Documente Academic
Documente Profesional
Documente Cultură
Alsion 2
6400 Snderborg
Denmark
svend@sam.sdu.dk
Phone: 65501218
Mobile: 22519678
Fax: 65501779
Education
CopenhagenBusinessSchool
Ph.D.,InternationalMarketing,19871992
AarhusBusinessSchool
M.Sc.(ba)(cand.merc),Marketing,19811983
Research areas
Marketing - International Marketing, Global Marketing, B2B Marketing
Books
Publications
Marketing: A Relationship Perspective
Hollensen, S. & Opresnik, M. O. 1 May 2015 2 ed. Mnchen: Vahlen Verlag. 502 p.
Entry Mode Strategies into the Brazil, Russia, India and China (BRIC) markets
Hollensen, S., Dyhr Ulrich, A. M. & Boyd, B. 1 Sep 2014 In : Global Business Review. 15, 3, p. 423445 23 p., 1
Moderne Markedsfring
Hollensen, S., Andersen, O. E., Faarup, P. K., Olesen, S. & Brask, H. 1 Aug 2014 Kbenhavn: Hans
Reitzel. 544 p.
Marketing Casebook
Hollensen, S. & Schmidt, M. J. Aug 2014 3 ed. Birkshire, UK: McGraw-Hill Higher Education. 229 p.
Life after Death: How a Family-Owned Airline Reinvents its Business Model after Bankruptcy
Hollensen, S., Boyd, B. & Bogers, M. 22 May 2014
0,5 x global + 0,5 x lokal = glokal: Wissenwertes aus der Formelsamlung fr Marketingstrategie
Hollensen, S. & Schimmelpfennig, C. 1 May 2014 In : Marke 41. 2014, 2, p. 34-41
Celebrity endorsements: Exploring the processes for finding the right celebrity to endorse a
brand
Hollensen, S. & Schimmelpfennig, C. 1 Apr 2014 In : Journal of Brand Strategy. 2, 4, p. 366-378
Assessing the implications on performance when aligning customer lifetime value calculations
with religious faith groups and afterlifetime values - a Socratic elenchus approach
Hollensen, S. & Wilson, J. 2013 In : International Journal of Business Performance
Management. 2013, 1, p. 67-94 28 p.
Cimber Sterling: Family-Owned Airline Company Flighte for Survival as European Carrier
Boyd, B. & Hollensen, S. 2013 Family Business Casebook: 2010-2012. Astrachan, J. H. & Pieper, T. M.
(eds.). Kennesaw, Georgia USA: Cox Family Enterprise Center, Ch. 3, p. 49-73 24 p.
Global Marketing
Hollensen, S. 2013 6. ed. Harlow, UK: Pearson Longman. 792 p.
Global Account Management: Fra simpel kber-slger relation til strategisk relationsopbygning
p globalt niveau
Hollensen, S. & Wulff, V. S. Mar 2012 Videnskabelige Artikler fra Campus Snderborg : rbog
2011. Martens, H. & Ottersen, T. (eds.). Snderborg: SDU - Snderborg, Vol. 2, Ch. 1, p. 14-23 10 p.
ChotuKool - Indian Godrej is creating a disruptive innovation - a low-cost refrigerator for the
BOP market
Hollensen, S. & Raman, A. 2012 In : Marketing Canada - Journal of the Canadian Institute of
Marketing . 8, 4, p. 12-13 2 p.
Global Account Management: Fra simpel reklame til strategiske relationer p globalt niveau
Hollensen, S. Dec 2011 In : Alumnebladet. 2011, 2, p. 12-13 2 p.
Customer Lifetime and After Lifetime Value - Calculations from an Iranian perspective:
Calculations from an Iranian perspective
Hollensen, S., Wilson, J. A. J. & Ebrahimi, M. 20 Mar 2011 In : Proceedings - Global Islamic Marketing
Conference (GIMC) 2011. p. 1 3 p.
