Documente Academic
Documente Profesional
Documente Cultură
DOMINATING
STRATEGIES FOR
Social Media Marketing with Twitter, Facebook, YouTube
and Instagram
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TABLE OF
CONTENTS
INTRODUCTION
SOCIAL MEDIA ADAPT OR DIE
TIPS ON HOW TO DOMINATE FACEBOOK
HOW TO USE BLOGGING TO DOMINATE
TIPS ON HOW TO USE TWITTER TO DOMINATE
TIPS ON HOW TO USE YOUTUBE TO DOMINATE
TIPS ON HOW TO DOMINATE LINKEDIN
TIPS ON HOW TO DOMINATE GOOGLE+
TIPS ON HOW TO DOMINATE INSTAGRAM
TIPS ON HOW TO DOMINATE PINTEREST
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INTRODUCTION
I want to thank you and congratulate you
for downloading the book, Social Media:
Dominating Strategies for Social Media
Marketing with Twitter, Facebook, YouTube
and Instagram.
This book contains proven steps and
strategies on how to create and grow a strong
social media brand presence so that you can
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SOCIAL MEDIA
ADAPT OR DIE
Gone are the days when small businesses
could not advertise their products to the
masses because of cost restrictions, as large
corporations that have huge marketing
budgets scramble for all TV and radio ad
space!
So, what do you do to fully use social media to derive the most benefits? As a rule of
thumb, dont just get right into it without
proper planning. You need to figure out how
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you are going to execute your plan in a manner that guarantees success. Here is what to
do before you jump right into social media
marketing and end up making some costly
mistakes. But before we go there, what do
you understand by the word social media?
Well, much as it seems like an obvious word
that you would know, you probably dont
have any specific definition of what it is.
Nevertheless, it refers to applications and
websites that make it possible for users to
create and share different kinds of content or
take active part in social networking. In
simple terms, these are platforms that enable
the user to participate in the communication
process (at least you should know that the
internet is nothing more than just an information database that we all try to access). With
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Why go social?
Increased brand recognition
Think of different social media sites as a
street intersection that attracts different
numbers of people at different times and
your presence in the different platforms as
your billboard at that intersection. The more
pronounced or outstanding your billboard is,
the more the number of people who are going to notice who you are. Just like the billboard, having a strong social media presence
will help boost your brand recognition since
as we have seen, 1 in every four people uses
social media. Social media provides an avenue for your brand to be seen and heard while
making it easy for your current and prospective customers to find you. For instance,
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with the voice and build up the brand identity along these lines. The critical difference
between social media and conventional media is in developing this kind of a voice, and
thus, in building this kind of an identity.
While in conventional media, owing to high
costs and low audience reaction times, few
risks can be taken, the flexibility in content
and finances that social media provides allows the brand to experiment with different
kinds of voices. It also becomes a very important form of intensifying the voice. For
many customers and audiences, the social
media presence of a brand can be the side of
the brand that they are most exposed to
and so the right kind of content and style can
help build this voice, and thus, the identity of
the brand.
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results of the different search engines. Actually, updating a blog as often as possible,
having excellent meta descriptions and having backlinks isnt just enough to make you
get a spot in the top searches for your targeted keywords. The truth is that search engines nowadays largely consider social media
presence in determining the rankings of different sites. Therefore, the more presence
you have on social media, the higher you are
likely to rank in the search engines since you
are considered trustworthy, legitimate, and
credible. It is pretty simple, right!
Greater inbound traffic
Before using social media, the only people
who will probably visit your website will be
those who are already familiar with your
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Increase
generation
conversions/revenue
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st
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A global presence
A particular location
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People who
preferences
have
certain
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whether you are actually attaining your objectives or not. Different social media platforms also have different conversion rates so
you have to understand that beforehand so
that you can know what to expect from your
marketing efforts. Here are some things to
answer before you can continue:
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develop a social media brand in that site/application/platform so that you can unleash
the full power of that particular platform.
Obviously social media can be categorized depending on a number of factors. Perhaps the best way of categorizing is on the
degree of maneuverability and flexibility you
are allowed in kinds of content. So you can
choose between websites and blogs which
give you every freedom to post, integrated
social media websites which have a broad set
of guidelines such as Twitter and Facebook
and more secure websites of the latter kind
which have many more restrictions on the
kind of content and strategies you use.
