Documente Academic
Documente Profesional
Documente Cultură
Presentation
2008
SISTEMAS Y
TECNOLOGA
MANTENIMIENTO
Y SERVICIOS
INSTALACIONES
MECNICAS
INGENIERA
MEDIOAMBIENTAL
ELECTRICAL
INSTALLATIONS
SYSTEMS
& TECHNOLOGY
MAINTENANCE
& SERVICES
MECHANICAL
INSTALLATIONS
ENVIRONMENTAL
ENGINEERING
20%
20%
60%
Sumarroca Group
Banco Sabadell
Employees
Cosolidated revenue
(thousands of euros)
612.372
4.184
626.048
3.779
3.388
493.025
2.625
400.057
285.919
2003
Caja Madrid
328.727
2.081
1.742
2004
2005
2006
2007
(E)2008
2003
2004
2005
2006
2007
(E)2008
OMNILOGICs
accounts payable,
imply 87% are short
term loans financed
from its main
shareholder and the
remainder with the
companies own
working Capital.
Business Address:
Main Activity:
C/ Ramrez Arellano, 15
Edificio Arellano
28043 - Madrid
Activo
Pasivo
Circulante
Fijo
Activo
FFPP
Circulante
Structure of Balance
2006
Pasivo
Fijo
FFPP
Structure of Balance
2007
Technological Partners:
45.000
41214
40.000
33317
35.000
27394
30.000
24.063
25.000
20.000
15.000
22.373
18.390
20.405
23719
19107
14.391
10.000
5.000
0
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
STRATEGIC LINE
Beginning of activity
During this period, the company only had
one technological partner, Nokia, who
supplied all the technology necessary to
deploy the Transmission and Trunking
networks.
2000
2004
2005
2008
COMMERCIAL HIGHLIGHTS
The first international Transmission project for the Magreb Gas pipeline
First TETRA digital trunking network for the Canary Islands.
First Nokias TETRA system for a railway (Metro de Bilbao).
Delivery of a Transmission network for the Rumanian Gas pipeline
SDH and PDH network for highways control (China)
SDH and PDH transmission system for Redesur (Peru).
PDH network to connect 22 electrical substations of CFE (Mexico).
MXICO
CHILE
PER
BOLIVIA
BRASIL
ARGENTINA
RUMANA
ESPAA
MARRUECOS
BLGICA
RUMANA
ESPAA
CHINA
BLGICA
CHINA
MXICO
MARRUECOS
PER
BOLIVIA
BRASIL
CHILE
ARGENTINA
Organization Chart
MANAGEMENT
INFORMATION
SYSTEMS
Software
programmers
&
Computer
Experts
Information
Technologies
Division
SYSTEMS
ENGINEERING
NEW BUSINESS
DEVELOPMENT
IMPLEMENTATION
SERVICES
Key Account
Managers
Factory Integration
Product
Engineers
SUBSIDIARIES
- IP Solutions
- TETRA and terminals
- Optical Networks
- Wireless Networks
- IP over SDH
- Broadcasting
Systems
Engineering
Division
Chile
Argentina
Brazil
Galicia
Per
BRANCH OFFICES
Catalunya
Euskadi
Finland
Australia
R. Dominicana
Role Out
Programs
Business
Development
Division
Customer
Services
Division
General Management
PRESIDENT
HEAD OFFICE
OMNILOGIC Telecomunicaciones, S.A.
Edificio Arellano
Ramrez de Arellano, 15 - 28043 Madrid (Espaa)
Phone: +34 91 519 08 70
Fax:
+34 91 416 69 30
SUBSIDIARIES
OMNILOGIC Telecomunicaciones CHILE, S.A.
