Exploring Business, Marketing, & Entrepreneurship Syllabus

Curriculum

BU202YA Exploring Business,

Marketing and Entrepreneurship

Curriculum

One Semester or 18-week course

Days and
Timings

Mondays through Fridays

Location

Instructor
Details

Name: Mrs. Tiffany Somerville

E-mail address: tsomerville@wcpss.net
Contact number: (919) 856-8201
Weebly website: http://mrssomervillecte.weebly.com/
Class Updates & Reminders: www.remind.com (group code- @ebm)

Type
Room 1102

49-minute class period

Curriculum Description
Unit A
In this unit, students will gain a basic understanding of what business is and of the different types of businesses. They will
also gain an understanding of the different types of economic systemsand how they are alike and differentand will
gain an understanding of the United States economic system and factors that affect our economy. Students will conclude
the unit by gaining an understanding of entrepreneurs and entrepreneurship and the procedures and requirements for
starting a business.
Curriculum Objectives:
After completing this curriculum, you should be able to:
Understand the principles of business
Understand the concept of entrepreneurship
Understand business activities and careers
Prerequisites

Computer Skills and Applications 1 (Keyboarding)

Instructional Methods
In this curriculum, you will accomplish this through a combination of self-paced learning, lecture and demonstration, and
classroom activities. The students will use computers, basic software, and the Internet as they study the concepts in this
unit. The use of Internet is required for several activities in the unit, as well as, word processing, spreadsheet, and
publishing software.
Course Resources and Materials
You must bring the following items to class:

No notebooks will be necessary (We will using

Microsoft One Note for notes)

Pencils

Pens (Black, Blue, and Red)

Yellow Highlighters

USB Drive

Headphones or Ear buds

Exploring Business, Marketing, & Entrepreneurship:

Class Objectives and Timeline

Weeks 1-9: Exploring Business and Entrepreneurship

Essential
Questions

By the end
of the
unit(s),
students
will be able
to:

Essential
Questions

By the end
of the
unit(s),
students
will be able
to:

Unit 1.00: Understand the principles of business

Why do people start businesses?
What are examples of activities that businesses perform?
What are advantages of sole proprietorships, partnerships,
corporations and franchises?
What are disadvantages of sole proprietorships, partnerships,
corporations and franchises?
Which businesses are profit-making and which are non-profit
businesses?
Which businesses are service businesses and which are product
businesses?

Objectives:
1.01 Understand the purpose and the functions of business.
1.02 Compare the main types of business organization: sole
proprietorship, partnership, corporation, and franchise.
1.03 Classify businesses as profit-making or non profit-making; and
service, product or combination.

Unit 2.00: Understand the concept of entrepreneurship

What personal qualities are necessary to be a successful
entrepreneur?
What skills do successful entrepreneurs need to have?
What is entrepreneurship?
What are the stages in the entrepreneurial process?
What are the steps necessary to start a new business?

Objectives:
2.01 Recall personal characteristics and skills needed for a successful
entrepreneur.
2.02 Understand entrepreneurship and the entrepreneurial process.
2.03 Understand the procedures and requirements for starting a
business.

Week 9 End of Quarter Review & Assessment

Weeks 10-17: Exploring Business and Entrepreneurship

Essential
Questions

By the end
of the
unit(s),
students
will be able
to:

Unit 3.00: Understand business activities and careers

What tasks do people who workin finance perform?
What jobs are available in finance?
What do people who work in business management do?
What jobs are available in business management?
What do people who work in information technology?
What jobs are available in information technology
What do people who work in marketing do?
What jobs are available in marketing?
Objectives:
3.01 Understand finance activities and careers
3.02 Understand business management activities and careers
3.03 Understand information technology and careers
3.04 Understand marketing activities and careers

Week 18 End of Quarter Review & Assessment