However, the benefits of having a blog in
that context is balanced by the number of existing audiences that sites like Twitter and
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TIPS ON HOW TO
DOMINATE
FACEBOOK
Facebook boasts of over 1 billion active
monthly users spread across the globe making it by far the most popular social media
site across all age groups and societies. Facebook also attracts over 4.5 billion likes daily,
665 million active users daily, and over 765
million mobile monthly users. With this
huge user base, it means that you can take
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If you are using paid advertising on Facebook, you could easily target audience that
has similar characteristics as your existing
audience, which simply means that the conversions will definitely be higher if your existing audience has had good success. You
could for instance target lookalike websites,
lookalike pages, lookalike mobile app users,
and lots of other lookalikes! This ultimately
means greater marketing ease and ease of
audience expansion.
I know you know the limitless potential
that Facebook provides to your business but
what has been preventing you from taking
advantage of Facebook to market your business fully is lack of knowledge on how to do
it right. In simple terms, you are asking,
How can I effectively market by business or
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increase my
Facebook?
brand
visibility
through
Here is how:
As we know, Facebook is not only used for
chatting; it allows you to upload photos,
videos, share the links, share the feelings,
and share the interests just to mention a few.
If I am a customer interested in buying a
particular product that your business is
selling, I will probably first check what others are saying about the product or your
business. I will then go on to check reviews,
ratings and anything else that would help me
make an informed decision on the subject
matter.
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any), page description, etc. The page description also helps in organic search and Facebooks search so ensure that you use some
descriptive keywords just to make it easier
for people to find you. However, dont stuff
the keywords!
#Categorize your business wisely
This will make it a lot easier for people to
search it, which means categorizing your
business in the right category can make the
difference between being found and being
confused with another business. For instance, if you run a bar, dont categorize your
business as concert/venue unless you are
promoting concert and venues in your bar.
Also, dont say it is a food grocery if you are
running a plumbing company!
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you
like
your
page
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13. When everything fails, use paid advertising on Facebook to reach out
to your target audience. Well, using paid advertising doesnt mean
that you have not had success in
what you are doing. This can fast
track the entire process thus ensuring that you get more likes
within a shorter period without
much struggle. Let me discuss this
a little further.
The power of a Facebook Ad
A recent survey found that most of the online
advertisements are reaching only 27% of
their intended audiences. However, the same
survey is explaining that an advertisement in
Facebook is making 90% reach to its
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intended audiences. So now you have the understanding about the power of a Facebook
advertisement, right? How do you get
started?
Though it is easy to think that an ad will
result to automatic increase in likes, the real
picture is not exactly the same. You need to
ensure that you target your ad to the right
audience to maximize your conversion rate.
Since Facebook paid ads cost money, you
dont want to be wasting your advertising
credits re-advertising to the same people especially those who have already converted to
paid customers. As such, you should master
the power of remarketing on Facebook. Let
me explain that.
So, what is remarketing?
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customizing the message such that it includes some additional information to what
such customers are already aware of about
your product since their last visit to your
website. With that, you can expect to see increased CTR (click through rate) than other
marketing campaigns while ensuring that
you keep customer acquisition costs low than
first time visitor conversion costs. You are
also likely to have a lot better engagement.
#Improve conversion rate
If you have ever marketed anything, you can
be certain that converting first time website
visitors into paying customers is not easy
and takes time. Actually, if your industry is
highly competitive, such visitors are likely to
be checking out multiple sites before they
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its URL to the app. So, how can you use that
to your benefit? Simple; you can share it on
your page to help drive more likes and comments. Just make sure that it doesnt promote the competitors business (such things
like watermarks or copyrighted images are a
no no)!
3. Facebook interest list
This is another excellent way of tracking
your competition without them knowing.
You can add a page to your interest list even
if you havent liked its page. So, how do you
set this up?
Locate the interest option on the left side
bar of your pages home page then click add
interest. You can then move on to create a
list then proceed to search for the page(s)
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Some interesting ways of enhancing engagement include having clear calls to action
and even some redemption details. Also,
dont forget to let your audience know about
when the promotion ends just to help you
create a sense of urgency.
You can blend the discounts and promotions with provision of exclusive information
to your fans. You will be amazed by the manner in which this gets people to keep on
checking your page just to know what is happening. This is a very handy method of driving loyalty and sales because you make your
fans to feel treasured/valued because of having exclusive access to events, contests and
news just to mention a few.