Enrique Foster, 20 Oficina 1.001
Edificio BankBoston - Las Condes, Santiago (Chile)
Phone: +562 334 59 54
Fax:
+562 232 63 65
BRACH OFFICES
OMNILOGIC Telecomunicaciones CATALUNYA
Av. Baix Llobregat, 3 1 floor
08970 Sant Joan Desp, Barcelona, Spain
Phone: +34 686 490 301
Fax:
+34 93 491 16 94
EGATEL
Edificio Egatel
Avda. de Ourense, n1 Parque Tecnolgico de Galicia
32901 OURENSE
Phone: +34988 368 118
Fax.
+34988 368 119
Galicia
Pas Vasco
Catalunya
Madrid
International Evolution
OMNILOGIC carries out its international operations through its subsidiaries and branch offices:
OFFICE
City
Head Office
OMNILOGIC Telecomunicaciones, S.A.
Subsidiaries
OMNILOGIC Telecomunicaciones Brasil
OMNILOGIC Telecomunicaciones Chile
Staff
Madrid
92
Sao Paulo
Santiago de Chile
1
16
Buenos Aires
Lima
Orense
6
3
72
Barcelona
Melbourne
Turku
Santo Domingo
Euskadi
2
1
3
1
1
OMNILOGIC TELECOMUNICACIONES
AUSTRALIA
OMNILOGIC TELECOMUNICACIONES
CATALUNYA
1998
1999
OMNILOGIC TELECOMUNICACIONES
ARGENTINA, S.A.
PER
FINLAND
2000
OMNILOGIC TELECOMUNICACIONES
CHILE, S.A.
OMNILOGIC TELECOMUNICACIONES
OMNILOGIC TELECOMUNICACIONES
2001
2003
OMNILOGIC
TELECOMUNICAOES
BRAZIL, LTDA.
2007
2008
OMNILOGIC TELECOMUNICACIONES
R. DOMINICANA
OMNILOGIC TELECOMUNICACIONES
EUSKADI
Key
Management
JOS DE PEDRO
MARCELINO OREJA
Vice-President
CEO
Finance Manager
General Manager
and Controller
Position
Economist
ANGEL RODRIGUEZ
FCO. CAMARENA
MIGUEL CASTRO
Systems
Engineering
Manager
Customer Services
Manager
MIS Manager
Delegates
Studies
JAVIER GMEZ
Position
Studies
RONY WEIZMAN
JUHA HALTIA
JAVIER ACOSTA
Vice-President
LATAM
Business
Development
Baltic Countries
General Manager
EGATEL
10
Business Development
Jose de Pedro
Systems Engineering
ngel Rodrguez
Strategy.
System marketing & Sales.
Technical responsibility,
preparation of offers, project
Development
Commercial Engineers
Engineering
Product Engineering
Project Managers
Engineers (DNW)
management (DNW)
Customer Services
Francisco Camarena
MIS
Miguel Castro
Integration, installation,
Implementation
commissioning after sales support
and project management. (PSS)
Accounting and finances,
planning and control, human
resources and Legal
Technical Experts
Project Managers
Engineers (PSS)
Economists
and administrative staff
Computer experts
STAFF
70
11
15
Executive Summary
Organization Product Focus
Business Development (Spain
IDENTIFICATION OF CUSTOMER
OPORTUNITY
TECHNOLOGICAL
NECESSITIES
PLANNING
SYSTEMS
ENG.
OFFER
PREPARATION
TENDER
ADMINISTR.
CONTRACT
BUSINESS DEVELOPMENT
(SUPERVISION)
CUSTOMER
KNOWLEDGE
Business Development
Jose de Pedro
Strategy.
