Engineering Design ET ZC413

Course Title
BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI

WORK INTEGRATED LEARNING PROGRAMMES
Digital Learning
Part A: Content Design
Engineering Design
Course No(s)
ET ZC413
Credit Units
Credit Model
Course Author
Nitin Kotkunde
Version No
Date
Course Objective
No
CO1
This course provides cohesive structure for the design process that students can use with a
variety of design methods and software packages.
CO2
Students will be able to create feasible designs for clients requirements in the engineering
terms. They will be able to perform design process and will be communicating the
outcome through models, drawings, reports
Text Book(s)
T1
George E. Dieter, Linda C. Schmidt, "Engineering Design", 4/e (Indian Edition), McGraw
Hill Education (India) Pvt. Ltd., New Delhi, 2009.
Reference Book(s) & other resources

R1
David G. Ullman, The Mechanical Design Process, McGraw-Hill Inc., Singapore, 1992
R2
Kevin Otto and Kristin Wood, Product Design: Techniques in Reverse Engineering and
New Product Development, 1/e, Pearson Education, New Delhi, 2004.
R3
N. J. M. Roozenburg, J. Eekels, Roozenburg N. F. M., Product Design: Fundamentals

and Methods, John Wiley and Sons, 1995
Learning Outcomes:
No
Learning Outcomes
LO1
The participant will be able to interpret clients requirements and limitations
LO2
He will be able to articulate the requirements in engineering terms and specifications
LO3
He will select alternatives in the context of engineering design
LO4
He will be able to translate the design outcome through models and drawings
LO5
He will be able to apply various practices like design for x, design of reliability etc.
LO6
He will be able to model the product using modeling software like Pro/ENGINEER
Additional Course Level Documentation

The participants will be advised to create/generate case studies in the subject with emphasis on their approach
for solving the same. This will be treated as an Assignment.
Part B: Learning Plan
Academic Term
First Semester 2016-17
Course Title
Engineering Design
Course No
ET ZC413
Lead Instructor
Contact Hour 1
Nitin Kotkunde
Content Ref. Topic Title
Study/HW Resource Reference
T1, CH: 1
Video lecture, books

Problem 1.1 Page 37
Problem 1.2, page 37
Definition of design, Concept of design, Introduction,

Engineering Design Process, Ways to think about
engineering design process, Consideration of good design,
Relative role of project manager, Role of functional
manager
Contact Hour 2
T1, CH: 1
Internet resources, Video

lectures, books
Problem 1.3 Page 37
Embodiment design, Computer Aided Engineering (CAE),

Description of design process, Computer Aided
Engineering (CAE), Designing to codes and standards,
Factors in development of product
Contact Hour 3
Content Ref.
Topic Title
T1, CH: 2
Product development, Process cycle, Product

development process, product and process cycle,
Organization for design and product development,
Phases of design

lectures, books
Problem 2.2, page 73,
Problem 2.4, Page 73
Content Ref.
Topic Title
T1, CH: 2
Marketing & Innovation,

Markets and marketing, Technological innovation,
Phases of design

lectures, books
Content Ref.
Topic Title
T1, CH: 3
Customer needs, Engineering characteristics,

Identifying customer needs, Establishing
engineering characteristics, Benchmarking

lectures, books,
Contact Hour 4
Contact Hour 5
Contact Hour 6
Content Ref.
Topic Title
T1, CH: 3
Product specification,
Quality function deployment, House of quality,
Product design specification, Design process
planning

lectures, books, Problem 3.8,
page 115,
Contact Hour 7
Content Ref.
Topic Title
T1, CH: 4
Team behavioral and tool,

Effective team member, team role, effective
team meetings, Problems with team, Team
coordination

page 156, Problem 4.5, page
156
Content Ref.
Topic Title
T1, CH: 4, 5
Significance of planning and scheduling ,

Gathering Information,
Time management, planning and scheduling ,
Type and sources of design information,
Company centered information, codes and
standards

lectures, books, Problem 5. 8,
page 195 Problem 5.11, page 195
Content Ref.
Topic Title
T1, CH: 6
Creative thinking and its methods, Introduction

to creative thinking, Creativity and problem
solving, Creative thinking methods, Concept
maps

page 260
Contact Hour 8
Contact Hour 9
Contact Hour 10
Content Ref.
Topic Title
T1, CH: 6
Generating design concepts, Creative methods

for design, Function decomposition and
synthesis, Morphological methods, Inventive
problem solving
Internet resources, Video lectures,

books
Contact Hour 11
Content Ref.
Topic Title
T1, CH: 6
Concept generation using various methods,