#Strive towards being timely
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them with ease by simply clicking on the target icon that is located at the bottom left
corner then choose add targeting. You will
notice that you can target your posts based
on relationship status, interests, gender, language, location, age, and educational status.
#Constantly
insights
review
performance
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This post shows some advanced page customization techniques that you would probably find effective in making your site to
stand out.
I had mentioned about groups in passing
a while ago. Since this is a very critical part
of establishing a solid foundation in Facebook, lets discuss it in greater detail.
Unleash the power of Facebook groups
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talk directly to people who are really interested in the subject matter (including those
who need help). Groups also provide easier
engagement among members through responding to questions that members might
have. Members can also post images about
themselves using whatever products or services you have on sale, which in turn allows
those who are still deciding to have a better
idea of what to expect.
This high level of interaction enhances
the truth factor between the business, customers and members, which in turn makes it
easier to know what such people are interested in.
#Use a group to offer support
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If you have a vibrant Facebook group, members will often come up with lots of ideas
some of which could be very easy to implement. Even if you wont be the one to implement that idea, you will definitely find it a lot
easier to sell that idea to an interested party.
#A group helps you to generate qualified leads
Members of your group have a certain interest. This makes it easier to sell anything to
them with little effort while ensuring that
you keep your customer acquisition costs
low. Your audience (qualified leads) is equal
to the number of members in your group so
the more members you have, the higher the
number of leads.
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Before we can conclude on how to dominate Facebook, I should perhaps remind you
that the more visual you are in your postings,
the higher the likelihood that you will attain
success. Here are some ingenuous ways
through which you can become more visual
in your Facebook marketing efforts.
#Convert your ideas into images
Humans are highly visual beings; we simply
cannot help it but be glued to amazing images. So if you can compile everything you
are thinking in some sort of image, you can
easily capture the attention of your audience.
This can be done through creating graphics,
slideshows, images, infographics, and animations that you can use to animate and even
teach your audience. The high level of
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the image clearer. You can do so with captions, photo descriptions and adding some
hashtags and keywords to make such photos
more descriptive.
Keep in mind that you can always hire a
designer to create captivating photos to rocket fuel your campaign.
Facebook has over 1.1 billion mobile
users per month and over 700 million daily
users. As such, you cannot overlook mobile
marketing if you really are to dominate your
niche on Facebook. You need to realize that
content, audience and device are not a one
size fits all sort of thing; each requires a
unique engagement approach if you are to
dominate. So, how can you go about that?
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HOW TO USE
BLOGGING
TO DOMINATE
What do you think of when you hear the
word blogging? Well, I see blogs as information resources that enable people to make
various decisions on different issues. Well,
not all blogs help in decision making per se
since some of them simply exist for entertainment purposes; some people want to follow the latest gossip on various people. A
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achieved by having a distinctive and characteristic voice that can be identified easily.
Your goal must be that even without a logo
or a brand print, your audience should be
able to know that is you, by your writing style
alone.
Always treat
product
your
posts
as
your
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appealing to audiences, and is easier to navigate to boot. Further, it also makes accessing your blog easier for people with low
bandwidth and those on mobiles.
Stop promoting on your business blog
When people are visiting your blog posts,
they are not looking for unending sales
pitches from one post to another. They want
to interact with your company on a personal
level without feeling as if they are being
pushed to buy stuff; they are hungry for information so provide information that adds
real value to that reader. Try to write articles/posts that are not directly related to
your product in order to provide real value to
your readers and even prompt them to take
action. Your blog must only refer to your
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product obliquely and in a tangential manner. Your blog cannot be the stand-alone advertising features for your product, except, of
course, when your product is your blog itself.
Your blog must add value first, and then sell
by way of brand recall, trust, and voice.
