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All grown up
Three years on, Ryanair's corporate makeover feels more like a natural evolution
than a marketing experiment. Martin Rivers reports on the airlines customercentric progression
Ryanair will trial hub-andspoke operations at Stansted
and Barcelona (photo: Boeing)
News analysis
LOW-COST BOUNDARIES
Having started with common-sense reforms during its
first two years, 'Always Getting Better' is now pushing the
boundaries of the low-cost business model.
Two policy changes that risk driving up cost and
complexity have gained traction in 2016. First, Ryanair will
trial hub-and-spoke operations at London Stansted and
Barcelona El Prat airports this summer. "The connecting
time at Stansted might be two hours and you won't
have to come through passport control," O'Leary told the
Irish Independent, while acknowledging that baggage
transfers pose a bit of a logistical headache.
Second, long-rumoured plans to synchronise
schedules with rival carriers are close to fruition.