Synopsis

On

“MARKETING STRATEGIES OF BHARTI AIRTEL AND

COMPARISON WITH RELIANCE INFOCOMM.”

Report submitted in the partial fulfillment of Post Graduate

Diploma in Management (2008-10)

Under the supervision of

Prof. Anshu Goel

Submitted By:
Ravi Ranjan
Roll no- 46
PGDM(2008-10)

G. L. BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

Plot No.2, Knowledge Park-III, Greater Noida

 INTRODUCTION

The project title “ Marketing Strategies of Bharti AIRTEL and comparison

with Reliance Infocomm.” is the analysis of the big scale sector of
communication. This project involves the big scale level provided by Airtel
to its customers. The survey will conducted so as to analyzing the big scale
sector prevailing in the current industry and the improvement that can be
made upon it.
The project is an extensive report on how the Airtel Company markets its
strategies and how the company has been able in tackling the present tough
competition and how it is cooping up by the allegations of the quality of its
products. The report begins with the history of the products and the
introduction of the Airtel Company. This report also contains the basic
marketing strategies that are used by the Airtel Company of manufacturing
process, technology, production policy, advertising, collaboration, export
scenario, future prospect and government policies. The report includes
some of the key salient features of market trend issues.
In today’s world of cutthroat fierce competition, it is very essential to not
only exist but also to excel in the market. Today’s market is enormously
more complex. Hence forth, to survive in the market, the company not only
needs to maximize its profit but also needs to satisfy its customers and
should try to build upon from there.
 OBJECTIVE OF THE PROJECT

To know about customer acceptance of the product

 To suggest the steps for the sales promotion of the product

 To study the requirement regarding to the future of the product

 To analysis the consumer perception about the quality of the services

 To find out solution of customers problems

RESEARCH METHODOLOGY

Achieving accuracy in any research requires a deep study regarding the subject.
As the prime objective of the project is to compare Airtel with the existing
competitor(reliance infocomm.) in the market and the impact of WLL on Airtel,

The research methodology will adopt basically on primary data via which the
most recent and accurate piece of first hand information will be collected.
Secondary data will be used to support primary data wherever needed.

Primary data will collect using the following techniques:-

 Questionnaire Method
 Direct Interview Method and
 Observation Method

The main tools will be used, the questionnaire method. Further direct interview
method, where a face-to-face formal interview will taken.
 TABLE OF CONTENT

CHAPTERS

1) Introduction

2) Research Methodology

3) Descriptive work on the sub topic of study

4) Data Analysis and Interpretation

5) Comparison

6) SWOT analysis

7) Suggestion & Conclusion

8) Recommendations

9) Bibliography

10) Appendix

11) Checklist