Internationale Marketing
Hollensen, S., Engbers, H. (ed.) & Mulder, A. Jan 2010 Amsterdam, Netherlands: Pearson Education
Benelux, 978-90 .430 p.
Marketing Casebook
Hollensen, S. & Schmidt, M. 2010 McGraw-Hill Companies.
International Partnerskaber
Hollensen, S., Dyhr Ulrich, A. M. & Donner, S. 2009 1 ed. Kbenhavn: Brsen.
Global Marketing
Hollensen, S. 2007 4. ed. Harlow, UK: Heinemann. 714 p.
Global Account Management (GAM): Two Case Studies Illustrating The Organizational Set-Up
Hollensen, S. 2006 In : Marketing Management Journal. 16, 1, p. 244-250
The Organizational Set-up of Global Account Management (GAM) Two case studies
Hollensen, S. 2004 In Proceedings, Marketing in a Changing World, Chicago, MMA-Conference,
Chicago. p. 110-118
Markedsovervgning
Hollensen, S. 2003 Strategisk in- og outsourcing. Freytag, P. V. R. (ed.). Kbenhavn: Djf / Jurist- og
konomforbundet, p. 119-148
Dandy Chewing Gum YYYY No org found YYY: Development of the Dandy-KGFF relation
Hollensen, S. & Ulrich, A. M. D. 2002 International Management: Theories and Practices. Tayeb, M.
(ed.). New Jersey:Prentice-Hall
The process of benchmarking, benchlearning and benchaction. (sammen med Per V. Freytag)
Hollensen, S. 2001 In : The TQM Magazine. 13.1, p. 25-33
The international marketing challenges facing Danish small and medium-sized enterprises
Hollensen, S. & Jenster, P. V. 2000 In : Strategic Change. 9, p. 451-459
Er danske virksomheder rustet til den globale markedsfring YYYY No org found YYY
Hollensen, S. & Jenster, P. 1999 Erhvervsministeriets debatoplg vedrrende markedsfring p
eksportmarkederne.Kbenhavn: Erhvervsmimisteriet, p. 12-25
Globalization of Internet-based Services YYYY No org found YYY: The case of Amazon.com
Hollensen, S. 1999 Proceedings from AIMS 11th Annual Concention on: Management of
Services. Jamshedpur, India,p. 43-48
Markedsinformationer p internettet YYYY No org found YYY: f let adgang til informationer om
alverdens markeder p internettet
Hollensen, S. 1999 Virksomhedens internationale aktiviteter. Kbenhavn: Brsen Forum A/S, p. 1-16
Underleverandrer bliver internationale ved at flge deres kunders globalisering YYYY No org
found YYY
Hollensen, S. 1999 CESFO's rbog, 1998/99. Kolding: Syddansk Universitet. Center for Entreprenrskab
og Smvirksomhedsforskning
Career
MemberofEUROFHSenateatEUROFH
September2015Present(2months)
BoardMemberatBHJFoundation
March2013Present(2years8months)
Reviewofapplicationsforthefoundation
VisitingProfessoratLondonMetropolitanUniversity
March2008Present(7years8months)
Guestlecturing
ExternalProfessorinMarketingatEUROFH
March2005Present(10years8months)
OwneratHollensenApS
1999Present(16years)
Consultancy,InternationalMarketResearch
AssociateProfessorofInternationalMarketingatUniversityofSouthernDenmark
October1993Present(22years1month)
LecturinginInternationalMarketing,supervisingofstudents'projects
ResearchDirectoratDepartmentofCrossBorderStudiesatUniversityofSouthern
Denmark
April2010October2012(2years7months)
AssistantprofessoratSouthernDenmarkBusinessSchool
January1987January1993(6years1month)
InternationalMarketingManageratJFFabriken(producerofagricultural
machinery)
January1985January1987(2years1month)
MarketingCoordinatoratDanfossHeatingDivision
January1983January1985(2years1month)
Acievements