JAIPURIA INSTITUTE OF MANAGEMENT

Indirapuram, Ghaziabad
Mentee Name: POONAM YADAV
Class: MBA

Section: C

Mobile No.: 9910359640

E-mail Id:

poonampoonamyadav27@gmail.com
Name of the Company Guide: DABBIRU KASHYAP RAMCHANDRA
Designation: MBD
Telephone Numbers: 9654454019

SUMMER INTERNSHIP PROGRAM

2ND Interim Report
(To be filled & submitted to Faculty Guide)

1. Title of the Project A STUDY ON MUTUAL FUND SIMPLIFIED

PROCESS IN ICICI SECURITIES LIMITED.
2.Objective & Scope of the Project:
-To create awareness to its customers about mutual fund.
-To make them aware of online portfolio of ICICI Direct.
- To analyze the customer behavior towards mutual fund.
3.Brief Details about the Research Topic- I have to make call to
the existing client and take appointment from them. I have to meet
them and give them demo and take feedback regarding mutual fund
whether they are interested in mutual fund or not.

4.Brief Company Profile, SWOT Analysis of organisation, etc.

COMPANY PROFILE
COMPANY NAME

ICICI Securities

FOUNDED IN

1995

PARENT COMPANY

ICICI Limited

HEADQUARTERS

Mumbai

CHAIRPERSON

Mrs. Chanda D Kochhar

MANAGING DIRECTOR

Mr. Anup Bagchi

WEBSITE

www.icicisecurities.com

INTRODUCTION
ICICI securities ltd. Is an integrated securities firm offering a
wide range of services including investment banking,
institutional banking, private wealth management and financial
product distribution.
ICICI securities operate out of 66 cities and towns in India and
global offices in Singapore and New York.

SWOT
STRENGTH:
- High growth rate

WEAKNESS:
- Small business unit

- Barriers of market entry

- Tax structure

OPPORTUNITIES:

THREATS:

- New market
- New product and
services

- Rising cost of material

- Growing competition and
lower profitability

5.Task assigned by the company:

- I have to meet ICICI securities customers and have to tell them about
mutual fund and its benefits.
- I have to show mutual fund and ICICI Direct demo to customers.
- I am responsible to solve their queries about mutual fund.
- If customers want to know about online portal and online trading I
have to give them site demo.
- I have to make customer fill up one online feedback form.

6.Target set by the Company- Minimum 35 survey form should be

filled by customers.
7.Research Methodology (In details about sample size,
research design, type of research, etc.)
Sample size : sample of 50 customers of ICICI securities will be taken
into study and their data will be collected.
Research design : Research design is Descriptive.
Type of research : collection of data (Primary) by:
- Questionnaire.
- Face to face interaction.
8.Types of data collected in details : Survey
9.Problems being faced in the field:
- Most of the customers of ICICI mutual fund simplified are inactive for
long time.
- Some of the customers are unaware of ICICI securities limited.

- Some are having negative thoughts like if they invest they will bear a
heavy loss.

10. Data collection : Primary data:- Survey methods:

This method was adopted because it helps to procuring data and detail
information from the respondents. Here I collected data by filling
questionnaires, directly talking to the respondents
11. Data analysis : In my project there are two types of
respondents.
Some are interested in mutual fund and they are already investing in it.
And some are not interested in mutual fund because they relate it to
the share market and they fear to bear a heavy loss. 30-40% people
are interested and remaining 60-70% people are not interested.
Further details will be in project report.
12. Tools of data analysis:
13.Questionnaire is attached.