Systems Engineering
ngel Rodrguez
Customer Services
Francisco Camarena
MIS
Miguel Castro
Technical responsibility,
BEGINNING / END
Integration, installation,
Recurrent or future
revenues
OPERATIONAL
SUPPORT
NETWORK
MAINTENANCE
LEGAL
CUSTOMER
SERVICES
PROCESS
GUARANTEE
PERIOD
CONTRACT SIGNING
IMPLEMENTATION
DEPARTMENT
EQUIPMENT SUPPLY
INSTALLATION
COMMISSIONING
12
DELIVERY
Executive Summary
Business Development Growth Strategy
Given OMNILOGICs very solid existing position, future growth will not be based on any radical re-engineering
but rather on some cautious tweaking of a small number of performance parameters and a strong focus on
maintaining existing customers, introducing new customers and products. This strategy is outlined below:
CURRENT PRODUCTS
EXISTING CUSTOMERS
CURRENT PRODUCTS
NEW CUSTOMERS
(GEAOGRAPHIC EXPANSION)
NEW PRODUCTS
EXISTING CUSTOMERS
13
Executive Summary
OMNILOGIC Global Vision
Products and
Services
% Sales
2007
Transmission
Equipment
53,5%
Transmission
& Wireless
Equipment
PMR (TETRA)
10%
Digital
Mobile radio
WIRELESS
15,6%
Broadcast
20,9%
Main customers
38%
Omnilogics main
technological suppliers
and now the most
important in purchasing
volume.
2007
Pub. Admn.
12%
18%
21%
Infrastructure and
terminals.
(*) In 2004, Nokia sold
its TETRA division to
EADS
Sales by
sectors
2007
SDH Equipment. In
2004, Nokia sold its
SDH division to
Marconi. Afterwards,
Marconi and Axxessit
were acquired by
Ericsson.
Railways
24%
Power Utilities
35%
N.A.
Operators
22%
12%
N.A.
Others
14%
N.A.
14
Core Business
Product Line - Overview
BUSINESS LINE
% SALES 07
% SALES 08(E)
TRANSMISSION EQUIPMENT
Main activity: Sales & Marketing, Engineering and implementation of
transmission equipment according to the customer requirements
The main transmission environments are based on voice and data services,
via optic fibre, or copper cable
The kind of technology used is based on Nokias solution (PDH) and Ericsson
(SDH). The PDH/SDH system have been most commonly used however,
Ethernet (Gigabit) solutions are now in demand.
53,5%
43,1%
10%
27,7%
20,9%
18,8%
WIRELESS SYSTEMS
Microwave Radio systems implementation of point-to-point (PDH and SDH
communications systems), point to multipoint (fixed WiMAX) and mobile
(mobile WiMAX) with different capacities.
15,6%
9,2%
This business area is the most important part in terms of revenue generation, although not
the most important part in absolute value.
The company has supply agreements with the most important technology companies in
the world, but having an excellent quality of service gives Omnilogic a significant revenue.
15
Core Business
Customer - Overview
DESCRIPTION
CUSTOMERS
% SALES 07
% SALES 08(E)
2%
3%
24%
26%
Power Utilities
Communications networks to link several stations with the objective to
have a global information system regarding remote management
performance, alarms, etc.
35%
32%
3%
3%
Water Authorities
Integration of general communications systems through digital networks
for electrical stations with the aim to properly manage alarm systems,
remote sensors to analyze water quality, valve control, etc.
