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Aston Martin, Jaguar, Land Rover - North America

EXHIBIT B
PRICING and INVESTMENT SUMMARY FOR AMJLR CRM PILOT

CRM Pilot Project Investment Analysis by Project Partner

Quantity

Unit

Unit Cost

AMJLR
Investment
Total

Reynolds
Investment
Total

Retailer's
Investment
Total

Section I: CRM Strategy & Tactical Materials Development


Research & Development
1) CRM Strategy and Process Sessions - (LMU)
2 Days Strategic Development + 2 Days Tactical Review
CRM Pilot Lead Catalyst consulting & participation in program materials development
Creative Designer & Graphic Arts Services
Average Expenses (estimated airfare and per diem)
2) Reynolds Internal Preparations
Consultant Training on customized AMJLR CRM Program (3 days x 6 Catalysts)
Average Expenses (estimated airfare and per diem)

1
4
4
40
4

4 Day LMU CRM College Facilities

Hours
Per Day

$
$
$
$
$

2,950
1,675
1,675
90
475

$
$
$
$
$

2,950
6,700
6,700
3,600
1,900

18
18

Days (Expenses not Included)


Per Day

$
$

1,675 $
475 $

15,075
4,275

$
$

15,075
4,275

CRM Pilot Project Research and Development Sub-Total: $

19,350

41,200

LMU 5 Day CRM College


5
$
3,750 $
LMU 2 Day CRM College
5
$
1,600 $
LMU 2 Day CRM College
5
$
1,600
CRM Pilot Project LMU CRM College Sub-Total: $

18,750
8,000
$
$

8,000
8,000

Days: LMU Curriculum Designer


Days: Catalyst Consulting

Section II: Training & Consulting Services - CRM Pilot Retailerships


Assumptions:
Five (5) Pilot Retailers: Two (2) College attendees from Each Retail Center, In-Retailership training to
be conducted at 5 facilities, single facility access to all learners for each Retail Center
4) AMJLR Retailer CRM College (LMU)
5 CRM Pilot Retailership Managers
5 CRM Pilot Retailership General Manager/Retailer Principals
5 AMJLR District Sales Managers

6) Retailer Web-based Training


5 CRM Pilot Retailers: 15 Estimated CRM Application User WBT 90 Day seats each

75

SmartForce WBT Seats

95

15
15

Days: Catalyst Consulting


Per Day

$
$

1,675 $
475 $

7) Retailer Technology Check: 5 Retailers @ 1 Day each (CEP)

Days: Onsite Technical Service

1,410

8) Retailer Launch Preparation: 1 day of Application-Specific Training per Retailer (CEP)

Days: Onsite Technical Training

1,410

9) Retailer Technology Launch


5 CRM Pilot Retailers: 4 days CM Launch Training for each Retailer
Average Expenses (estimated Travel and per diem based on 1 day per location)

20
20

Days: Catalyst Consulting


Per Day

10) Retailer Continuous Improvement Process Consulting & Training


5 CRM Pilot Retailers: 10 Days of CIP Consulting and Training for each Retail Center
Average Expenses (estimated Travel and per diem based on 1 day per location)

50
50

Days: Catalyst Consulting


Per Day

26,750

Optional

Onsite Retailer Services


5) Retailer Assessment, Strategy & Process Training and Consulting: 5 Retailers @ 3 Days each
Average Expenses (estimated Travel and per diem based on 2 days per location)

12,563
3,563

$
$

12,563
3,563

3,525

3,525

3,525

3,525

$
$

1,675 $
475 $

16,750
4,750

$
$

16,750
4,750

$
$

1,675 $
475 $

41,875
11,875

$
$

41,875
11,875

CRM Pilot Project Retailer Consulting, Training and Onsite Services Sub-Total: $

98,425

98,425

15,600

$
$
$
$

1,675
480
950
18,705

Section III: CRM Pilot Project Management


3) Reynolds Project Administration:
Project Management, Scheduling and Retailer communications: 10 hours per week @ $60/hour
Pilot Project Review & Wrap-up Meetings @
CRM Pilot Project Lead Catalyst to meet with AMJLR stakeholders for project review
CRM Pilot Project Manager to meet with AMJLR stakeholders for project review
Average Expenses (estimated Travel and per diem

26

Weeks

600

1
Days: Catalyst Consulting
$
1,675
8
Hours
$
60
2
Per Day
$
475
CRM Pilot Project Management and Administration: $

Section IV: CRM Pilot Project Contact Management Technology


A. Infrastructure Required for Contact Management
ERA 3 Consumer Reach Server
Consumer Reach Monthly Support Fees: 5 Retailers x 6 Months
Network Consulting Service (CM readiness)

5
30
5

Servers and Software


Monthly Fees
Network Services

$
$
$

4,950
73
1,175

B. Contact Management Application Services


Contact Management Monthly Store License: 5 Retailers x 6 Months
Contact Management User Licenses: 15 user per store x 5 retailers x 6 Months
CRM Data Conversion from ERA prior to CM Application Launch
Contact Management Specification Setup & CRM Starter Kit
CRM Best Practice Kit - CM Application

30
450
5
5
5

Monthly Fees
Monthly Fees
Data Conversion Service
Setup & Starter Kit
Best Practice Kits

$
$
$
$
$

350
45
1,750
850
1,180

Each Pilot Retailer must have CR installed as


a participation requirement
$
5,875

Contact Management Application Services & Infrastructure Setup Costs Sub-Total: $

$
$

10,500
20,250

30,750

$
$
$

8,750
4,250
5,900

24,775

Total CRM Project Investment by Project Partner during 6 Month Pilot Program: $ 144,525 $ 98,655 $ 123,200
AMJLR Reynolds
Retailer
CRM Project Investment for Each of 5 Pilot Dealers by Project Partner: $ 28,905 $ 19,731 $ 24,640
Total CRM Project Investment for Each of 5 Pilot Dealers:
$73,276

Copyright 2003 by Reynolds and Reynolds - All Rights Reserved