CHEREEN ZAKI MOHAMED CHEREENZAKI@GMAIL.

COM

OBJECTIVE & PROFESSIONAL SUMMARY

To pursue a role in media content development whereby I can leverage my professional experience in journalism, editing, marketing
and advertising to contribute to the organization's growth and success.
• 2+ years of advertising, marketing, communication, journalism, and creative visualization experience and expertise.
• U.S. and Egyptian Citizen; Languages: English (Native), Arabic (Semi-Fluent), French (Basic Proficiency)

EDUCATION
Georgetown University Washington, D.C.
M.A. in Culture, Communication, and Technology Expected Graduation Spring 2011
Certificate from the Geneva Graduate Institute of International and Development Studies Expected Summer 2010
in Trade, Technology, and Development

The American University in Cairo Cairo, Egypt

B.A. cum laude in Journalism/Mass Communication with concentration in Integrated Marketing, Minor: Psychology December 2006
Completed with honors, GPA 3.5

PROFESSIONAL EXPERIENCE
Sugalite Marketing Coordinator January 2008 – October 2008
PharmMed International Cairo, Egypt
• Developed creative and marketing material for a brand new diet sugar product, including brochure copies, posters, and fan groups
via social networks (ex. Facebook)
• Led and managed design team to create packaging for new diet sugar product including color scheme, logo and slogan
• Created marketing plan for launch and enhanced brand awareness by negotiating with five different vendors to sample the new
diet sugar product at no cost and coordinated with local magazines to cover launch.

Freelance Staff Writer March 2008 – October 2008

Campus Magazine Cairo, Egypt
• Wrote an average of three to five monthly feature articles about entertainment (artists, photographers, bands) and social and cultural issues
including such controversial topics as sexual harassment, suicide, and arranged marriages.
• Was the first to cover a local artist that was later featured in three other magazines and signed for an event.

Project Marketing Coordinator February 2008 – May 2008

The Arab Women Investors Union Cairo, Egypt
• Supervised all marketing material and teamwork including management and control of all design and decoration for annual
convention (500 attendees).
• Supported and facilitated all communications with region’s leading businessmen, ambassadors, and members of royal families.
• Solicited and negotiated sponsorship with industry constituents including one single sponsorship at 100,000 Egyptian LE, as well
ensured quality and image satisfaction.
• Re-designed and re-branded company image including revision of colors, brochures, business cards, and logo
• Delegated and managed three marketing interns.

Junior Creative Associate March 2007 – December 2007

Advantage Advertising & Marketing Cairo, Egypt
• Developed creative concepts and production for Egypt’s number one snack company, Chipsy PepsiCo.
• Engaged in strategy sessions on briefs for VIP and high net worth clients.
• Presented concepts and ideas to top clients; sold first idea in first month to CEO of company’s second largest client, Arab Dairy.
• Developed copy, storyboards and attended production and editing sessions for three TV Commercials.
• Participated in EgyptAir’s re-launch campaign by recording an English voiceover for the commercial.
• Designed print ads and packaging designs for various VIP and high net worth clients, including Menatel, Egypt’s number one
payphone/telephone card company

Reporter/Copy Editor/Senior Features Editor February 2006 – December 2006

The Caravan University Newspaper, The American University in Cairo Cairo, Egypt
• Proofed and edited news & feature articles, while supervising feature reporters and deadlines.
• Dedicated time in the field developing key relationships and conducting investigative research and interviews.
• Developed & managed page layouts, designs, photo-edits, and weekly production of final published product.

ADDITIONAL INFORMATION
Achievements: Promoted to copy editor within first month; Won five out of six campaigns in Principles of
Advertising course; Awarded “Best Creative Execution” by J. Walter Thompson for Hygiene
Campaign; Awarded honors certificate for 3.5 GPA; Pitched concept and produced first TV
Commercial within first 4 months of working

Programs: Quark Xpress, Adobe Photoshop & Illustration, and Freehand MX.