2%
5%
Public Administrations
Maintenance contract to cover new transmission technology releases and
technical support for the TETRA Networks
12%
10%
22%
15%
Gobierno de Murcia
Public Operators
Supply, installations, commissioning an maintenance of digital
transmission systems
16
Executive Summary
Customer Contribution
TOTAL SALES 2005-2007
99.1 Million Euros
OTHER CUSTOMERS
20%
27%
11%
1%
2%
2%
2%
2%
9%
3%
3%
3%
8%
8%
Gobierno de Murcia
Generalitat
de Catalunya
Executive Summary
OMNILOGIC Open Valid Offers
SPAIN
2008 Sales Budget
31,040,000
35,08%
12,791,250.10
41.3%
RECEIVED ORDERS
OPEN VALID OFFERS
LOST OFFERS
51,18%
13,74%
TOTAL OFFERS
1st JANUARY 2007 TO 1st February 2008:
49.9 Million Euros
5,893,442.86
18.9%
18
Core Business
Technology Vendors Distribution of Purchases
TOTAL purchases
2005-2007
65.2 Millions Euros
OTHERS
17%
NOKIA
SIEMENS
NETWORKS
40%
BERRADE
3%
ERICSSON
18%
EADS
22%
19
41,213,931
(100%)
73%
SPAIN
(73%) 29,937,948
LATAM
(25%) 10,460,375
BALTICS
(2.0%) 815,608
2%
25%
PRODUCTS
41,213,931
TRANSMISSION
(53%) 22,048,936
WIRELESS
(16%) 6,424,601
PMR (TETRA)
(10%) 4,122,314
BROADCAST
(20%) 8,366,440
(100%)
53%
10%
20%
MEDIA
(1%) 251,630
1%
20
16%
59%
NATIONAL
(71%) 31.790.000
TRANSMISSION
(59%) 19.290.000
BROADCAST
(22%) 7.000.000
TERMINALS
(2%) 500.000
PMR (TETRA)
(11%) 3.500.000
WIRELESS
(6%) 2.000.000
6%
22%
2%
11%
INTERNATIONAL
(29%) 12.850.000
LATAM
(89%) 11.450.000
TRANSMISSION
(14%) 1.850.000 K
PMR (TETRA)
(54%) 6.850.000
WIRELESS
(19%) 2.500.000
54%
BALTICS
(11%) 1.400.000
TRANSMISSION
(1%) 150.000
BROADCAST
(10%) 1.250.000
19%
1%
2%
14%
BROADCAST
(2%) 250.000
21
10%
43,351,404
61%
NATIONAL
(72%) 31.340.000
TRANSMISSION
(61%) 19,190,000
BROADCAST
(21%) 6,650,000
WIRELESS
(5%) 1,500,000
TERMINALS
(2%) 500,000
PMR (TETRA)
(11%) 3,500,000
5%
21%
INTERNATIONAL
(28%) 12,011,404
LATAM
(89%) 10,611,404
TRANSMISSION
(20%) 2,361,404
PMR (TETRA)
(46%) 5,500,000
WIRELESS
(21%) 2,500,000
BALTICS
(11%) 1,400,000
11%
2%
46%
21%
TRANSMISSION
(1%) 150,000
BROADCAST
(10%) 1,250,000
1%
2%
10%
20%
BROADCAST
(2%) 250,000
22
43,351,404
(100%)
73%
SPAIN
(73%) 31,340,000
LATAM
(24%) 10,611,404
BALTICS
(3%) 1,400,000
24%
PRODUCTS
43,351,404
TRANSMISSION
(50%) 21,701,404
WIRELESS
(9%) 4,000,000
PMR (TETRA)
(21%) 9,000,000
BROADCAST
(19%) 8,150,000
3%
(100%)
50%
21%
TERMINALS
(0.6%) 500,000
0,6%
23
19%
9%
Main Contracts
TRANSMISSION SYSTEM ESTACIN DE FRANA MARTORELL
24
Main Contracts
25
Main Contracts
26
ACTIVITY
CUSTOMER SERVICES
Customer training
Basic, intermediate,
advanced
Network Planning
Telecommunications
Networks
Tailored courses
Installation courses
Implementation
Networks Support
Installation and
Commissioning
Consulting Services
Network Integration
Warehousing
27
TRANSMISSION NETWORKS
TRANSMISSION NETWOKS
NARROWBAND
MULTISERVICE PLATFORMS
OTN
CARRIER SWITCHES
ACCESS SWITCHES
LINE EQUIPMENT (OPTICAL/CABLE)
WIRELESS NETWORKS
WIRELESS NETWORKS
MICROWAVE ACCESS
BROADBAND MICROWAVE
FIX MOBILE WIMAX
