Course Outline/Lecture Plan

Bangladesh University of Professionals (BUP)

Faculty of Business Studies (FBS)
Program: EVMBA
Course Code: BUS7101
Credit Hours: 03 (Three)
Trimester: 2nd, May August, 2016
Course Title: Business Communication
Course Teacher: Professor Dr. Abdul Awal Khan
The aim of the course:

This course provides a methodical and practical understanding of the

Communication Process and Dynamics of Communication in business
settings. It emphasizes upon written as well as oral communication, specially
with help of electronic device. The course is so designed to help the students
in learning the techniques and acquiring the skills needed to communicate
effectively in work place and in business. Various techniques of effective
communication through business letters, tools and other media form and
integral part of the course.
Teaching Methodology:

Lecture will be the main method of teaching. Use of visual aid like
multimedia, will make lecture presentations effective and interesting.
The techniques of experiential learning like classroom exercises, group
discussion, oral presentations, role playing, etc. will be used to enhance
students participation.
Assignments and case studies will help the students to solve real-life
problems, and develop insights into applied organizational approaches.

Course title: Business Communication

Course Contents
Clas
s
1st
2nd
3rd
4th
5th
6th
7th

8th
9th

10th
11th
12th
13th
14

Topics/Modules
Definition of communication, communication
situation, the communication process, importance
of Business communication.
Principles of effective communication.
Types of communication Formal, Informal,
Upward, Downward, Horizontal / Lateral.
Forms of communication in business Internal,
External and Mass communication.
Media of communication Written, Oral, Faceto-face, Visual and Audiovisual communication.
Barriers to communication -- sender related and
receiver related barriers, situation related
barriers, overcoming barriers.
Developing communications skills in speaking
and listening, speaking styles of speaking,
preparing to speak, how to be an effective
speaker?
Listening -- interrelated activities in listening,
four types of listening, how to be an effective
listener?
Electronic communication Ecommerce and
Internet, EDI, Preconditions for wide use of Ecommerce, Media of computer-based
communication.
Business letters block form, modified block
form, parts of a Business letter, different types of
business letters.
Business letter writing some examples /
practices.
Constricting resume / c.v and also writing
covering letter, exercise / assignment.
Trade circulars, Notice of meetings with Agenda,
Minutes, etc. Presentation of group reports.
Oral Presentation individual.

Course Teacher
Dr. Abdul Awal Khan
Faculty of Business
Studies, BUP.
Text Book
Dr. A.A Khan and Dr.
M.A Taher, Business
Communication and
Report Writing
Reference Book:
Lesiker and Pettit,
Business Communication.