized tractor till you fetch your own pale of water from the well and take a shower and you
eat a wholesome village cooked local organic food till your kids play and click selfies with the
domesticated calves, sheeps& pigs in our farm the experience of being to your own Weekend
Farm doesnt end.

3.5 Awards:Business Ethics & Social Awareness Award

The Most Innovative Startup Concept of The Year 2015 Award

3.6 Challenges Faced by the Company:Maintaining flexible organic standards and certification processes to address issues such as:
nature conservation and regeneration:

Equitable, affordable and flexible access to certification services;

Responsible labor relations and land tenure arrangements;
Animal welfare;
new inputs such as natural biocides, soil amendments and GMOs; and
Incomplete or unscientific basis for including/excluding materials from organic

standards. Pursuing international harmonization of standards and certification.

Developing locally applicable agronomic solutions to production constraints, such as

weeds, animal health and soil fertility.

Expanding research activities in many disciplines and foster the integration of

knowledge.
Preserving food quality while trying to increase productivity.
Educating and training at all levels to build capacity, infrastructure and networks.
Inadequacies in regulatory and marketing structures (e.g. labeling).
Excessive consumer prices and inconsistent quality and availability.
Establishing and maintaining credibility and professionalism.

3.7 S.W.O.T. Analysis: Strengths

Freedom Farm has strengths starting with the sole proprietorship form of business organization.
Freedom Farm requires the proprietor to be an educated person with business knowledge so it
will be operated efficiently and marketing will be successful. The part-time employee will also
be educated because he/she will have an agricultural background. This employee will help in
operating the farm efficiently. The product produced is a great strength to the farm because it is
a healthy product; healthy foods in the market are becoming more important to consumers
because of the alleged health problems of non-organically grown foods, such as Genetically
Modified Foods (GMF). The farm has unlimited production diversity when it comes to
producing grain, pulses or oilseeds. The farm can grow the crops that have the highest price
projected on the current market.

Weakness:One weakness is that the organic farm is just starting from scratch. Although the
farmer has farming education he/she is still starting from the beginning and there may be
learning curves that are costly at times due to inexperience with this form of production. Starting
a business in the agriculture industry requires significant capital. In the new industry of organic
farming, there is a limited database on production practices and outcomes. Organic farmers also
have a great challenge when it comes marketing their products.

Opportunity:The opportunity for organic markets to grow globally is just starting, and as populations grow,
the need for naturally grown food expands. Global markets are growing each year and there are
tremendous opportunities to market products in these areas in the future. As opportunity grows
world-wide, it is also growing locally and at this time there are over 30 organic processors in the
province of Vrindavan (Vrindavan Agriculture and Food, 2001). It is very important that the
governing body be recognized when it comes to selling the grain, and with OCIA, crops can be
sold globally.

Organic farming has allowed smaller farms to compete on the market by

increasing their income. There have been reduced production costs because of no pesticides and
no artificial fertilizers, all of which are expensive inputs. These are all opportunities that will
increase Freedom Farms chances of success.

Threats:A threat to organic farming is the infancy of the industry. The industry is still developing so it is
difficult to see know whether the market for the product will be strong in the future. Another
concern is nutrient mining of the soil. Freedom Farm anticipates a challenge to replenish the soil
with practices such as green manure and applying rock phosphate. The market could deplete
because of excess supply if there is an expansion of Vrindavan producers. This could be a threat
because of competition or it could be an opportunity because the farmers could sell their crops
together and market to the larger buyers. Increased government regulation may be a threat in the
future. Retaining the highest value for crops that are produced is extremely challenging because
of one simple fact, organic farmers are price takers. Finally, the realization that farming is at
the mercy of nature is always a threat.

