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Exhibit 1
Income Statements for NetFlix.com, Inc.
Year Ended December 13,
1998
1999
Revenues
1,339
5,006
Cost of revenue
1,311
4,373
Gross profit
Operating expenses:
Product development
Sales and marketing
General and administrative
28
633
3,857
4,815
1,358
7,413
16,424
2,085
Stock-based compensation
1,151
4,742
11,181
30,664
Operating loss
Other income (expense)
Interest and other income, net
(11,153)
(30,031)
114
924
(42)
(11,081)
(738)
(29,845)
Source:
Company reports.
Exhibit 2
Balance Sheets for NetFlix.com, Inc.
As of December 31,
1998
1999
Assets
Current assets
Cash and cash equivalents
Short-term investments
Prepaids and other current assets
Total current assets
Rental library, net
Property and equipment, net
Deposits and other assets
Total assets
Liabilities and Shareholders' Equity
Current liabilities
Notes payable
Current portion of capital lease obligations
Accounts payable
Accrued liabilities
Deferred revenue
Total current liabilities
Capital lease obligations
Note payable
Total liabilities
Mandatorily redeemable conv. pref stock
Shareholders equity (deficit):
Convertible preferred stock
Common stock
Additional paid-in capital
Deferred stock-based compensation
Accumulated deficit
Total shareholders' equity (deficit)
Total liabilities and shareholders' equity (deficit)
Source:
Company reports.
1,061
635
1,696
2,011
1,062
80
4,849
14,198
6,322
720
21,240
8,695
4,499
339
34,773
1,000
579
3,063
1,640
118
6,400
172
6,572
6,321
625
571
5,334
3,211
471
10,212
811
3,959
14,982
51,819
4
3
8,100
(4,711)
(11,440)
(8,044)
4,849
4
7
16,087
(6,841)
(41,285)
(32,028)
34,773
Exhibit 3
Quarterly Operating Results for NetFlix.com, Inc.
March 31
1999
Revenues
Cost of revenue
Gross profit
Operating expenses
Product development
Sales and marketing
General and administrative
Stock-based compensation
Total operating expenses
Operating loss
Interest and other income, net
Interest expense, net
Net loss
Source:
Company reports.
Quarter Ended
June 30
Sept. 30
1999
1999
Dec. 31
1999
847
663
184
854
670
184
1,170
1,276
(106)
2,135
1,764
371
1,324
1,954
532
787
4,597
(4,413)
74
(165)
(4,504)
1,533
2,930
553
1,203
6,219
(6,035)
112
(129)
(6,052)
2,106
4,994
404
1,500
9,004
(9,110)
351
(149)
(8,908)
2,450
6,546
596
1,252
10,844
(10,473)
387
(295)
(10,381)
Exhibit 4
Historical and projected unit sales, average unit price, and household penetration rates for
videocassette recorders and digital video disc players during the first five years after introduction*
Annual Sales
Millions of Units
6
5
Videocassette
Recorders (VCR)
3
2
1
0
0
900
0.14
800
700
0.12
600
0.1
500
0.08
0.06
VCR Penetration
400
DVD Penetration
300
0.04
200
0.02
100
Dollars0
0
0
2
3
Years since introduction
* Unit sales are sales to dealers. Consumer sales are estimated to be about 60% of dealer sales.
For DVD players, years 3, 4, and 5 are forecasted values.
Source:
900
800
700
600
500
400
300
200
100
Dollars0
Exhibit 5
Rental Library (thousands of dollars)
As of December 31,
1998
1999
Rental library
Less accumulated depreciation
Rental library, net
Source:
Company Reports.
2,186
(175)
2,011
10,882
(2,187)
8,695