Strive to deal with negativity positively
The truth is that there will be people who
may not like the way you think, the way you
do business and everything about you. Especially on social media, you are going to face
negative reviews, reactions, and people who
do not appreciate your product. There are a
few ways of dealing with them. Instead of
simply hitting the delete button even before
you can go through all the negative comments, you should instead use these as an
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cutthroat competition, blogging is a very collaborative space. There is never enough good
content. Watch out for other blogs and share
good content that they post (with the appropriate credits, of course!) if it is related to the
kind of content you post. To that effect, websites like WordPress and Tumblr have implemented the ReBlog feature, which is similar
to the Retweet feature in Twitter. These help
you increase the profile of the other blog, but
also catch their attention. If you have any insight into their content, do comment and let
them know initiate a conversation and discussion with which the audiences of both the
blogs can benefit, and perhaps you may even
be able to start up a collaboration with another blog, providing great content, the
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audience of the other blog, and exciting avenues to explore in the world of blogging.
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TIPS ON HOW TO
USE
TWITTER TO
DOMINATE
Twitter is the second largest social media
site after Facebook with over 280 million
monthly users and up to 500 million tweets
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applications page names. This is self-explanatory, but having a common name around all
social media platforms helps improve brand
recall and consciousness, and makes it easier
for you to distribute your content around
your social media platforms. Twitter is usually not the single form of marketing, and
thus works as a way to engage the very large
audience towards the platform that you do
use for your product. For example, if you are
a photographer, you might want to use Instagram: Twitter works well in gaining attention towards your Instagram and thus increase the publicity of your main medium of
choice.
Make sure your profile has keywords
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more like you. Your goal is to develop a social media brand so try to use the same
branding features you have on your Facebook profile on Twitter. However, Twitter is
slightly different from Facebook, in that it is
not necessarily so personal, and that it works
much better with brief and concise words as
compared to Facebook.
Engage: Follow people or businesses that
you consider important based on the industry they are in and the kind of stuff they
tweet about. Go on to favorite tweets, retweet
tweets, and respond to tweets. This works in
that people will start listening to you when
they notice that you are acknowledging or
listening to them. Likewise, if anyone follows
you or even mentions you on Twitter, you
should try to respond to them and even
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well in social media. Your hashtags can further help in making your posts engage
further.
Alternate your tweeting times
The best way to know when your audience is
listening is through alternating your tweeting times until you find what works for you
in attracting maximum engagement. This is
where the flexibility of social media helps
you to experiment when and where your target audience is located, and what kind of information and content appeals to them.
Be creative in your content creation
Use the 140 characters you have at your disposal to craft captivating tweets. In some instances, you might need to retweet other
peoples tweets or content unlike creating
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doing so, you are bound to have far more engagement than constantly tweeting empty
(with no image) tweets.
If a photo speaks 1000 words, then a video
does speak 10,000 words simply because it
can help edutain your followers and spur
conversations. As I mentioned, people are
very visual. Actually, a video can help you increase engagement by over 25 percent. Although photos as mentioned above have
more engagement, it has been proven that
videos usually have a greater effect in building relationships with followers. As such, you
will find that videos can help you nurture followers until they become customers. You
dont have to post a very complicated video;
simply posting a photo of yourself doing
something in your business could be all you
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Consistency is key in any social media marketing effort. You can do so through creating
tweets that are in line with your brands
tone, mission and vision. Ensure that your
voice is unique and active on Twitter. Also,
ensure that you are consistent with as far as
timing for Twitter is concerned. If you are
usually active on Twitter on specific days, be
active on those days. You could even automate the tweeting process to ensure that you
dont miss an important moment to tweet.
Further, you can schedule tweets to ensure
they appear at the times of the day and the
days of the week in which you want them to
appear in. Most importantly, remember to
keep your Twitter feed uncluttered. If you
have a post announcing a contest, new
product, or anything that you wish to
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be afraid to share it all because this will definitely pay back in multiples. For instance, if
you are attending a conference, which is
bound to attract people who dont live within
your city, you could for instance tweet about
the best hotels, best restaurants, best gyms,
best cabs, best night out joints, best
churches, fun things to do in your area and
many other things. The more help you give,
the more people feel as if they are indebted
to you. Actually, they will always stop by to
check out what you have been up to.
Tweet stats and data
It is very easy to click on a tweet that has figures on it than one that seems to provide an
opinion on something. Giving stats simply
makes you to have more credibility whatever
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containing quotes received 19% more engagement than standard tweets with no
quotes. Find quotes that are relevant to the
kind of engagement and information that
you post regularly your audience is likely
to appreciate it as well. Further, if you can
present this quote in an elegant image, it is
likely to engage even better with your
audience.