Industry Analysis
2.1 Customer Profile of the industry:People have a general awareness about organic food, but many do not have a very clear
understanding and do not know the proper meanings of terms such as organic, organic food,
and organic farming. Keeping this view in account, first organic food and organic farming
will be clearly defined in this chapter. This chapter will also define the consumer perception and
its influence in the buying behaviour
Once the meaning is understood, we will go back into history and understand how it all started
and the tremendous development that has been made in this sector over the years. We will then
discuss the current scenario of the market and position of this sector.
The organic foods sector is currently booming. The organic foods market is growing rapidly at an
average rate of 27% percent per year over the last decade. This rapid growth is because of the
increasing consumer awareness and the resultant increase in the demand for organic products.
Hence, it is important to know the consumers perception towards organic foods as they form the
factors for increase in the demand for organic products. This chapter will be concluded by
discussing the effects of the use of organic products on the environment. This is the main
concern of the government for promoting organic food.
When the Universe was created, it was at its most natural form. Every grass, tree, fruit, animal,
etc. was natural or, in other words, organic. The Cambridge dictionary defines the word
organic as not using artificial chemicals in the growing of plants and animals. This means
that plants and animals at that time grew naturally with the support of the environment. Hence,
they were at their purest form without the harmful chemicals which are used today.Definition as
per Agricultural and Processed Food Exports Development Authority (APEDA)

The Department of Indian Government which helps to provide economical, social & ecological
sustainability, explains that Organic products are grown without the use of chemical fertilizers
and pesticides with an naturally and socially responsible approach under the agricultural system.
This is a technique of farming preserve the reproductive and regenerative ability of the soil, good
plant nourishment, and sound soil management, produces healthful food rich in strength which
has resistance to diseases as this method works at grass root level. Logically every food is
organic as it has come from plants or animals. Another meaning from the Cambridge dictionary
for the word organic supports this statement, which defines it as being or coming from living
plants and animals. However for some fifty years the word organic has been used to describe
food grown without most artificial fertilizers or pesticides and in a way that emphasizes crop
rotation, making the most of natural fertilisers and ensuring that the life of the soil is maintained.
Animals are kept in ways which minimise the need for medicines and other chemical
treatments. Other definitions exist for the term organic food in terms of Export is As per the
National Program for Organic Production (NPOP)( Notification dated 21-July-2004 72 (RE2003)/2002-2007)
Accordingly organic means the food is not grown in concoction of chemicals that means using
chemical fertilizers or pesticides (used from decades either present in the soil or used on the
crop) and it is also not hereditarily modified or genetically engineered. Fresh Organic Produce
contains many more vitamins, minerals and enzymes consensus by science. To nourish our
bodies and promote good health, Organic products shield us from toxic and chemical induced
diseases, While non-organic food has certain drawbacks like it appears to be cheaper, but it costs
us our health, our farmland, our eco-systems and taxes to pay for the disasters that chemical
farming create. Dramatic erosion of the soil, near extermination of some of our beautiful
wildlife, killing off the breed of birds is the consequences of chemical farming. People around
the world are being fed by sustainable Organic Agriculture. Farmers health can gravely be
damaged by Chemical farming., Leaving the vital mass of household consumers out in the cold,
central approach on organic foods has always biased toward the global market.

2.2 Supplier Profile of the Industry:According to a report published by UKs leading organic promoters Soil Association (Heaton,
2001) before organic farming/agriculture, nutrients become available to crops they are returned
to the soil in fertilizers and manures have to be recycled by means of biological life of the soil. A
gram of healthy soil is far from fully understandable chemical reaction, which holds some 600
million micro-organisms and tens of thousands of different sort of bacteria and fungi as well as
organic and inorganic issue that go through many complexes. The action of microbiological soil
life and the reactions along with the manures and fertilizers , plants are naturally provided with a
complete range of nutrients that would otherwise be too far-away from inadequately supplied or
physically unavailable for the plants. Hence, the biological activity within the soil is elementary
in organic system that delivers the diversity and quantity of nutrients entailed by the crop for its
growth.
Organic farming is becoming a worldwide movement today. One of the major discovering of
organic farming study done by Duchy in Home Farm in Gloucestershire, Great Britain which
states as: "Evidence shows that the public will continue to play the additional premium prices for
organically produced food. Support for organic farming is increasing as fears over food safety
grow." The study further notes that pollution of air and water is reduced, estimates of whole farm
nutrient losses are less under organic than conventional production Farm is viewed as an
economy, in organic farming. It is mainly based on the principle: use of natural organic inputs
and biological plant protection measures and excludes the use of off-farm inputs such as
chemical fertilizer, pesticides, insecticides etc. Organic farming if properly managed condenses
or eliminates water pollution which aids in conserving water and soil on the farm thereby
enhances sustainability and agro-biodiversity.