MOBILE NETWORKS
TRUNKING SYSTEMS
IP TRANSPORT NETWOKS
TETRA SYSTEMS
TERMINALS & ACCESSORIES
APPLICATIONS
IP TRANSPORT
DSLAM
DWDM
PON
DIGITAL / ANALOGIC TV
TV RADIO LINKS
28
Our technology
MANUFACTURER
TECHNOLOGY
TRANSMISSION PDH/SDH
PRODUC LINE
MANAGEMENT SYSTEMS
TRANSMISSION
NARROWBAND
MULTISERVICE
OPEN TRANSPORT
NETWORKS
ACCESS
PLATFORMS
NETWORKS
DATA CARRIER
NETWORKS
MOBILE
TRUNKING
NETWORKS
TETRA SYSTEMS
TERMINALS
APPLICATIONS
SYSTEMS
WIRELESS
BROADBAND
NETWORKS
RADIO
WIMAX
RADIO ACCESS
APPLICATIONS
IP TRANSPORT
DIGITAL TV
BROADBAND
NETWORKS
HEADENDS
ACCESS
TV RADIO LINKS
PASSIVE OPTICAL
NETWOKS
29
Equipment
provider
Systems integrator
Commercial
Implementation
Engineering
and Maintenance
Develops the
technology
Manufactures
components
Defines user
requirements (RFP)
Manages
commercial
channels
Configures equipment
according to user
needs
Carries out the
implementation plan
Contract Negotiation
Repair components
Finances customers
investments (if required)
Network layer
References
Added value
SATEC
40%
Carrier Class
Transport
OMNILOGIC
55%
Routing and IT
Netsolve
solutions
Predictive
Physical elements
Soluziona
Network
applications
30
20%
10%
45.000
40.000
35.000
30.000
Miles
25.000
20.000
2002
2003
2004
2005
2006
2007
2008(B)
ORDERS
17.163,52
22.158,68
25.492,32
28.499,73
33.086,80
36.431,26
44.640,00
NET SALES
20.404,92
19.107,10
23.718,76
27.393,78
33.316,86
41.213,93
43.351,00
Evolution of
EBIT
5.000
Miles
3.000
27.499,73
33.316,86
41.213,93
43.351,00
23.718,76
5.000
19.107,10
10.000
20.404,92
15.000
2002
2003
2004
2005
2006
2007
(B)2008
4.000
2.128,14
1.568,70
2.224,62
1.440,51
3.065,75
2.103,17
3.710,91
2.340,80
3.323,64
3.041,25
2.059,45
5.399,53
4.542,42
3.407,85
5.349,90
4.356,73
Evolution of
Net Profit
(Before Tax)
3.206,86
Miles
5.349,90
3.647,96
5.399,53
3.016,26
3.323,64
2.266,51
3.647,96
3.044,06
3.016,26
OPERATING PROFIT
2.266,51
1.000
3.044,06
2.000
2002
2003
2004
2005
2006
2007
(B)2008
5.000
4.000
3.000
2.000
10,53
N/A
24,64
19,12
19,12
19,19
19,19
19,05
N/A
Evolution of
Net Profit
(After Tax)
3.500
Miles
2.000
4.356,73
24,64
4.542,42
22,14
2002
2003
2004
2005
2006
2007
(B) 2008
3.000
2.500
1.500
1.000
500
0
3.206,86
10,53
15,16
3.407,85
16,51
2.059,45
3.041,25
1.000
3.710,91
22,10
2.340,80
22,33
3.065,75
22,25
2.103,17
28,66
2.224,62
34,69
1.440,52
25,62
2.128,14
31,04
1.568,70
2002
2003
2004
2005
2006
2007
(B)2008
400
90
350
Millares
80
300
70
250
60
50
200
40
150
30
100
20
50
10
0
0
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
3.000
50
2.500
40
2.000
30
1.500
20
1.000
10
500
0
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Executive Summary
Global Resume of Conclusions
Current Situation
Market
Technology/
Products
Strategy
Aspects to be enhanced
Important presence of
Omnilogic particularly in the
DNW sector:
Utilities (Oil, Gas, Power)
Railway (Metro)
Action
Points
33
OMNILOGIC
TELECOMUNICACIONES, S.A.
Edificio Arellano.
C/Ramrez de Arellano, 15
28043 Madrid, Espaa.
34