Use the resources on Twitter to manage
campaigns with greater ease. Twitters
small business planner app does the magic in
getting you to plan all your campaigns, monitor engagement create a competitive edge
for yourself and your business. You can find
out more about the small business planner
here. You can also use Tweepi or Insightpool
to help you target who you should follow or
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TIPS ON HOW TO
USE
YOUTUBE TO
DOMINATE
YouTube is the most popular video channel
with over 30 million daily visits and over 100
hours of video posted every single minute.
This makes it a great avenue to establish
your online brand. Nevertheless, the countless videos posted every single day onto the
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When creating your YouTube channel, ensure that you use your companys name and
any relevant branding resources to ensure
that your channel is easily identifiable to
your target audience. Also, ensure that you
have a clear, catchy and straightforward
company description. Look for ways of linking your YouTube channel to your other social media pages to ensure cross promotion.
You can also do cross promotion through
linking your channel to other pages that you
are affiliated with. YouTube is especially
flexible when it comes to the purpose of
cross promotion as mentioned earlier, it
receives native support on the most popular
social networks today. When you start, the
next step is to promote your channel to
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thumbnail. Make sure the thumbnail is representative of the kind of video it is, because
otherwise it will be seen as misleading, and
your video may also receive down votes for
that reason. Therefore, ensure that you have
one that is highly captivating to maximize
clicks to your channel.
#Strive to ride on hot topics when creating titles
Although you shouldnt be misleading in
your titles, using hot titles will increase your
chances of attracting an audience through
organic search. This works in a similar manner with the thumbnail. A catchy title can increase the number of views on your videos to
a large extent. The title of the video drives in
quite a few clicks, and therefore it is
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important that they be catchy, representative, and indicative of your content. As with
all others, coming up with the ideal title is a
difficult task, but it becomes easier with
practice. After a while, you will be able to
write a headline in a jiffy.
#Brand your videos through having a
logo or channel name
At the beginning of the video and at the end
of the video, you may want to consider
adding a logo and other effects indicating
your brand. You could even have a video effects editor to animate your logo and anything that could make your channel even better. The video effects that accompany your
logo could also become indicative of your
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TIPS ON HOW TO
DOMINATE
LINKEDIN
LinkedIn is the third biggest social networking site after Facebook and Twitter and
the #1 professional networking site with over
200 million users. This presents limitless opportunities when you establish a strong
brand presence on the social media site.
LinkedIn is a very useful site for B2B advertising, where you can try to interest not your
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upload a good photo or logo of your company and complete every entry until your
profile shows 100% complete. You can also
post previous jobs or projects on the page
just to show your credibility. A complete profile provides the best opportunity for connections and engagement, and provides clients
and interested audiences with all the necessary details about your company.
#Engage with your audience
Engage with your audiences as much as
possible by responding to member comments. Ensure you interact with people in
corporate blogs, company posts and product
updates to ensure that you always keep
knowledge of your company in peoples
minds. Also, ensure that you customize
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content to your customers or followers professional interests since this resonates with
them. You can do that through sharing your
content to all followers or to a specific targeted audience based on level of seniority,
company size, industry or geography. Targeted engagement is a must have if you are
to succeed in LinkedIn. Always ensure that
your posts start with catchy introductions
and headlines; keep in mind that the audience wont read your posts if they dont find
them captivating. However, captivating in
LinkedIn is not necessarily the same as captivating your audiences in Facebook or Twitter. The much more formal atmosphere in
LinkedIn requires titles that are formal, very
short, and descriptive. As with all social media platforms, the ideal title in this regard
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the best engagement statistics, and incorporate that into a campaign to maximize your
engagements. Further cross post to other social media to drive engagement further.
#Promote your LinkedIn page
Link your LinkedIn profile on other social
media accounts you have to drive traffic to
your page. For instance, connecting your
LinkedIn profile with your Twitter account
can be a good idea. One way of setting up
your account for that is to auto post your
tweets in your LinkedIn status. Another good
way is to choose to send tweets that have #in
hashtag to your LinkedIn profile. This ensures that you keep your profile clean and
professional. Connecting your LinkedIn profile to your Twitter profile can drive
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TIPS ON HOW TO
DOMINATE
GOOGLE+
Google plus is increasingly becoming popular making it a great tool to use in order to
engage your audience in a better way. Built
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about your clients. In addition, Google+ natively supports YouTube and other Google
owned media, such as Google Docs, Hangout
etc. To balance this, however, advertising on
Google+ is still not as nuanced as it is on
Facebook, and it is a much smaller social
network in size and in terms of bandwidth.