2.3 Competitors Profiling Of the Industry: Palak Agro Limited

Palak Agro Limited's Corporate Identification Number(CIN) is L01100MH1995PLC092657. It
was registered on 13 September 1995 at Registrar of Companies-Mumbai and it's Registration
number is . It's registered address is M-1 Amba Bhavan 84-Bdevji Ratanshi Marg Masjid
Bunder, MUMBAI Maharashtra, INDIA.
Palak Agro Limited is a . It is classified as Company limited by shares. It's authorized share
capital is 10,000,000 and paid capital is 1,788,000. Annual General Meeting (AGM) was last
held on 29 September 2007 and as per records from Ministry of Corporate Affairs (MCA), it's
balance sheet was last filed on 31 March 2007.

Mardia Farms Limited

Mardia Farms Limited's Corporate Identification Number(CIN) is L01100MH1992PLC068417.
It was registered on 04/09/1992 at Registrar of Companies-Mumbai and it's Registration number
is . It's registered address is MARDIA HOUSE96 C P TANK ROAD , MUMBAI Maharashtra,
INDIA.
Mardia Farms Limited is a . It is classified as Company limited by shares. It's authorized share
capital is 5,000,000 and paid capital is 16,000. Annual General Meeting (AGM) was last held on
and as per records from Ministry of Corporate Affairs (MCA), it's balance sheet was last filed on.

Euro Agro (india) Limited

Euro

Agro

(india)

Limited's

Corporate

Identification

Number(CIN)

is

L01100MH1995PLC092424. It was registered on 06/09/1995 at Registrar of CompaniesMumbai and it's Registration number is . It's registered address is RAM BAUG MOTI
FARMSUNDANI ROAD VILLAGE FAGNE, DHULE Maharashtra, INDIA.

Euro Agro (india) Limited is a . It is classified as Company limited by shares. It's authorized
share capital is 20,000,000 and paid capital is 7,165,000. Annual General Meeting (AGM) was
last held on and as per records from Ministry of Corporate Affairs (MCA), it's balance sheet was
last filed on .

Quadrant Televentures Limited

Quadrant

Televentures

Limited's

Corporate

Identification

Number(CIN)

is

L00000MH1946PLC197474. It was registered on 02/08/1946 at Registrar of CompaniesMumbai and it's Registration number is . It's registered address is AUTOCARS COMPOUND
ADALAT ROAD, AURANGABAD Maharashtra, INDIA.
Quadrant Televentures Limited is a . It is classified as Company limited by shares. It's authorized
share capital is 15,000,000,000 and paid capital is 2,860,714,568. Annual General Meeting
(AGM) was last held on 28/09/2015 and as per records from Ministry of Corporate Affairs
(MCA), it's balance sheet was last filed on 31/03/2015.

Kachchh Plantations Limited

Kachchh

Plantations

Limited's

Corporate

Identification

Number(CIN)

is

L01100MH1996PLC098836. It was registered on 12/04/1996 at Registrar of CompaniesMumbai and it's Registration number is . It's registered address is 41, SWETA APARTMENTS,
DEVIDAS LANE, BORIVALI (WEST),, MUMBAI Maharashtra, INDIA.
Kachchh Plantations Limited is a . It is classified as Company limited by shares. It's authorized
share capital is 100,000 and paid capital is 700. Annual General Meeting (AGM) was last held on
and as per records from Ministry of Corporate Affairs (MCA), it's balance sheet was last filed
on .

2.4 Challenges Faced by the Industry: Working with natural systems rather than seeking to dominate them.
The encouragement of biological cycles involving micro-organisms, soil flora and fauna,
plants and animals.
The maintenance of valuable existing landscape features and adequate habitats for the
production of wildlife, with particular regard to endangered species.
Careful attention to animal welfare considerations.
The avoidance of pollution.
Consideration for the wider social and ecological impact of the farming system.

2.5 Government Regulations:-

4. On the Job Training