Theory of inventive problem solving (TRIZ),
Axiomatic design, Concept evaluation and
selection

page 261,
Contact Hour 12
Content Ref.
Topic Title
T1, CH: 7
Decision making, Behavioral aspects of

decision making, decision theory, utility
theory, decision trees, Concept evaluation
method

page 295
Contact Hour 13
Content Ref.
Topic Title
T1, CH: 7
Comparison of different concept evaluation

methods ,Absolute criteria, Pugh concept
selection, Measurement scales, Weighted
decision matrix, Phases of design process

books, Problem 7.4, page 296
Contact Hour 14
Content Ref.
Topic Title
T1, CH: 8
Embodiment design, Comments on phases of

design, Product architecture, configuration
design, Interaction and determination of
performance characteristics

books ,
Content Ref.
Topic Title
T1, CH: 8
Confirmation design, Best practices for

confirmation design, Parametric design,
Dimensions and tolerances, Guidelines for
tolerance design

books,
Content Ref.
Topic Title
T1, CH: 1 to 7
Review
Video lectures
Contact Hour 15
Contact Hour 16
Contact Hour 17
T1, CH: 8

books,
Industrial design, Human factors design,

Design for environment, Prototyping and
testing, Design for X , Statistical design of
testing
Contact Hour 18
Content Ref.
Topic Title
T1, CH: 9
Detail design, Manufacturing information,

design review, Common challenges

books, Problem 9.1, page 409
Contact Hour 19
Content Ref.
Topic Title
T1, CH: 9
Design and business activity, design and

manufacturing with computer based methods, books,
Product life cycle management (PLM)
Contact Hour 20
Content Ref.
Topic Title
T1, CH: 11
Material selection and design, Introduction,

Performance characteristic of a material,
Material selection process, Material
properties

books,
Content
Ref.
Topic Title
T1, CH: 11
Design based material properties, Economics

of materials, overview of method of material
selection, computer aided data base, Material
selection strategy

books,
Content
Ref.
Topic Title
T1, CH: 11
Material performance criteria, Material

performance indices, Material selection with
decision matrix, recycling and material
selection, Material selection for ecoattributes

books,
Content
Ref.
Topic Title
T1, CH: 13
Design for Manufacturing, Role of

manufacturing in design, Manufacturing
functions, Classification of manufacturing
processes, Manufacturing process selection,
Further information on process selection

books,
Content
Ref.
Topic Title
T1, CH: 13
Design for manufacture (DFM), Design for

assembly (DFA), Role of standardization,
Group technology

books,
Contact Hour 21
Contact Hour 22
Contact Hour 23
Contact Hour 24
Contact Hour 25
Content
Ref.
Topic Title
T1, CH: 13
Mistake identification, Mistake proofing,

Early estimation of manufacturing cost,
Computer methods for DFMA, Design
guidelines based on manufacturing
processes

books,
Content
Ref.
Topic Title
T1, CH: 13
Introduction to various manufacturing

processes, Design for casting, forging,
sheet metal forming, machining, welding,
residual stresses in design, design for heat
treatment , design for plastic processing,
Overall DFM guidelines

books,
Content Ref.
Topic Title
T1, CH: 14
Significance of risk, reliability and safety,

Probabilistic approach for design,
reliability theory, System reliability

books,
Content Ref.
Topic Title
T1, CH: 14
Design for reliability, Failure mode and

effective analysis (FMEA), defects and
failure modes, design for safety,
Guidelines for design for safety

books,
Problem 14.6 , page 721
Contact Hour 26
Contact Hour 27
Contact Hour 28
Contact Hour 29
T1, CH: 16
Cost evaluation, Categories of cost,

Methods for cost estimation, make buy
decision, manufacturing cost, Product
profit model

books,
Problem 16.1 , page 823
Content Ref.
Topic Title
T1, CH: 16
Profit improvement, Refinement to cost

analysis method, design to cost, value
analysis in costing, manufacturing cost
models, Life cycle costing

books,
Contact Hour 30
Contact Hour 31
Content Ref.
Topic Title
T1, CH: 17
Legal and ethical issues in engineering