Apart from certain brands, it is just not costeffective to advertise on Google+. But if you
feel that you can really make a splash on the
platform, here are some tips to help you solidify your brand on Google+.
#Optimize your Google+ profile
Try to make your profile appear on the
search pages while ensuring that it is captivating to your audience. Your brand colors
and logo should be added to the profile and
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TIPS ON HOW TO
DOMINATE
INSTAGRAM
With over 200 million active users, Instagram stands to be a great tool for you to
tap into the immense potential that the
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-Use high-resolution photos: High-resolution photographs are a must to grab the attention of potential customers. While there is
a lot of high quality photography on Instagram, it is still populated for the most part
by amateur photographers with their phone
cameras. The professional photograph in
high resolution always stands out amongst
such photographs. These are likely to grab
the attention of potential buyers with a lot of
ease. If you want to stand out from everyone
else who is using smartphones to capture
photos, get a good camera or hire a professional to take high-resolution photos for you.
-If you are selling, make it easy to buy:
Characteristic of Instagram is the low attention times that dot the landscape of social
media today. It has one of the fastest
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useful feature that is perhaps not fully understood by many. This service enables users
to send messages to specific users. You can
target your recipients based on their location
and demographics. This means greater engagement and higher conversions. In essence, Instagram Direct is a feature that can
serve as an advertisement, where you can
target specific profiles by the little data they
share with Instagram. It is clear that it is an
incredibly powerful feature. Since it has been
proven that the most active fans are the ones
who convert more, you can simply find the
users who are the most active and then send
them messages introducing new products or
introduce giveaways (promotions) and even
run contests. You can also use this option to
drive traffic to your website. You can provide
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to some of the most prolific contest campaigns, because its audiences are far likelier
to participate in contests and giveaways.
What kind of contests can you have?
>Like to win contests- In these contests,
you simply ask your audience to like a specific post after which they will automatically be
enrolled in the contest to stand a chance to
win amongst everyone who likes the post.
These are extremely easy to enter, and are
easy to arbitrate as well. All you need to do is
set up a random generator to select the winner. These kinds of contest work extremely
well when you have a large audience and do
not have much time to come up with a more
sophisticated contest. Obviously, however,
they do not build the brand all that well.
These are very easy to enter, easy to set up
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Your captions or comments should have relevant hashtags to help you increase your
reach, overall visibility and engagement. You
can use hashtags that are related to your
business, your target audience, your posts
and anything else. Hashtags work slightly
differently in Instagram unlike in Twitter.
For starters, the lack of a character limit
means that you can use as many hashtags as
you would like. Unlike in Facebook, where
too many hashtags is frowned upon, the fact
that relatively few people pay attention to the
captions of the images in Instagram means
that you may use as many hashtags as you
like. Thus, dont be afraid to use many hashtags (as many as 30 hashtags or more). Try to
incorporate a mixture of popular, unique
(custom hashtags) and less popular
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TIPS ON HOW TO
DOMINATE
PINTEREST
Today, there is an added focus on visual
marketing. The era of long copy newspaper
ads has passed, being replaced instead by
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network that is especially prized by marketing experts. Actually, research shows that
Pinterest brings in more buyers than any
other social media site, ahead of Facebook,
Twitter and Google+. Pinterest is one of the
fastest growing social networks that bring
high levels of engagement, increased audience response, and a very high click-through
rate. Success in Pinterest is imperative for a
number of social media projects, especially
those that have a lot to do with images. So,
how do you succeed on Pinterest? Here are
some tips to guide you towards success:
#Ensure all your posts have a captivating photo
Essentially, Pinterest works to collect information from various sources. It does not
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work like a content creating site but as a content sharing site. However, as a content sharing site it has many features that can lead to
it becoming your social network of choice. A
pin on a Pinterest board is represented by
the image that is attached along with the web
page. You will likely be pinning your own
blog posts and content on Pinterest, so make
sure that each of your posts has an elegant,
contextual photograph. Pinterest is highly
visual, as is its audience, and having a photograph is absolutely necessary. If you have
older posts that have no photos, start adding
photos to them and then pin them.