design, Origin of laws, contracts,
Liability, codes of ethics, Ethical
conflicts

books,
Contact Hour 32
Content Ref.
Topic Title
T1, CH: 8
Onwards
Review
Video lectures, books
Evaluation Scheme:
Legend: EC = Evaluation Component; AN = After Noon Session; FN = Fore Noon Session
No
Name
Type
Duratio Weight Day, Date, Session, Time
n
EC-1
Quiz-I
Online
5%
September 1-10, 2016
Quiz-II
Online
5%
October 1-10, 2016
Assignment
Online
5%
October 20-30, 2016
Lab
10%
Immediately after Mid-semester test
EC-2
Mid-Semester Test
Closed Book
2 hours
30%
24/09/2016 (FN) 10 AM 12 Noon
EC-3
Comprehensive Exam
Open Book
3 hours
45%
05/11/2016 (FN) 9 AM 12 Noon
Assignment:
1. The task is to modify any daily use product. The purpose of the assignment is to implement
product development process for the modification of the product. Following task need to be
consider for the development of the product.
a. Market survey for the new product development
b. List down the customer requirement and convert it to engineering characteristics.
Develop house of quality
c. Identify feasible concepts (at least 4). Evaluate concept with appropriate techniques.
Select best concept
Lab:
The lab component is based on the modeling of various products in Pro/ENGINEER software. Consider
the same product which is developed in the Assignment portion. Following are the few exercise need to
be done in the lab.
a. Model various selected concepts of the product
b. Draw part drawing of each component, its assembly and detailed 2D views (Consider only best
concept)
c. Draw exploded view of the product
d. Show the working model of the product by using animation tool in the software.
Syllabus for Mid-Semester Test (Closed Book): Topics in Session Nos. 1 to 16
Syllabus for Comprehensive Exam (Open Book): All topics (Session Nos. 1 to 32)
Important links and information:
Elearn portal: https://elearn.bits-pilani.ac.in
Students are expected to visit the Elearn portal on a regular basis and stay up to date with the latest
announcements and deadlines.
Contact sessions: Students should attend the online lectures as per the schedule provided on the Elearn
portal.
Evaluation Guidelines:
1. EC-1 consists of either two Assignments or three Quizzes. Students will attempt them through
the course pages on the Elearn portal. Announcements will be made on the portal, in a timely
manner.
2. For Closed Book tests: No books or reference material of any kind will be permitted.
3. For Open Book exams: Use of books and any printed / written reference material (filed or bound)
is permitted. However, loose sheets of paper will not be allowed. Use of calculators is permitted
in all exams. Laptops/Mobiles of any kind are not allowed. Exchange of any material is not
allowed.
4. If a student is unable to appear for the Regular Test/Exam due to genuine exigencies, the student
should follow the procedure to apply for the Make-Up Test/Exam which will be made available
on the Elearn portal. The Make-Up Test/Exam will be conducted only at selected exam centres
on the dates to be announced later.
It shall be the responsibility of the individual student to be regular in maintaining the self study schedule
as given in the course handout, attend the online lectures, and take all the prescribed evaluation
components such as Assignment/Quiz, Mid-Semester Test and Comprehensive Exam according to the
evaluation scheme provided in the handout.
Instructor-in-charge
(ETZC 413)

Engineering Design ET ZC413

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Course Title

BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI

Reference Book(s) & other resources

N. J. M. Roozenburg, J. Eekels, Roozenburg N. F. M., Product Design: Fundamentals

The participant will be able to interpret clients requirements and limitations

He will be able to articulate the requirements in engineering terms and specifications

He will select alternatives in the context of engineering design

Additional Course Level Documentation

First Semester 2016-17

Content Ref. Topic Title

Study/HW Resource Reference

Video lecture, books

Definition of design, Concept of design, Introduction,

Study/HW Resource Reference

Internet resources, Video

Embodiment design, Computer Aided Engineering (CAE),

Study/HW Resource Reference

Product development, Process cycle, Product

Internet resources, Video

Study/HW Resource Reference

Marketing & Innovation,

Internet resources, Video

Study/HW Resource Reference

Customer needs, Engineering characteristics,

Internet resources, Video

Study/HW Resource Reference

Internet resources, Video

Study/HW Resource Reference

Team behavioral and tool,

Internet resources, Video

Study/HW Resource Reference

Significance of planning and scheduling ,

Internet resources, Video

Study/HW Resource Reference

Creative thinking and its methods, Introduction

Internet resources, Video

Study/HW Resource Reference

Generating design concepts, Creative methods

Internet resources, Video lectures,

Study/HW Resource Reference

Concept generation using various methods,

Internet resources, Video

Study/HW Resource Reference

Decision making, Behavioral aspects of

Internet resources, Video

Study/HW Resource Reference

Comparison of different concept evaluation

Internet resources, Video lectures,

Study/HW Resource Reference

Embodiment design, Comments on phases of

Internet resources, Video lectures,

Study/HW Resource Reference

Confirmation design, Best practices for

Internet resources, Video lectures,

Study/HW Resource Reference

Study/HW Resource Reference

Internet resources, Video lectures,

Industrial design, Human factors design,

Study/HW Resource Reference

Detail design, Manufacturing information,

Internet resources, Video lectures,

Study/HW Resource Reference

Design and business activity, design and

Study/HW Resource Reference