#Create a business account
Pinterest has many features that are tailored
for businesses. This is part of the reason why
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with
influential
guest
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benefits of posting regularly cannot be diminished. This can be a great way of attracting a huge following by engaging them actively since very many of your competitors
might probably not be pinning regularly.
This means that you can easily attract a fairly
good following by just pinning as often as
once a week. With regular pinning, you will
be creating a competitive edge. Posting regularly not only helps build followers for the
short term, but keeps you comprehensively
in the trending topics of the day and age, and
helps you stay relevant, fresh and creative.
#Dont just pin photos
While popular consciousness often frames
Pinterest as a board devoted to pictures, it is
much more flexible. You can pin videos from
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TIPS ON HOW TO
DOMINATE OTHER
SOCIAL NETWORKS
The tips mentioned above are related to the
most popular social networks today. Together, Facebook, Twitter, Blogs, YouTube,
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seen on other media platforms, such as Facebook, Twitter and your website. Cross platforming can only help your audience to find
out more about you as usual, remember to
focus on providing distinct and useful content in every blog, each blog should have a
distinct purpose of its own.
#Connect Instagram
Instagram is one of the media platforms that
are similar to Tumblr, in that a majority of
the community on both platforms is members of both platforms. Simply connect your
Instagram profile to your Tumblrog, and you
will have double the exposure on both feeds
for a little effort. Remember that Instagram
essentially
provides
cross
promotion
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Social media provides an important opportunity for you to directly interact with your
customers. Use this opportunity well focus
on providing quick and useful response to
commenters about all kinds of insight this
well help increase brand recall and recognition and further allow your brand opportunities to engage with your audience and be
seen in a good light.
#Engage with other posts
The incredible number of content on Tumblr
means that there will always be something
pertinent to do with your brand on your
dashboard. Leave a comment or a response
to something most tumblroggers will definitely appreciate it and participating in
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performance. As a rule of thumb, the numbers never lie; your gut feeling could be very
wrong.
#All platforms are not the same
This is one of the most common sins done
even by major brands. The problem is that
most brands realize that having a presence in
different social media platforms is advantageous. They then proceed to post the same
content on different platforms. This is a dangerous assumption. Different platforms are
different. Different kinds of posts work better on different platforms owing to a host of
reasons. One of them is the environment
around which the social network is built.
Another is the target audience that can be
found in the different social networks. A
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Since social media provides you the opportunity to, it is tempting to always tell audiences more about your brand, the way it
works, and the services that it offers. But this
is counterintuitive. Social media does not
work on this basis at all. By all means, talk
about the values of your brand, but posts
such as these, known as proprietary posts,
should be few and far between. The focus
should not be on your product and your services, but on the problems of your audience,
and how your products help them in that direction. If you talk merely about your
products or your brand, your audience is going to have a tough time relating to what
youre trying to say. In this regard, it is probably worthwhile to note that a variety of
posts is the best option for social media.
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Provide different kinds of information in different ways to best contribute to your audiences lives with your posts. One of the most
important kind of posts in this regard is user
generated content. If you do not have any
available, try hosting a contest, which encourages the submission of user-generated
content, and then post them. In time, you
may have a steady stream of user-generated
content, which will reduce your workload,
and place the attention back to where it belongs: your audience. Another way of posting
content is curating content from around the
web bringing important information to the
knowledge of your audience. As long as this
information is relevant to your brand, this is
an excellent way of helping your audience
while reminding them that your brand can
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CONCLUSION
Thank
book!
I hope this book has helped you learn
about some effective strategies and techniques you can use to create a strong social
media brand presence. A strong social media
presence is predicated, as I hope you have
understood, on a decidedly human, personal,
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the avenues for people with common interests from around the world to interact
with each other. It then became an industry,
and marketing has entered this industry to
find the audiences that have been weaned
away from conventional forms such as television and newspapers towards the Internet.
However, the current generation has been
raised almost exclusively on the Internet,
and is very savvy with social media. Technology, too, has been advancing to fulfill this
need. It is interesting to note that a majority
of the world actually does not have access to
the Internet, whilst in the developed world
plans to experiment with Virtual Reality
have already seen the light of the day. In any
case, whatever the future of social media itself is, marketing on social media has just
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FUNDAMENTALS OF
SUCCESSFUL
THINKING
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https://success321.leadpages.co/
fundamentals-of-successful-thinking/